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New 500 cc and 950 cc platforms coming from MV Agusta | Timur Sardarov interview

Interview with MV Agusta CEO Timur Sardarov

By Adam Child ‘Chad’


On a recent visit to the MV Agusta factory on the banks of Lake Varese in northern Italy, I took the opportunity to chat with MV Agusta’s Russian-born CEO, Timur Sardarov.

The former London-based international businessman, who now lives in Italy, took over MV Agusta in December 2018 from the Castiglioni family when once again the historic brand hovered on the bring of extinction.

Timur Sardarov (L) and Adam Child (R) talk MV Agusta – Image by Milagro

Over the last few years there’s been a clear injection of cash and urgency with MV Agusta stepping up their game and delivering more new models than ever before. As we face the uncertainty of the current Covid pandemic, we managed to grab half an hour of Sardarov’s precious time.


Adam Child: Thank you for taking time to chat with us, I appreciate you must be really busy. Since you took over MV in December 2018, has the journey been what you expected?

Timur Sardarov: “It was tough, I thought it would be easier, but it would be much better if Covid hadn’t come. The company would be stable a bit earlier, but still we have surprisingly recovered for the first time in the history of MV Agusta. We have stable production, finances and stable plans – the company structure is proper and continues to be a family run venture. But there are, as always, small issues which we are dealing with.”

MV Agusta Timur Sardarov
Timur Sardarov, CEO of MV Agusta Motor S.p.A.

AC: What have been your highlights?

TS: “This year we have launched five new models. In the history of MV Agusta, this hasn’t been done.”


AC: Aside from Covid is this where you expected to be?

TS: “Slightly behind, because of Covid, restrictions of movements and everything to do with regulatory bodies have put us three to four months behind schedule on some of the work we do, but generally Covid has brought the company together. With new management we are working to maximum capacity and with good spirits too.”

The MV Agusta factory

AC: Where do you see MV Agusta in the next 2-3 years?

TS: “MV Agusta is now going into the wider range of mobility. The journey will start in the lighter mobility segment and move to urban commuters that will be powered by electric propulsion. We will produce high-performance bicycles that are also electrified. We are working on a new 500 cc platform with quite an interesting philosophy and we are also working on our new adventure range that will be announced in next 3-4 months.

“We are also working on a brand new 950 platform and our 800 is going through major change with Euro 5. We took the opportunity with the Euro 5 transition to bring significantly more changes to all the bikes and all the platforms across the entire range. It’s not just Euro 5, it’s major change to the products in terms of styling and technical packaging – from next year I would say all our range could be considered new.”

AC: When I’ve spoken with your team before there’s been talk of the electric bikes coming from the Cagiva brand. Is that correct?

TS: “Oh, Cagiva is more utilitarian electric, more for B2B services – sharing platforms rather than lifestyle, premium lifestyle products like MV.”

Timur Sardarov- Image by Milagro

AC: Is a replacement for the F4 in the pipeline?

TS: “To be honest, that’s still on the drawing board. We currently have to work more towards electric propulsion rather than saving the combustion engine. MV Agusta is a small company compared to many others and for us it’s important to see where everyone is going and evaluate complex developments for the high-performance superbike. We realised that after a certain amount of power is produced, we spend more time removing that power, rather than applying it. We could produce a bike with 250 horsepower, let’s say, but there is probably only 2-3 per cent of the time when this power can be applied. So the quality of the rider plus the quality of the ride need to be balanced. Do we need to produce a bike with so much power when we spend 80 per cent of that production time removing this power to make the product reliable, safe and fun and more usable for the wider audience of rider?

“We are seeing performance cars with 1000 horsepower but this power is applicable – we can all use it, you or I. Put your foot down and you can use it as the electronics in a car protect you from doing stupid things! A bike is different, it’s not as easy as that, you have only one wheel with that much power; there are physics limitations.

MV Agusta F Claudio
2019 MV Agusta F4 Claudio

“We need to first see what will happen with electric, hybrid or combustion and whether we will need a massive engine with a lot of power or something different. The F4 is a brand in its own right that appeared at a time when the most technologically advanced product was the superbike. Will superbikes be important in five years, and still represent the biggest technological advancements? I don’t know. So it’s an interesting question, but perhaps another product will have that technological superiority rather than a superbike.”


AC: So I guess for a small company, if you were going to focus your efforts, it would be on the smaller capacity?

TS: “It’s important to move towards own-brand retail. The supermarket-style bike dealers are at the bottom of the food chain of the business, and Covid is putting nails in its coffin. Dealers will either have to be loyal to a brand to deliver the experience to customers, or they will be wiped out. The faster they realise this the better, otherwise this business will not exist in a couple of years.

MV Agusta have announced a number of dealers in Europe that only offer their motorcycles in 2020

“I’ve seen a lot of dealers in Europe deal with multibrands and I’m confident that this standard dealer model is dead. So, for me, in terms of investment, it’s about bringing in experience and showing the depth and history of the company to the customer.

“We are also moving towards becoming a mobility company rather than just a motorcycle company because we have a new DNA in which mobility is becoming more important. Thirty years ago the journey of the motorcycle rider started with a 50cc moped and now it starts with a scooter, so it’s a very different. We are also moving towards safe mobility, premium product and beautiful designs, but not too much about sports, as that’s a very dangerous area that could backfire on the company.

“Lifestyle, less pollutants, more comfortable, cheaper to own, reliable… this type of message is integrated into the product, which is why we are looking towards lighter motorcycles that are very connected. Our focus is adventure.”

Is mono-brand dealers the future? MV Agusta’s CEO thinks so

AC: When you say adventure – smaller or bigger capacity?

TS: “Both. We will bring two bikes, one will be 500cc one around 1000cc.”

AC: With your focus moving more towards introducing people to the brand with smaller bikes and the mobility market, how does that change your view towards racing, which you’re currently involved in with Moto2? Will the MV brand still need to be racing?

TS: “To be honest, we don’t need racing for our brand. It’s a good showcase, but it depends how we are approached. The company went through a crisis and we had to reduce our direct involvement in non-profit making activities so, we gave it up in 2017. All the racing we do now is done with partner teams and we are evaluating that involvement with Moto2. We are going to stay for 2021 and maybe the year after, depending on how that goes. In Supersport we are evaluating it right now: there is a chance we will come back ourselves over the next two years as a factory team. Racing is relevant but not top of the priority list.

MV Agusta Mike Hailwood
MV Agusta’s racing heritage is looking to be taking a back seat in future development – Image: Mike Hailwood on an MV Agusta

“MV Agusta never made money, and the priority now is to make sure this brand is sustainable. I think I owe it to the company to love and make this brand work. Focusing on something that doesn’t make money would be a shame, as the industry would not be the same without MV Agusta.”


The huge investment in motorcycle shows will likely be directed elsewhere in the near future – EICMA 2019 pictured

AC: The way the media and manufacturers work is changing. Historically we would go to the international shows to see new models, how are you going to get the message over for MV Agusta?

TS: “Trade shows will not come back in the next 2-3 years, there will be less people and the significance of that investment is going to drop. I can tell you, for example, that the participation in EICMA in terms of people, products and time will cost MV more than one million euros. Multiply that by the amount of different shows that we have to attend to interact with our customers and the spend becomes significant. Is this an effective spend of money or not? I consider not, because its more for the public than the industry but the public is not coming – if this is only for the industry I’m pretty sure we can spend the same amount of money on a more effective way of delivering information – digital or direct – so that’s why we are evaluating how we are going to present the new products and how to communicate. We will still be introducing new Euro-5 models without EICMA.”

With no EICMA in 2020, the future of big bike shows remains uncertain

AC: Where do you see as the growing market – America, Europe, Asia?

TS: “For MV Agusta every market is growing. Number one market is Italy, we can grow by 2, 3… 5 fold here in a very short period of time. Same for Germany, UK, France and Spain, Netherlands… all the northern countries. Europe is our direct market, we can bring the clients, meet the collectors and I can be involved myself – we can be very intimate with our customers – we are friends with our clients. Many other companies have managers, but we are more entrepreneurial, easier to understand and more welcoming.

“Then there’s America, where we are now direct distributing. Things would have been so much better had Covid not intervened. America is a great country, but it is in disarray. Businesses on the ground are really struggling, which is why our events and activities have been halted.

“China is a modern market, where we have signed to build our network and I’m a great believer in this project. Then Japan, we are growing there. So I would say Europe, US, China and Japan, these are our biggest markets for MV Agusta to grow. Because we are so small, I can consider we are underperforming.”

MV Agusta Timur Sardarov
Timur Sardarov, CEO of MV Agusta Motor S.p.A.

“From next year we will produce 10,000 bikes, which will be a record for MV Agusta. From there we will start to be strong and the market will feel that effect. Over the next three years we will grow in all the segments but with our production outsourced, especially for the 500 cc platform, which we are outsourcing to China, we will achieve 20,000-22,000 bikes in the next three years.”

AC: What is the current production?

TS: “Around 5,500.”

AC: Everything is currently produced in Italy, but in the future?

TS: “Everything above 500 cc is produced here in Italy, everything below 500 is produced elsewhere.”

MV Agusta Brutale 1000RR

AC: Finally, readers would like to know is more about yourself. Do you still ride bikes?

TS: “I used to ride bikes and own bikes but I do not consider myself as a rider. Am I a car or bike person? I would say car person, but I grew up in the north so I’m Russian, then I lived in London, but in the north there are very few bike riders. Now I ride bikes weekly, all different bikes – it’s not that I’m sticking to MV Agusta, for me it is very important to understand every single bike that we consider our competitor and there are a lot of good bikes in the modern world. I am a great advocate and supporter of the industry.”

AC: If we went to your house and opened the garage would we see bikes in there?

TS: “I have custom Harleys, custom BMWs and MV Agustas.”

AC: Did you ride in London?

TS: “Yes, it’s the easiest way to get around, now all my bikes from London are here in Italy.”

Timur Sardarov- Image by Milagro

AC: Do you support and follow the racing when you can?

TS: “I do, MotoGP is doing very well and I’m happy it’s growing compared to Formula 1, Moto GP is exciting, this year shows how unpredictable the racing can be so makes it more exciting than Formula 1. I think maybe Mir for this year. He is Spanish and everything is in Spain.”

AC: Thank you for your time.

MV Agusta Superveloce 800

Source: MCNews.com.au

MV Agusta Superveloce 75 Anniversario sells out in seconds

MV Agusta Superveloce 75 Anniversario


To celebrate its 75th anniversary, MV Agusta announced the launch of a special, limited-series anniversary model, the Superveloce 75 Anniversario. Reservations officially opened online through the brand’s newly designed website on Sunday November 15 at 00.00 AM, and were originally planned to close exactly 75 hours later.

MV Agusta Superveloce 75 Anniversario

Within seconds however, the Superveloce 75 Anniversario had sold-out. Fans and collectors stormed the website to pre-book the entire production almost instantly. An unprecedented success for a bike celebrating MV Agusta’s legacy of leading-edge technology, passionate craftsmanship and timeless elegance, the Superveloce 75 Anniversario will be produced in a limited series of only 75 units and a very limited amount will be making their way down-under.

MV Agusta Superveloce 75 Anniversario

The Superveloce was chosen as the base for this anniversary collector’s bike as it represents the balance between modern forms and MV Agusta’s racing legacy. The result is a bike featuring an Italian flag colour scheme, the dedicated graphic detailing, the black and gold Inmotion spoke rims and the red Alcantara rider and passenger seats. The engine is the same F3 800-derived inline three-cylinder engine as the Superveloce, developing 147 hp at 13,000 rpm for top speeds of over 240 km/h.

MV Agusta Superveloce 75 Anniversario

MV Agusta also created a dedicated 75th anniversary kit for its celebrative Superveloce, accompanied by a certificate of authenticity: Arrow three-exit exhaust system (for track use only), control unit with a dedicated map, numbered steering head aluminium plate, painted tail-cover and red Alcantara pad and a special bike cover.

MV Agusta Superveloce 75 Anniversario
Timur Sardarov – CEO MV Agusta Motor S.p.A.

”We chose the Superveloce as an iconic base to develop our celebrative model for it perfectly embodies the balance between modern forms and MV Agusta’s racing legacy. I am glad the launch of the 75 Anniversario coincides with that of our new official website, which was designed to offer MV Agusta fans around the world a complete, immersive experience into our world. I was convinced Superveloce 75 Anniversario would be a success, but I didn’t expect it to go sold-out in just a few seconds. To all those who did not manage to book one, I can only say that their enthusiasm and loyalty are a true inspiration for us all as we continue handcrafting, with immense pride and passion, our unique pieces of motorcycle art.”

2020 MV Agusta Superveloce 75 Anniversario 
Engine Three cylinder, 4 stroke, 12 valve, DOHC with mechanical chain tensioner
Total displacement 798 cc (48.7 cu. in.)
Compression ratio 13.3:1
Starting Electric
Bore x stroke 79 x 54.3 mm (3.1 x 2.1 in.)
Max. power 108 kW (148 hp) at 13,000 rpm
Max. torque 88 Nm (8.97 kgm) at 10,600 rpm
Performance Maximum speed* 240.0 km/h (149.1 mph)
Cooling system Cooling with separated liquid and oil  radiators
EMS Integrated ignition – injection system MVICS  (Motor & Vehicle Integrated Control System) with six injectors Engine control unit Eldor EM2.0, throttle body full ride by wire Mikuni, pencil-coil with ion-sensing technology, control of detonation and misfire Torque control with four maps, Traction  Control with eight levels of intervention
Quick shift MV EAS 2.1 (Electronically Assisted Shift  Up & Down)
Clutch Wet, multi-disc slipper clutch
Transmission Cassette style; six speed, constant mesh
Primary drive 22/41
Final drive ratio 17/43
Chassis ALS Steel tubular trellis frame, aluminium alloy swingarm
Front suspension Marzocchi 43 mm USD telescopic hydraulic fork with rebound-compression damping and spring preload external and separate adjustment
Fork travel 125 mm (4.92 in.)
Rear suspension Type Progressive Sachs, single shock absorber with rebound and compression damping and spring preload adjustment
Rear travel 123 mm (4.84 in.)
Front brake Double 320 mm floating disc, Brembo four-piston radial-type monobloc caliper
Rear brake Single 220 mm steel disc Brembo two-piston caliper
ABS System Bosch 9 Plus with Race Mode and RLM (Rear wheel Lift-up Mitigation)
Wheels Aluminium alloy spokes 3.50 x 17in, 5.50 x 17in
Tyres Pirelli Diablo Rosso Corsa II, 120/70 – ZR 17, 180/55 – ZR 17
Features Titanium components Intake and exhaust valves, TFT 5in color display, Cruise control, Bluetooth, GPS, App MVride for navigation mirroring, app-controlled engine, rider aids setup, Fuel Cap (with leather strap), spoke wheels with aluminum rims (goldbody, black spokes, nipples, hubs), rider and passenger seat in red Alcantara, 75th Anniversary graphics with Italian tricolour paint job, steering head numerated aluminium plate
Racing Kit Arrow racing 3 exit exhaust system + Control unit with dedicated Map, Dedicated bike cover, painted tail cover and red Alcantara pad, battery charger, authenticy certificate
Environmental Standard Euro 4
Fuel consumption 6.4 l/100 km
CO2 Emissions 157 g/km
Wheelbase 1380 mm (54.33 in.)
Overall length 2030 mm (79.92 in.)
Overall width 730 mm (28.74 in.)
Saddle height 830 mm (32.68 in.)
Min. ground clearance 120 mm (4.72 in.)
Trail 99 mm (3.89 in.)
Dry weight 173 kg (381.4 lbs.) – 165 kg (363.76 lbs)**
Fuel tank capacity 16,5 l (4.36 U.S. gal.)

Source: MCNews.com.au

MV Agusta partners with Hertz Ride

MV Agusta has announced a partnership with Hertz Ride to offer some of their touring bikes for hire in Italy and France.
The company also operates in Portugal, Spain, Austria, Slovenia, and the United States, but so far the deal only involves the motorcycle manufacturer’s home country of Italy and France.
MV Agusta Turismo Veloce 800 Lusso SCS and Dragster Rosso will available for rent initially in those two countries, followed by Portugal and Spain early in the 2021 riding season and then the USA.
It seems a strange time to be launching the motorcycle hire strategy in the middle of a second wave of the coronavirus pandemic.
However, MV Agusta has shown its intentions before of branching out into the travel industry.
They extended that with the launch of their “Emotion Road” program, hiring out their Turismo Veloce 800 for tours throughout Italy.
The program was developed with travel company Novara Pop Srl and the support of the Italian tourism industry.
Now they are branching out even further.
And the addition of the Turismo Veloce 800 Lusso SCS makes sport touring even more practical as it allows the rider to use a conventional clutch to change gears or ride in semi-automatic mode, thanks to the Rekluse clutch.
Let’s just hope the borders start opening soon and we can take advntage of this offer!

Source: MotorbikeWriter.com

MV Agusta Signs More Chinese Deals

Italian motorcycle manufacturer MV Agusta seems intent on cracking the enormous Chinese motorcycle market.

In 2019, they signed an agreement with Chinese manufacturer Loncin to make 300-400cc bikes branded as MV Agusta for the world market.

Now they have signed a deal with another Chinese company, QJ-Motor, to distribute their bikes in China and possibly produce their bikes “at a later stage”.

New MV boss Timur Sardarov told us earlier this year that Chinese motorcycle manufacturing was well established and the economy was “quick-reacting economy, not disorganised”.

“They have one goal and they are ready to grow again,” he said.

“Their market is showing incredible growth already after the coronavirus.

“Let’s be very clear, we are developing our own platform and Loncin will industrialise it and produce for us for the world market.”

He rebutted suggestions the low-capacity Chinese-made bikes would dilute the premium Italian brand.

“Porsche is a premium product, but they have different products from $1m down to $50,000 and it’s still a premium product by quality not price,” Timur says.

Aldi Motorcycle gear

“They (the Chinese-made bikes) will be the most expensive bikes in their category because they will have premium components.

“In comparison with KTM and Honda they will be more expensive, but have better performance and better build.”

The new deal with QJ-Motor will initially involve the distribution of MV Agusta models through a network of flagship stores across the country.

However, it may also involve production of their bikes in China, according to the strange wording in their press release:

“At a later stage the partnership will also have important developments on the industrial front, and collaboration in that sense is presently being defined.”

Source: MotorbikeWriter.com

MV Agusta Chooses IMG Licensing as Its Exclusive Licensee

IMG Licensing will now be the exclusive licensee for MV Agusta. After surveying the options available to it, MV Agusta chose IMG for a multi-year agreement.

The company will handle the brand’s new lifestyle products and other new merchandising items. 

“IMG is the best possible partner to achieve what we have in mind for our fans around the world,” said Timur Sardarov CEO MV Agusta Motor SpA, according to Motociclismo. “This strategic partnership will give a strong boost to our five-year expansion plan. MV Agusta is a strongly loved brand, an icon of design and style in the world of motorcycling.”

Marcelo Cordeiro, Associate Vice President of IMG Licensing sounded equally excited about the new deal. He echoed Sardarov’s claims about the MV Agusta brand and its strong supporters.

“It is our intention to take advantage of IMG’s global dimension and its vast experience in the field of automotive licensing to extend the brand with a range of consumer products through a series of selective agreements, brand partnerships, and collaborations,” he said.

theft lock grinder steal thief motorcycle theft

The types of products that IMG will be handling include clothing, fashion accessories, video games, and collectible items.

[Note: translation provided by Google Translate]

Source: MotorbikeWriter.com

What Does It Take To Make A Stunt Bike?

If you’ve ever thought of turning your bike into stunt machine, MV Agusta has a good example of what might be required.

The Italian company enlists French stunt rider Thibaut Nogues to ride two special bikes in live shows in motorcycle exhibitions and fairs around Europe.

MV Agusta Stunt bikes

They are a Freestyle Division Edition Brutale 800 RR and F3 800 in black grey and red.

The bikes’ special components include a steel protective crash cage, nylon crash inserts, a unique “non-slip” stand-up wheelie seat, a RAW SC-Project titanium exhaust, machined wheels, a reinforced rear swingarm developed and constructed in CRC, a hand-crafted oversize aluminium radiator, different final ratio and chain guards.

Additional components include a dedicated ECU map, full Öhlins suspension as well as an STM clutch for drifting performance.

The final touches include front fork triple-clamps with a different offset, a rear brake lever on the handlebar, additional rear brake calipers and a special rear brake pedal. Completing the modifications are the CNC machined passenger pegs.

Younger audience

Thibaut helps MV reach out to a new and younger audience than the traditional mature-aged buyer.

MV boss Timur Sardarov says Thibaut’s stunts have “contributed to raising the awareness of our brand among younger riders worldwide”.

Thibaut has a very active social media account where he posts his adrenaline-packed videos that attract hundreds of thousands of views in more than 55 countries, plus 1.5 million web contacts each month.

MV Agusta Stunt bikes

He participated in more than 20 events last year for the MV Agusta Freestyle Team, ranging from MotoGP and Superbike rounds, to the opening of new showrooms, Stunt and  Drift competitions, and fairs and exhibitions.

“I’ve been a Freestyle rider for 10 years, and I worked hard at developing and expressing an individual, classy riding style,” Thibaut says.

MV Agusta Stunt bikes

“I think it made a difference. Being a freestyle rider for MV Agusta gives me the opportunity to fully realize this aspiration. It’s like a dream.”

Source: MotorbikeWriter.com

MV Agusta Brutale 1000 RR Review

MV Agusta Brutale 1000 RR Review

Motorcycle test by Adam Child ‘Chad’
Photography Fabio Grasso & MV


Where do I start with the dramatic MV Agusta Brutale 1000 RR? It looks like it’s doing a million miles an hour stood still. I can’t remember a recent bike that is so dramatic, individual and, perhaps because it says MV Agusta on the fuel tank, exclusive. I spent nearly a week with the MV yet was still admiring it and finding new parts to fall in love with when I gave it back. From the front, the distinctive Porsche-like headlights make it immediately identifiable as a Brutale. The cut-away rear seat section featuring four-protruding silencers and a sculpted singled-sided swing-arm combine to make one of the best rear ends on the market… But, like everything exclusive and Italian, the MV comes at a price – an eye-watering $52,190.

MV Agusta Brutale 1000 RR

It’s not just about the looks, though. The new MV Brutale 1000 RR is the most advanced MV to date, and its titanium rodded engine now wants to rev higher and create even more power: a quoted 208 Italian horses. I couldn’t wait to find out if the 2020 Brutale went as fast as it looks, which is why we headed to Italy to find out both on road and track, flicking between Pirelli Rosso Corsa 2 rubber and Pirelli SC3 Slicks to get a real flavour for this Italian beauty. Yes it’s a tough job but someone has to do it.

MV Agusta Brutale 1000 RR

Even if you say it quickly, $52,190 is a lot of money, making the Brutale 1000 RR the most expensive naked bike on the market. Ducati’s Streetfighter V4 S, arguably MV’s closest competition, also comes with semi-active Öhlins suspension and 208 hp but is almost 20k less at $33,900 ride away. Aprilia’s factory Tuono, also with semi-active suspension, is even cheaper at $29,890 ride away.

MV Agusta Brutale 1000 RR

Yes, you could argue the MV has more exclusivity and that with all its carbon and other goodies, and is the most eye-catching. MV though will say, ‘you’re buying into the image, brand and exclusivity. If you want a Rolex, you must pay Rolex money.’

MV Agusta Brutale 1000 RR is available in two different colour schemes

Power and torque

It’s crazy to think that if you don’t’ have over 200 hp in the super naked class then you’re turning up to a gun-fight with a knife. MV has really pushed the boundaries with the 998cc Brutale which now produces a quoted 208 hp at 13,000 rpm. To put that in perspective, the new MV is on par with Ducati’s Streetfighter, which, remember, has a much larger capacity (1103cc), and is way ahead of Aprilia’s Tuono, which produces ‘just’ 173 hp.

MV Agusta Brutale 1000 RR

That relatively small 998 cc capacity and the inherent engine characteristics of an in-line four-cylinder mean that maximum torque – 116.5 Nm at 11,000rpm – is reasonably high in the rev range, and only bettered by larger capacity bikes in this category. In comparison to other 1000 cc naked machines, it’s way ahead.

MV has achieved this impressive output through a series of engine improvements, the main and the most expensive being the introduction of titanium conrods, allowing the engine to spin faster and higher. There are also new valve guides and camshafts with altered timing on both the exhaust and intake valves. Lubrication has been improved while the amount of oil needed for the engine has been reduced.

Four-into-one-into-four exhaust system which is made in partnership with Arrow

The screaming in-line-four now breathes via a new air-box which is fed via longer air-intakes. The tuned engine now releases its gases via a stunning four-into-one-into-four exhaust system which is made in partnership with Arrow. There’s new Mikuni ride-by-wire fuelling with eight injectors and four rider modes (Sport, Race, Rain, and a Custom mode).

Time to ride

Thankfully the four-into-one then back-into-four exhaust sounds as good as it looks. MV doesn’t know how to make a bike sound dull. It’s passed Euro-4 homologation yet sounds fantastic. At low rpm there is a distinctive burble, it sounds mechanical, soulful and very Italian, not bland or near-silent like some Japanese bikes. On large throttle openings, from low in the revs you can hear the air-box breathe, you can feel it gasp for air, ready to fire you forward. Dance on the fluid and fast up-and-down quick-shifter, get the revs building, and boy does the RR let out a scream. The MV loves to rev, maximum power is at 13,000 rpm, but it will continue revving a little more. I’d forgotten how much in-line four-cylinder machines enjoy revs and, now with lighter internals like titanium rods and less friction from new pistons, this one is more than willing to sing a high-revving chorus.

MV Agusta Brutale 1000 RR

However, there is a flip side to all this, and that is the lack of drive and torque lower down in the rev range. Below 6000 rpm there isn’t a lot going on and the party doesn’t really get started to 8000 rpm. Yes, it will pull away cleanly from low in the rpm, but not with any real urgency and it feels laboured. For rapid acceleration from low speed, exiting a low corner, or for a quick overtake past slow-moving vehicles, you need to flick back a gear or two.

Thankfully the gearbox in partnership with the up-and-down quick-shifter is effortless and smooth, but on a few road occasions I felt short-changed and wished I’d flicked back another gear or maybe two. Not ideal for the road. While I’m knocking myself off the MV Christmas party list, the fuelling is okay but not perfect, which is not what you’d expect for a 52-grand bike. Race mode is too way too sharp and aggressive for the road, and Rain feels like you’re towing a caravan. MV has historically had niggles with fuelling and this has improved hugely over the years, their fuel injection has improved on every model I’ve ridden, but so has the competition, for whom fuelling isn’t even an issue. The Brutale RR has four Mikuni injectors supplemented by another four larger Magneti Marelli injectors for higher throttle openings.

MV Agusta Brutale 1000 RR

Arguably, this F4 Superbike-based café racer, complete with bar-end mirrors, was never intended to for meandering about on or even for commuting into town. Instead, tuck in, lie on the tank and make it scream. On track, you shouldn’t really let the revs drop below 8000 rpm. Simply keep it pinned and ride it like a 600, only changing gear when you venture near the rev-limiter.

When the revs are in the top third of the range, this is one fast naked. 200 hp was enough to win in British Superbike a few seasons ago, now it’s driving an unfaired road bike. When you ride it hard acceleration doesn’t seem to tail off, it just keeps revving and accelerating. Even when you tap into top it shows no sign of tailing off. Occasionally I was seeing 165-170 mph on the full-colour digital speed and still accelerating, revs still rising.

MV Agusta Brutale 1000 RR

Mind you, it’s not easy to see the updated TFT dash because it is too close to the fuel cap, angled up and hard to read. The dropped bars, however, work perfectly at high speeds, and you can get really tucked in, arse up against the sculpted pillion seat, toes on pegs. Even at 150 mph it was bearable, you can’t say that about most hyper-naked bikes.

Handling

Like the engine, there are two stories to the chassis and handling. Historically MV has always scored highly in the handling stakes, especially on the track, but have been let down in real world performance on the road. It’s a similar story for the new 2020 Brutale RR, despite being more user friendly than ever (if you can call a naked 208 hp superbike ‘friendly’).

MV Agusta Brutale 1000 RR

It’s still harsh on the road. Even in the softest mapping Sport mode, the Öhlins semi-active suspension can be a little brutal, especially the rear. The front isn’t too bad – there is the odd jolt over large imperfections – but the rear I would struggle to live with on the road. This may be exacerbated by the narrow seat, or the lack of travel/sag in the rear shock – either way it causes uncomfortable jolting over bumps. I opted to soften the settings via the custom mode, which can be done on the dash, or via your phone using the MV Ride App. But again, even with the suspension softened, the rear was improved but still occasionally harsh and firm. On billiard table-smooth surfaces, up in the mountains on stunning roads which surround Mount Etna, it is not a problem. But in town, on poorly surfaced roads, it became a painful issue. Even on the motorway, I had to occasionally lift my bum off the seat to ease the pain whilst crossing poor over-banding on bridges.

MV Agusta Brutale 1000 RR

Again, you could reason that few owners will be riding a new 52-grand MV around town, and that it belongs on mountain passes and fast smooth roads. And yes, the front-end feeling is good, there’s a nice connection and feel as you roll into a corner. The racy, dropped bar position feels more natural at speed, and encourages you to hang off the inside. But then you hit a series of bumps and the rear jolts and you lose the confidence to push on, despite the excellent rider aids keeping you safe.

On the track, where the surface is consistent and bumps are kept to a minimum, the MV comes together. It works. You can even flick into Race mode, which gives even more suspension support. Here the new Brutale is in its element and feels like a race bike with the bodywork removed. Ground clearance is huge, the dropped bars allow you to hang off naturally, knee brushing every apex. That huge power combined with taught suspension means the bike feels alive, though never unstable, even at very high speeds. There is a little movement in the bars, but nothing alarming which is impressive for a bike with a short wheelbase and so much drive.

MV Agusta Brutale 1000 RR

You sit more in the bike, out of the wind, and it’s less physical than most naked bikes – the best compliment I can bestow is that it feels and handles like a race bike with the bodywork removed. Everything works: peg position, rear seat hump… you can really tuck in and carry enormous corner speed with no fear of understeer like some naked bikes which push the front. Excellent.

Time to stop

All the ingredients are there: huge grip generated by sticky Pirelli rubber, high quality Öhlins 43mm semi-active forks, and the very latest Brembo Stylema Monobloc four-piston calipers grabbing 320 mm discs, all backed up with cornering ABS. On the road, just a brush of the span adjustable lever is enough to haul it up with precision and feel, but on the track the ABS is too intrusive and the ABS cycling is too slow. On the road, in protective jacket and jeans, I never really pushed on hard enough to test the stoppers, and I had no complaints. But on track, the ABS didn’t quite match the ‘high-tech’ feel exuded by the rest of the bike.

MV Agusta Brutale 1000 RR

On the track, braking from 160 mph plus down to 50 mph or less had the ABS behaving a little more intrusive than I would like. Sometimes there was a faint judder or pulsing in the lever occasionally when a few bumps were thrown in to really test the set-up. I wanted to brake deep into the apex, trailing the brakes but the ABS, with this inconsistency, wouldn’t allow me to do this.

MV Agusta Brutale 1000 RR

Rider aids keeping the wheels in-line

As expected and in line with the competition, a six-axis IMU now sits at the heart of operations, and communicates with the traction control and ABS braking. There are eight-levels of TC, which can also be de-activated, again via the dash or your phone on the MV app. MV now call their anti-wheelie ‘front lift control’, rather than dramatically cutting the power when the front wheel lifts from the bitumen or the forks extend dramatically, it will now hover slightly as power is reduced to ‘hold’ the wheelie, rather than dramatically cutting the power. Launch control is also standard plus that up-and-down quick-shifter and cruise control.

MV Agusta Brutale 1000 RR

The rider aids, particularly the traction control, are excellent. On track, you don’t ‘feel’ them working, which is usually an indication of a smooth system. It’s worth noting that on track we ran Pirelli slicks and, on the road, conditions were perfect, grippy Pirelli Diablo Rosso tyres were doing the work. It will be interesting to see how the rider aids perform in less than favourable conditions in winter. And as mentioned before, the full-colour TFT dash is lovely to look at and reasonably easy to navigate, but on the move is too close to the rider, and reflects the sunlight badly. This also makes it hard to see which mode you’re in and how much TC you’ve added or removed.

Verdict

There is so much to love and appreciate about MV Agusta’s new Brutale 1000RR. The styling, for starters, is unique, it’s sculpted like a work of art. It’s exotic, and owners will be buying into a unique brand.

MV Agusta Brutale 1000 RR

It is certainly the best MV Brutale to date with huge power and is thrilling engine performance towards the last third of the rev range. It handles like a race bike without bodywork, and the rider aids are the finest to grace an MV to date. On track it is wonderful to ride – exciting and involving – but there are drawbacks. On the road the rear is too harsh, even when you soften the electronic Öhlins suspension, the fuelling is far from perfect and the TFT dash, though attractive, is too close to the rider. And we’ve not mentioned the price. Yes, we always expect an MV to be slightly more than the competition, but 22k more than an Aprilia Factory Tuono is a big pill to swallow.

So yes, there is a lot to applaud. MV have clearly done their homework and have made a stunning-looking naked that works superbly on the track. Would I love to own one? Yes, but only for long enough to make my friends envious and for some fast blasts on smooth roads or track-days. Personally though, would I purchase one over the cheaper, more road oriented competition? Sorry, no. But then again perhaps the key is in the name, ‘Brutale’, as in English that translates best to Brutal and it certainly lives up to its name.

MV Agusta Brutale 1000 RR

MV Agusta Brutale 1000 RR Specifications

MV Agusta Brutale 1000 RR Specifications
Engine 998cc four-cylinder, DOHC radial valve
Bore x Stroke 79 x 50.9 mm
Compression Ratio 13.4:1
Claimed Power 208 hp at 13,000 rpm
Claimed Torque 116.5 Nm at 11,000 rpm
Induction Eldor EM2.10, MVICS, 8-injector
Gears Cassette six-speed,MV EAS 2.1 two-way quick-shift
Clutch Wet
Frame CrMo steel tubular trellis
Forks Ohlins Nix EC hydraulic, fuly adj. 43 mm, 120 mm travel
Shock Progressive Ohlins EC TTX, fully adj. 120 mm travel
Tyres 120/70-17 (F); 200/55-17 (R)
Front Brakes 2 x 320 mm discs, radially mounted Brembo Stylema Monobloc 4-piston calipers with Cornering ABS
Rear Brake 220 mm single disc, two-piston caliper with Cornering ABS
Electronics Cornering ABS, traction control, four rider modes, wheelie control, and launch control, cruise control, bluetooth.
Instrumentation 5-inch, colour TFT
Dry Weight 186 kg
Seat Height 845 mm
Wheelbase 1415 mm
Rake / Trail NA / 97 mm
Fuel Capacity 16 litres
Service Intervals 6000 kilometres
Warranty Two years, unlimited kilometres
Available Taking orders now
Price $52,190 Ride Away

Source: MCNews.com.au

MV Agusta partners with Akrapovic

MV Agusta has announced an industrial partnership with Slovenian exhaust systems manufacturer Akrapovič.

The agreement includes the supply of exhaust systems designed and produced for specific MV Agusta models.

Akrapovič has similar deals with other manufacturers and for several years has been supplying original mufflers for BMW and now Indian.

It’s not unusual for motorcycle companies to develop such partnerships. The most obvious is Ducati and Termignoni, but many other companies have developed partnerships over the years.

Akrapovič claims to be a pioneer in the “innovative use of titanium and super-alloys, and are at the forefront of carbon-fibre components construction”.

The company was founded by racing champion Igor Akrapovič and works closely with several teams in MotoGP, World-Superbikes and MXGP.

Akrapovic sounds

New MV Agusta CEO Timur Sardarov says the sound of the exhaust on one of their bikes is critical.

“Sound is part of the MV Agusta experience. It’s a key element to its style and we pay a lot of attention to it,” he says.

“Our three and four-cylinders models have quite unique personalities and we’ve always worked towards matching them with hair-raising sound, but this partnership goes well beyond the look and sound; it is really about leading-edge technology, performance and uncompromising quality.

“MV Agusta and Akrapovič have a very similar approach to industrial excellence, accepting nothing but the best. I welcome this partnership as a natural alliance between like-minded leaders in their own field, which will bring about many synergies and even better products for the enjoyment of motorcycle enthusiasts around the world.”

Akrapovič CEO Uroš Rosa says the partnership is a “natural fit”.

“Count Domenico Agusta and Igor Akrapovič both came from a racing background and created winning global brands through their passion, making this collaboration a natural fit,” he says.

“Akrapovič will create innovative products for the beautiful MV Agusta models that are coming soon, with designs that have never been seen before.

“With high-tech, race-proven materials, such as titanium and carbon fibre, we will create systems that will enhance the ‘Motorcycle Art’ that MV Agusta prides itself on, and our engineers will produce a unique sound for the range. Our exhausts will make a statement for all to see and hear that perfectly complements MV Agusta motorcycles.”

Source: MotorbikeWriter.com

MV Agusta roll out smart clutch system

Two years ago MV Agusta made sport touring more practical in their stylish Turismo Veloce 800 Lusso SCS with a Smart Clutch System or semi-automatic transmission.

The system was developed with America’s Rekluse and allows the rider to use a conventional clutch to change gears or ride in semi-automatic mode.

Now MV is adding their SCS 2.0 version to the Dragster 800 RR, Dragster 800 RC and Brutale 800 RR (pictured above) for clutch-free starts and stopping.

Smart Clutch System

MV Agusta Turismo Veloce 800 Lusso practical
MV tech Lorenzo explains the SCS system to MBW

Several other motorcycle companies including Honda are moving toward semi-automatic transmission systems.

I tried the SCS technical innovation in the Turismo Lusso while in Italy in 2018 and found it did not take away from the excitement of riding and selecting gears.

It just added to the convenience, especially around town as it allows you to stop and restart without touching the clutch lever.

Great for lane filtering or crawling in heavy traffic as the “standard” models have a moderately heavy clutch which can become tiring.

MV Agusta Turismo Veloce 800 Lusso practical
No need for a clutch takeoff

In auto mode, it also makes the most out of the in-line three-cylinder engine mated to a counter-rotating crankshaft.

It’s your choice. You can ride it like a twist-and-go scooter, changing gears without the clutch, or shift cogs as normal, using the clutch.

The SCS operates in parallel so there is no need for the ride to hit any switches to go from manual to automatic operation.

All of this with only 36g weight increase compared to a traditional clutch.

MV Agusta Dragster 800 RR smart clutch
Dragster 800 RR SCS

There is no word yet on when they will arrive in Australia or how much the SCS will add to the prices of the bikes.

However, it won’t be cheap as the Turismo Veloce Lusso SCS costs an extra $4200 to the price at $31,790 ride away, while the Turismo Veloce Lusso RC SCS is $35,880.

Source: MotorbikeWriter.com

MV Agusta Five Day Sale

ORDER ONLINE TODAY AND RECEIVE COMPLIMENTARY ON-ROAD COSTS, RIDE AWAY $22,890

MV Agusta’s characteristic, technology, quality and appeal at a competitive price. Dedicated to the many MV Agusta fans, the Brutale 800 Rosso, is the perfect entry point to the world of Italian three-cylinder bikes. Get onto an MV, without sacrificing any of the technical and stylistic elements that have made “Meccanica Verghera” brand motorcycles so famous. *Offer available on MY20 Brutale 800 Rosso and MY20 F3 800 models only. Stock and availability may vary between dealers. Offer is only valid if the selected models are purchased online, sold, and delivered between July 1st and July 31st 2020. Excludes demonstration models.

Source: MCNews.com.au