Tag Archives: Motorcycle Sales

What motorcycle suits women best?

I’ve read several articles that advise what motorcycle suits women best, but they all reach different conclusions.

Really, the best bike for a woman is … every bike!

Women come in different shapes and sizes with different interests in racing, adventuring, off-roading, commuting, cruising, etc.

So why should women be restricted to one type or model of bike? 

Several motorcycle brands have tried to make bikes suit female riders, which is an admirable sentiment.

Harley-Davidson has been addressing perceived issues such as seat height, bar grip diameter and weight.

And BMW Motorrad embarrassingly built the lightweight, low-powered, low-seat F 650 Scarver which came in “feminine” colours such as “gold orange” and “azure blue”.

BMW Scarver suits women?BMW Scarver in azure blue

It also had a “tank” compartment where women could put their purse!

It was a dismal failure and was deleted from the line-up.

Suits yourself

Seat height is one issue that women actually bring up themselves. But then, so do many men.

Having a low seat height is not necessarily a women-only issue.

In fact, the two biggest motorcycle markets in the world, China and India, have very short average heights.

China is 1694mm (5′ 6.7″) for males and 1586mm (5′ 2.5″) for females, while Indians are 1653mm (5′ 5″) for males and 1653mm (5′ 5″) for females.

It’s not as big an issue in Australia where the average height of an adult male is 1784mm (5’10.2″) and women are 1639mm (5’4.5″). American men are slight shorter (1782mms) and women are slightly taller (1641mm (5′ 4.6″).

Besides, there are several methods of riding a tall motorcycle safely and for picking up a heavy motorcycle if you happen to drop it.

What annoys women more is not necessarily a seat height that suits their stature, but the fact that low-seat options often cost extra.

Why?

Shouldn’t they be the choice of the rider at purchase and therefore part of the bike price?

It’s this sort of attitude, plus the very fact that manufacturers think women need special bikes that is probably preventing them from accessing potentially 50% of the market.

And with only 12% of Aussie riders being female and about 20% in the USA, they are missing out on a huge potential growth area.

For women, as for men, we recommend simply picking a bike that suits you and sets your heart racing!

Happy International Women’s Day next Sunday (8 March 2020) to all our female riders.

Source: MotorbikeWriter.com

Motorcycle sales up, but shares slump

Shares in Australia’s biggest motorcycle dealership conglomerate, MotorCycle Holdings, reports increase revenue and bike sales, yet shares have dropped 13.7% to a six-month low.

MotorCycle Holdings, which owns TeamMoto dealerships among others and Cassons accessories, released its six-month results showing new motorcycle sales were up 1% while the total Australian new bike/ATV/scooter market fell 6.1% last year.

The report says their used bike sales were up 6.2% compared with the same period in 2019 and overall sales of new and used were up 3.5%.

Acquisitions

CEO David Ahmet says the company strategy is “growth through acquisitions and diversification”.

Last month, the company acquired rights to sell Indian motorcycles in six of its dealerships: Springwood in Brisbane, Nerang on the Gold Coast, Penrith and Auburn in western Sydney, and Keilor East and Dandenong in Melbourne.Indian Motorcycle Riders Group

It follows the announcement in January that Indian Motorcycle would close its factory owned dealerships in Sydney, Melbourne, Brisbane and Perth this year. A statement on a dealer to replace their Perth store is expected to be made “in the near future”.

MotorCycle Holdings also bought two dealerships in late 2019 which are claimed to be “outperforming expectations”.

The company now has 48 franchises operated from 31 dealerships and eight retail accessory locations in Queensland, New South Wales, Victoria and The Australian Capital Territory.

No interim dividend has been declared so the company can “take advantage of any acquisition opportunities that may arise”.

Shares slump

shares teammotoMotorcycle Holdings share price history

MotorCycle Holdings went public in 2016 at about $2.50 a share, reached a peak of $5.22 at the end of 2017 and hit a record low of around $1.25 in May last year.

The Indian announcement bumped the share price about 5c to $1.80.

However, it is now down to $1.50, despite a 31% increase in revenue to $178.2m.

Apart from the impact of bushfires and coronavirus, the problem seems to be that net profit after tax is now $4.8m for the half year compared with $5.2m for the 2019 comparative six months.

Ahmet says the overall new motorcycle market is beginning to stabilise.

However, January sales figures have actually dropped -10.2% on January 2019.

Source: MotorbikeWriter.com

Harley-Davidson boss Matt Levatich quits

Harley-Davidson boss Matt Levatich has just announced his is stepping down as the company experiences its biggest sales slide since the Global Financial Crisis.

In response to Levatich stepping down as CEO, president and board member, Harley shares jumped 4.9% on American markets.

Levatich legacy

Levatich took over in May 2015 and was pivotal in developing bold new strategies for the traditional brand, including:

We’re not sure if this announcement means the company no longer endorses these strategies.

“I am very fortunate to have spent many years with a company as revered as Harley-Davidson,” Levatich says.

“The grit and determination of the employees and dealers and their passion for bringing our brand of freedom to people around the world has always been inspiring.

“I am proud of what we have achieved during my time as CEO, in one of the most challenging periods in our history, and I am confident that the progress we have made on the More Roads plan will position Harley-Davidson for long-term success.”

Matt Levatich Harley-Davidson CEO politics silicon confirmsMatt at the 115th Harley party in 2018

HOG shares have fallen 46% since Levatich took charge and Harley bike sales in the US last year were the lowest in at least 16 years.

While in Australia last year, Levatich put some of the blame on motorcycle journalists.

Matt Levatich Harley-Davidson CEOP and president boss HogLevatich in Australia last year

New boss

The Board of Directors has appointed current Board member, German-born Jochen Zeitz, as Acting President, CEO and board chair.

A committee of the Board will be formed and an external search firm engaged to find a new CEO.

Levatich is expected to assist with the transition through the end of March.

Zeitz will remain chair when a new CEO is appointed and current chair Michael Cave is now presiding director.

“The Board and Matt mutually agreed that now is the time for new leadership at Harley-Davidson,” Zeitz says.

Jochen Zeitz with LiveWireJochen Zeitz with LiveWire

“Matt was instrumental in defining the More Roads to Harley-Davidson accelerated plan for growth, and we will look to new leadership to recharge our business. On behalf of the Board, I would like to thank Matt for his 26 years of service to Harley-Davidson. He has worked tirelessly to navigate the Company through a period of significant industry change while ensuring the preservation of one of the most iconic brands in the world.

“The Harley-Davidson Board and leadership team will continue to work closely together as we search for a new CEO. We have confidence that our combined leadership experience and deep understanding of Harley-Davidson will ensure an effective transition. As a passionate Board Member of Harley-Davidson, I look forward to continuing to work with my colleagues and other Harley-Davidson stakeholders to advance and deliver the Company’s strategy and execution during this important time,” Zeitz says.

Zeitz has been a member of the Harley-Davidson Board of Directors since 2007 and established the Company’s Brand and Sustainability Committee.

He served as Chairman and CEO of the sporting goods company PUMA from 1993 to 2011. He was also PUMA’s CFO from 1993 to 2005. Zeitz served as a director of luxury goods company Kering (formerly PPR) from 2012 to 2016. He was a member of Kering’s Executive Committee and CEO of its Sport & Lifestyle division from 2010 to 2012. Zeitz is also a Board Member of the Cranemere Group Limited and is on the Board of The B Team which he co-founded with Sir Richard Branson.

Source: MotorbikeWriter.com

Fires, floods, virus slam vehicle sales

January’s fires, followed by floods and concerns about coronavirus have wreaked havoc on new car and motorcycle sales in Australia.

The Federal Chamber of Automotive Industries (FCAI) last week announced that new car sales were down -12.5% (71,731 vehicles) compared with January 2019, which was the worst sales-year since 2011.

Although the FCAI only publicly releases motorcycle figures on a quarterly basis, we have seen the results for January and they paint a similarly dour picture.

Total motorcycle, ATV and scooter sales were down -10.2% on January 2019 to 5581. This follows last year’s slump of -6.1%.

ATV

Off Road

Road

Scooter

Total

YTD 2020

YTD 2019

% CHAN

YTD 2020

YTD 2019

% CHAN

YTD 2020

YTD 2019

% CHAN

YTD 2020

YTD 2019

% CHAN

YTD 2020

YTD 2019

% CHAN

961

1022

-6.0%

1763

2140

-17.6%

2464

2595

-5.0%

393

456

-13.8%

5581

6213

-10.2%

KTM test ride demo motorcycle sales showroom selling motorcycles spiralKTM rides out January slump

Total

YTD 2020

YTD 2019

% CHAN

Aprilia

10

22

-54.5%

BMW

222

202

9.9%

BRP Australia

148

181

-18.2%

Ducati

83

83

0.0%

Harley Davidson

486

498

-2.4%

Honda

932

1519

-38.6%

Husqvarna

213

148

43.9%

Indian Motorcycle

69

61

13.1%

Kawasaki

618

662

-6.6%

KTM

558

479

16.5%

Moto Guzzi

10

7

42.9%

Piaggio

52

91

-42.9%

Polaris

243

293

-17.1%

Suzuki

412

507

-18.7%

Triumph

178

152

17.1%

Vespa

77

78

-1.3%

Yamaha

1270

1230

3.3%

TOTAL

5581

6213

-10.2%

Road bikes

Australian road bike sales dropped 11.9% last year to drop behind off-road sales for the first time in as long as we can remember.

Road bikes are down another 5% in January, but they are now the biggest sector again thanks to a -17.6% crash in off-road sales.

Last year the only positive sector was scooter sales, but they have also slipped by 13.8%.

YTD 2020

YTD 2019

% CHAN

Aprilia

6

7

-14.3%

BMW

209

197

6.1%

Ducati

83

83

0.0%

Harley Davidson

486

498

-2.4%

Honda

296

417

-29.0%

Husqvarna

40

23

73.9%

Indian Motorcycle

69

61

13.1%

Kawasaki

272

399

-31.8%

KTM

158

104

51.9%

Moto Guzzi

10

7

42.9%

Suzuki

156

175

-10.9%

Triumph

178

152

17.1%

Yamaha

501

472

6.1%

TOTAL

2464

2595

-5.0%

Performing brands

Looking only at road bikes, KTM (51.9%) and Husqvarna (73.9% off a low base) continue to do well.

They have now been joined by Triumph (17.1%), Indian (13.1%), BMW (6.1%) and Yamaha (6.1%).

The big losers in January were Kawasaki (-31.8%), Honda (-29%) and Suzuki (-10.1%).

Harley-Davidson only lost -2.4% but narrowly yielded its crown as the top-selling road bike brand to Yamaha.sell buy test ride demo motorcycle sales showroom selling motorcycles dive

Fires, floods and virus

Since the figures are not officially released, there is no statement from FCAI boss Tony Weber.

However, he had this to say about the “conservative” new car results:

“Given the broad range of environmental, financial, international and political issues facing Australia during January, it is no surprise to see the new vehicle market has reported a conservative start to the year,” he said in a statement last week.

Those factors would include the bushfires, floods, hail storms, coronavirus and various other national and international political issues that have kickstarted the year.

Bushfires and floods have certainly stopped a lot of riders and along with the other factors have dented consumer confidence.

A dramatic 17.6% drop in off-road motorcycle sales could also be the result of the fire-ravaged rural community. However, drought-breaking rains may have the reverse effect in coming months.

FCAI figures

While the FCAI figures quoted are compared with like figures from the previous year, it should be noted that 23 minor manufacturers are not included in the FCAI stats as they are not members.

The missing brands are Benelli, Bimota, Bollini, CFMoto, Confederate, Daelim, EBR, Hyosung, Kymco, Laro, Megelli, Mercury, MV Agusta, Norton, PGO, Royal Enfield, SWM, SYM, TGB, Ural, Viper and VMoto.

Source: MotorbikeWriter.com

Independent Indian part of ‘a secret plan’

When Indian Motorcycle Australia sent a shock email to customers at 11pm on 10 January 2020 saying it was closing its four company-owned Australia stores to go to independent dealerships, it was simply accelerating a long-held secret plan.

No other market had experienced the luxury of palatial company-owned Indian dealerships which offered a heightened customer service for the revived brand. It seemed the dream run was now nearing an end.

Secret plan

However, the shock email was simply accelerating a long-held secret plan within Aussie HQ in Melbourne.

Our sources reveal that a secret plan had been hatched some time ago to quietly find alternative independent dealers to take over as leases came up for renewal.

We spoke with several current and former company employees, customers and even online rider group members who mostly agreed to talk if we withheld their identity.

The real shock to most of them was not that it was happening, but that the secret plan was accelerated and made public.

Its timing followed the resignation of Australian boss Peter Alexander and the switch at global level from Steve Menneto to Mike Dougherty. It seems the new management had a different view of how things should run Down Under.

Many in the industry and in the company, as well as customers, acknowledged that it was an excessive and unsustainable business model.

But it still came as a shock that the long-held secret plan was suddenly made public in January, reminiscent of the 2017 shock announcement that Polaris would axe the Victory brand.

However, our sources say this indie dealership move is not part of a plan to axe Indian Motorcycle.

Good future

“Indian is not going anywhere,” one senior source told us.

That stands to reason as the company has just spent millions developing the new, cleaner and more powerful liquid-cooled 1770cc Powerplus engine that motivates the new Challenger touring range and likely more models in future.

“You don’t invest that much money and then close down the brand,” the source says.

Another former employee says he can see “a good future ahead and more sales once the network expands”.

“Time will tell, but you gotta have a bigger network to sell more bikes; that’s what this business is all about,” he says.

Indian and various sources say the move to independent dealers could create a wider and more regional network of dealers, providing more customers with better access.

Nervous shockwaves

However, the announcement has sent nervous shockwaves through the industry and among customers.

“They had been trying to do it secretly; going public with the plan was not smart,” a source says.

“It leaves too many questions out there.”

It is expected other brands will seek to take advantage of the move and it is admitted by our sources that Indian Motorcycle Australia will take a big hit in sales.

“Our ownership of the dealerships was an investment in the brand,” one source says.

“There are plenty of good indie dealers out there, but I don’t think they will invest at the same level as we did.”

The Indian business model of a mix of company-owned and independent dealers has been operating since Polaris kickstarted its Victory Motorcycles brand in Australia in 2008.Victory touring USA America Sturgis motorcycle rally european boycott

Indian Motorcycle was added in 2013 after being bought by Polaris. They sold 102 Indian Chief models in their first year.

Former Indian Motorcycle executive and now a senior US motorcycle industry consultant, Robert Pandya, said the factory-owned dealership was needed to establish the brand in a new market but had now run its course.

One former employee says the Australian model set new standards for motorcycle industry.

“We raised the bar for other brands, Harley included,” he says.

Well respected

Indian Chiefs comfortable secret2014 launch of the Indian Chief Classic, Vintage and Chieftain

Indian Motorcycle Australia had substantive hubris and was so well respected by HQ in Minnesota that the relaunch of the brand was simultaneously conducted in the USA and Sydney.

Customers have expressed their concerns on various forums that they will not get the same luxury customer experience and will find it more difficult to access parts and service.

However, the official notice emphasised: “It will remain business as usual at our company-owned stores in the interim while we bring new dealer partners onboard.”

Polaris Australia boss Alan Collins said customers needed “more locations and more support”.

“Moving to an independent franchised network of dealers is more sustainable for us and our partners as we look to grow in order to meet demand, while also enabling a broader network of support and options for our customers.”

Alan said they would double their dealer network in the next two years and confirmed ongoing warranty and parts support.

It’s actually federal legislation that parts supply and warranty must continue for 10 years which is what Polaris is honouring for Victory customers.

Staffing

Indian FTR 1200 Race ReplicaBrisbane Indian motorcycle shop

Indian Motorcycle Australia also said it would look after about 30 staff and try to deploy them in the new dealerships.

One former staffer says he believes current techs will find a job “reasonably quick as they’re very capable”.

“All I’m worried about are the sales staff and admin. It’s harder for them considering the current environment,” he says.

Sales trends

The current environment is certainly grim.

Road bike sales in Australia dropped 11.9% last year, slipping from the top category to second behind off-road sales.

Indian has experienced strong growth in Australia, even during the past few parlous years of motorcycle sales, but last year recorded a 3.9% decrease to 803 sales.

Meanwhile, main competitor Harley-Davidson was down 7.9% to 6462 bikes.

Globally, Polaris Industries has announced that their motorcycle division was up 7% despite a drop in four-wheeler Slingshot sales.

CEO Scott Wine claimed the increase was largely due to the new FTR 1200 and Challenger bagger.

Despite only being launched in Australia in February, the FTR 1200 price has already been discounted $3000.Indian FTR 1200 Race Replica

While other recent discounts were planned before the independent dealership announcement, the FTR range discount is a new initiative.

One former staffer admitted it looked like a desperate move to get rid of floor stock before closing its company-owned stores.

“It’s not what I would have done,” says one source.

“FTR sales were fine, but market conditions had changed. I suppose it’s moving-metal time.”

Customers have expressed concern in online forums that the discounts on top of the shock independent dealership announcement could not only affect strategic brand values but also the resale value of their bikes.

One long-time customer says Polaris will have to “manage and resurrect the brand name actively” to continue selling at a better rate than the current road bike market trend.

“Will they do that? Time will tell,” he says.

Servicing

As for customer concerns about the expertise of techs, Indian Motorcycle already trains servicing staff at independent dealers, so there should be no change.

Vintage Chief rider Chris Keeble who is organising an Indian riders rally in Silverton on May 9 says she’ll “miss the signature dealerships — they were great to visit — and now I need to find someone to service my bike”.

Indian Motorcycle Chris Keeble SilvertonChris Keeble

Indian Motorcycle says it will have a totally independent network by the end of 2020.

“We plan to expand our independent network the right way, with the right people, who will represent the values of Indian Motorcycle and provide you with the service you need and deserve,” their email said.

Customers are invited to call their Indian Motorcycle Australia Customer Service Centre on 0460775949 “for a chat” or contact them via email.

Source: MotorbikeWriter.com

Indian launches closing-down sale

Indian Motorcycle Australia seems to be having a closing-down sale as it moves from company-owned Aussie stores to a system of privately owned dealerships.

The decision to close their Brisbane, Sydney, Melbourne and Perth stores was announced just over a week ago and now they are offering generous deals on selected 2019 models.

They are offering $3000 off accessories or apparel and free on-road costs on Roadmaster, Chief Vintage and Springfield Dark Horse.

For their FTR 1200 and Scout Bobber the deal is $2000 off accessories and/or apparel with complimentary on-roads .

The deals end on January 31 and are not restricted to their four company-owned stores.

They say there will be a gradual closing down of their stores throughout the year as alternative dealerships are found.

By the end of 2020, Indian Motorcycle in Australia and New Zealand will operate solely with an independent dealer network, except for Christchurch for is independently owned.

Clearing out floor stock with sales offers will help them move the process along faster.

That’s one customer benefit from closing their company-owned stores. Another benefit they claim is that it will increase the spread of dealerships throughout the country.

Company history

 stores Victory-Indian-Perth-Dealership-Artistic-Render.jpgPerth store opened in 2016

The model of a mix of company owned and independent dealers has been operating since they started in Australia in 2008 with Victory Motorcycles.

Indian Motorcycle was added in 2013 after being bought by Polaris. They sold 102 Indian Chief models in their first year.

The traditional brand has experienced substantial growth since, even during the past few parlous years of motorcycle sales, but last year recorded a 3.9% decrease to 803.

That’s still far better than the 11.9% slump in total road bike sales in Australia.

Sales should increase with the launch of the new Challenger range early this year.

Indian ChallengerIndian Challenger

In 2017, Polaris axed the Victory Motorcycle brand, but continued with the company owned stores just for Indian.

However, it was only a matter of time before they switched to the conventional system as used elsewhere in the world.

Polaris Australia boss Alan Collins said customers needed “more locations and more support”.

“Moving to an independent franchised network of dealers is more sustainable for us and our partners as we look to grow in order to meet demand, while also enabling a broader network of support and options for our customers.”

Former Indian Motorcycle executive and now a senior motorcycle industry consultant Robert Pandya said the factory-owned dealership model was needed to establish the new brand in a new market.

Alan says they will double their dealer network in the next two years.

Sydney Indian and Victory store - platforms halogenSydney Indian and Victory store

They say warranties will not be affected.

Customers are invited to call their Indian Motorcycle Australia Customer Service Centre on 0460775949 “for a chat” or contact them via email.

Source: MotorbikeWriter.com

Ducati’s global sales up marginally | 53,183 units sold in 2019

Italy remains the number one market for Ducati
Double-digit growth in China, Brazil and Spain

Ducati Motor Holding closed 2019 with 53,183 bikes delivered to customers worldwide, narrowly besting last year’s figure of 53,004 bikes.

KTM remains Europe’s largest motorcycle manufacturer with sales exceeding 200,000. BMW Motorrad recently reported their 2019 sales volume as 175,162. We have not seen the full year results for Triumph as yet, but projections had the British marque expecting to end 2019 with 67,000 sales, after reporting 55,192 sales over the first three-quarters of the year.

Ducati Panigale V4S

A major contribution to Ducati’s sales results came from the Panigale: with sales totalling 8,304.

Two new bikes introduced in 2019 – the Hypermotard 950 and Diavel 1260 – racked up sales of 4,472 and 3,129 respectively, doubling the overall volumes achieved in 2018 by previous versions.

Ducati Diavel S

Ducati Diavel S

2019 Ducati Diavel 1260 S

The Multistrada family performed equally well, scoring a 3 per cent increase compared to 2018 (thanks also to the addition of the 950 S and a revamped 1260 Enduro); deliveries totalled 12,160, the best sales performance since the Bologna-built multibike made its debut 16 years ago.

Ducati Multistrada S Grand Tour

Ducati Multistrada S Grand Tour

2020 Ducati Multistrada 1260 S Grand Tour

Sales figures for 2019 have reinforced Ducati’s position at the premium end of the motorcycle market.

Claudio Domenicali, CEO of Ducati Motor Holding

“2019 was a tough but also rewarding year. We’re working to make Ducati the world’s most desirable motorcycle brand and the results we’re achieving, the development of the range and the market response all confirm we’re on the right track. On today’s global market, one in every four superbikes is now a Panigale. The technical content we’ve transferred from the R version and our extensive racing experience to the V4 2020 range ensure this bike remains the category benchmark. What’s more, order books for the new Streetfighter V4 are bulging – more than 1,700 are already on order – and deliveries will begin in March 2020.”

Ducati Panigale V R EICMA UC

Ducati Panigale V R EICMA UC

Claudio Domenicali with the Panigale V4 R

Sales in Italy continue to grow, confirming the country as Ducati’s number one market. Bike sales totalled 9,474, a 3 per cent improvement on 2018 and a 20 per cent increase over the last three years.

Here in Australia Ducati sales were down 9.5 per cent in a motorcycle market that was down 6.1 per cent overall.  Not positive territory but a more encouraging result than the 23.2 per cent fall Ducati experienced here over the 2018 calendar year. Ducati Australia retailed 1368 units in 2019.


— Related Link —
Australian Motorcycle Sales Data
Top performing motorcycle brands


In the United States, Ducati deliveries totalled 7,682 motorcycles, down by two per cent despite the continuing negative trend which saw the US market shrink by seven per cent compared to 2018.

Brazil (+20%), Spain (+10%) and France (+8%), however, performed well for Ducati.

China continued the upward trend of recent years and is, with 3,200 motorcycles sold (+12%), now the Bologna-based bike manufacturer’s fifth most important market.

Ducati Streetfighter V S

Ducati Streetfighter V S

Ducati Streetfighter V4 S

For 2020, Ducati’s product range is now even more complete and dealerships will soon be taking delivery of the long-awaited Streetfighter V4. The Panigale can – in addition to the introduction of the new V2 – also count on a major upgrade to the V4 that will boost performance and enhance rideability.

Ducati Panigale V

Ducati Panigale V

Ducati Panigale V2 due in 2020

For globetrotters and those who want to enjoy long-distance adventures in outstanding comfort, the Multistrada family sees the arrival of the new Grand Tour.

Last but not least, the Ducati Scrambler range – which saw the new 800 Dark presented at EICMA – will see the introduction of a new model in the coming months.

Francesco Milicia, Global Sales VP

“We’re satisfied with the results achieved in 2019. Over the last twelve months a major network development plan has been implemented, with 54 new dealerships in 20 countries. This expansion plan will continue this year in order to further improve the world-wide network coverage and offer our fans a growing premium experience.”

Ducati Multistrada S Grand Tour

Ducati Multistrada S Grand Tour

2020 Ducati Multistrada 1260 S Grand Tour comes with panniers as standard
Source: MCNews.com.au

BMW Motorrad posts ninth record year

BMW Motorrad has posted its ninth consecutive record year with global sales of 175,162 motorcycles and maxi-scooters, a 5.8% increase over 2018.

That’s impressive, given many markets were down and Europe was only slightly up, yet BMW recorded 7% growth in Europe.

However, in Australia, BMW sold 2675 motorcycles and scooters which was 8.5% down on the previous year, coincidentally the same as the total market decrease.

Strong scooters buoyed those results with their road bike sales down a massive 12.9% to 2470.

BMW Motorrad boss Markus Schramm credits the launch of seven new models for their ninth record year, despite a global slump in sales of motorcycles and scooters.

The new R 1250 GS and outgoing R 1200 GS models claimed top honours as the bestsellers:

BMW R 1250 GS Ballina MotorcyclesBMW R 1250 GS

  • R 1200/1250 GS and R 1200/1250 GS Adventure: over 59,000 units worldwide
  • G 310 R and G 310 GS single-cylinder models: Over 20,000
  • F 750 GS and F 850 GS and other inline-twin models: Over 29,000

2020 outlook

BMW R 18/2 cruiserR 18/2

Markus says they are going for a 10th consecutive record year with the introduction of the F 900 range, revised S 1000 XR and, of course, the much-vaunted R 18 cruiser.

We don’t expect it will be a big seller, but it will add to sales as the cruiser is a whole new family and shouldn’t cannibalise any of their existing product.

The company is already taking orders for the cruiser, even though we do not yet know what it looks like.

Following two independent custom shop R 18 concepts, BMW Motorrad unveiled their Concept R 18 at the Concorso d’Eleganza Villa d’Este in May 2019 and a second concept, the more modern R 18/2, was unveiled at EICMA earlier this month. in November 2019.

There have also been some spy shots, but not a full reveal which is expected soon.

However, we do know details of the Big Boxer engine that will power the cruiser.

BMW R 18 Big BoxerBMW R 18 Big Boxer

The air/oil cooled boxer will have 1802cc of capacity and develop just 67kW (91hp) at 4750rpm, but a whopping 158Nm of peak torque at 3000 revs.

More than 150Nm will be on tap from just 2000 to 4000 revs.

Source: MotorbikeWriter.com

2019 Road Motorcycle Sales Figures | Top Tens by model

2019 Australia Motorcycle Sales Data

Despite a further significant drop in sales Harley-Davidson is still Australia’s #1 brand when it comes to road going motorcycles ahead of Honda and Yamaha. The rankings by brand, and their change compared to 2018, can be seen in the table below.

Further tables below show the top tens by each individual category segment. We do not decide which models are in which category, that is decided by the FCAI in conjunction with their industry partners as to how the data is compiled.


2019 Road Motorcycle Sales (Brands)

January – December 2019 compared to January – December 2018
Manufacturer Road
YTD 2019 YTD 2018 % CHAN
Harley Davidson 6462 7019 -7.9%
Honda 5306 7019 -24.4%
Yamaha 5145 5702 -9.8%
Kawasaki 3865 4396 -12.1%
BMW 2470 2835 -12.9%
Suzuki 2303 2686 -14.3%
KTM 1889 1597 18.3%
Triumph 1787 2122 -15.8%
Ducati 1368 1512 -9.5%
Indian Motorcycle 803 836 -3.9%
Husqvarna 329 265 24.2%
Aprilia 129 194 -33.5%
Moto Guzzi 125 125 0.0%
TOTAL 31981 36308 -11.9%

Honda CB125E is Australia’s top selling road motorcycle

Road Bikes Top Ten Overall 2019

Top 10 by Category – Road Bikes
January – December 2019 compared to January – December 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Honda CB125E 1013 1113 -9.0%
Kawasaki NINJA 400 989 1089 -9.2%
Yamaha MT07L 901 1002 -10.1%
Harley Davidson FXBRS 885 794 11.5%
Harley Davidson XG500 838 944 -11.2%
Yamaha YZF-R3A 835 712 17.3%
Yamaha MT-09 749 738 1.5%
Kawasaki Vulcan S 635 670 -5.2%
Honda CMX500 630 746 -15.5%
Honda GROM 536 715 -25.0%

Learner Approved Motorcycle Sales 2019

Top 10 by Category – LAMS Approved
January – December 2019 compared to January – December 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Yamaha WR450F 1206 1136 6.2%
Honda NSC110 1109 597 85.8%
Honda CB125E 1013 1113 -9.0%
Kawasaki NINJA 400 989 1089 -9.2%
Yamaha MT07L 901 1002 -10.1%
Harley Davidson XG500 838 944 -11.2%
KTM 300EXC 837 1052 -20.4%
Yamaha YZF-R3A 835 712 17.3%
Suzuki ADDRESS 779 495 57.4%
KTM 500EXC 762 746 2.1%

Adventure-Touring Motorcycle Sales 2019

Top 10 by Category – Adventure Touring
January – December 2019 compared to January – December 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Suzuki DR650SE 497 574 -13.4%
KTM 790 Adventure R 467 0 100%
BMW R 1250 GS 387 29 1,234.5%
BMW R 1250 GS Adventure 365 18 1,927.8%
Honda CB500XA 338 248 36.3%
Honda CRF1000 302 573 -47.3%
Kawasaki KLR650 219 257 -14.8%
Suzuki DL650 218 216 0.9%
KTM 690ENDR 212 161 31.7%
BMW G 310 GS 209 224 -6.7%

Cruiser Motorcycle Sales 2019

Top 10 by Category – Cruiser
January – December 2019 compared to January – December 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Harley Davidson FXBRS 885 794 11.5%
Harley Davidson XG500 838 944 -11.2%
Kawasaki Vulcan S 635 670 -5.2%
Honda CMX500 630 746 -15.5%
Harley Davidson FLFBS 461 453 1.8%
Yamaha XVS650/A 445 515 -13.6%
Harley Davidson FLSB 444 312 42.3%
Indian Motorcycle Scout 404 496 -18.5%
Harley Davidson FXBB 354 491 -27.9%
Harley Davidson FLSL 231 209 10.5%

Nakedbike Motorcycle Sales 2019

Top 10 by Category – Naked
January – December 2019 compared to January – December 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Honda CB125E 1013 1113 -9.0%
Yamaha MT07L 901 1002 -10.1%
Yamaha MT-09 749 738 1.5%
Honda GROM 536 715 -25.0%
Yamaha MT03LA 463 616 -24.8%
KTM 390DUKE 336 356 -5.6%
Kawasaki Z900RS 282 393 -28.2%
Honda Monkey 244 266 -8.3%
Yamaha MT10 241 220 9.5%
Yamaha XSR700LA 235 318 -26.1%

Sport-Touring  Motorcycle Sales 2019

Top 10 by Category – Sport Touring
January – December 2019 compared to January – December 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Yamaha YZF-R3A 835 712 17.3%
Kawasaki Ninja 650L 249 304 -18.1%
Yamaha MT09TRA 185 161 14.9%
Yamaha MT07TRL 127 118 7.6%
Kawasaki VERSYS-X 300 119 130 -8.5%
BMW S 1000 XR 118 149 -20.8%
Kawasaki Ninja 1000 98 148 -33.8%
Honda CBR650FL 91 331 -72.5%
Suzuki GSX-R125 88 83 6.0%
Yamaha YZF-R15 72 97 -25.8%

Touring Motorcycle Sales 2019

Top 10 by Category – Touring
January – December 2019 compared to January – December 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Harley Davidson FLHXS 353 272 29.8%
Harley Davidson FLTRXS 200 118 69.5%
Harley Davidson FLHTK 178 143 24.5%
Harley Davidson FLHRXS 128 119 7.6%
Harley Davidson FLHTCUTG 111 117 -5.1%
BMW R 1250 RT 111 5 2,120.0%
Yamaha FJR1300 108 108 0.0%
Indian Motorcycle Chieftain 95 73 30.1%
Harley Davidson FLHXSE 91 95 -4.2%
Harley Davidson FLRT 65 75 -13.3%

Supersport Motorcycle Sales 2019

Top 10 by Category – Super Sport
January – December 2019 compared to January – December 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Kawasaki NINJA 400 989 1089 -9.2%
Honda CBR500R 481 618 -22.2%
Honda CBR650R 347 0 100%
Ducati Superbike 205 86 138.4%
Yamaha YZF-R1 167 151 10.6%
Honda CBR1000RR 166 121 37.2%
Suzuki GSX-R1000 136 124 9.7%
KTM RC390 132 254 -48.0%
Suzuki GSX-R750 128 212 -39.6%
Ducati 959 Panigale 98 156 -37.2%

2019 Scooter Sales (Brands) 2019

January – December 2019 compared to January – December 2018
Manufacturer Scooter
YTD 2019 YTD 2018 % CHAN
Honda 1910 1304 46.5%
Suzuki 840 575 46.1%
Vespa 744 884 -15.8%
Piaggio 671 863 -22.2%
Yamaha 571 475 20.2%
BMW 205 87 135.6%
Aprilia 73 140 -47.9%
TOTAL 5014 4328 15.9%

Scooter Sales (Models) 2019

Top 10 by Category – Scooters
January – December 2019 compared to January – December 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Honda NSC110 1109 597 85.8%
Suzuki ADDRESS 779 495 57.4%
Vespa GTS 300 368 389 -5.4%
Honda MW110 307 207 48.3%
Piaggio Fly 150 298 309 -3.6%
Honda WW150 276 295 -6.4%
Yamaha GPD150A 224 126 77.8%
Vespa PRIMAVERA 150 210 236 -11.0%
Yamaha XMAX300 197 169 16.6%
Piaggio Medley 150 121 95 27.4%

What about the other brands….?

It should be noted that some brands are not represented in the official audit figures in relation to motorcycle sales. Brands under the UMI group such as MV Agusta, Royal Enfield and Gas Gas, along with the likes of Sherco, CF Moto, Kymco and SWM which come under the stewardship of Mojo Motorcycles, are not included in the sales figures as these companies choose not to be members of the Federal Chamber of Automotive Industries.

An educated guesstimate suggests that these brands represent around 10-15 per cent of the whole market, thus the data is formulated from audited figures that cover around 85-90 per cent of the motorcycles sold in Australia.

Along with compiling motorcycles sales data, the FCAI is the primary organisation funded by the motorcycle industry to deal with government agencies. FCAI helped lobby for the Learner Approved Motorcycles Scheme and the Recreational Registration Scheme. They also lobby for exemptions on tightening emissions schemes in relation to motorcycles, and helping to prevent governments trying to restrict or ban the use of ATVs.

Source: MCNews.com.au

2019 Off-Road Motorcycle Sales Figures | Top Tens by model

Off-Road Motorcycles Sales Figures

2019 YTD Australia Motorcycle Sales Data


Yamaha is still Australia’s #1 brand when it comes to off-road motorcycles ahead of Honda and KTM. The rankings by brand, and their change compared to 2018, can be seen in the table below.

Further tables below show the top tens by each individual category segment. We do not decide which models are in which category, that is decided by the FCAI in conjunction with their industry partners as to how the data is compiled.


2019 Off-Road Motorcycle Sales (Brand) 2019

January – December 2019 compared to January – December 2018
Manufacturer Off Road
YTD 2019 YTD 2018 % CHAN
Yamaha 10481 11055 -5.2%
Honda 9854 9807 0.5%
KTM 5781 5900 -2.0%
Kawasaki 3650 3567 2.3%
Suzuki 2306 2526 -8.7%
Husqvarna 2226 1986 12.1%
TOTAL 34298 34841 -1.6%

Top Selling Off-Road Motorcycles 2019

Top 10 by Category – Off Road Bikes
January – December 2019 compared to January – December 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Honda CRF50F 2052 2159 -5.0%
Yamaha PW50 1983 1953 1.5%
Honda CRF110F 1847 1487 24.2%
Kawasaki KLX110 1613 1246 29.5%
Yamaha TTR50E 1562 1715 -8.9%
Yamaha WR450F 1206 1136 6.2%
Yamaha TTR110E 1102 1048 5.2%
KTM 300EXC 837 1052 -20.4%
Honda CRF250F 796 0 100%
KTM 500EXC 762 746 2.1%

Top Selling Enduro Motorcycles 2019

Top 10 by Category – Enduro
January – December 2019 compared to January – December 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Yamaha WR450F 1206 1136 6.2%
KTM 300EXC 837 1052 -20.4%
KTM 500EXC 762 746 2.1%
KTM 350EXCF 716 620 15.5%
KTM 450EXC 460 400 15.0%
Honda CRF450L 397 258 53.9%
Yamaha WR250R 315 306 2.9%
Husqvarna TE300 314 282 11.3%
Yamaha WR250F 291 382 -23.8%
Husqvarna FE350 255 220 15.9%

Top Selling Motocross Motorcycles 2019

Top 10 by Category – Moto Cross
January – December 2019 compared to January – December 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Yamaha YZ250F 672 797 -15.7%
Yamaha YZ450F 642 768 -16.4%
Honda CRF450R 537 736 -27.0%
Honda CRF250R 498 587 -15.2%
KTM 85SX 429 461 -6.9%
Kawasaki KX450 364 512 -28.9%
Kawasaki KX250 350 418 -16.3%
Yamaha YZ65 349 349 0.0%
KTM 450SXF 346 381 -9.2%
KTM 50SX 337 313 7.7%

Top Selling Farm Motorcycles 2019

Top 10 by Category – Farm
January – December 2019 compared to January – December 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Honda XR190 481 659 -27.0%
Suzuki TROJAN 448 526 -14.8%
Yamaha AG200 248 286 -13.3%
Honda XR150L 175 285 -38.6%
Yamaha AG125 157 138 13.8%
Kawasaki Stockman 250 118 160 -26.3%
Suzuki TF125 52 54 -3.7%
Honda CTX200 9 20 -55.0%
Yamaha AG100 3 20 -85.0%

Top Selling Fun Motorcycles 2019

Top 10 by Category – Fun
January – December 2019 compared to January – December 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Honda CRF50F 2052 2159 -5.0%
Yamaha PW50 1983 1953 1.5%
Honda CRF110F 1847 1487 24.2%
Kawasaki KLX110 1613 1246 29.5%
Yamaha TTR50E 1562 1715 -8.9%
Yamaha TTR110E 1102 1048 5.2%
Honda CRF125FB 714 644 10.9%
Honda CRF125F 479 452 6.0%
Kawasaki KLX140 465 408 14.0%
Yamaha TTR125E/LWE 423 522 -19.0%

Top Selling Trail Motorcycles 2019

Top 10 by Category – Trail
January – December 2019 compared to January – December 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Honda CRF250F 796 0 100%
Honda CRF230F 727 1095 -33.6%
Suzuki DR-Z400E 613 793 -22.7%
Honda CRF250L 603 719 -16.1%
Yamaha TTR230/A 308 388 -20.6%
Kawasaki KLX150BF 250 348 -28.2%
Yamaha XT250 151 151 0.0%
Kawasaki KLX250S 132 227 -41.9%
Suzuki DR-Z250 113 203 -44.3%
Suzuki DR200S 101 97 4.1%

ATV


2019 ATV Sales (Brand)

January – December 2019 compared to January – December 2018
Manufacturer ATV
YTD 2019 YTD 2018 % CHAN
Polaris 5119 5443 -6.0%
Honda 3749 4605 -18.6%
Yamaha 3748 3913 -4.2%
BRP Australia 2358 2423 -2.7%
Suzuki 1485 1770 -16.1%
Kawasaki 1447 1413 2.4%
TOTAL 17906 19567 -8.5%

Top Selling ATV’s (Model)

Top 10 by Category – ATVs
January – December 2019 compared to January – December 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Yamaha YFM450FB/P 696 697 -0.1%
Polaris Sportsman 570 613 796 -23.0%
Yamaha YFM90R 585 717 -18.4%
Honda TRX420FM 505 593 -14.8%
Honda TRX500FM 502 561 -10.5%
Honda TRX250TM 397 737 -46.1%
Yamaha YFZ50R 369 347 6.3%
Yamaha YFM700FA 367 326 12.6%
Yamaha YFM350F 354 466 -24.0%
Polaris OUTLAW 50 343 357 -3.9%

Top Selling Off-Road 4 Wheel SSV  (Model)

Top 10 by Category – Off-Road 4 wheel SSV
January – December 2019 compared to January – December 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Polaris ACE 570 195 23 747.8%
Polaris ACE 500 121 245 -50.6%
Polaris ACE 150 44 28 57.1%
Polaris ACE 900 7 3 133.3%
Polaris ACE 325 1 1 0.0%

What about the other brands….?

It should be noted that some brands are not represented in the official audit figures in relation to motorcycle sales. Brands under the UMI group such as MV Agusta, Royal Enfield and Gas Gas, along with the likes of Sherco, CF Moto, Kymco and SWM which come under the stewardship of Mojo Motorcycles, are not included in the sales figures as these companies choose not to be members of the Federal Chamber of Automotive Industries.

An educated guesstimate suggests that these brands represent around 10-15 per cent of the whole market, thus the data is formulated from audited figures that cover around 85-90 per cent of the motorcycles sold in Australia.

Along with compiling motorcycles sales data, the FCAI is the primary organisation funded by the motorcycle industry to deal with government agencies. FCAI helped lobby for the Learner Approved Motorcycles Scheme and the Recreational Registration Scheme. They also lobby for exemptions on tightening emissions schemes in relation to motorcycles, and helping to prevent governments trying to restrict or ban the use of ATVs.

Source: MCNews.com.au