Tag Archives: MV Agusta

MV Agusta boss fronts fans

In an unprecedented move, MV Agusta’s new boss Timur Sardarov has taken to Facebook to answer questions from fans of the Italian marque.

We recently interviewed Timur and found the Russian to be very forthcoming and forthright on a number of issues. Click here for his comments on a 950cc triple and adventure bike and check out his warning to dealers.

He continues with his two-part Facebook videos, telling fans and customers they are also planning a hi-tech scrambler model and a cruiser, following the successful path Ducati has taken in recent years.

There are few details and no timeline, but it is interesting he would confirm these long-held rumours.

He also confirms that they are still planning to return the Cagiva brand to the family, but as electric commuter bikes.

While we have heard all of this before, he adds that they are also looking at turbo technology.

Here are the two videos.

Questions from fans

We suspect that this new social media engagement and openness about MV’s future will continue.

Fans could conceivably ask questions on Facebook and they will be answered.

It’s a fresh change to the way MV Agusta has gone about its business in recent years.

If all Timur’s promises come true, MV Agusta will become a much broader brand than it is now.

MV Agusta Brutale 1000 RR modelMV Agusta Brutale 1000 RR

Meanwhile, MV Agusta will host a virtual Zoom press launch of its Brutale 1000 RR next Tuesday.

We have been invited to join in, so stay tuned for details.

Source: MotorbikeWriter.com

MV Agusta offers COVID face mask

MV Agusta has launched a special branded rider’s face mask that seems to cash in on the COVID pandemic panic.

It’s called the “MV COVID mask” and features the hashtag #staysafe on the front, yet they also advise it is not a surgical mask nor a medical device.

Many riders wear masks to keep their face warm and to filter air pollution.

MV say their washable “MV COVID mask” features a titanium nasal septum adjustment plate to “guarantee the (mask) from both breakage and oxidation by coming into contact with chemical agents and water”. We’re not sure what that means, but it does suggest it filters germs.


This €45 (about $A75) MV Agusta mask is made in Italy from neoprene which is used in diving wetsuits.

We have also seen the material used in other rider face masks and neck warmers as it protects against the cold and is strong enough to protect you from bugs and road detritus.

Aldi sale promises safety and women’s gear claimsFace mask

But there is no guarantee this will protect you from coronavirus nor stop the spread to others if you are infected.

The MV logo is made from Italian calfskin and is sewn by hand.

The MV COVID mask is equipped with a water-repellent and cleansed TNT filter and N02 valves that can be dismantled to be washed and disinfected.

The mask is sewn with a 5-needle machine specially calibrated only and exclusively for this process.

Mask warning

R-PUR anti-pollution and anti-pollen motorcyclist face maskR-PUR anti-pollution and anti-pollen motorcyclist face mask

This comes as doctors have issued a warning to riders about wearing surgical masks under full-face helmets.

They say proper surgical masks use a material to filter out particles before they enter the lungs and could provide too little oxygen and potentially causing the rider to faint.

The warning says riding can cause adrenalin to pump around the body, raising the heart rate and need for oxygen.

MV app

MV Ride appMV Ride app

The Italian company’s also just released their free MV Ride app for iPhone only.

It allows the rider to access saved maps and routes via the TFT dash and share with other MV riders.

To start, it is only available on models with the new 5.5-inch TFT screen: Brutale 1000 Serie Oro, a Brutale 1000 RR, a Superveloce 800 Serie Oro, or a Superveloce 800.

Source: MotorbikeWriter.com

Is web motorcycle purchase the new normal?

It seems online buying has boomed during the pandemic lockdown, but would you buy a motorcycle over the web?

Last year Suzuki Australia offered online ordering for their new Katana model and declared it a success.

Suzuki Australia marketing manager Lewis Croft says dealers were, at first, very nervous about selling over the web.

But he says they loved it because it did all the groundwork with customers and all they had to do was the final paperwork and handover.

In September, MV Agusta opened orders for all its motorcycles online.

MV Agusta CEO Timur Sardarov said the “digital ecosystem is a cornerstone for reaching worldwide growth and strengthen customer relationship”.

And now Royal Enfield Australia has developed an online ordering system.

In all cases, customers choose their bike and accessories over the web, pay a deposit and then the local dealer gets in contact to arrange delivery.

But would you really buy a motorcycle online without having ridden one first?

Demo rides

You wouldn’t buy a car without a test ride, so why should riders be denied the opportunity to test out the bike first?

Some dealers don’t even allow customers to sit on their showroom bikes.Please do not sit

It is estimated that demo rides increase the chances of selling a motorcycle by 10%.

A 2015 US motorcycle industry study found that the availability of demo rides also improved customer satisfaction of dealerships.

The ninth annual Pied Piper Prospect Satisfaction Index (PSI) US Motorcycle Industry Benchmarking Study found that test rides were offered 63% of the time to mystery shoppers compared with 34% five years earlier.

It also found sales staff encouraged customers to sit on a bike 81% of the time, up from 70%.

A good dealer experience also translated to improved sales, with dealerships ranking in the top quarter selling 22% more motorcycles than dealerships in the bottom quarter.

It found Harley-Davidson, BMW and Ducati the most aggressive in offering test rides.

It is no coincidence that every Pied Piper study for the past decade or more has been led by those same three companies.

Aussie test rides

While there is no equivalent study in Australia, the results are perhaps indicative of strict global manufacturer training standards of dealer staff and attitudes to offering demo rides.

The lack of demo rides is one of the biggest complaints about dealerships we receive at MotorBikeWriter.com.

But many of these are for popular new models where demand outstrips supply and every bike that comes into the dealership is already sold.BMW Motorrad GS Off-Road Training

Perhaps the most aggressive brands offering test rides in Australia are Harley-Davidson, BMW and Indian.

Harley not only offers test rides to licensed riders, but also offers a static ride to unlicensed riders with their Jump Start program.

It’s rare for any dealer to offer test rides of off-road or adventure bikes because of the risk of damage, but BMW even hosts annual GS demo ride days around the country.

And Indian throws in free fuel and accommodation on their weekend demo ride offers!

We only have our own experiences and anecdotes of readers to go on, but it seems Japanese brands are the worst at allowing test rides.

Maybe that has to do with complacency because they are the four biggest sellers.

Sales trends

But with sales crashing, distributors and dealers need to pick up their act.

It may cost more to have demo bikes available, but the results speak for themselves.

The motorcycle industry grapples with this basic sales technique.

Some dealers just see the cost of bike depreciation, fuel and staff time to take riders on escorted demo rides, rather than looking at long-term customer goodwill.

It also requires the manufacturers or importers to back them up with demo bikes and allow them to later sell them at a discount.

Riders see buying a bike as a lottery unless they can actually throw a leg over and feel the bike.

They need to evaluate the ergonomics for their body size, hear the noises, test the power and handling, and even feel the heat from the engine.

  • Have you ever been denied a demo ride? What did you do? Did you go elsewhere and buy the same bike or another brand? Leave your comments below.

Source: MotorbikeWriter.com

MV Agusta unveils blue & white Brutale!

MV Agusta has used their official Facebook page to unveil their latest limited-edition motorcycle, the Brutale 1000 RR Blue & White M.L.

The bike is based on the 208hp Brutale 1000 RR.

There is no word on pricing or availability but it appears to be an ultra-limited-edition of one only so it should be quite expensive!

As a gauge, the Brutale 1000 RR costs $A52,190 and the limited-edition Brutale 1000 RR Serie Oro is $A68,880.

They also have the limited-edition Rush 1000 based on the Brutale 1000 RR.

MV Agusta Rush 1000Rush 1000

There is also no word on pricing or availability of the Rush 1000.

MV Agusta Brutale 1000 RR Blue & White M.L.

Blue & White

The Facebook post shows the very first of this limited run, but they don’t say how many they will produce.

This is what they had to say on their page:

Our Senior Designer drew inspiration from various models built in the past using the blue and white colour scheme such as the Brutale 910R Italia which was a commemorative model produced to celebrate the Italian National Football Team winning the 2006 World Cup, additionally also from the Brutale 800 Italia of 2013 and the various versions of the Brutale America. The frame and swingarm plates came in a matte gold finishing as well as the forged aluminum rims with black inserts. This bike is truly the definition of a masterpiece. More stunning photos of this bike are yet to come!

At least the Blue & White M.L. is not as gaudy as the Brutale America!

MV Agusta Superveloce 800, Dragster 800 RR America and Brutale 1000 Serie OroMV Agusta Brutale America

We d like the Serie Oro, though, and this video of it in action is simply awe-inspiring!

Limited editions

We’ve lost count of the number of “limited-edition models” they have released in recent years as the company has struggled under financial constraints.

It sort of makes a mockery of the term “limited edition” when they produce so many.

Top of the range of limited-edition models was the $A125,012 Claudio F4 which pays homage to former company president Claudio Castiglioni.

MV Agusta Claudio F4Claudio F4

Source: MotorbikeWriter.com

MV Agusta confirms Rush 1000 production

MV Agusta has confirmed they will start producing the limited-edition Rush 1000 from next month.

The bike was unveiled in November just days after the company revealed their 2020 range led by the sexy new Superveloce 800 which has just started production in two colour options.

Rush 1000

The Rush 1000 is basically a limited-edition version of the $52,190 Brutale 1000 RR, so expect it to cost an arm and a leg.

There is no word on pricing and arrival in Australia yet.

To us, the Rush 1000 is simply a rush of adrenalin by an over-zealous designer.MV Agusta Rush 1000

It’s an exercise in over-styling. Too much is simply too much.

What is with the strange looking tail pod?MV Agusta Rush 1000

And that sphincter-like rear light!MV Agusta Rush 1000

And the closed-in carbon rear wheel?MV Agusta Rush 1000

MV has simply thrown every bit of carbon, titanium and CNC machining at it that they have in their arsenal.

At its core, the Rush 1000 is a Brutal RR which has 208hp output from the four-cylinder engine.

MV Agusta Rush 1000 MV Agusta Rush 1000

We can’t afford a Rush 1000 and we don’t even want one, but it’s interesting to look at and would definitely be fun to throw a leg over.MV Agusta Rush 1000

MV Agusta Rush 1000 tech specs

Engine 16-valve 998cc 4-cylinder
Bore x stroke 79 x 50.9mm
Compression 13.4:1
Power 153kW (208hp) @ 13,000rpm
Torque 116.5Nm @ 11,000rpm
Transmission 6-speed, cassette style
Wheelbase 1415mm
Length 2080mm
Width 805mm
Seat 845mm
Clearance 141mm
Fuel 16.1L tank
Suspension (front) electronic adjustable USD Öhlins Nix EC
Suspension (rear) Öhlins EC TTX shock
Brakes (front) 320mm discs, Brembo radial calliper
Brakes (rear) 260mm disc, Brembo radial calliper
Wheels 3.50” x 17”; 6” x 17.6” alloys
Tyres 120/70 – ZR17; 200/55 – ZR17
Economy 6.7L/100km
Emissions 153g/km

Source: MotorbikeWriter.com

MV Agusta Superveloce colours and specs

The new MV Agusta Superveloce 800 will be available in matte black or traditional silver and red with a host of electronic rider aids, info and entertainment.

New boss Timur Sardarov says the bike has started production after a month delay due to the pandemic.

There is no word yet availability in Australia but they will cost $33,690, ride away.

However, we now know it will come in two colour choices, but not the black-and-red or plain white of the 300-run Serie Oro.

MV Agusta Design Director Adrian Morton says they listened to their “biggest critic” … customers!

“Following the presentation of the Superveloce 800 both the public and importers decided to accentuate the neo-retro theme,” he says.

The silver and red variant is the traditional MV Agusta racing scheme and includes gold wheels and frame inspired by their past race bikes.MV Agusta Superveloce 800

The second colour variant is Metallic Carbon Black on the wheels and frame which is synonymous with the Formula1 racing of the ’70s.MV Agusta Superveloce 800

MV Agusta Superveloce 800 tech specs

MV Agusta has also revealed more tech specs for the bike.

It shows the 798cc triple from the F3 has 108kW of power and 88Nm of torque.

There are also a host of rider aids and electronics including 5″ colour TFT instruments, cruise control, rear wheel lift mitigation, Bluetooth, GPS, App MVride for navigation mirroring, app-controlled engine and more.

There will also be a range of optional parts including Racing 3 exhaust, dedicated maps, carbonfibre rear mudguard, tracking and anti-theft protection, Serie Oro fuel cap with leather strap, rear seat cover and special aluminium rims.MV Agusta Superveloce 800

Engine 798cc cylinder, DOHC, 4 stroke, 12 valve, Euro 4
Compression 13.3:1
Bore x stroke 79 mm x 54.3 mm (3.1 in. x 2.1 in.)
Power: 108kW (148hp) @ 13,000rpm
Torque: 88Nm (8.97kgm) @ 10,600rpm
Wheelbase: 1380mm (54.33in)
Length: 2030mm (79.92in)
Width: 730mm (28.74in)
Seat 830mm (32.68in)
Clearance: 120mm (4.72in)
Trai: 99mm (3.89in)
Dry weight: 173kg (381.4lb)
Fuel tank: 16.5L (4.36gal)
Suspension: Marzocchi USD forks, Sachs shock (fully adjustable)
Brakes: Floating 320mm discs, Brembo radial monobloc, 4-piston; 220mm Brembo 2-piston; Bosch 9 Plus with race mode and rear wheel lift mitigation
Wheels: Aluminium alloy 3.50 ” x 17 ”; 5.50 ” x 17 ”
Tyres: 120/70 – ZR 17 M/C (58 W); 180/55 – ZR 17 M/C (73 W); Pirelli Diablo Rosso Corsa II
Fuel consumption: 6.4L/100km
CO2 emissions: 157g/km

Source: MotorbikeWriter.com

MV Agusta plans 950cc triple and much more

MV Agusta plans a host of new engines from 300cc to a 950cc triple and an adventure bike in the next two years, but no electric motorcycle.

New boss Timur Sardarov says in perfect English with a heavy Russian accent that the factory on the shores of Lake Varese near Milan, an epicentre of the coronavirus contagion, is back to full production.

“The lockdown is over, we opened last week, everyone is back to work and we are back on track,” he says.

That track involves a host of new models over the next two years, starting with the Superveloce 800 unveiled 18 months ago.

MV Agusta Superveloce Serie Oro model designMV Agusta Superveloce Serie Oro

It was to launch last month, but will roll out the factory doors this week after being delayed by the pandemic, Timur says.

MV Agusta is one of only a few motorcycle companies to extend its warranty for riders who have parked their bike during the lockdown.

“We just did it for our customers who couldn’t ride. We didn’t do it to buy their loyalty,” Timur says.

“We don’t oversell and overproduce. What we produce, we sell. We do have a plan to grow.”

That plan includes new engines from 300cc to 950cc by 2022.

Chinese Italians

MV Agusta sell-out to the bottom russian bossMV Agusta in joint agreement with Chinese

Timur says they are going ahead with the agreement they signed in July last year with Chinese company Loncin to produce 300-400cc motorcycles branded as MV Agusta for the world market.

“China is an established manufacturing country. The way they do things they are a quick-reacting economy, not disorganised. They have one goal and they are ready to grow again. Their market is showing incredible growth already after the coronavirus.

“Let’s be very clear, we are developing our own platform and Loncin will industrialise it and produce for us for the world market.

“The 300-400cc segment is profitable in Europe.”

He rebuts suggestions the low-capacity Chinese-made bikes will dilute the premium Italian brand.

“Porsche is a premium product, but they have different products from $1m down to $50,000 and it’s still a premium product by quality not price,” Timur says.

“They (the Chinese-made bikes) will be the most expensive bikes in their category because they will have premium components.

“In comparison with KTM and Honda they will be more expensive, but have better performance and better build.”

New engines up to 950cc

MV Agusta 75th anniversaryTimur Sardarov

Timur rejects the notion that their triples and four-cylinder engines are getting old.

“A lot of manufacturers are using old engines, but our engines are very modern and much more modern than our competitors,” he says.

“Our triple was built about 10 years ago, but four years ago it was 80% new. It has the best power-to-weight ratio and horsepower in the world. There is no more powerful triple than ours.

“So while everyone else is trying to reach where we are, we are still improving. From Euro 5 next it will be 40% new. It will be more different from what it was four years.”

He says that likewise their four-cylinder engine, developed when Harley owned the company before the Global Financial Crisis, is now 80% new.

Timur confirms they will add a 950cc triple by 2022 that will be “the best available in the market”.

“Then we will also build 400-500cc engines, but I won’t tell you what configuration they will be — that’s a surprise and I won’t tell you.”

Adventure bike

Ducati Scrambler Motard Desert X elefantDakar-winning Cagiva

In February, MV Agusta applied for the trademark for “Elefant” which reminds us of the famous Cagiva Elefant (pictured above) which won the 1990 Paris-Dakar Rally and is now in the Ducati museum in Bologna.

Timur confirms rumours that they will build an adventure bike.

“Style wise it will be much the same,” he says.

Although he wouldn’t give too much away about the adventurer, he did promise it would be a “performance bike”.

He says we will have to wait about eight months for the unveiling of their adventure concept, either at the EICMA motorcycle show in Milan if it still goes ahead or shortly afterwards.

“We have no exact time yet, but we will start production in mid-2022,” he says.

Electric bike

However, there are no immediate plans for an electric motorcycle.

“We are thinking about it, but will consider it in the future,” he says.

“Even if it is proven environmentally friendly, the technology is not there to produce an appealing product.

“We are watching and have a big engineering department keeping their finger on the pulse.

“But we are not going to see an electric bike even from BMW for the next five years, so why would we?”

Source: MotorbikeWriter.com

Stern warning to MV Agusta dealers

New MV Agusta boss Timur Sardarov has a stern warning to dealers as he works to restore the company’s stocks after years of financial hardship and rudderless direction.

“A lot of dealers had been granted the dealership before my time and are not the right dealers and partners,” he says.

“They either have to step up or fuck off!”

Stern warning

He says his stern warning includes some Australian dealers.

“Some are doing well and some are not doing vey well,” he says in perfect English with a heavy Russian accent.

“It’s important that our distributor (Urban Moto Imports) is communicating and making sure they communicate the strategy, the new positioning and new way for MV Agusta to be presented.

“For me, the most important thing is the client. The dealer is an intermediary to MV Agusta.

“If the dealer does not invest and follow processes we have put in together to follow, it means the dealer will be terminated or converted into a service centre.

“For us it’s easier to sell and deal with the client directly through the internet and make sure that the dealers who do not have our identity and training are just delivery points.

“We’re working on dealing on online, converting ourselves into an online hybrid system with big dealers.”

Quality and parts

MV Agusta 75th anniversary continues 950ccTimur Sardarov

While issuing a stern warning to dealers, Timur has reached out to customers directly via social media to complain to him about parts and other issues.

“There are still perceptions from the past that MV Agusta is unreliable quality and spare parts delivery is not up to standard,” he says

“I want to assure that is not the case.

“We are up to the standard of Honda. In the past three years we have improved quality four-fold.

“Spare parts delivery is 48 hours in Europe and in Australia is within 10 working days like America. “Before coronavirus that was the case.”

Timur urges customers who have lost faith in the iconic Italian brand to re-engage with MV Agusta.

“I believe it is the most interesting bike to own and the most fun bike to ride,” he says.

“It’s different and has a lot of character.

“You’re not going to see many of them in Australia.”

MV Agusta Australia is currently offering $3000 off the ride-away price on selected 2019 Brutale, Dragster, and Turismo Veloce models.

Source: MotorbikeWriter.com

Ducati and MV ease back to production

Ducati and MV Agusta will ease back into production again from today in “phase 2” restrictions after an almost six-week lockdown due to the coronavirus.

While supply of some models will take some time to meet orders, the good news is that R&D on new models has continued largely unabated by staff working remotely.

The factories join several other manufacturers in gradually returning to full production over the next few weeks in factories that have been disinfected and reorganised to provide more space between workers who will wear masks.

It may take several weeks to wind back up to full production with some delays on new models and spare parts.

UPDATE: Piaggio which makes Vespa, Aprilia and Moto Guzzi, will resume production on 4 May 2020 when the national lockdown decree expires.

Strict rulesDUCATI MOTOR HOLDING premium

Ducati CEO Claudio Domenicali says they have paid close attention to strict rules of compliance.

“It will be an extremely difficult year but starting up again is still a beginning,” he says.

“We have a lot of orders for the Streetfighter V4, for the Multistrada GT and for the Panigale V2.

“The motorbike is a perfect vehicle for ‘phase two’: no parking problems and distancing guaranteed; safety and fun at the same time.”

The gradual improvement in health conditions and a reduction of infections and deaths in Italy has allowed the government to ease restrictions on factories making goods for export.

Phase 2 will allow a gradual return to production.

Ducati factory

In Ducati’s case it starts with workshop staff, followed by engine assembly workers and from tomorrow (28 April 2020), motorcycle assembly workers. 

The production has been reorganised, going from an eight-hour shift to two seven-hour shifts to reduce the number of people in the plant at the same time.

Employees in the commercial, marketing, IT, personnel management, finance, purchasing and logistics areas will continue to work from home.

Technicians engaged in Research and Development activities who cannot do their work from home had already returned to work.

That includes engineers in the engine test rooms, motorcycle testers and laboratory testers.

All designers, project managers, and those in the calculation department will work remotely. This will ensure the deliveries of Ducati motorcycles and the development of new products.

Public visits to the factory remain closed as is the upstairs museum.

Ducati museum - Buyers ducati world theme parkThe factory Ducati museum

Ducati sales

Claudio says the stop in production in March and April has already had “negative effects on sales”. 

“The Chinese market is already booming, sales in Korea and Japan are doing well. In Germany, dealers have been open for a week and we already have a major shortage of product. 

“I really believe that this restart can allow us to reduce at least in part the negative effects of the lockdown that we were forced to respect, unfortunately at the worst time.”

Source: MotorbikeWriter.com

MV Agusta donation helps virus testing

MV Agusta has bought a special coronavirus testing machine in the fight against the disease in one of the hardest hit regions in Italy.

The factory (pictured above), on the shores of beautiful Lake Varese near Milan, is in Lombardy which was one of the first regions to be hit by the virus.

MV Agusta Head of Communications Alessia Riboni says they bought a QuantStudio TM 5 Real-Time PCR System to donate to Varese community hospitals.

The sophisticated testing machinery, made by British company Thermo Fisher Scientific, is able to process up to 96 swabs in just 30 minutes and can b e operated remotely so it doesn’t have top be moved from hospital to hospital.

Testing times

Ventilator donate pandemic fight virus coronavirusVentilator machine

Several motorcycle companies around the world have donated ventilators, protective medical suits, respirators, masks, surgical gloves and alcohol wipes to the fight against the coronavirus pandemic.

They include:

  • Italian motorcycle manufacturer Benelli has donated two ventilators and 4500 Tyvek suits to the Italian Red Cross;
  • Yamaha America has donated 380 respirators, 49,000 gloves, 325 Tyvek suits and 18,000 alcohol wipes to a hospital in Newnan, Georgia. (Respirators are used to protect medical staff.)
  • Tyre manufacturer Pirelli donated $800,000, 65 ventilators, 5000 protectives suits, and 20,000 protective masks Milan health workers; and
  • KTM Asia donated 10,000 N95 protective masks to Philippine public hospitals.

Meanwhile, the MV Agusta factory has temporarily halted production like most other motorcycle factories throughout Europe.

There is not indication yet when the Italian ban on production will be lifted and production can restart.

Source: MotorbikeWriter.com