Tag Archives: sales

Are motorcycle sales defying pandemic?

Anecdotal evidence and reports from around the world suggest that the motorcycle market might be surprisingly defying the COVID-19 crisis with increasing sales.

Dealers tell us that after the lockdown started to ease, sales have increased substantially, especially among premium motorcycles.

One dealer told me he believed customers had adopted the view that they may as well enjoy themselves while they still can!

Defying the lockdown

That may just be the case as sales have been defying the dismal economic trend in some countries since the easing of lockdown restrictions.

KTM factory Virus meme pandemic coronavirus Covid-19KTM factory

KTM Group boss Stefan Pierer says they have actually increased global sales during the pandemic and had not had to lay off any staff. Most of the sales have been in off-road bikes for their group which also includes Husqvarna and Gas Gas.

The US has experienced its best performance since 2016 in the first four months of the year compared with a 12% drop in car sales. Interestingly, off-road bike sales have increased while road bike sales are down.

That could be why Harley-Davidson has slowed production and last week sacked 90 staff at their York Vehicle Operations in Pennsylvania and 50 at their Tomahawk facility in Wisconsin.

Harley-Davidson 115th anniversary 110th 105thHarley’s Pilgrim Road factory where a worker tested positive for coronavirus

They are not along in the jobs cutback with Triumph Motorcycle slashing 400 jobs as a result of the coronavirus pandemic as well as their plan to move more production from Hinckley to Thailand.

Australian sales

defyingFirst quarter sales results

Australian motorcycle sales in the first quarter of this year were understandably down, but only by 2.5% compared with countries such as Italy which was down 65% due to the coronavirus.

Sales figures for the second quarter are expected to be released later this week.

We don’t expect they will be near as bad as car sales which show a continued steep decline.

In May alone, car sales were down a massive 35.3% which was the 26th consecutive month of negative growth for the market.

It’s not just the pandemic that is causing the sales collapse, but also the ongoing drought, late-summer floods, bushfires, tight lending conditions, unfavourable exchange rates and political uncertainty. 

While the first and second quarter motorcycle sales results may be promising, there is still plenty of pessimism for the coming quarter when the pandemic recession really starts to hit.

Source: MotorbikeWriter.com

Aldi confirms annual motorcycle gear sale

Aldi Australia has confirmed its annual motorcycle gear sale will return, but has not yet named a date nor confirmed whether the pandemic will delay the sale.

The sale is usually held on one of the first Saturday’s in August, but was pushed back to the end of the month in 2019.

An Aldi Australia spokesperson says their motorcycle Special Buy theme “continues to return every year as a result of its popularity and following from motorcycle enthusiasts, who are after quality gear for great prices”.

“Like with all our products, we continue to improve our range by making necessary changes,” they say.

They would not confirm a date nor say whether the pandemic would cause a delay.

We will publish the sale date and list of products and prices as soon as it is available.

Sticky situation

Aldi helmets Ray SchrieverRay with the sticky helmet

It follows a recent claim by Sydney rider Ray Schriever that the silver paint on Aldi helmets he bought in 2015 had crazed and become sticky, despite limited use.

“The helmet was sticky all over. I took it to the sink and gave it a wash but the sticky mess just congealed or balled up,” he says.Aldi helmets Ray Schriever

The Aldi Australia spokesperson says:

Before 2016, a different type of paint was used on the motorcycle helmets and after listening to our customers feedback we learnt that the helmet would sometimes become sticky if stored in damp conditions for a long period of time. As a result we worked with our business partner to improve the paint and the new formula was introduced in 2016. The safety of the helmet has never been impacted, the sticky surface was an aesthetic fault only. It does not damage the shell, the EPS liner or the structure of the helmet. Our helmets come with a 12-month warranty.

We do not suggest this paint issue would also affect helmet integrity in the event of a crash.

However, we do note that most helmet manufacturers recommend you replace your helmet after five years of regular use, anyway.

In Ray’s case, the helmets had not had regular use.

Aldi claims all its rider gear meets proper safety standards.

Source: MotorbikeWriter.com

Warning on online sales scammers

Riders are warned to be cautious about buying a motorcycle or other vehicle online after a surge in scammers.

In the latest scam operation, the vehicle is offered at a very cheap price by a member (usually female) of the armed forces who needs to sell quickly as they are being posted overseas.

The buyer is asked to submit payment into an escrow account which ends up in a bank account in Romania or Poland and the vehicle is never delivered.

So far this latest scam operation is only targeting cars and is being investigated by Victoria Police.

However, it is similar to scams that have been operating for online second-hand motorcycle sales and is becoming increasingly more common.

Among the many scams are sellers attempting to shift bikes which are unsafe to ride, have a hidden history or are stolen.

The used vehicle market can be a dishonest and dangerous place to conduct business.

But by being aware of common scams and how to avoid them, you should be able to find a reliable, safe and affordable motorcycle second-hand.

Here are a few of the more common scams to keep a look out for.

eBay, Gumtree and Craigslist scam

Ebay, Gumtree, Craigslist and other similar websites have become huge marketplaces for buying and selling used motorcycles. 

Unfortunately, there are many scams out there so always be wary with this route.

As in the above scenario, the seller demands a large downpayment to hold the motorbike. Once this has been received, communication ceases and they disappear.

Clocking2017 Kawasaki Ninja 1000 scams

Clocking involves winding back the odometer to make the bike appear newer (this is also very common with used cars).

Avoid this scam by looking for screwdriver marks around the casing, seeing if the general condition matches the mileage and by checking MOT and service documents to see if the displayed mileage adds up.

Stolen

You may think that you have found a huge bargain due to the surprisingly low asking price. However, you will then understand why when the police pull you over for riding a stolen bike.

Avoid purchasing a stolen motorbike by carrying out a vehicle history check, which will also uncover anything else that the seller may be trying to conceal.

This is available from the Personal Properties Security Register in Australia and companies such as HPI in the UK.

You should also be wary of low prices and sellers attempting to speed up the process.Motorcycle theft stolen motorcycles sick skunklock scams

Beating the scammers

Beating the scammers requires you to be sceptical. It sounds awful, but never trust anyone you don’t personally know.

Always view the bike in person, or have a close and trusted friend check it for you.

Do all the relevant checks on the bike’s bona fides. Click here for more information.

If they want you to pay into a third-party or escrow account, insist that you select the account.

Online sellers can also be scammed out of their bike. Click here for details and tips on how to beat the scammers.

Source: MotorbikeWriter.com

Harley-Davidson plans to Rewire for future

Harley-Davidson will expand “profitable iconic heritage bikes” while committing to branching out to adventure touring, the new Streetfighter range and electric motorcycles under their new Rewire strategy.

German-born interim CEO Jochen Zeitz (pictured above with an electric Harley LiveWire) has spelt out his five-year Rewire vision in his first public statement since taking over as interim CEO after Matt Levatich was sacked in February.

He made the announcement at the first-quarter results earnings call which revealed a global 17.7% drop to 40,430 motorcycle sales, 20.5% crash in overseas sales (16,707) and a 15.5% domestic slide (23,732).

It’s better than some countries such as Italy where total motorcycle sales are down 66%.

In Australia, Harley was only down 8.7% in the first quarter.

Meanwhile, compatriot Polaris announced Indian Motorcycle sales were “up low-single digits percent” (they never reveal actual unit sales) while “North American retail sales decreased high-single digits percent”.

Both Harley-Davidson and Polaris have withdrawn annual sales estimates in the current unprecedented lockdown.

New strategy

Jochen says under his five-year Rewire strategy they will “continue to expand beyond traditional products and markets”

That means continuing with the More Roads strategy introduced by Matt to train more new riders and introduce 100 new models in 10 years.

They include the electric LiveWire and other electric products, plus the Pan America Adventure model and the Streetfighter and Custom range all with water-cooled Revolution Max engines.

Harley Revolution Max platform includes Pan America and Bronx StreetfighterHarley Revolution Max platform includes Pan America and Bronx Streetfighter

However, Jochen says they have “over-indexed on new riders and new market growth and lost focus on critical profit sources”.

“We made progress with our product line and to some degree our customer base, but profit is lagging and our expectations are unreasonable, especially given the economic environment that we are likely to encounter, as the COVID-19 ripple effect would likely be with us for some time,” he says.

He is calling for the More Roads strategy to be “reassessed”.

His Rewire strategy is his “playbook for the next few months, leading to a new five-year strategic plan which we’ll share when visibility to the future returns”.

To implement the plan he has launched an internal management restructure and established a CEO Roundtable of “select dealers and former Harley-Davidson leaders”.

The Rewire part 1

The first part of the new strategy is to “enhance our core strength and better balance expansion into new spaces”.

We expect that means more traditional cruisers and tourers with some easing of new products in new areas such as adventure touring.

Hardcore Harley fans should be happy, although many will just want Harley to bring back the V-Rod and Dyna.

He doesn’t make any commitment to a return of those models but says “we’ll expand our profitable iconic heritage bikes to excite our existing customers”.

“We also remain committed to adventure touring, Streetfighter and advancing our efforts in electric,” he says.

The Rewire part 2

The second part of the strategy is to concentrate on “markets, products and customers that offer the most profit and potential”.

While that includes domestic sales, Harley will “narrow our focus, time and energy in the most critical countries and market segment that can move the needle for us today”.

We don’t expect that to mean any winding back of the throttle in traditional markets such as Australia, New Zealand and Europe.

However, the difficult market of China may be one that suffers as they “simplify the market coverage model and take costs out of the process”.

The Rewire part 3

The third part of the strategy is to change timing for the launch of new models.

Harley has traditionally launched its new range in August at the global dealer meeting with maybe one or two mid-year model releases in February/March.

That always seemed strange given August is near the end of the northern hemisphere riding season.

Jochen says they will “reset” new product launches “for the first time in our recent history to align with the start of the riding season”.

Pandemic measures

Harley-Davidson 115th anniversary 110th 105thHarley’s Pilgrim Road factory where a worker tested positive for coronavirus

Harley switched off the assembly lines at its factories in March due to the Pandemic and last month made cuts to costs starting with the CE and Board of Directors’ salaries and include “temporary layoff” of all global staff.

Jochen says the closure of facilities and temporary suspension of manufacturing enabled them to clean and prepare the workplace to protect workers.

“We are gradually resuming production in a measured way that is safe for employees and will continue to require all employees enrolled that allow them to do so, to continue to work from home to minimise the number of people in each facility,” he says.

Polaris, which owns and produces Indian Motorcycle, also introduced a range of cost-cutting measures including boss Scott Wine suspending his own salary for the rest of the year to cope with the impact of the pandemic.

Source: MotorbikeWriter.com

Aussie motorcycle sales surprise

Motorcycle sales in the first quarter of this year were understandably down, but only by 2.5% compared with countries such as Italy which is down 65% due to the coronavirus.

Meanwhile, the Australian market has also had to deal with drought, bushfires and floods over the same period.

Federal Chamber of Automotive Industries data shows 17,977 motorcycles, ATVs and scooters were sold during the first three months of 2020.

That compares with 18,438 in 2019 when sales were down 14.9% on the 2018 first quarter.

FCAI chief executive Tony Weber says the market has been “remarkably resilient given the circumstances”.

The 2.5% drop is surprising given total market sales were down -10.2% in the month of January following last year’s slump of -6.1%.Motorcycle Sales

However, it’s still very tough for the dealerships which are staying open and trying various sales tactics as well as some offering free pick-up and delivery to service your bike.

The biggest dealership network, MotorCycle Holdings, which includes TeamMoto stores, has seen a dramatic drop in share price from around $1.80 in February to 64c.

MCH went public in 2016 at about $2.50 a share and peaked at $5.22 at the end of 2017.

Motorcycle sales by categoryMotorcycle Sales

Road bikes and scooters reported a decline while off-road bikes and ATVs showed increases.

Taking over as market leader, Yamaha recorded a 21.1% share of the national market, followed by Honda with 20.3% and in third place, Kawasaki with 11.3%.

Scooters suffered the biggest fall, with a 14.1% decline in sales during the first quarter. In this segment, Honda held a 33.1% share, followed by Suzuki with 21.9% and Vespa with 17%.Motorcycle Sales

Road bikes also suffered a significant 7.8% decline over the quarter.  Harley-Davidson still leads the segment with a 18.9% market share, followed by Yamaha (17.7%) and Honda (14.1%).

Off-road motorcycles held their own with a 1.3% sales increase.  Yamaha again topped the segment with 27.8% share, followed by Honda with 24.3% share and KTM in third place with 20.7% share.

The ATV/SSV segment was the biggest positive for the industry with an overall increase of 8% over the corresponding quarter last year. Polaris topped the segment with a 27.9% share, followed by Honda with 21.6% share and then Yamaha with 19.6% share.

Missing in action

While the above results are compared with the first half of 2018 with the same brands, it should be noted that 23 minor manufacturers are not included in the official FCAI figures.

They are mainly small-volume importers Norton, Hyosung, VMoto, Benelli, Bimota, Bollini, CFMoto, Confederate, Daelim, EBR, Kymco, Laro, Megelli, Mercury, MV Agusta, Norton, PGO, Royal Enfield, SWM, SYM, TGB, Ural and Viper.

Motorcycle SalesMotorcycle SalesMotorcycle SalesMotorcycle SalesMotorcycle SalesMotorcycle Sales

Source: MotorbikeWriter.com

Motorcycle sales up, but shares slump

Shares in Australia’s biggest motorcycle dealership conglomerate, MotorCycle Holdings, reports increase revenue and bike sales, yet shares have dropped 13.7% to a six-month low.

MotorCycle Holdings, which owns TeamMoto dealerships among others and Cassons accessories, released its six-month results showing new motorcycle sales were up 1% while the total Australian new bike/ATV/scooter market fell 6.1% last year.

The report says their used bike sales were up 6.2% compared with the same period in 2019 and overall sales of new and used were up 3.5%.

Acquisitions

CEO David Ahmet says the company strategy is “growth through acquisitions and diversification”.

Last month, the company acquired rights to sell Indian motorcycles in six of its dealerships: Springwood in Brisbane, Nerang on the Gold Coast, Penrith and Auburn in western Sydney, and Keilor East and Dandenong in Melbourne.Indian Motorcycle Riders Group

It follows the announcement in January that Indian Motorcycle would close its factory owned dealerships in Sydney, Melbourne, Brisbane and Perth this year. A statement on a dealer to replace their Perth store is expected to be made “in the near future”.

MotorCycle Holdings also bought two dealerships in late 2019 which are claimed to be “outperforming expectations”.

The company now has 48 franchises operated from 31 dealerships and eight retail accessory locations in Queensland, New South Wales, Victoria and The Australian Capital Territory.

No interim dividend has been declared so the company can “take advantage of any acquisition opportunities that may arise”.

Shares slump

shares teammotoMotorcycle Holdings share price history

MotorCycle Holdings went public in 2016 at about $2.50 a share, reached a peak of $5.22 at the end of 2017 and hit a record low of around $1.25 in May last year.

The Indian announcement bumped the share price about 5c to $1.80.

However, it is now down to $1.50, despite a 31% increase in revenue to $178.2m.

Apart from the impact of bushfires and coronavirus, the problem seems to be that net profit after tax is now $4.8m for the half year compared with $5.2m for the 2019 comparative six months.

Ahmet says the overall new motorcycle market is beginning to stabilise.

However, January sales figures have actually dropped -10.2% on January 2019.

Source: MotorbikeWriter.com

Fires, floods, virus slam vehicle sales

January’s fires, followed by floods and concerns about coronavirus have wreaked havoc on new car and motorcycle sales in Australia.

The Federal Chamber of Automotive Industries (FCAI) last week announced that new car sales were down -12.5% (71,731 vehicles) compared with January 2019, which was the worst sales-year since 2011.

Although the FCAI only publicly releases motorcycle figures on a quarterly basis, we have seen the results for January and they paint a similarly dour picture.

Total motorcycle, ATV and scooter sales were down -10.2% on January 2019 to 5581. This follows last year’s slump of -6.1%.

ATV

Off Road

Road

Scooter

Total

YTD 2020

YTD 2019

% CHAN

YTD 2020

YTD 2019

% CHAN

YTD 2020

YTD 2019

% CHAN

YTD 2020

YTD 2019

% CHAN

YTD 2020

YTD 2019

% CHAN

961

1022

-6.0%

1763

2140

-17.6%

2464

2595

-5.0%

393

456

-13.8%

5581

6213

-10.2%

KTM test ride demo motorcycle sales showroom selling motorcycles spiralKTM rides out January slump

Total

YTD 2020

YTD 2019

% CHAN

Aprilia

10

22

-54.5%

BMW

222

202

9.9%

BRP Australia

148

181

-18.2%

Ducati

83

83

0.0%

Harley Davidson

486

498

-2.4%

Honda

932

1519

-38.6%

Husqvarna

213

148

43.9%

Indian Motorcycle

69

61

13.1%

Kawasaki

618

662

-6.6%

KTM

558

479

16.5%

Moto Guzzi

10

7

42.9%

Piaggio

52

91

-42.9%

Polaris

243

293

-17.1%

Suzuki

412

507

-18.7%

Triumph

178

152

17.1%

Vespa

77

78

-1.3%

Yamaha

1270

1230

3.3%

TOTAL

5581

6213

-10.2%

Road bikes

Australian road bike sales dropped 11.9% last year to drop behind off-road sales for the first time in as long as we can remember.

Road bikes are down another 5% in January, but they are now the biggest sector again thanks to a -17.6% crash in off-road sales.

Last year the only positive sector was scooter sales, but they have also slipped by 13.8%.

YTD 2020

YTD 2019

% CHAN

Aprilia

6

7

-14.3%

BMW

209

197

6.1%

Ducati

83

83

0.0%

Harley Davidson

486

498

-2.4%

Honda

296

417

-29.0%

Husqvarna

40

23

73.9%

Indian Motorcycle

69

61

13.1%

Kawasaki

272

399

-31.8%

KTM

158

104

51.9%

Moto Guzzi

10

7

42.9%

Suzuki

156

175

-10.9%

Triumph

178

152

17.1%

Yamaha

501

472

6.1%

TOTAL

2464

2595

-5.0%

Performing brands

Looking only at road bikes, KTM (51.9%) and Husqvarna (73.9% off a low base) continue to do well.

They have now been joined by Triumph (17.1%), Indian (13.1%), BMW (6.1%) and Yamaha (6.1%).

The big losers in January were Kawasaki (-31.8%), Honda (-29%) and Suzuki (-10.1%).

Harley-Davidson only lost -2.4% but narrowly yielded its crown as the top-selling road bike brand to Yamaha.sell buy test ride demo motorcycle sales showroom selling motorcycles dive

Fires, floods and virus

Since the figures are not officially released, there is no statement from FCAI boss Tony Weber.

However, he had this to say about the “conservative” new car results:

“Given the broad range of environmental, financial, international and political issues facing Australia during January, it is no surprise to see the new vehicle market has reported a conservative start to the year,” he said in a statement last week.

Those factors would include the bushfires, floods, hail storms, coronavirus and various other national and international political issues that have kickstarted the year.

Bushfires and floods have certainly stopped a lot of riders and along with the other factors have dented consumer confidence.

A dramatic 17.6% drop in off-road motorcycle sales could also be the result of the fire-ravaged rural community. However, drought-breaking rains may have the reverse effect in coming months.

FCAI figures

While the FCAI figures quoted are compared with like figures from the previous year, it should be noted that 23 minor manufacturers are not included in the FCAI stats as they are not members.

The missing brands are Benelli, Bimota, Bollini, CFMoto, Confederate, Daelim, EBR, Hyosung, Kymco, Laro, Megelli, Mercury, MV Agusta, Norton, PGO, Royal Enfield, SWM, SYM, TGB, Ural, Viper and VMoto.

Source: MotorbikeWriter.com

Indian ups ante on FTR 1200 discounts

Indian Motorcycle Australia is extending its massive discounts to FTR 1200 in its expanded closing-down sale.

Two weeks ago they announced they were closing down their Brisbane, Sydney, Melbourne and Perth company-owned stores and moving to a system of privately owned dealerships.

Then they announced discounts that last to the end of January including:

  • $3000 off accessories or apparel and free on-road costs on Roadmaster, Chief Vintage and Springfield Dark Horse;
  • $2000 off accessories or apparel and free on-road costs on FTR 1200 and Scout Bobber.

Now they are offering up to $3000 off the rideaway price on any FTR 1200 model.

This new offer is separate, ends on 31 March 2020 and cannot be used in conjunction with the previous offer.

Shame if you bought one of the above Indian models before these massive discounts were announced!

Closing down

Indian say there will be a gradual closing down of their stores throughout the year as alternative dealerships are found.

By the end of 2020, Indian Motorcycle in Australia and New Zealand will operate solely with an independent dealer network, except for Christchurch for is independently owned.

Clearing out floor stock with sales offers will help them move the process along faster.

That’s one customer benefit from closing their company-owned stores. Another benefit they claim is that it will increase the spread of dealerships throughout the country.

Company history

 stores Victory-Indian-Perth-Dealership-Artistic-Render.jpgPerth store opened in 2016

The model of a mix of company owned and independent dealers has been operating since they started in Australia in 2008 with Victory Motorcycles.

Indian Motorcycle was added in 2013 after being bought by Polaris. They sold 102 Indian Chief models in their first year.

The traditional brand has experienced substantial growth since, even during the past few parlous years of motorcycle sales, but last year recorded a 3.9% decrease to 803.

That’s still far better than the 11.9% slump in total road bike sales in Australia.

Sales should increase with the launch of the new Challenger range early this year.

Indian ChallengerIndian Challenger

In 2017, Polaris axed the Victory Motorcycle brand, but continued with the company owned stores just for Indian.

However, it was only a matter of time before they switched to the conventional system as used elsewhere in the world.

Polaris Australia boss Alan Collins said customers needed “more locations and more support”.

“Moving to an independent franchised network of dealers is more sustainable for us and our partners as we look to grow in order to meet demand, while also enabling a broader network of support and options for our customers.”

Former Indian Motorcycle executive and now a senior motorcycle industry consultant Robert Pandya said the factory-owned dealership model was needed to establish the new brand in a new market.

Alan says they will double their dealer network in the next two years.

Sydney Indian and Victory store - platforms halogenSydney Indian and Victory store

They say warranties will not be affected.

Customers are invited to call their Indian Motorcycle Australia Customer Service Centre on 0460775949 “for a chat” or contact them via email.

Source: MotorbikeWriter.com

Indian launches closing-down sale

Indian Motorcycle Australia seems to be having a closing-down sale as it moves from company-owned Aussie stores to a system of privately owned dealerships.

The decision to close their Brisbane, Sydney, Melbourne and Perth stores was announced just over a week ago and now they are offering generous deals on selected 2019 models.

They are offering $3000 off accessories or apparel and free on-road costs on Roadmaster, Chief Vintage and Springfield Dark Horse.

For their FTR 1200 and Scout Bobber the deal is $2000 off accessories and/or apparel with complimentary on-roads .

The deals end on January 31 and are not restricted to their four company-owned stores.

They say there will be a gradual closing down of their stores throughout the year as alternative dealerships are found.

By the end of 2020, Indian Motorcycle in Australia and New Zealand will operate solely with an independent dealer network, except for Christchurch for is independently owned.

Clearing out floor stock with sales offers will help them move the process along faster.

That’s one customer benefit from closing their company-owned stores. Another benefit they claim is that it will increase the spread of dealerships throughout the country.

Company history

 stores Victory-Indian-Perth-Dealership-Artistic-Render.jpgPerth store opened in 2016

The model of a mix of company owned and independent dealers has been operating since they started in Australia in 2008 with Victory Motorcycles.

Indian Motorcycle was added in 2013 after being bought by Polaris. They sold 102 Indian Chief models in their first year.

The traditional brand has experienced substantial growth since, even during the past few parlous years of motorcycle sales, but last year recorded a 3.9% decrease to 803.

That’s still far better than the 11.9% slump in total road bike sales in Australia.

Sales should increase with the launch of the new Challenger range early this year.

Indian ChallengerIndian Challenger

In 2017, Polaris axed the Victory Motorcycle brand, but continued with the company owned stores just for Indian.

However, it was only a matter of time before they switched to the conventional system as used elsewhere in the world.

Polaris Australia boss Alan Collins said customers needed “more locations and more support”.

“Moving to an independent franchised network of dealers is more sustainable for us and our partners as we look to grow in order to meet demand, while also enabling a broader network of support and options for our customers.”

Former Indian Motorcycle executive and now a senior motorcycle industry consultant Robert Pandya said the factory-owned dealership model was needed to establish the new brand in a new market.

Alan says they will double their dealer network in the next two years.

Sydney Indian and Victory store - platforms halogenSydney Indian and Victory store

They say warranties will not be affected.

Customers are invited to call their Indian Motorcycle Australia Customer Service Centre on 0460775949 “for a chat” or contact them via email.

Source: MotorbikeWriter.com

BMW Motorrad posts ninth record year

BMW Motorrad has posted its ninth consecutive record year with global sales of 175,162 motorcycles and maxi-scooters, a 5.8% increase over 2018.

That’s impressive, given many markets were down and Europe was only slightly up, yet BMW recorded 7% growth in Europe.

However, in Australia, BMW sold 2675 motorcycles and scooters which was 8.5% down on the previous year, coincidentally the same as the total market decrease.

Strong scooters buoyed those results with their road bike sales down a massive 12.9% to 2470.

BMW Motorrad boss Markus Schramm credits the launch of seven new models for their ninth record year, despite a global slump in sales of motorcycles and scooters.

The new R 1250 GS and outgoing R 1200 GS models claimed top honours as the bestsellers:

BMW R 1250 GS Ballina MotorcyclesBMW R 1250 GS

  • R 1200/1250 GS and R 1200/1250 GS Adventure: over 59,000 units worldwide
  • G 310 R and G 310 GS single-cylinder models: Over 20,000
  • F 750 GS and F 850 GS and other inline-twin models: Over 29,000

2020 outlook

BMW R 18/2 cruiserR 18/2

Markus says they are going for a 10th consecutive record year with the introduction of the F 900 range, revised S 1000 XR and, of course, the much-vaunted R 18 cruiser.

We don’t expect it will be a big seller, but it will add to sales as the cruiser is a whole new family and shouldn’t cannibalise any of their existing product.

The company is already taking orders for the cruiser, even though we do not yet know what it looks like.

Following two independent custom shop R 18 concepts, BMW Motorrad unveiled their Concept R 18 at the Concorso d’Eleganza Villa d’Este in May 2019 and a second concept, the more modern R 18/2, was unveiled at EICMA earlier this month. in November 2019.

There have also been some spy shots, but not a full reveal which is expected soon.

However, we do know details of the Big Boxer engine that will power the cruiser.

BMW R 18 Big BoxerBMW R 18 Big Boxer

The air/oil cooled boxer will have 1802cc of capacity and develop just 67kW (91hp) at 4750rpm, but a whopping 158Nm of peak torque at 3000 revs.

More than 150Nm will be on tap from just 2000 to 4000 revs.

Source: MotorbikeWriter.com