Several Australian states are now offering subsidies for motorists who buy electric cars, yet none has offered the assistance to riders.
NSW, South Australia and Victoria have a limited-offer $3000 rebate for electric cars under $68,750 while Queensland sets the limit of $58,000 to exclude Teslas.
However, the states and territories do offer various other incentives such as rego discounts, stamp duty exemptions, T2/T3 lane access that, in some cases, apply to bikes.
Rhys says it is important for states to “get consistency of regulations around electric-powered two-wheelers”.
“At the moment there is a discrepancy regarding power to weight ratios applied to E motorcycles, in regard to LAMS eligibility,” he says.
Dominic Kavo of Australia’s first electric bike and scooter company, Fonzarelli, says stamp duty exemptions and registration concessions available for EV bikes in various states are “not as widespread as it really should be and states like Victoria have no concessions to speak of regarding EV motos”.
Fonzarelli NKDs electric motorcycle
“We would love to see a lot more incentives for EV riders,” he says.
“To see them be at least commensurate with EV cars would be a great start but I feel there is also the opportunity to encourage more two-wheelers in many different landscapes as they can reduce congestion as well as emissions in these areas greatly.
“Overall encouraging and creating greater access to EV’s, whether it be monetary benefits, specific EV parking allocations, rebates and any other benefit is a rather necessary measure to help Australia get up to speed with the changing technology and maybe one day become a leader in sustainability.”
“At the moment – not only do we not get incentives – we also get stung 5% customs duty on imported electric motorcycles and scooters – plus all the other costs involved in getting them here.
“Some States are doing subsidised charging units at home and work – like NSW.
“There are also some lower stamp duty prices for electric motorcycles/scooters in some states – but most aren’t even setup for electric motors.
“You are asked how many cylinders/CC your bike is when you go to register it. Most service teams just register it as a 125cc or low capacity bike.”
However, Rhys says “we are kidding ourselves if we expect any simplification of licensing just because you ride an electric-powered vehicle.”
Incentives electric bike importers and manufacturers would like to see include a subsidy on the price, free parking, priority lane access and reduced stamp duty, customs duty and registration fees.
The Australian Motorcycle Council is meeting tomorrow and will discuss their strategy on electric bike incentives.
While there is a growing list of electric cars being imported to Australia, there remain very few electric bikes available in our market.
Several motorcycle and scooter importers have access to electric models overseas, but are not importing them because of the lack of incentives and infrastructure.
Electric scooters are the biggest volume of electric bike sales in Australia, but scooters represent only 5% of the overall market.
Last year, the emphasis went from riding your motorcycle to work to simply riding your bike due to the lockdown meaning many people had to work from home.
It appears that is how the initiative will continue at least for this year’s event from November 29 to December 5, instead of the usual dates in September.
However, the official Facebook page still goes by the ungainly title of “Ride Your Motorcycle to Work Week”!
There are already many people riders out and about as lockdowns have lifted recently in several states and more are expected in coming weeks as some inter-state borders open up.
However, we suggest you check each state’s health department websites for details before attempting any border crossings.
For example, riders crossing from NSW to Queensland during Ride Your Motorcycle Week must be fully vaccinated and return a negative COVID 72 hours before the crossing.
Ride your Motorcycle Week will be supported by an advertising campaign reminding riders of the efficiency and ease of riding a bike, as well as promoting riding’s positive impact on mental health.
FCAI Chief Executive and newbie rider Tony Weber says “there’s nothing else like” riding.
Tony Weber
“But life gets in the way. Ride Your Motorcycle Week is just a little extra push to get your bike serviced ahead of riding season, take the bike to work or take the long way home, take day the off and reconnect or just go and have an adventure. This is the week to start doing it,” he says.
“COVID has obviously changed the way Australians think about commuting, but the name change is about more than acknowledging working from home. The off-road segment has boomed during the last two years, and this is acknowledged in the campaign’s name change.
The event also aims to draw attention to two-wheeled transport as a potential solution in COVID-19 recovery.
“Riding has a real role to play in helping Australia get back to work, offering socially distanced transportation and alleviating congestion and parking issues. As ever, our secondary goal is to capture the attention of policy makers who to often overlook riding in developing transportation infrastructure,” Tony says.
Motorcycle and OHV (Off Highway Vehicle) rose 5.7% in the first half of this year compared with the same period in 2020, according to official figures released today by the Federal Chamber of Automotive Industries (FCAI).
They report that sales were 55,840 compared with 3001 for the first six months of 2020.
It sounds good, but sales were down in the first half of 2020 by 2.5% thanks to Covid lockdowns and 5.7% is a long way short of the 51% increase in the first quarter.
So are sales really all that good?
Certainly dealers have reported to me that they sales in both used and new bikes are strong, but they do like to be optimistic.
As for the figures from the FCAI, the supposed “peak body for the automotive industry in Australia” these days represents a dwindling number of importers who pay to be members.
While several manufacturers who are not members may be minor players, CFMoto is not included and it is most likely in the top 10 sellers in Australia.
The FCAI figures still show the breakdown of road bikes (13.7% to 17331), off-road (6.4% to 22,231), OHVs (5.3% to 13,779) and scooters (up 15,4% to 2499).
However, the figures no longer include a breakdown of manufacturer results nor sales per sector (such as cruisers, tourers, sports bike).
In the case of scooters, we suspect that most importers are small brands from Asia who are not members. So the FCAI scooter sales figures are possibly substantially out whack with reality.
So what does all this mean for the consumer?
Previously riders could see how their brand, model and category was performing which was a good indicator of resale value.
The figures also gave a good indication of which manufacturers might be desperate for sales and offer discounts.
FCAI Chief Executive Tony Weber says the reported sales increase shows that more people are turning to two wheels.
“As cities and communities continue on the path of returning to the workplace, we are seeing signs that motorbikes are an ideal choice for reducing congestion on our roads,” he says in the official press statement
Dirt-bike and ATV sales drive massive motorcycle boom
2020 Half-Year Motorcycle Sales Data
Sales data released today by the Federal Chamber of Automotive Industries (FCAI) covering the half-yearly motorcycle sales figures, January 1 through June 30, 2020, contain some great news.
The data tells us is that the off-road market is booming.Dirt-bike sales are up by a whopping 42.4 per cent compared to the first six months of 2019, while ATV/SSV sales have gone ballistic to the tune of a 50.9 per cent improvement.
Overall, a total of 52,838 vehicles were sold from January to June 2020, in comparison to 42,457 during the same period in 2019. This represents a strong 24.5 per cent increase in sales, a bright spot in an economic environment that has been predominantly negative over the past four months.
Kawasaki’s KLX110 is Australia’s biggest selling motorcycle. The KLX110 comes in a few different sizes and is priced from $3199
Kids bikes fill the top four spots on the dirt-bike charts with the KLX110 the biggest seller overall ahead of Honda’s CRF110F and Yamaha’s PW50. For the big kids it was Yamaha’s WR450F leading the way ahead of KTM’s 300 EXC.
Yamaha’s WR450F is the top selling big kids off-road motorcycle
That 50.9 per cent boost in ATV/SSV sales is largely driven off the back of the looming deadline for the fitment of roll over protection systems that has seen brands such as Honda, Yamaha, Suzuki and Polaris declare their intention to stop selling their ATV machinery in Australia. These respected brands deem the ROPS bars unsafe and as such refuse to fit such systems to their vehicles. This has seen farmers and people on the land rush their dealers to such a point that most brands have been really struggling to meet demand and have effectively run out of stock of their most popular models.
Yamaha’s YFM450 FB/P is Australia’s top selling ATV with 597 hitting the turf so far in 2019
The tarmac side of the equation is not quite so rosy though with Road sales down 2.7 per cent and Scooter sales down 12.8 per cent.
Honda #1 overall
Honda took top spot overall across the combined entire Road and Off-road motorcycle, ATV/SSV and Scooter sales with a strong 22.3 per cent growth over the first half of this year compared to the same period in 2019.
Honda’s ATV/SSV sales were up 62.6 per cent and off-road up 31.4 per cent, but unfortunately on the tarmac Big Red did not fare quite so well with a 13.3 per cent negative report on road bike sales and a 15.9 per cent decline in scooter sales.
Honda Motorcycles General Manager – Tony Hinton
“Rider training, licensing and learner course numbers are through the roof which I am particularly happy to see, its very positive for the future of motorcycling in Australia. This increase could be due to an apprehension many may have towards public transport during this time of social distancing but it’s a preference we hope to see stay long after COVID passes. We always want more people to look to motorcycling as a viable choice of transport for the commute as well as weekend enjoyment. It’s actually the first time I have seen these kinds of numbers for our training in over 10 years and its really promising, I think we all have an opportunity here.”
“ATV sales right at the moment are the result of several factors, the improved environmental conditions farmers are experiencing right now, plus the tax incentives are also encouraging for farmers to purchase our four-wheel product. I might add, the realisation that the main ATV brands are leaving the market by October 2021, has well and truly sunk in so Aussie farmers don’t want to miss out on getting an ATV while they still can.”
“Our Kids bikes and off-road product sales have spiked which we attribute to an increase in families wanting to do more activities together, they are looking at ways to explore their local areas, particularly with travel (including interstate) out of the question right now. More are getting out and riding or teaching their kids to ride which is again promising for our next generation of motorcyclists.”
“Anecdotally we’ve heard from our dealers there are plenty of Gen Y customers who are living for the now, enjoying the access to their Super fund and treating themselves to a new motorcycle.”
Honda CRF450R sales are up 45.9 per cent
Yamaha #1 in Road and Off-road
Yamaha were second overall but topped the Road and Off-road sales figures. Overall Yamaha were up 37.8 per cent with a huge 49.2 per cent boost in Off-road sales and even bigger 81.6 per cent ATV/SSV sales increase but, like Honda, Team Blue did record a slight downturn in both Road and Scooter sales. Yamaha recorded a total sales volume of 12,344 to Honda’s 12,563 units.
Yamaha’s Tenere 700 lost top spot overall but still topped the adventure-touring category, more than doubling the sales of any other motorcycle in that genre
Yamaha’s National Sales and Marketing Manager Matt Ferry
“YMA endured a slow start to the year with bushfires, floods and COVID restrictions looking to impede business. But May and June have seen unprecedented demand across our product range.
“We set the foundations for this result with a range of effective EOFY promotions, but no-one could have predicted how successful these last two months have been. June recorded the highest retails ever in a single month.
“Many customers have been unable to participate in group activities, travel and team sports and have been looking for a leisure pursuit that fits within social distancing guidelines – and that is motorcycling.
“The rise in sales of off-road bikes shows that riders are keen to enjoy the outdoors and big numbers of fun bikes indicate a healthy future for our industry. Yamaha has always been strong in these categories. Our positive sales result is also down to YMA staff – many of whom are passionate riders, which enables us to connect effectively with both our dealer partners and customers.
“This incredible result, combined with very strong May retails, has put YMA in a commanding position for the second half of the year – with the potential to end 2020 as one of the biggest ever retail years on record.
“In order to achieve that goal YMA has introduced a wide range of benefits including a 2.99% p.a. comparison rate finance that aims to capitalise on not only the shift away from public transport and traffic-affected cars towards motorcycles, but also the transition from ATV to ROV. All promotions are designed to maximise ongoing retail potential.
“We’d like to thank our dealer partners and YMA staff for their hard work in achieving these results and for their continued support.”
Kawasaki Ninja 400 Australia’s #1 Road bike
Kawasaki recorded a strong 44.4 per cent growth across all sectors combined and were in positive territory across Road (12.4 per cent), Off-Road (72.8 per cent) while ATV/SSV sales are up 62.6 per cent. The Ninja 400 is Australia’s biggest selling Road bike after knocking Yamaha’s Tenere 700 out of top spot. Kawasaki sold 6545 units across all the sectors of the market.
Kawasaki Ninja 400 is Australia’s #1 Road bike
KTM continue upwards trajectory
Ranked fourth in the combined categories is KTM. The Austrian company up 32.7 per cent overall driven off the back of a 21.6 per cent improvement in Road sales and 36.6 per cent boost in Off-Road. KTM shifted a total of 4391 units.
Brad Hagi, Managing Director KTM Group Australia and New Zealand
“The current sales boom is an unforeseen and welcome boost for the entire motorsports industry. Consumers have been cooped up since March – and before that we had the devastating bushfires – so people are looking for a way to escape the confines of their homes, while safely maintaining distance from others.
“Combine the fact that people are unable to travel overseas with the government assistance programs on offer and you find a perfect scenario that has instilled confidence in the consumer to go out and purchase a motorcycle to experience that sense of freedom and find adventure.
“For all segments within the industry, from learners to off-road riders, for a reasonable amount of money they can escape the concerns of COVID-19 and have fun on a motorcycle. It is great for the motorcycle industry as a whole – and it is now up to us within the industry to capitalise on all these new riders.”
KTM’s two-stroke 300 EXC is the second largest selling big kids off-roader in Australia
Suzuki #5
Suzuki are fifth on the back of an 8.2 per cent lift with increases recorded in ATV, Off-Road and Scooter sales, however Suzuki did register a slight downturn in Road bike numbers.
Lewis Croft – National Marketing Manager Suzuki Australia Motorcycles
“ATV sales have been quite a phenomenon, the whole sector is up 50.9 Per cent and we are up 39 per cent.
“Good economic conditions has helped that and the penny has somewhat dropped in regards to the new ACCC rules mandating roll-over protection bars, which we will exit the market because of, and we are effectively now sold out of all the farm style ATV machines.
“DR-Z400E sales are the best in a decade and we have actually run out of stock there also.
“Our dealers are reporting that a lot more families are coming into stores and purchasing models across our trail and kids fun bikes range, where we also had our best results in years. Our dealers are also reporting the sales of second-hand motorcycles are going quite strong.”
Suzuki were the only brand to record significant scooter sales growth so far in 2020
Polaris riding the ATV/SSV boom
ATV/SSV specialist Polaris is the next biggest brand. That result is made all the more remarkable due to that they only participate in that single category. With 3433 sales they finished second only to Honda in the ATV/SSV category.
Polaris Managing Director Alan Collins
“The overall ATV/SxS market is up 50.9% YTD, driven by good rainfall in key areas this year alleviating some of the devastating drought conditions, generally solid agricultural conditions, the $150,000 government instant asset depreciation initiative and the impending exit of all major brands from the ATV market ahead of the Consumer Good (Quad Bike) Safety Standard taking effect.
“Whilst the overall ATV/SxS market is up 50.9% YTD, the utility SxS market YTD is actually growing at a similar pace to ATVs. As such, the ATV/SxS market growth is being driven as much by growing market demand for SxS and the market transference from ATV to SxS products as it is by the urgency relating to the ATV market exit of the major brands. Many safety-conscious customers are wisely choosing to purchase vehicles fitted with engineered and certified ROPS such as SxS, rather than entertain the prospect of an ATV fitted with a contraption offering no proven safety benefit which may cause as many injuries as it prevents.”
Harley no longer Australia’s biggest selling Road bike brand
Likewise Harley-Davidson only plays in one part of the market and after so often leading the nation in Road sales, this year H-D are trailing Yamaha after reporting a 10.7 per cent downturn in sales to now rank second on Road sales, and seventh overall on the combined market figures.
Harley-Davidson Street Glide Special topped the touring category in 2017 and led the away again in 2018, did it again in 2019 and is also leading the way in 2020
BRP up 34.5 per cent
ATV/SSV specialist BRP/Can-Am reported a 34.5 per cent boost to rank eighth outright.
Husqvarna up 67.5 per cent
Husky were a big improver, up 67.5 per cent overall which was comprised of a 134.9 per cent increase in Road sales, off what was an admittedly low base, but the real big numbers came of course in their Off-road sales which were up 59.8 per cent and numbered 1526, besting Suzuki’s off-road figures.
Husqvarna 701 Enduro is selling strongly with 126 hitting the trails so far in 2020
BMW in positive territory
BMW shifted 1342 units to be up 8.4 per cent and round out the overall top ten. BMW ranked fifth on Road sales with their R 1250 GS models continuing to sell strongly while the S 1000 RR was Australia’s top selling pure sportsbike by a significant margin.
The BMW S 1000 RR is by far the biggest selling pure Sportsbike in Australia
Nigel Harvey – BMW Motorrad Australia Head of Product and Marketing
“We had a particularly strong month in June which has continued to be a pleasant surprise considering the challenges many Australians are facing. The result was supported by strong sales in our new product line-up which is proving to have hit the mark with Australia customers.”
Triumph and Ducati down
Triumph rank 11th overall with 803 sales, down 11.4 per cent on the first six months compared to 2019.
Ducati were down 23.9 per cent after recording 504 sales. The 1st July 2020 marked the introduction of the wholly owned corporate subsidiary of Ducati in the Australian market, taking the reins after a successful 56-year relationship with NF Imports.
Indian up 40.2 per cent
Indian sales are up 40.2 per cent with 453 Indian Motorcycles hitting Australian roads during the first six months of 2020 with the FTR1200 and Challenger models doing particularly well.
Overall volume across all sectors (Brands) 2020 half-year motorcycle sales data
January – June 2020 compared to January – June 2019
Total
YTD 2020
YTD 2019
% CHAN
Honda
12563
10274
22.3%
Yamaha
12344
8959
37.8%
Kawasaki
6545
4533
44.4%
KTM
4391
3310
32.7%
Suzuki
3594
3322
8.2%
Polaris
3433
2685
27.9%
Harley Davidson
2613
2925
-10.7%
BRP Australia
1793
1333
34.5%
Husqvarna
1782
1064
67.5%
BMW
1342
1238
8.4%
Triumph
803
906
-11.4%
Ducati
504
662
-23.9%
Indian Motorcycle
453
323
40.2%
Vespa
337
379
-11.1%
Piaggio
238
375
-36.5%
Moto Guzzi
57
65
-12.3%
Aprilia
47
104
-54.8%
TOTAL
52839
42457
24.5%
2020 half-year motorcycle sales data Road Motorcycle Sales (Brands)
January – June 2020 compared to January – June 2019
Road
YTD 2020
YTD 2019
% CHAN
Yamaha
2624
2749
-4.5%
Harley Davidson
2613
2925
-10.7%
Honda
2373
2738
-13.3%
Kawasaki
2262
2012
12.4%
BMW
1258
1156
8.8%
KTM
1053
866
21.6%
Suzuki
948
1097
-13.6%
Triumph
803
906
-11.4%
Ducati
504
662
-23.9%
Indian Motorcycle
453
323
40.2%
Husqvarna
256
109
134.9%
Moto Guzzi
57
65
-12.3%
Aprilia
39
60
-35.0%
TOTAL
15243
15668
-2.7%
Off-Road Motorcycle Sales (Brands) 2020 half-year motorcycle sales data
January – June 2020 compared to January – June 2019
Off Road
YTD 2020
YTD 2019
% CHAN
Yamaha
6170
4135
49.2%
Honda
5497
4182
31.4%
KTM
3338
2444
36.6%
Kawasaki
3099
1793
72.8%
Husqvarna
1526
955
59.8%
Suzuki
1255
1157
8.5%
TOTAL
20885
14666
42.4%
Scooter Sales (Brands) 2020 half-year motorcycle sales data
January – June 2020 compared to January – June 2019
Scooter
YTD 2020
YTD 2019
% CHAN
Honda
815
969
-15.9%
Suzuki
428
375
14.1%
Vespa
337
379
-11.1%
Yamaha
256
261
-1.9%
Piaggio
238
375
-36.5%
BMW
84
82
2.4%
Aprilia
8
44
-81.8%
TOTAL
2166
2485
-12.8%
ATV/SSV Sales (Brands) 2020 half-year motorcycle sales data
January – June 2020 compared to January – June 2019
ATV
YTD 2020
YTD 2019
% CHAN
Honda
3878
2385
62.6%
Polaris
3433
2685
27.9%
Yamaha
3294
1814
81.6%
BRP Australia
1793
1333
34.5%
Kawasaki
1184
728
62.6%
Suzuki
963
693
39.0%
TOTAL
14545
9638
50.9%
Top Ten Selling Motorcycles in Australia (Models) 2020 half-year motorcycle sales data
January – June 2020 compared to January – June 2019
Manufacturer
Model
Total
YTD 2020
YTD 2019
% CHAN
Kawasaki
KLX110
1259
870
44.7%
Honda
CRF110F
1092
570
91.6%
Yamaha
PW50
1040
628
65.6%
Honda
CRF50F
934
763
22.4%
Yamaha
WR450F
745
671
11.0%
Yamaha
TTR50E
685
452
51.5%
Kawasaki
NINJA 400
636
488
30.3%
Yamaha
TTR110E
616
300
105.3%
KTM
300EXC
554
344
61.0%
Yamaha
XTZ690
530
0
100%
What about the other brands….?
It should be noted that some brands are not represented in the official audit figures in relation to motorcycle sales. Brands under the UMI group such as MV Agusta, Royal Enfield and Gas Gas, along with the likes of Sherco, CF Moto, Kymco and SWM which come under the stewardship of Mojo Motorcycles, are not included in the sales figures as these companies choose not to be members of the Federal Chamber of Automotive Industries.
An educated guesstimate suggests that these brands represent around 10-15 per cent of the whole market, thus the data is formulated from audited figures that cover around 85-90 per cent of the motorcycles sold in Australia.
Michael Poynton – Director Mojo Motorcycles
“I can report that we recorded a very strong sales result over May and June, across all of our brands in all respective segments. We have also seen no slow down as we start July, with daily retail sales still at a very high level.”
Joseph Elasmar – CEO, Urban Moto Imports
“We are proud to announce our best ever sales quarter in Australia for Urban Moto Imports off the back of a record 2019. We would like to thank all our customers that have purchased their new motorcycles in-store or ordered via our new online ordering system. We hope these new motorcycle owners are now enjoying the freedom and safety of independent travel for both commuting and leisure riding.
“The commitment shown from our ever-growing dealer network has been exceptional, as they have had to adapt and adjust their business models to support our customers throughout these unprecedented times. We see this as an exciting time for the motorcycle industry and a period where many commuters are looking for alternatives to public transport, with motorcycles being more accessible than ever before and leisure riding being a way for people to spend weekends escaping the cities and allowing them to travel this great land.
“We feel extremely fortunate in being able to support those currently in need with Royal Enfield making donations to Foodbank Australia, providing eight thousand meals and also giving two hundred registered frontline workers a Royal Enfield gift as a Thank You for the support they offer to our communities.
“We look forward to seeing our new motorcycle owners and riders on the roads and at upcoming motorcycling events in the near future.”
FCAI Statement
“It is wonderful to see some strong sales from our member motorcycle brands,” Tony Weber, chief executive of the FCAI said. “A year-on-year increase of 24.5 per cent is significant, and signals improving conditions for both members and dealers.”
The most popular segment during the half was the ATV and SSV segment, with a total of 14,545 sales compared to 9,638 sales in the first half of 2019. Off-Road motorcycles reported 20,885 sales in the half year, compared to 14,666 in the same period 2019.
“The ATV and SSV segment is up a remarkable 50.9 per cent and now represents 27.5 per cent of the total market. And off-road bikes are also on fire, with an increase of 42.4 per cent, and claiming 39.5 per cent of the total market,” Mr Weber said.
The popularity of these two segments are thought to be a direct result of the COVID19 pandemic. Tony Weber explained:
“People can’t go for overseas holidays, and for quite some time, they couldn’t even go for holidays within Australia. So, we believe that, instead of spending up big on expensive family vacations, people are treating themselves in different ways – and this could mean they are taking up new sports like trail bike riding.
“ATVs and SSVs are also popular, and we understand this is due to the Government’s instant asset write-off program which makes the purchase of farm machinery and equipment very attractive at the present time,” Mr Weber said.
Road bikes and Scooters did not enjoy the same increase in popularity as the previous two categories. Road bikes reported 15,243 sales during the first half, down 2.7 per cent on the same period last year. Scooters recorded 2,166 sales, down 12.8 per cent, for the first half of 2020.
Honda claimed the top spot YTD reporting, 12,563 sales for a 23.8 per cent market share, followed by Yamaha with 12,344 sales for 23.4 per cent share, Kawasaki with 6,545 sales for 12.4 per cent share, KTM with 4,391 sales for 8.3 per cent share and Suzuki with 3,594 sales for 6.8 per cent market share.
The FCAI has previously stated that motorcycles make perfect sense for commuting within the guidelines of our current pandemic environment. With mass transit systems susceptible to contagion risk, personal transport has become the go-to option for many commuters. Motorcycle and scooter riders can mitigate infection risks, with two-wheeled transportation offering an effective means of maintaining social distance while enjoying a freeing and fun ride that ends with easy parking. Riders can also nimbly negotiate traffic and park conveniently, cutting commute times.
Nationwide, motorcycle and scooter dealers remain open to perform servicing and sales for riders wishing to make a return to the road. Riders are reminded to strictly observe all social distancing and contagion control requirements, and to regularly disinfect helmets, gloves, and any high-touch surfaces on vehicle controls.
Along with compiling motorcycle sales data, the FCAI is the primary organisation funded by the motorcycle industry to deal with government agencies. FCAI helped lobby for the Learner Approved Motorcycles Scheme and the Recreational Registration Scheme. They also lobby for exemptions on tightening emissions schemes in relation to motorcycles, and helping to prevent governments trying to restrict or ban the use of ATVs.
Dirt-bike sales are up by a whopping 42.4 per cent compared to the first six months of 2019, while ATV/SSV sales have gone ballistic to the tune of a 50.9 per cent improvement.
Yamaha have taken over the #1 ranking from Honda when it comes to off-road motorcycle sales.
KTM is the third biggest seller ahead of Kawasaki and Husqvarna. Kawasaki’s growth largely appears to be on the back of the KLX110, which is Australia’s biggest selling motorcycle.
Husqvarna have also recorded very strong growth to move past Suzuki’s tally of off-road sales.
Yamaha’s WR450F is the most popular ‘Enduro’ bike over KTM’s two-stroke 300 EXC and four-stroke 350 EXC-F. Honda’s CRF450L placed fourth in the ‘Enduro’ category ahead of KTM’s 450 and 500 EXC models while Yamaha’s new WR250F is off to a great start in seventh ahead of Husqvarna’s TE300 and FE350.
Yamaha’s YZ250F and YZ450F siblings top the ‘Motocross’ charts ahead of Honda’s CRF450R and Kawasaki’s KX450F.
Honda’s XR190 continues to lead the way in the ‘Farm’ category and the CRF230F is the top ranking ‘Trail’ machine.
Further tables below show the top tens by each individual category segment.
We do not decide which models are in which category, that is decided by the FCAI in conjunction with their industry partners as to how the data is compiled.
2020 Off-Road Motorcycle Sales (Brand) 2020 half-year motorcycle sales data
January – June 2020 compared to January – June 2019
Off Road
YTD 2020
YTD 2019
% CHAN
Yamaha
6170
4135
49.2%
Honda
5497
4182
31.4%
KTM
3338
2444
36.6%
Kawasaki
3099
1793
72.8%
Husqvarna
1526
955
59.8%
Suzuki
1255
1157
8.5%
TOTAL
20885
14666
42.4%
Top Selling Off-Road Motorcycles 2020 half-year motorcycle sales data
Top 10 by Category – Off Road Bikes
January – June 2020 compared to January – June 2019
Manufacturer
Model
Total
YTD 2020
YTD 2019
% CHAN
Kawasaki
KLX110
1259
870
44.7%
Honda
CRF110F
1092
570
91.6%
Yamaha
PW50
1040
628
65.6%
Honda
CRF50F
934
763
22.4%
Yamaha
WR450F
745
671
11.0%
Yamaha
TTR50E
685
452
51.5%
Yamaha
TTR110E
616
300
105.3%
KTM
300EXC
554
344
61.0%
Honda
CRF230F
494
494
0.0%
KTM
350EXCF
433
304
42.4%
Kawasaki’s KLX110 is Australia’s biggest selling motorcycle. The KLX110 comes in a few different sizes and is priced from $3199
Top Selling Enduro Motorcycles 2020 half-year motorcycle sales data
Top 10 by Category – Enduro
January – June 2020 compared to January – June 2019
Manufacturer
Model
Total
YTD 2020
YTD 2019
% CHAN
Yamaha
WR450F
745
671
11.0%
KTM
300EXC
554
344
61.0%
KTM
350EXCF
433
304
42.4%
Honda
CRF450L
423
134
215.7%
KTM
450EXC
323
161
100.6%
KTM
500EXC
322
321
0.3%
Yamaha
WR250F
322
122
163.9%
Husqvarna
TE300
268
141
90.1%
Husqvarna
FE350
197
109
80.7%
Yamaha
WR250R
183
141
29.8%
Yamaha are the #1 selling off-road motorcycle brand in Australia
Top Selling Motocross Motorcycles 2020 half-year motorcycle sales data
Top 10 by Category – Moto Cross
January – June 2020 compared to January – June 2019
Manufacturer
Model
Total
YTD 2020
YTD 2019
% CHAN
Yamaha
YZ250F
403
336
19.9%
Yamaha
YZ450F
345
247
39.7%
Honda
CRF450R
334
229
45.9%
Kawasaki
KX450
298
196
52.0%
Honda
CRF250R
256
175
46.3%
KTM
250SXF
245
156
57.1%
KTM
85SX
208
174
19.5%
Kawasaki
KX250
204
138
47.8%
KTM
450SXF
187
175
6.9%
Yamaha
YZ250
186
130
43.1%
Top Selling Farm Motorcycles 2020 half-year motorcycle sales data
Top 10 by Category – Farm
January – June 2020 compared to January – June 2019
Manufacturer
Model
Total
YTD 2020
YTD 2019
% CHAN
Honda
XR190
391
323
21.1%
Suzuki
TROJAN
346
278
24.5%
Yamaha
AG200
195
158
23.4%
Yamaha
AG125
106
87
21.8%
Kawasaki
Stockman 250
79
72
9.7%
Honda
XR150L
43
93
-53.8%
Suzuki
TF125
5
27
-81.5%
Honda
CT200
1
0
100%
Yamaha
AG100
0
3
-100.0%
Honda
CTX200
0
8
-100.0%
Top Selling Fun Motorcycles 2020 half-year motorcycle sales data
Top 10 by Category – Fun
January – June 2020 compared to January – June 2019
Manufacturer
Model
Total
YTD 2020
YTD 2019
% CHAN
Kawasaki
KLX110
1259
870
44.7%
Honda
CRF110F
1092
570
91.6%
Yamaha
PW50
1040
628
65.6%
Honda
CRF50F
934
763
22.4%
Yamaha
TTR50E
685
452
51.5%
Yamaha
TTR110E
616
300
105.3%
Honda
CRF125FB
408
252
61.9%
Kawasaki
KLX140
378
248
52.4%
Yamaha
TTR125E/LWE
304
133
128.6%
Honda
CRF125F
259
166
56.0%
Top Selling Trail Motorcycles 2020 half-year motorcycle sales data
Top 10 by Category – Trail
January – June 2020 compared to January – June 2019
Manufacturer
Model
Total
YTD 2020
YTD 2019
% CHAN
Honda
CRF230F
494
494
0.0%
Suzuki
DR-Z400E
423
350
20.9%
Honda
CRF250F
371
392
-5.4%
Yamaha
TTR230/A
268
144
86.1%
Honda
CRF250L
261
327
-20.2%
Kawasaki
KLX230R
220
0
100%
Kawasaki
KLX300
194
0
100%
Kawasaki
KLX150BF
192
126
52.4%
Yamaha
XT250
126
74
70.3%
Kawasaki
KLX230
98
0
100%
2020 ATV Sales (Brand) 2020 half-year motorcycle sales data
January – June 2020 compared to January – June 2019
ATV
YTD 2020
YTD 2019
% CHAN
Honda
3878
2385
62.6%
Polaris
3433
2685
27.9%
Yamaha
3294
1814
81.6%
BRP Australia
1793
1333
34.5%
Kawasaki
1184
728
62.6%
Suzuki
963
693
39.0%
TOTAL
14545
9638
50.9%
Top Selling ATV/SSV (Model) 2020 half-year motorcycle sales data
Top 10 by Category – ATVs
January – June 2020 compared to January – June 2019
Manufacturer
Model
Total
YTD 2020
YTD 2019
% CHAN
Yamaha
YFM450FB/P
597
396
50.8%
Honda
TRX420FM
547
329
66.3%
Yamaha
YFM350F
443
218
103.2%
Polaris
Sportsman 570
391
369
6.0%
Honda
TRX420TM
374
190
96.8%
Yamaha
YFM90R
359
209
71.8%
Yamaha
YFM700FA
353
201
75.6%
Honda
TRX250TM
345
264
30.7%
Honda
TRX520FM
318
0
100%
Yamaha
YFM350
280
141
98.6%
Yamaha’s YFM450 FB/P is Australia’s top selling ATV with 597 hitting the turf so far in 2019
Top Selling Off-Road 4 Wheel SSV(Model) 2020 half-year motorcycle sales data
Top 10 by Category – Off-Road 4 wheel
January – June 2020 compared to January – June 2019
Manufacturer
Model
Total
YTD 2020
YTD 2019
% CHAN
Polaris
ACE 570
66
108
-38.9%
Polaris
ACE 500
65
72
-9.7%
Polaris
ACE 150
21
18
16.7%
Polaris
ACE 900
1
6
-83.3%
What about the other brands….?
It should be noted that some brands are not represented in the official audit figures in relation to motorcycle sales. Brands under the UMI group such as MV Agusta, Royal Enfield and Gas Gas, along with the likes of Sherco, CF Moto, Kymco and SWM which come under the stewardship of Mojo Motorcycles, are not included in the sales figures as these companies choose not to be members of the Federal Chamber of Automotive Industries.
An educated guesstimate suggests that these brands represent around 10-15 per cent of the whole market, thus the data is formulated from audited figures that cover around 85-90 per cent of the motorcycles sold in Australia.
Along with compiling motorcycles sales data, the FCAI is the primary organisation funded by the motorcycle industry to deal with government agencies. FCAI helped lobby for the Learner Approved Motorcycles Scheme and the Recreational Registration Scheme. They also lobby for exemptions on tightening emissions schemes in relation to motorcycles, and helping to prevent governments trying to restrict or ban the use of ATVs.
Road motorcycle sales are down 2.7 per cent and Scooter sales down 12.8 per cent.
Yamaha has taken the lead in Australian Road motorcycle sales from Harley-Davidson and extended their lead over Honda.
Kawasaki’s Ninja 400 is Australia’s top selling road motorcycle and Kawasaki road sales picked up by 12.4 per cent which sees Team Green rank fourth on sales ahead of BMW.
BMW’s S 1000 RR is Australia’s biggest selling pure sports-bike by a significant margin.
Yamaha’s Tenere 700 is the most popular ‘Adventure-Touring’ motorcycle, more than doubling the amount of sales of any other motorcycle in that category.
The MT-07L is Australia’s favourite ‘Naked’ and the YZF-R3 is, according to the FCAI data classifieds as a ‘Sports-Tourer’, tops that category.
Harley’s Street 500 topped the ‘Cruiser ‘category while the Street Glide Special again topped the ‘Touring’ segment.
Honda’s NSC110 continues to top the ‘Scooter’ sales category.
Further tables below show the top tens by each individual category segment.
We do not decide which models are in which category, that is decided by the FCAI in conjunction with their industry partners as to how the data is compiled.
Road Motorcycle Sales (Brands) 2020 half-year motorcycle sales data
January – June 2020 compared to January – June 2019
Road
YTD 2020
YTD 2019
% CHAN
Yamaha
2624
2749
-4.5%
Harley Davidson
2613
2925
-10.7%
Honda
2373
2738
-13.3%
Kawasaki
2262
2012
12.4%
BMW
1258
1156
8.8%
KTM
1053
866
21.6%
Suzuki
948
1097
-13.6%
Triumph
803
906
-11.4%
Ducati
504
662
-23.9%
Indian Motorcycle
453
323
40.2%
Husqvarna
256
109
134.9%
Moto Guzzi
57
65
-12.3%
Aprilia
39
60
-35.0%
TOTAL
15243
15668
-2.7%
Yamaha’s Tenere 700 is Australia second biggest selling Road motorcycle
Road Bikes Top Ten Overall 2020 half-year motorcycle sales data
Top 10 by Category – Road Bikes
January – June 2020 compared to January – June 2019
Manufacturer
Model
Total
YTD 2020
YTD 2019
% CHAN
Kawasaki
NINJA 400
636
488
30.3%
Yamaha
XTZ690
530
0
100%
Harley Davidson
XG500
433
298
45.3%
Yamaha
MT07L
382
525
-27.2%
Honda
CB125E
377
569
-33.7%
Kawasaki
Vulcan S
353
268
31.7%
Honda
CMX500
309
330
-6.4%
Yamaha
MT-09
306
395
-22.5%
Harley Davidson
FXBRS
303
383
-20.9%
Yamaha
YZF-R3A
302
471
-35.9%
Kawasaki Ninja 400 is Australia’s #1 Road bike
Learner Approved Motorcycle Sales 2020 half-year motorcycle sales data
Top 10 by Category – LAMS Approved
January – June 2020 compared to January – June 2019
Manufacturer
Model
Total
YTD 2020
YTD 2019
% CHAN
Yamaha
WR450F
745
671
11.0%
Kawasaki
NINJA 400
636
488
30.3%
KTM
300EXC
554
344
61.0%
Honda
NSC110
516
496
4.0%
KTM
350EXCF
433
304
42.4%
Harley Davidson
XG500
433
298
45.3%
Suzuki
DR-Z400E
423
350
20.9%
Honda
CRF450L
423
134
215.7%
Honda
XR190
391
323
21.1%
Yamaha
MT07L
382
525
-27.2%
Adventure-Touring Motorcycle Sales 2020 half-year motorcycle sales data
Top 10 by Category – Adventure Touring
January – June 2020 compared to January – June 2019
Manufacturer
Model
Total
YTD 2020
YTD 2019
% CHAN
Yamaha
XTZ690
530
0
100%
Suzuki
DR650SE
258
229
12.7%
BMW
R 1250 GS Adventure
193
194
-0.5%
KTM
790 Adventure R
190
169
12.4%
BMW
R 1250 GS
161
155
3.9%
Honda
CB500XA
152
141
7.8%
Kawasaki
KLR650
135
112
20.5%
Husqvarna
701END
126
66
90.9%
KTM
690ENDR
115
92
25.0%
Honda
CRF1100
109
0
100%
Cruiser Motorcycle Sales 2020 half-year motorcycle sales data
Top 10 by Category – Cruiser
January – June 2020 compared to January – June 2019
Manufacturer
Model
Total
YTD 2020
YTD 2019
% CHAN
Harley Davidson
XG500
433
298
45.3%
Kawasaki
Vulcan S
353
268
31.7%
Honda
CMX500
309
330
-6.4%
Harley Davidson
FXBRS
303
383
-20.9%
Yamaha
XVS650/A
201
231
-13.0%
Indian Motorcycle
Scout
183
178
2.8%
Harley Davidson
LOW RIDER S
174
0
100%
Harley Davidson
FLSB
163
195
-16.4%
Harley Davidson
FXBB
161
132
22.0%
Harley Davidson
FLFBS
157
235
-33.2%
Nakedbike Motorcycle Sales 2020 half-year motorcycle sales data
Top 10 by Category – Naked
January – June 2020 compared to January – June 2019
Manufacturer
Model
Total
YTD 2020
YTD 2019
% CHAN
Yamaha
MT07L
382
525
-27.2%
Honda
CB125E
377
569
-33.7%
Yamaha
MT-09
306
395
-22.5%
Yamaha
MT03LA
268
292
-8.2%
Honda
GROM
265
298
-11.1%
Kawasaki
Z900RS
203
167
21.6%
KTM
390 Duke
183
139
31.7%
Honda
CB650R
166
70
137.1%
KTM
200 Duke
108
21
414.3%
Kawasaki
Z400
99
81
22.2%
Sport-Touring Motorcycle Sales 2020 half-year motorcycle sales data
Top 10 by Category – Sport Touring
January – June 2020 compared to January – June 2019
Manufacturer
Model
Total
YTD 2020
YTD 2019
% CHAN
Yamaha
YZF-R3A
302
471
-35.9%
Kawasaki
NINJA 650L
207
141
46.8%
Yamaha
MT07TRL
65
57
14.0%
BMW
R 1250 RS
58
0
100%
Kawasaki
Ninja 1000
56
54
3.7%
Kawasaki
NINJA 1000 SX
55
0
100%
BMW
S 1000 XR
52
53
-1.9%
Yamaha
MT09TRA
49
99
-50.5%
Suzuki
GSX-R125
40
52
-23.1%
Kawasaki
Versys 650L
33
26
26.9%
The FCAI data calls the YZF-R3 a sports-touring motorcycle….
Touring Motorcycle Sales 2020 half-year motorcycle sales data
Top 10 by Category – Touring
January – June 2020 compared to January – June 2019
Manufacturer
Model
Total
YTD 2020
YTD 2019
% CHAN
Harley Davidson
FLHXS
121
177
-31.6%
Harley Davidson
FLHTK
103
101
2.0%
Harley Davidson
FLTRXS
79
86
-8.1%
BMW
R1250RT
68
43
58.1%
Yamaha
FJR1300
56
50
12.0%
Indian Motorcycle
Chieftain
48
53
-9.4%
Harley Davidson
FLHRXS
44
69
-36.2%
Indian Motorcycle
Roadmaster
34
27
25.9%
Harley Davidson
FLHXSE
34
45
-24.4%
Harley Davidson
FLHTCUTG
26
65
-60.0%
Harley-Davidson Street Glide Special topped the touring category in 2017 and led the away again in 2018, did it again in 2019 and is also leading the way in 2020
Supersport Motorcycle Sales 2020 half-year motorcycle sales data
Top 10 by Category – Super Sport
January – June 2020 compared to January – June 2019
Manufacturer
Model
Total
YTD 2020
YTD 2019
% CHAN
Kawasaki
NINJA 400
636
488
30.3%
Honda
CBR650R
239
138
73.2%
BMW
S 1000 RR
162
75
116.0%
Honda
CBR500R
113
222
-49.1%
Yamaha
YZF-R1
62
68
-8.8%
Suzuki
GSX-R1000
54
62
-12.9%
Yamaha
YZF-R6
50
41
22.0%
KTM
RC390
50
81
-38.3%
Suzuki
GSX-R750
45
69
-34.8%
Ducati
Superbike
43
102
-57.8%
The BMW S 1000 RR was Australia’s top selling pure sportsbike by a huge margin
Scooter Sales (Brands) 2020 half-year motorcycle sales data
January – June 2020 compared to January – June 2019
Scooter
YTD 2020
YTD 2019
% CHAN
Honda
815
969
-15.9%
Suzuki
428
375
14.1%
Vespa
337
379
-11.1%
Yamaha
256
261
-1.9%
Piaggio
238
375
-36.5%
BMW
84
82
2.4%
Aprilia
8
44
-81.8%
TOTAL
2166
2485
-12.8%
Suzuki were the only brand to record significant scooter sales growth so far in 2020
Scooter Sales (Models) 2020 half-year motorcycle sales data
Top 10 by Category – Scooters
January – June 2020 compared to January – June 2019
Manufacturer
Model
Total
YTD 2020
YTD 2019
% CHAN
Honda
NSC110
516
496
4.0%
Suzuki
ADDRESS
372
342
8.8%
Vespa
GTS 300
146
188
-22.3%
Yamaha
GPD150A
126
69
82.6%
Honda
MW110
118
167
-29.3%
Vespa
PRIMAVERA 150
117
110
6.4%
Piaggio
Fly 150
110
156
-29.5%
Honda
WW150
98
154
-36.4%
Yamaha
XMAX300
64
110
-41.8%
Piaggio
Medley 150
54
67
-19.4%
What about the other brands….?
It should be noted that some brands are not represented in the official audit figures in relation to motorcycle sales. Brands under the UMI group such as MV Agusta, Royal Enfield and Gas Gas, along with the likes of Sherco, CF Moto, Kymco and SWM which come under the stewardship of Mojo Motorcycles, are not included in the sales figures as these companies choose not to be members of the Federal Chamber of Automotive Industries.
An educated guesstimate suggests that these brands represent around 10-15 per cent of the whole market, thus the data is formulated from audited figures that cover around 85-90 per cent of the motorcycles sold in Australia.
Along with compiling motorcycles sales data, the FCAI is the primary organisation funded by the motorcycle industry to deal with government agencies. FCAI helped lobby for the Learner Approved Motorcycles Scheme and the Recreational Registration Scheme. They also lobby for exemptions on tightening emissions schemes in relation to motorcycles, and helping to prevent governments trying to restrict or ban the use of ATVs.[/vc_column_text][/vc_column][/vc_row]
Motorcycle sales in the first quarter of this year were understandably down, but only by 2.5% compared with countries such as Italy which is down 65% due to the coronavirus.
Meanwhile, the Australian market has also had to deal with drought, bushfires and floods over the same period.
That compares with 18,438 in 2019 when sales were down 14.9% on the 2018 first quarter.
FCAI chief executive Tony Weber says the market has been “remarkably resilient given the circumstances”.
The 2.5% drop is surprising given total market sales were down -10.2% in the month of January following last year’s slump of -6.1%.
However, it’s still very tough for the dealerships which are staying open and trying various sales tactics as well as some offering free pick-up and delivery to service your bike.
The biggest dealership network, MotorCycle Holdings, which includes TeamMoto stores, has seen a dramatic drop in share price from around $1.80 in February to 64c.
Road bikes and scooters reported a decline while off-road bikes and ATVs showed increases.
Taking over as market leader, Yamaha recorded a 21.1% share of the national market, followed by Honda with 20.3% and in third place, Kawasaki with 11.3%.
Scooters suffered the biggest fall, with a 14.1% decline in sales during the first quarter. In this segment, Honda held a 33.1% share, followed by Suzuki with 21.9% and Vespa with 17%.
Road bikes also suffered a significant 7.8% decline over the quarter. Harley-Davidson still leads the segment with a 18.9% market share, followed by Yamaha (17.7%) and Honda (14.1%).
Off-road motorcycles held their own with a 1.3% sales increase. Yamaha again topped the segment with 27.8% share, followed by Honda with 24.3% share and KTM in third place with 20.7% share.
The ATV/SSV segment was the biggest positive for the industry with an overall increase of 8% over the corresponding quarter last year. Polaris topped the segment with a 27.9% share, followed by Honda with 21.6% share and then Yamaha with 19.6% share.
Missing in action
While the above results are compared with the first half of 2018 with the same brands, it should be noted that 23 minor manufacturers are not included in the official FCAI figures.
They are mainly small-volume importers Norton, Hyosung, VMoto, Benelli, Bimota, Bollini, CFMoto, Confederate, Daelim, EBR, Kymco, Laro, Megelli, Mercury, MV Agusta, Norton, PGO, Royal Enfield, SWM, SYM, TGB, Ural and Viper.
The Federal Chamber of Automotive Industries is urging families to make ATV and SxS safety a top priority when riding this holiday season, with the period typically seeing a high incidence of accidents.
With Christmas holidays being an opportunity to visit friends and family on properties around the country, properties where ATVs and SSVs are used as versatile farm machinery, the temptation for younger riders to take these vehicles for a spin can be high and have fatal results.
Honda Pioneer 500 SXS
That’s why the FCAI have highlighted the known safety practices when operating ATVs and SSVs these holidays. It is especially important to supervise younger riders and ensure they only ride age appropriate vehicles and wear appropriate safety equipment.
Children are over-represented in off-road vehicle fatalities every year in Australia. Of the 15 ATV and SSV related fatalities in 2019, five were children riding vehicles designed for adults. Four of these were operating or riding as a passenger in an SSV; and one was operating an ATV that was recommended for older age groups.
Honda TXR90X
Alarmingly, it appears that in the four SSV incidents, the occupants had not used the seatbelts, doors or netting that are ‘built in’ safety devices designed to reduce harm. The result – the occupants were ejected or crushed in the incident.
Safety Guidelines for SSV use
Operators should be 16 years of age and hold a valid licence.
Passengers must be tall enough for the seat belt to fit properly and to brace themselves if needed, by placing both feet firmly on the floor and being able to reach the hand hold.
Don’t carry more passengers than there are seats available, and never in the cargo area.
Always wear a helmet, eye protection and other protective gear.
Keep doors and side nets closed. Keep your whole body inside the SSV.
Don’t drink and drive.
Stick to off-road areas and don’t use sealed roadways.
Safety Guidelines for SSV ATV
Riders must be 16 years of age to operate an adult size ATV.
Always wear a helmet, eye protection and other protective gear.
Never carry a passenger on a single seat ATV.
Be trained and follow the manufacturer’s guidelines and warnings.
Never overload your vehicle and reduce loads on difficult or steep terrain.
Parents should ensure that these safety guidelines are carefully followed, with the FCAI wishing everyone a safe and enjoyable Christmas break alongside this safety message, and again urging parents to take special care with their children when farm machinery and motorised vehicles are used.
Ride Your Motorcycle to Work Week (October 7-11) has landed Federal Chamber of Automotive Industries chief executive Tony Weber behind handlebars, as the industry head learns to ride in support of the event.
Tony Weber geared up with the Yamaha MT-03
Donning a helmet and mounting a Yamaha MT-03, Mr Weber began his riding journey in a training session with motoDNA Riders Academy at Sydney Motorsport Park. Coached by motoDNA Founder and CEO Mark McVeigh, Mr Weber quickly progressed through the program.
Tony Weber
“I was hesitant at first, but I got a feel for it quickly. I must admit, now I see why my colleagues and motorcycle industry members get so excited about motorcycle riding! It’s one of the great experiences – it’s just so enjoyable! I can’t wait to take it to the next stage. Ride Your Motorcycle to Work Week is a brilliant opportunity for riders to share their passion and make sure their bikes are prepared for the summer. I would encourage anyone to get out there and have a go, take your first steps as a rider. It’s just magic!”
Tony Weber is learning to ride ahead of the 2019 Ride Your Motorcycle to Work Week
Mr McVeigh said Mr Weber was a natural, with the training a precursor to the Ride Your Motorcycle to Work Week event which aims to unite riders, celebrate taking the ‘long way home’, and showcase the small moments in a journey only riders notice.
Mark McVeigh
“Tony took to the bike quickly. He was unassisted in under an hour. Initially he was a bit nervous, but once he got a feel for the bike, I could see him falling in love with riding. Just like I did, just like everyone does when they try it.”
The event will run from October 7th to 11th, supported by Australia’s motorcycle brands and managed by the Federal Chamber of Automotive Industries.
To support the week, a selection of Australia’s motorcycle dealerships will also offer a free Ride-Thru safety check. Riders can roll up for a fast 10-point inspection of their bike to make sure it is safe and road ready.
Ride Your Motorcycle to Work Week is an initiative of the Federal Chamber of Automotive Industries, supported by Aprilia, BMW Motorrad, Can-AM BRP, Ducati, Harley-Davidson, Honda, Husqvarna, Indian Motorcycles, Kawasaki, KTM, Moto Guzzi, Piaggio, Suzuki, Triumph, Vespa and Yamaha.
Retired and honoured motorcycle industry veteran Stuart Strickland has delivered blunt criticism of the industry and the dictators who make motorcycle businesses “unsaleable”.
His comments are part of an exclusive, wide-ranging and quite blunt critique of the local and global motorcycle industry as it faces a sales slump, threats from safety “experts” and an uncertain future in an autonomous motoring world.
Blunt criticisms
Among the motorcycling stalwart’s main criticisms are that the market is dominated with motorcycle enthusiasts and small-capacity scooters and motorcycles are not embraced as they are in European and Asian cities.
He says motorcycle retailers are operating under a “dictatorial franchise system by the importers that has affectively rendered their businesses unsalable”.
Stuart knows what he is talking about. The 70-year-old has more than 40 years’ industry experience and was awarded an Order of Australia Medal in 2012 for his service to motorcycling. (See more career highlights at the end of this article.)
Stuart (left) with Isle of Man racer Cam Donald and their wives at the TT
“I was fortunate to have been around in good times where I was able to influence manufacturer policy and able to maintain a great dealer network who were rewarded for their good work,” Stuart says.
“I just wish the managing directors of the manufacturers would get out into the market and talk to the big retailers, in their businesses, regularly.”
Motorcycle market critique
Here are some of his blunt observations about the motorcycle market in Australia (excluding agricultural use).
Based on enthusiasts;
Never been embraced by State or Federal governments as a legitimate means of moving people around economically;
Over-regulated, especially regarding use of land for off-road motorcycle use;
Risk adverse millennials show very little interest in motorcycles;
Electric-powered bicycles (on-road and off-road) threaten the motorcycle market;
Paltry fines for motorists who cause motorcycle accidents (deaths) through inattention;
Licence and insurance costs spiralling to ridiculous levels;
Motorcycle advocacy lacking funding or recognition for the good work they do which restricts their effectiveness; and
Negativity around motorcycle safety, promoted by government road safety authorities.
Stuart says Australia is “fortunate to have half a dozen really smart people working with motorcycle advocacy”.
“They are constructive and their opinions are valued by road safety authorities.”
However, he says they battle with people who have too much time on their hands and are “perhaps uneducated in negotiating with bureaucracy” who “muddy the water”.“As a consequence, government and their agencies say motorcycling is disjointed so they will dictate the policy direction,” he says.
Motorcycle industry critique
Here is a summary of Stuart’s blunt motorcycle industry critique:
No young businessmen/women are entering the industry;
An antiquated wholesale system is crippling retailers while their margins are being cut by manufacturers and overheads escalate;
A critical shortage of qualified staff (technicians, parts interpreters and sales people) is impacting service levels to consumers and is incapable of being corrected while retailers are not getting a reasonable return on their investment;
Retailer profitability has been impacted by on-line activity and ASIC’s stance on retail finance:
Retailers have no financial capacity to promote motorcycle sports activities as they have in past boom times: and
Retailers are constantly harassed by manufacturers’ incompetent staff, who have no financial nous.
“I am happy to put my name to my comments and by doing so no doubt I’ll be a target for social media from those who have little experience either as a rider, industry figure who has had to battle with bureaucracy over countless years,” Stuart says.
“It’s clear manufacturers are puzzled about the motorcycle market decline.
“Regretfully, they continue to gaze at their own crystal ball for the answer rather than opening up a forum with the likes of yourself, other media, rider clubs and even road safety authorities.
“In situations like we have now the more brains engaged the better.”
However, he rejects the idea of yet another industry committee like America’s Give a Shift.
“I’m not sure what they can achieve, given that America’s motorcycle market has collapsed,” he says.
“I think the manufacturers’ focus is totally on the strong Asian markets.”
