Tyler Bereman and 805 Beer head to the Midwest.

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805 BEER EXPANDS DISTRIBUTION INTO KANSAS AND MISSOURI

X-Games Champion Tyler Bereman to Promote the Lauded California Ale at Events in North Kansas City, MO

Paso Robles, CA (March 21, 2023) – 805 Beer, introduces its iconic beer to Kansas and Missouri that reflects the spirit, lifestyle, and culture inspired by California’s Central Coast, where the beer is brewed. 805 Beer (ABV 4.7%) reaches the region’s shelves in March, in addition to existing distribution in 14 states across the country. The launch will be supported by events in North Kansas City, Missouri featuring Tyler Bereman, motocross freerider and X-Games gold medalist, on Thursday, March 30, 2023 and Friday, March 31, 2023.

Recognized by its golden color, light and crisp carbonation, and slightly sweet aroma, 805 Beer is an easy drinking, light-bodied blonde ale with a balanced hop flavor and a clean finish. Brewmaster Matt Brynildson was inspired by the lagers of Europe to create a beverage for the California lifestyle. As it has turned many light lager drinkers into craft beer drinkers, Brynildson noted 805 Beer as the beer he is most proud of due to, in his words, showing “what a craft beer can be.” 805 Cerveza, a California lager brewed with lime will follow in Kansas and Missouri after 805 successfully connects with beer drinkers in those markets.

“Beer drinkers in the Midwest have always been incredibly passionate about Firestone Walker and our family of beers,” said Nick Firestone, Firestone Walker’s Chief Operating Officer. “We’ve long heard their calls for 805, and we’re now excited to answer that demand by bringing fresh, cold 805 beer to Kansas and Missouri for the first time.”

In celebration of the launch, 805 and Bereman will host a free public screening and after party of the documentary film, “The House That Built Me: The Tyler Bereman Story” (TRT: 58:53), traces the path of Bereman’s success to his hometown origins and being a third-generation dirt biker, largely influenced by his grandfather and father. The film is available on 805Beer.com and 805 Beer’s YouTube channel. View the film here. Details of the events:

Thursday, March 30
6:00 p.m. CST:
Film screening of “The House That Built Me: The Tyler Bereman Story”
Armour Theatre (408 Armour Road, North Kansas MO 64116)
7:30 p.m. CST:
Afterparty at Velo Garage (1403 Swift St., North Kansas City, MO 64116)

Friday, March 31
6:00 p.m. CST:
“Greet Up” with Tyler Bereman
Up-Down KC (101 Southwest Blvd, Kansas City, MO 64108)

“Bringing the energy and excitement of freeriding to the public has been a dream come true in Fort Scott,” Bereman said. “Growing up on California’s Central Coast and now getting to come out here with 805 Beer and show Kansas what some of the best freeriders in the world can do—it’s so surreal to see it come to life.”

Available through distribution by LDF, Heart Of America, Crown, Central State, and Breakthru, 805 Beer will be available across Kansas and Missouri in 6-pack cans, 12-pack cans, and 24-ounce single cans. To find 805 near you, check out their beer finder link here.

Not in the Midwest? Check out The House That Built Me below on Youtube.

About Firestone Walker:
Founded by brothers-in-law Adam Firestone and David Walker in 1996, Firestone Walker Brewing Company is a California beer company with three innovative brewing facilities. Firestone Walker’s main brewery in Paso Robles produces a diverse portfolio ranging from iconic pale ales to vintage barrel-aged beers. The Barrelworks facility in Buellton makes eccentric wild ales, while the Propagator pilot brewhouse in Venice specializes in R&D beers and limited local offerings. Firestone Walker is also the brewery behind 805, one of the nation’s fastest-growing beers. Firestone Walker was recently named “Best American Brewery of the Decade” by Paste Magazine.

About Tyler Bereman:
A former supercross racer turned free rider, and a current member of the Fasthouse crew. Tyler Bereman likes to hit big jumps and has one of the best motocross whips in the game, and he does not limit himself to one style of riding. You will find him flat track racing with his Dad, ripping wheelies everywhere, and hanging out at Red Bull Rampage with his downhill buddies. He’s the one in the pits with the biggest smile and he’s always having the most fun. Bereman, known to the world as one of the top dirt bike athletes, has won 10 medals from the X Games including the gold at the X Games in Minneapolis in 2019. Tyler grew up in Templeton, California and currently resides in Murrieta, California.

The post Tyler Bereman and 805 Beer to host Documentary Screening Events in Midwest appeared first on Motorcycle.com News.

If you find yourself strolling through the City of Angels within the next two years, swing by the Petersen Automotive Museum for an eclectic exhibit of motorcycles.

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Around the World on Two Wheels: Highlights from the Barber Vintage Motorsports Museum

Featuring motorcycles from the world’s largest collection, the exclusive exhibit highlights their development, from early origins as a simple means of personal transportation to their modern-day global prominence

WHAT: Select bikes from one of the most comprehensive and internationally recognized motorcycle collections in the world is now on display at the Petersen Automotive Museum. Founded in 1995 by former racing driver and automobile collector George Barber, the Barber Vintage Motorsports Museum, based in Birmingham, Alabama, features motorcycles built by nearly 200 different manufacturers from 20 countries around the globe. It represents nearly every facet of motorcycle history, from popular production street bikes to rare one-off Grand Prix racers.

This exhibit, which is held in the Richard Varner Family Gallery and located on the museum’s second floor, draws from the Barber Museum’s extensive holdings to highlight the motorcycle’s development, from its early origins as a means of personal transportation to its modern-day prominence around the world as a vehicle whose style, popularity and utility parallel those of its four-wheeled counterparts.

Motorcycles on display include the 1928 Sunbeam Model 80 TT (pictured above), the 1961 Yamaha RR250 “Yellow Tanker,” the 2008 Honda CBR600RR raced by Jake Zemke and the 1905 Indian Single.

WHEN: Now Open until March 2, 2025

WHERE:
Petersen Automotive Museum
6060 Wilshire Blvd.
Los Angeles, Calif. 90036

The post Petersen Automotive Museum Opens New Collection: Around the World on Two Wheels appeared first on Motorcycle.com News.

Build your ADV skills south of the border in idyllic Baja, Mexico.

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Adventure at Its Finest

The Cold Start Comes Back for a Second Edition Aimed at ADV

Have you ever dreamed of packing your saddle bags and setting off on a whirlwind motorcycle adventure? Perhaps you don’t know where to start. Or maybe you’re a weekend warrior who’d like to take it to the next level. Better yet, you’re a seasoned traveler but you’re just looking for the next two-wheeled exploits. Whatever the case, your perfect Springtime escapade is waiting just across the border. The Cold Start Off-Road Riding Clinic & Culinary Experience is back for its second year, this time with a focus on ADV 101, launching May 5^th (Cinco de Mayo, no less) from Ensenada traveling south on seaside dirt road. It’s a full schedule of rides, workshops, and incredible local fare to satisfy your hunger for exhilarating affairs.  Circling back to city by the 9^th, the event will reach its crescendo with a workshop, ride, and intimate farewell party. But the savvy guests will stay an extra day and choose from one of three excellent outings hosted by Lost In Baja tour company: sport fishing, horseback riding or a regional food tour.

For those who crave a bit more full-focused riding education, two great entities are offering an additional off-road motorcycle course on May 5^th just as the event kicks off. Guests – as well as their loved ones – are welcome to sign up for an optional skills clinic (at a separate cost) with Donni Reddington of Skool of Moto (dual-sport instructor & guide) or Dusty Wessels of West38moto (ADV bike instructor & guide). Learn to wrangle your 890 like it’s a 500. Become one with your small-displacement motorbike. This intensive will only heighten the experience touring coastal Baja Norte, build a bond with comrades, staff, and leaders, and immerse yourself in the culture through the tastes of this incredible Mexican state.

To put icing on the cake, before the guests even arrive, REV’IT! is offering a generous 40% discount to participants upon registration, which is now open and ready to welcome you on an unforgettable motorcycle trip. Visit www.TheColdStart.org or email [email protected] to learn about the two packages [Full Send & Coasting], to learn more or put your name on the entry list. For a look into how this event unfolds, take a look at the promotional video of last year’s Intro to Dirt edition produced by DVL Film House in partnership with REV’IT! and WESTx1000. You can find the short here on YouTube.

The Details…

When: May 5^th – 10^th, 2023 | Add-ons May 4^th – 5^th & May 10^th – 11^th, 2023

Where: Ensenada – Erendira – San Quintin

How: To register or learn more, visit www.TheColdStart.org

What:

• 5-Day ADV focused ride and workshops on…
  • Packing for a moto trip
  • Planning… To hit the road
  • Camping of your bike
  • Safety solo or in numbers
  • Plus a bonus off-road moto skills clinic
• Several solo and group ride options; sunset beach rips in San Quintin
• Dual-sport and Adventure bike instructors & guides
• 5 nights and days of culinary and cultural experiences
• Optional half-day riding course May 5^th (arriving the 4^th) in Ensenada
• Optional “fun day” fishing, riding horses or touring the foodie scene near Ensenada May 10^th (leaving May 11^th)

Notable:

• Skilled motorcycle instruction from Skool of Moto & West38Moto
• 40% off discount from REV’IT! Motorcycle Gear
• Professional photography captured by WESTx1000
• An entirely local menu, featuring only partners such as 2187, Natural y Mineral, Coyote Cal’s, Eucalipto, Aguas Mansas, Finita Vinicola, Infinito Winery, Duomo Winery, Cervezeria Transpeninsular and Il Massimo
• Optional logistical assistance, bike rentals and airport/border transfers
• Deals & gifts though partners REV’IT!, Satelite del Norte, Kate’s Real Food, and more…
• There are prerequisites, so please read visit the website and inquire before reserving your spot

The post The Cold Start Riding Clinic: ADV Edition appeared first on Motorcycle.com News.

From comments we’ve read here and elsewhere, some people are pretty worried about what the release of the Cardo Packtalk Custom means. Well, here’s a release to help clarify things for you.

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STATEMENT FROM CARDO SYSTEMS REGARDING PACKTALK CUSTOM LAUNCH

March 14, 2023

Last week Cardo Systems launched the all-new Packtalk Custom. At $269, it’s by far the most affordable Dynamic Mesh Communication (DMC)-enabled communicator we have ever created. It’s also the most cost-effective way for consumers to enjoy the superior performance and 15 person group-networking benefits of the world’s best motorcycle Mesh technology.

We’ve received consumer questions and feedback revealing confusion, and misinformation, that Cardo Systems is moving to a monthly subscription model. That is not the case. Our product platforms remain anchored in a singular price point, for a specific set of service features, and not subject to, or reliant on, any monthly service
fees.

The Packtalk Custom platform, from conception, is designed to offer a basic set of features with premium DMC mesh at entry level price point. Additional premium
features can be activated for a short-term period of a single month, or longer term if that’s what the consumer desires. This means that consumers have the ability to
upgrade, short- or long-term, to additional features they may desire, without having to buy an entirely different product in order to do so. That said, the stock feature-set
includes all the essentials functionality for most usage scenarios without needing to ever upgrade.

At Cardo Systems, we maintain unwavering commitment to riders, providing the widest range of products and services on the market today, and simultaneously serving up the highest level of choice and flexibility to our customers. And that is the entire motivation for Packtalk Custom – to expand accessibility to DMC technology at a lower price point, while still enabling those Packtalk Custom users the flexibility to upgrade and enjoy a wider range of features, if and when they so desire.

The post Cardo Releases Statement To Address Concerns About Packtalk Custom Features appeared first on Motorcycle.com News.

Do skids and wheelies speak to your soul? Then maybe you have the stuff GasGas is looking for.

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DO YOU HAVE WHAT IT TAKES TO SHOWCASE OUR NEW GASGAS SM 700?

The post GasGas Is On The Hunt For A New Street Ambassador appeared first on Motorcycle.com News.

Yamaha sees applications for green aluminum could be wheels and frame components on its street models, as well as subframes, main frames, and foot brackets for its motocross bikes.

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Yamaha Motor announced today that it has reached an agreement with an aluminum ingot supplier for the procurement of green aluminum, and began using it as a raw material for parts in Yamaha motorcycles in February 2023. This is the first time for green aluminum to be used in Japanese motorcycles and Yamaha Motor plans to gradually expand its usage in models going forward.

“Green aluminum” is aluminum that is refined using renewable energy sources to emit around 60% less CO2 in its manufacture compared to traditionally refined aluminum. Of course, the percentage of less emission by renewable energy depends per manufacturer. Aluminum parts account for 12% to 31%. of the total vehicle weight of a motorcycle, so adopting green aluminum is one effective approach for reducing CO2 emissions from the raw material manufacturing part of a product’s life cycle (falls under Scope 3 Category 1 emissions for supply chains).

Through the development of its engineering and production technologies and expertise, Yamaha Motor has actively pushed the use of recycled aluminum, which now comprises some 80% of Yamaha Motor’s aluminum usage. This introduction of green aluminum is meant to complement this and will be employed for parts that still cannot be manufactured with recycled materials. As a first step, Yamaha Motor will utilize green aluminum for certain parts in its large-displacement and off-road competition motorcycles, and Yamaha Motor plans to expand the number of models using the material in the future as available supply volumes allow.

In line with the Yamaha Motor Group Environmental Plan 2050, the company is aiming to achieve carbon neutrality throughout all of its business activities—including its entire supply chain—by 2050. To realize this, Yamaha Motor has set a goal of switching to 100% sustainable materials by 2050, such as adopting more plant-derived resin materials, developing recyclable polypropylene, and adopting green materials and other recycled materials for its motorcycles manufactured in Japan and overseas.

The post Yamaha Motor First to Use Green Aluminum in Japanese Motorcycles appeared first on Motorcycle.com News.

Cardo offers a new way to use its products. 

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CARDO SYSTEMS’ NEW PACKTALK CUSTOM UNLOCKS THE POWER OF PERSONALIZATION WITH UPGRADEABLE PAY-PER-FEATURE PACKAGES

Cardo’s Newest Mesh Communicator Offers the Industry’s First Scalable Service Plan, Allowing Riders to Adjust their Comms Experience Whenever They Want

New PACKTALK CUSTOM Delivers Same PACKTALK Performance, Offers Three Subscription Levels With Varying Features

Plano, TX (March 8, 2023) Cardo Systems, the global market leader in wireless communication systems for powersports, has unlocked the power of personalization with the all-new PACKTALK CUSTOM. Available at a mid-range price point of $269.95/279.95 EUR, Cardo’s industry-first mesh communicator service offers Pay-Per-Feature subscription plans – allowing riders to get everything they need and nothing they don’t.

Based on the popular PACKTALK EDGE, the PACKTALK CUSTOM is the industry’s first wireless helmet communicator to allow riders to personalize their helmet comms experience by selecting from three subscription offerings on the Cardo Connect App, including SILVER, GOLD, and PLATINUM. In its stock form, the PACKTALK CUSTOM is loaded with features right out of the box, featuring Cardo’s second-generation Dynamic Mesh Communication, Bluetooth 5.2 Technology, Over-The-Air updates, and a fully waterproof design – just to name a few. Upgraded features within each Pay-Per-Feature package include music sharing, audio profiles, Universal Bluetooth Intercom, voice command, and more.

“PACKTALK CUSTOM is a direct result of our team listening to our riders from around the world, as the Want’s and Need’s are extremely diverse” said Alon Lumbroso, chief executive officer, Cardo Systems. “We’re extremely proud to continue to drive the industry forward with new trailblazing innovations and industry-firsts like the PACKTALK CUSTOM.”

Available for $269, the Cardo PACKTALK CUSTOM comes standard with the following features:

• Second-generation Dynamic Mesh Communication
• Waterproof IP67
• Connect with up to 15 riders with up to a 1.6K rider-to-rider range
• 40mm HD speakers
• Over-The-Air software updates eliminates the need for cables or WiFi adaptersBluetooth 5.2 Technology
• 13hrs talk time with fast charging (20-mins provides 2-hours of talk time)
• 2-Year Warranty

Riders can upgrade their PACKTALK CUSTOM by selecting one of three Pay-Per-Feature subscription packages, including:

• SILVER, starting at $2.99 Monthly / $19.99 Yearly
• GOLD, starting at $4.99 Monthly / $29.99 Yearly
• PLATINUM, starting at $6.99 Monthly / $39.99 Yearly

The key features of the SILVER package include everything in the base package with the addition of music sharing, audio profiles and speed dial. Riders looking for more features can opt for the GOLD package which includes the base and silver features but also expands to include Universal Bluetooth Intercom and a 2nd channel connection. Riders looking to ride with all the bells and whistles can upgrade to the PLATINUM which includes all the previous features from the lower tiers but is elevated with voice commands and eco mode.

The PACKTALK CUSTOM utilizes the Cardo Connect app with Apple Pay and/or Google Pay to provide riders the ability to upgrade and/or scale back on the features needed at any time. Simply connect to the app, pick your package and enjoy the desired features. When switching from a higher subscription tier to a lower tier the features from the higher tier will remain through the billing cycle and the down grade will be implemented at the start of the new billing cycle. When upgrading from a lower subscription tier to a higher tier the features will automatically be applied to the PACKTALK CUSTOM and a credit will be issued for the unused lower-tiered subscription.

The PACKTALK CUSTOM is also compatible with select PACKTALK NEO accessories such as 2nd Hemet Kit 40mm HD and the 2nd Helmet Kit JBL.

The new PACKTALK CUSTOM has an MSRP of $269.95/279.95 EUR and will be available from retailers in April or pre-ordered directly from www.cardosystems.com starting from March 8th.

For more information about Cardo Systems, visit cardosystems.com or join the conversation on Facebook, and Instagram and see all the latest videos on YouTube.

The post Cardo Releases New Packtalk Custom appeared first on Motorcycle.com News.

Earlier this year, Mecum Auctions sold a restored 1908 Harley-Davidson Strap Tank for $935,000, making it the most expensive motorcycle ever sold at auction.

The “Strap Tank”, so named for the nickel-plated steel bands securing the fuel and oil tanks to the frame, was one of the first Harley-Davidson models to be mass produced, with a production run of only 450 units in 1908.

This particular restored Strap Tank was just one of several notable motorcycles sold at the Mecum Las Vegas Motorcycles 2023 auction, which generated $24 million in sales.

Other notable motorcycles sold include a 1938 Vincent HRD Series A Twin, and a 1941 Indian Four.

1941 Indian Four, sold at $115,500

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Mecum January Auctions Reach $258 Million in Sales

World’s Largest Collector Car and Vintage Motorcycle Auctions Achieve Record Sales

Mecum Auctions, the world’s largest collector car and vintage motorcycle auction company, added to the momentum from the record-setting $234 million in sales at the recent Mecum Kissimmee 2023 auction with an additional $24 million in sales and a 90% sell-through rate achieved at the Mecum Las Vegas Motorcycles 2023 auction, held Jan. 24-28. Together, the two events culminated in a grand total of $258 million in overall sales for the month of January, making it Mecum Auctions’ highest-grossing month in its 35-year history.

The top-selling motorcycle at the 32nd Annual Vintage and Antique Motorcycle Auction was a 1908 Harley-Davidson Strap Tank (Lot S174.1) that was found in 1941 in a Wisconsin barn as a complete motorcycle and was then expertly restored by Paul Freehill. The bike demanded a final sale of $935,000 and became the most valuable motorcycle ever sold at auction. The Strap Tank is among the oldest surviving models of this extremely rare breed and is one of only 450 motorcycles produced by Harley-Davidson in 1908.

1972 Harley-Davidson Jim’s Knucklehead Custom Chopper built to Honor the 50th Anniversary of Jim’s Harley-Davidson. Sold at $55,000.

Strong sales results were also achieved by the headlining motorcycles from the Jim’s Forever Collection of 105 lots, which brought an aggregate of more than $1.4 million, and Mike Wolfe’s As Found Collection of 63 motorcycles, which brought more than $1.96 million overall. The top-selling unit from the Jim’s Forever assemblage was a 1972 Harley-Davidson Jim’s Knucklehead Custom Chopper (Lot F141.1) that was built to honor the 50th anniversary of Jim’s Harley-Davidson dealership and sold for $55,000. The Jim’s Forever Collection included an estimated 11,000 pieces of Road Art and licensed Harley-Davidson memorabilia that were featured in nearly 20 Mecum On Time online-only auctions since October 2022, and the Road Art portion of the collection ultimately amassed $121,770.

1936 Harley-Davidson EL Knucklehead. Sold at $132,000.

Mike Wolfe’s As Found Collection, consigned by the host of “American Pickers,” aided in the record attendance at Mecum Las Vegas Motorcycles 2023, with Wolfe’s high-quality selection of motorcycles working to draw in additional fans and followers. The nearly $2 million in sales achieved by Wolfe’s collection was led by a $132,000 sale of a 1936 Harley-Davidson EL Knucklehead (Lot S150)—a period-correct and highly original bike that had been ridden by Wolfe for the last few years. The Knucklehead was followed by a 1941 Indian Four (Lot F160) that was a barn find from the western Nebraska/Colorado border, which fetched $115,500.

The complete top 10 motorcycle sales at Mecum Las Vegas 2023 include:

1. 1908 Harley-Davidson Strap Tank (Lot S174.1) at $935,000
2. 1938 Vincent HRD Series A Twin (Lot F249.1) at $330,000
3. 1925 BMW R32 (Lot F143) at $220,000
4. 1925 BMW R37 (Lot F145) at $220,000
5. 1927 Indian Ace Four (Lot S155) at $214,500
6. 1922 Ace Sporting Solo (Lot S124.1) at $198,000
7. 1938 Zundapp K800 with Sidecar (Lot S212) at $187,000
8. 1914 Henderson C Model (Lot F241.1) at $176,000
9. 1916 Henderson 4 Cylinder (Lot F243) at $165,000
10. 1931 Indian 402 (Lot F201) at $159,500

For access to complete auction results, sign up for a free MyMecum account at Mecum.com. Watch an encore presentation of the Mecum Las Vegas motorcycle auction anytime on MotorTrend+. Mecum’s Glendale 2023 auction at State Farm Stadium in Arizona is next on the company’s live auction schedule and will take place this March 28-April 1 featuring an estimated 2,000 collector cars and approximately 100 vintage and antique motorcycles. To consign a vehicle or to register as a bidder for this and all future Mecum auction events, visit Mecum.com, or call (262) 275-5050 for more information.

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The post The Most Expensive Harley, and Other Bikes Sold at Mecum Las Vegas Motorcycles 2023 Auctions appeared first on Motorcycle.com News.

Take a peak behind the curtain of one of Klim’s most popular men’s and women’s touring lines. 

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KLIM REENGINEERS EXPANDING MEN’S AND WOMEN’S MOTORCYCLE TOURING LINE

RIGBY, IDAHO (Mar. 6, 2023) – For the touring rider looking for the best in comfort, craftsmanship and style, KLIM’s ever expanding suite of motorcycle gear features upgrades to the Latitude and Altitude touring series with comprehensive adjustment features, reduced bulk, added stretch panels for mobility and new modernized styling to make big rides even more comfortable.

The Men’s Latitude Jacket and Pant motorcycle series, now in its fifth-generation, and the Women’s Altitude Jacket and Pant, now in its fourth generation, offer the perfect balance of touring function and riding features all certified to abrasion standard CE A EN 17092-4.

With a significant focus on overall fit, ventilation and storage, the Latitude and Altitude Jacket combine purpose-built engineering and legendary performance for touring riders who care about comfort and weather protection. Refinements in the latest generations include an updated European-style fit, added GORE-TEX® stretch back and underarm gussets, new perforated goat leather elbows to enhance breathability and improved zippered vent layouts for better airflow. Complete with heavy-duty shoulder overlays, an adjustable shoulder and elbow CE Level 1 armor system with a Level 1 back pad, both jackets feature zippered hip gussets, a moisture-wicking antimicrobial breathable mesh liner and comfort trim, along with two cross-core chest vents, two back exhaust vents and two massive adjustable wrist vents with dual zippers to improve ventilation for better hot-weather riding gear comfort.

The redesigned Latitude and Altitude Pant, refined for touring performance, feature new stretch GORE-TEX panels to the back, knee, thigh and crotch, and added perforated inner-knee leather for all-day comfort. With heavy-duty knee, seat and lower cuff overlays, along with adjustable hip and knee armor, the Latitude and Altitude Pant are an excellent companion for the major long-distance rides.

Wherever you ride, and whatever you ride, KLIM has your entire season of touring, adventure riding, dirt biking and dual-sport adventures covered.

For more information, visit KLIM.com

The post Klim Reengineers Latitude and Altitude lines for 2023 appeared first on Motorcycle.com News.

Both bikes are said to be slated for the 2025 model year. 

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Buell’s Daytona Bike Week Lineup will Showcase New Super Cruiser, the Bike Everyone is Talking About

Grand Rapids, MI, February 28, 2023 – Buell Motorcycles and Roland Sands Design have announced the first public preview of the 2025 Buell Super Cruiser. Making its East Coast debut at Daytona Bike Week, Friday, March 3 – Sunday, March 12, 2023, the Super Cruiser will star in Buell’s lineup along Destination Daytona’s main drag, showing off their high-performance, American-made superbikes and touting their latest updates.

The Super Cruiser, first revealed at a private event on February 10 at the Roland Sands Design facility in Long Beach, CA, has been well-received by both the media and fans. As eager riders continue to place unprecedented preorders on the Buell website, the Super Cruiser is exceeding expectations and generating significant buzz.

“It’s the design of this bike that’s got everyone going crazy,” said Buell’s CEO, Bill Melvin. “The response we’ve seen so far is overwhelming. It’s clear there’s a tremendous demand for a high- performance cruiser, and we’re thrilled to meet it. We always knew a Buell cruiser would be big, but it needed Buell features and had to be the highest-performing American production bike ever made. Lucky for us, we were the ones who innovated the kick-ass technology of the 1190 platform. So, we didn’t need to reinvent the wheel. We just needed to take what was already ideal and build a cruiser around it. Refining things like steering angle, rake, wheels, tires, brakes, and chassis – Roland Sands was the genius to pull all that together.”

Of course, Buell’s Daytona lineup would be incomplete without its flagship bikes, the Hammerhead and 1190 SX, featuring small but important improvements since last year. Notable changes include carbon bodywork, tires and throttle-body balancing refinement.

Also on display will be the latest refinements to Buell’s 1190 SuperTouring® modular superbike, slated for 2025 production. “The ST provided a great opportunity for us to hear and engage with our fanbase,” said Jacob Stark, Buell’s Engineering Specialist. “It led to exploring new ideas, experimenting, and using the ST platform to stretch our comfort zone.”

Created in collaboration with award-winning designer J. Ruiter to thrill supersport fans and tourers alike, the SuperTouring is the world’s fastest adaptive motorcycle, easily converting to a track bike in under an hour. Its latest modifications include a new modular front faring with headlamp assembly, higher handlebars, foot-forward controls, and a new seat and bags.

“We can’t wait for Bike Week 2023. Buell is back and building a strong reputation as a small, responsive company building bikes to order and providing a unique customer experience,” said Melvin. ” We’ve tuned our approach to match customer feedback and will continue making the changes that deliver the best riding experience possible.”

The post Buell Showcases Super Cruiser and SuperTouring models at Daytona appeared first on Motorcycle.com News.