Work completed at Cremona ahead of WorldSBK debut, circuit unveils new logo

One novelty that came when the 2024 MOTUL FIM Superbike World Championship calendar was announced was the Cremona Circuit in northern Italy, which would host its first round in WorldSBK. Preparations for the track’s debut have been underway ever since, with modifications to the track and viewing facilities already completed plus a freshly unveiled logo to mark the milestone in the circuit’s history.

Shortly after the calendar was announced, it was announced that the circuit would undergo renovations to several aspects of the track including track layout enhancements, resurfacing and an expansion to the spectator facilities. The circuit now has capacity for approximately 20,000 fans, while the track works mean a new length of 3.768 kilometres for the circuit. The work started in January 2024 and was completed in March, with a particular focus on the final sector of the Italian circuit and Turns 11, 12 and 13. A new vehicle entrance has also been created to improve access to the circuit, with the new one separate from the pedestrian one.

Not only have works been completed on the circuit, but a new, fresh, look has been revealed ahead of WorldSBK’s visit in the form of a new logo. Designed to incorporate vital aspects of riding a bike to its maximum – acceleration, turning, and braking – it also features the traditional red and grey colours of the Cremona region.

Discussing the circuit changes and new logo, Cremona Circuit CEO, Alessandro Canevarolo, said: “We are excited to present this new logo to the world, which distinguishes us for our proximity to people, the territory, motorcycle, and motorsport lovers. We have chosen as inspiration one of the most iconic curves of the circuit, Turn 10, which launches us on the long straight adrenaline rush, graphically applying to the logo all the features that our motorcyclists know. The colours: red and dark grey, represent in themselves the passion and territory of Cremona. The track opened in early April, and many enthusiasts have already been able to enjoy the elevation slopes and new layout of the last stretch of the track.”

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