Despite a further significant drop in sales Harley-Davidson is still Australia’s #1 brand when it comes to road going motorcycles ahead of Honda and Yamaha. The rankings by brand, and their change compared to 2018, can be seen in the table below.
Further tables below show the top tens by each individual category segment. We do not decide which models are in which category, that is decided by the FCAI in conjunction with their industry partners as to how the data is compiled.
2019 Road Motorcycle Sales (Brands)
January – December 2019 compared to January – December 2018
Manufacturer
Road
YTD 2019
YTD 2018
% CHAN
Harley Davidson
6462
7019
-7.9%
Honda
5306
7019
-24.4%
Yamaha
5145
5702
-9.8%
Kawasaki
3865
4396
-12.1%
BMW
2470
2835
-12.9%
Suzuki
2303
2686
-14.3%
KTM
1889
1597
18.3%
Triumph
1787
2122
-15.8%
Ducati
1368
1512
-9.5%
Indian Motorcycle
803
836
-3.9%
Husqvarna
329
265
24.2%
Aprilia
129
194
-33.5%
Moto Guzzi
125
125
0.0%
TOTAL
31981
36308
-11.9%
Honda CB125E is Australia’s top selling road motorcycle
Road Bikes Top Ten Overall 2019
Top 10 by Category – Road Bikes
January – December 2019 compared to January – December 2018
Manufacturer
Model
Total
YTD 2019
YTD 2018
% CHAN
Honda
CB125E
1013
1113
-9.0%
Kawasaki
NINJA 400
989
1089
-9.2%
Yamaha
MT07L
901
1002
-10.1%
Harley Davidson
FXBRS
885
794
11.5%
Harley Davidson
XG500
838
944
-11.2%
Yamaha
YZF-R3A
835
712
17.3%
Yamaha
MT-09
749
738
1.5%
Kawasaki
Vulcan S
635
670
-5.2%
Honda
CMX500
630
746
-15.5%
Honda
GROM
536
715
-25.0%
Learner Approved Motorcycle Sales 2019
Top 10 by Category – LAMS Approved
January – December 2019 compared to January – December 2018
Manufacturer
Model
Total
YTD 2019
YTD 2018
% CHAN
Yamaha
WR450F
1206
1136
6.2%
Honda
NSC110
1109
597
85.8%
Honda
CB125E
1013
1113
-9.0%
Kawasaki
NINJA 400
989
1089
-9.2%
Yamaha
MT07L
901
1002
-10.1%
Harley Davidson
XG500
838
944
-11.2%
KTM
300EXC
837
1052
-20.4%
Yamaha
YZF-R3A
835
712
17.3%
Suzuki
ADDRESS
779
495
57.4%
KTM
500EXC
762
746
2.1%
Adventure-Touring Motorcycle Sales 2019
Top 10 by Category – Adventure Touring
January – December 2019 compared to January – December 2018
Manufacturer
Model
Total
YTD 2019
YTD 2018
% CHAN
Suzuki
DR650SE
497
574
-13.4%
KTM
790 Adventure R
467
0
100%
BMW
R 1250 GS
387
29
1,234.5%
BMW
R 1250 GS Adventure
365
18
1,927.8%
Honda
CB500XA
338
248
36.3%
Honda
CRF1000
302
573
-47.3%
Kawasaki
KLR650
219
257
-14.8%
Suzuki
DL650
218
216
0.9%
KTM
690ENDR
212
161
31.7%
BMW
G 310 GS
209
224
-6.7%
Cruiser Motorcycle Sales 2019
Top 10 by Category – Cruiser
January – December 2019 compared to January – December 2018
Manufacturer
Model
Total
YTD 2019
YTD 2018
% CHAN
Harley Davidson
FXBRS
885
794
11.5%
Harley Davidson
XG500
838
944
-11.2%
Kawasaki
Vulcan S
635
670
-5.2%
Honda
CMX500
630
746
-15.5%
Harley Davidson
FLFBS
461
453
1.8%
Yamaha
XVS650/A
445
515
-13.6%
Harley Davidson
FLSB
444
312
42.3%
Indian Motorcycle
Scout
404
496
-18.5%
Harley Davidson
FXBB
354
491
-27.9%
Harley Davidson
FLSL
231
209
10.5%
Nakedbike Motorcycle Sales 2019
Top 10 by Category – Naked
January – December 2019 compared to January – December 2018
Manufacturer
Model
Total
YTD 2019
YTD 2018
% CHAN
Honda
CB125E
1013
1113
-9.0%
Yamaha
MT07L
901
1002
-10.1%
Yamaha
MT-09
749
738
1.5%
Honda
GROM
536
715
-25.0%
Yamaha
MT03LA
463
616
-24.8%
KTM
390DUKE
336
356
-5.6%
Kawasaki
Z900RS
282
393
-28.2%
Honda
Monkey
244
266
-8.3%
Yamaha
MT10
241
220
9.5%
Yamaha
XSR700LA
235
318
-26.1%
Sport-Touring Motorcycle Sales 2019
Top 10 by Category – Sport Touring
January – December 2019 compared to January – December 2018
Manufacturer
Model
Total
YTD 2019
YTD 2018
% CHAN
Yamaha
YZF-R3A
835
712
17.3%
Kawasaki
Ninja 650L
249
304
-18.1%
Yamaha
MT09TRA
185
161
14.9%
Yamaha
MT07TRL
127
118
7.6%
Kawasaki
VERSYS-X 300
119
130
-8.5%
BMW
S 1000 XR
118
149
-20.8%
Kawasaki
Ninja 1000
98
148
-33.8%
Honda
CBR650FL
91
331
-72.5%
Suzuki
GSX-R125
88
83
6.0%
Yamaha
YZF-R15
72
97
-25.8%
Touring Motorcycle Sales 2019
Top 10 by Category – Touring
January – December 2019 compared to January – December 2018
Manufacturer
Model
Total
YTD 2019
YTD 2018
% CHAN
Harley Davidson
FLHXS
353
272
29.8%
Harley Davidson
FLTRXS
200
118
69.5%
Harley Davidson
FLHTK
178
143
24.5%
Harley Davidson
FLHRXS
128
119
7.6%
Harley Davidson
FLHTCUTG
111
117
-5.1%
BMW
R 1250 RT
111
5
2,120.0%
Yamaha
FJR1300
108
108
0.0%
Indian Motorcycle
Chieftain
95
73
30.1%
Harley Davidson
FLHXSE
91
95
-4.2%
Harley Davidson
FLRT
65
75
-13.3%
Supersport Motorcycle Sales 2019
Top 10 by Category – Super Sport
January – December 2019 compared to January – December 2018
Manufacturer
Model
Total
YTD 2019
YTD 2018
% CHAN
Kawasaki
NINJA 400
989
1089
-9.2%
Honda
CBR500R
481
618
-22.2%
Honda
CBR650R
347
0
100%
Ducati
Superbike
205
86
138.4%
Yamaha
YZF-R1
167
151
10.6%
Honda
CBR1000RR
166
121
37.2%
Suzuki
GSX-R1000
136
124
9.7%
KTM
RC390
132
254
-48.0%
Suzuki
GSX-R750
128
212
-39.6%
Ducati
959 Panigale
98
156
-37.2%
2019 Scooter Sales (Brands) 2019
January – December 2019 compared to January – December 2018
Manufacturer
Scooter
YTD 2019
YTD 2018
% CHAN
Honda
1910
1304
46.5%
Suzuki
840
575
46.1%
Vespa
744
884
-15.8%
Piaggio
671
863
-22.2%
Yamaha
571
475
20.2%
BMW
205
87
135.6%
Aprilia
73
140
-47.9%
TOTAL
5014
4328
15.9%
Scooter Sales (Models) 2019
Top 10 by Category – Scooters
January – December 2019 compared to January – December 2018
Manufacturer
Model
Total
YTD 2019
YTD 2018
% CHAN
Honda
NSC110
1109
597
85.8%
Suzuki
ADDRESS
779
495
57.4%
Vespa
GTS 300
368
389
-5.4%
Honda
MW110
307
207
48.3%
Piaggio
Fly 150
298
309
-3.6%
Honda
WW150
276
295
-6.4%
Yamaha
GPD150A
224
126
77.8%
Vespa
PRIMAVERA 150
210
236
-11.0%
Yamaha
XMAX300
197
169
16.6%
Piaggio
Medley 150
121
95
27.4%
What about the other brands….?
It should be noted that some brands are not represented in the official audit figures in relation to motorcycle sales. Brands under the UMI group such as MV Agusta, Royal Enfield and Gas Gas, along with the likes of Sherco, CF Moto, Kymco and SWM which come under the stewardship of Mojo Motorcycles, are not included in the sales figures as these companies choose not to be members of the Federal Chamber of Automotive Industries.
An educated guesstimate suggests that these brands represent around 10-15 per cent of the whole market, thus the data is formulated from audited figures that cover around 85-90 per cent of the motorcycles sold in Australia.
Along with compiling motorcycles sales data, the FCAI is the primary organisation funded by the motorcycle industry to deal with government agencies. FCAI helped lobby for the Learner Approved Motorcycles Scheme and the Recreational Registration Scheme. They also lobby for exemptions on tightening emissions schemes in relation to motorcycles, and helping to prevent governments trying to restrict or ban the use of ATVs.
