Tag Archives: Timur Sardarov

MV Agusta plans 950cc triple and much more

MV Agusta plans a host of new engines from 300cc to a 950cc triple and an adventure bike in the next two years, but no electric motorcycle.

New boss Timur Sardarov says in perfect English with a heavy Russian accent that the factory on the shores of Lake Varese near Milan, an epicentre of the coronavirus contagion, is back to full production.

“The lockdown is over, we opened last week, everyone is back to work and we are back on track,” he says.

That track involves a host of new models over the next two years, starting with the Superveloce 800 unveiled 18 months ago.

MV Agusta Superveloce Serie Oro model designMV Agusta Superveloce Serie Oro

It was to launch last month, but will roll out the factory doors this week after being delayed by the pandemic, Timur says.

MV Agusta is one of only a few motorcycle companies to extend its warranty for riders who have parked their bike during the lockdown.

“We just did it for our customers who couldn’t ride. We didn’t do it to buy their loyalty,” Timur says.

“We don’t oversell and overproduce. What we produce, we sell. We do have a plan to grow.”

That plan includes new engines from 300cc to 950cc by 2022.

Chinese Italians

MV Agusta sell-out to the bottom russian bossMV Agusta in joint agreement with Chinese

Timur says they are going ahead with the agreement they signed in July last year with Chinese company Loncin to produce 300-400cc motorcycles branded as MV Agusta for the world market.

“China is an established manufacturing country. The way they do things they are a quick-reacting economy, not disorganised. They have one goal and they are ready to grow again. Their market is showing incredible growth already after the coronavirus.

“Let’s be very clear, we are developing our own platform and Loncin will industrialise it and produce for us for the world market.

“The 300-400cc segment is profitable in Europe.”

He rebuts suggestions the low-capacity Chinese-made bikes will dilute the premium Italian brand.

“Porsche is a premium product, but they have different products from $1m down to $50,000 and it’s still a premium product by quality not price,” Timur says.

“They (the Chinese-made bikes) will be the most expensive bikes in their category because they will have premium components.

“In comparison with KTM and Honda they will be more expensive, but have better performance and better build.”

New engines up to 950cc

MV Agusta 75th anniversaryTimur Sardarov

Timur rejects the notion that their triples and four-cylinder engines are getting old.

“A lot of manufacturers are using old engines, but our engines are very modern and much more modern than our competitors,” he says.

“Our triple was built about 10 years ago, but four years ago it was 80% new. It has the best power-to-weight ratio and horsepower in the world. There is no more powerful triple than ours.

“So while everyone else is trying to reach where we are, we are still improving. From Euro 5 next it will be 40% new. It will be more different from what it was four years.”

He says that likewise their four-cylinder engine, developed when Harley owned the company before the Global Financial Crisis, is now 80% new.

Timur confirms they will add a 950cc triple by 2022 that will be “the best available in the market”.

“Then we will also build 400-500cc engines, but I won’t tell you what configuration they will be — that’s a surprise and I won’t tell you.”

Adventure bike

Ducati Scrambler Motard Desert X elefantDakar-winning Cagiva

In February, MV Agusta applied for the trademark for “Elefant” which reminds us of the famous Cagiva Elefant (pictured above) which won the 1990 Paris-Dakar Rally and is now in the Ducati museum in Bologna.

Timur confirms rumours that they will build an adventure bike.

“Style wise it will be much the same,” he says.

Although he wouldn’t give too much away about the adventurer, he did promise it would be a “performance bike”.

He says we will have to wait about eight months for the unveiling of their adventure concept, either at the EICMA motorcycle show in Milan if it still goes ahead or shortly afterwards.

“We have no exact time yet, but we will start production in mid-2022,” he says.

Electric bike

However, there are no immediate plans for an electric motorcycle.

“We are thinking about it, but will consider it in the future,” he says.

“Even if it is proven environmentally friendly, the technology is not there to produce an appealing product.

“We are watching and have a big engineering department keeping their finger on the pulse.

“But we are not going to see an electric bike even from BMW for the next five years, so why would we?”

Source: MotorbikeWriter.com

Cagiva online to return as electric

Since 2018, MV Agusta has been working on reviving the Cagiva name, but with an electric motor, and now new boss Timur Sardarov (pictured above) confirms it is still part of their plan.

“Cagiva production will resume next year, at the latest in early 2021, and will be dedicated to electric urban mobility,” he told Italian site Motociclismo.

The interview is unclear about what the electric vehicle will be: scooter, motorcycle, e-bike?

“But we will not make scooters, they will be motorcycles,” says Timur who took over from Giovanni Castiglioni last year.

Cagiva Raptor Customised BMW R nineTCagiva V-Raptor

Then he seems to contradict himself.

“Easy to drive and below 4kW, because at the moment no-one who produces beyond this threshold can generate profits.

“In six or seven years, it will probably be possible to reach the profit with vehicles equivalent to 350cc.”

Cagiva return

MV Agusta boss Giovanni Castiglioni classicGiovanni when he was still boss in 2018

When I met with MV Agusta boss Giovanni Castiglioni in July 2018, he talked about the electric Cagiva project and said he believed in the potential of electric bikes.

“There is a market for high-performing light bikes and that’s how the Cagiva electric bike project started,” he told me.

“From my pure personal experience, the torque, power and throttle response is great. You can have fun and you don’t scare the cows and the deers. It’s actually enjoyable.”

He said Cagiva electric bikes would start with 80km of range and reach 320km in the next five years with a range of bikes from commuters to off-road.

But he also said MV would not go into electric bikes because there is no market for high-performing electric street bikes.

John Kocinski's Cagiva V594 grand prixJohn Kocinski’s Cagiva V594

“People think the electric bike is for losers and the reality is it is not.

“But at the moment, its potential is in cities for short-range commuting from home to the office or for short trips.

“We don’t yet live in a world where you can live with an electric car. I would like to buy a Tesla, but only for driving from home to the office. I travel a lot by car and I can’t start my journey by doing a flight plan like in a plane.

“The charging infrastructure needs to improve first.”

Source: MotorbikeWriter.com

MV Agusta celebrates 75th anniversary

MV Agusta will officially celebrate its 75th anniversary on June 20-21 at its factory on the shores of the beautiful Lake Varese in northern Italy.

If you’re a fan, we recommend booking your flights now as the Italian lake region is not only beautiful, but is blessed with excellent roads for riding motorcycles.

The company sent out a potted history (attached below) which concludes with a vision of the future where they listen to customers and promise new models, faster spare parts delivery and an expended sales network.

Troubled times

MV Agusta has gone through some tough financial times over the past few years.

It had a rocky relationship with AMG Mercedes ownership, developed terribly slow spare parts delivery and did not produce any new models, only limited editions of their ageing fleet.

New boss Timur Sardarov took over from Giovanni Castiglioni in 2018.

RussianGiovanni Castiglioni and Timur Sardarov

Timur is the founder of Russian investment company, Black Ocean Group, which rescued the company in 2017.

He set up the Nevada Burning Man festival and is the son of oil tycoon Rashid Sardarov who was mentioned in the Panama Papers and has links to Russian mafia lawyers.

Last year, the Sardarov family acquired 100% of the company’s capital and Timur announced a five-year plan to build new bikes and improve its service.

However, we are yet to see a truly new motorcycle from MV and have not heard any reports of improved parts delivery in Australia.

At EICMA in Milan, they unveiled the beautiful Superveloce 800 which is based on the F3 and they returned the Brutale 1000RR to the fleet and added the Rush which is basically a limited-edition version of the Brutale 1000 RR.

Future vision

However, Timur is promising more than 20 new models in the next five years to increase their sales to 25,000 a year.

But don’t expect a lot of new flagship models.

Instead, like Harley and Triumph, they are partnering with Asian companies to make cheaper, smaller-capacity versions mainly for Asian markets.

MV Agusta sell-out to the bottom russian bossMV Agusta in joint agreement with Chinese

In July 2019, Timur announced a partnership with Chinese Loncin Motor to make 350-500cc motorcycles.

Timur says being the boss at the historic 75th anniversary is “exciting and challenging”.

“I consider it a great privilege, and also a great responsibility, but looking back at MV Agusta’s legacy, I know we are standing on the shoulders of a giant, and this gives me great pride and confidence in breaking new ground every day, launching innovative technology, new incredible models, and expanding into markets we have never entered before.”

MV Agusta 75th anniversary historyMV Agusta 75th anniversary

Here is the unedited MV Agusta version of its history to mark its 75th anniversary:

It all started on January 19, 1945, with the establishment of Meccanica Verghera Srl in Cascina Costa, near today’s Malpensa international airport. The Agusta family, pioneers of the aviation industry, unable to continue manufacturing aeroplanes in the aftermath of WWII, turned to motorcycles to express their passion for speed, adrenaline and precision engineering. Legend has it that the first model, a 98 cc, was due to be called “Vespa”, but the name was already taken, so it went down in history simply as the MV98.

The Agustas also knew how to convert their racing motorcycles into successful production road models for a public of passionate enthusiasts, and started right from the beginning with a luxury version of the 98 that made a sensation at the 1947 Milan Trade Fair. Since then, every new MV Agusta model made its mark in the history of motorcycling, and still today the launch of a new model or range is a much awaited event.

Count Domenico Agusta had a knack for hiring the best riders, most of which became legends of the sport: Franco Bertoni, MV’s first rider, followed by Arcisio Artesiani, Carlo Ubbiali the “flying chinaman”, Leslie Graham, Cecil Sandford, Fortunato Libanori, John Surtees, Mike Hailwood, Gianfranco Bonera, Giacomo Agostini and Phil Read. Throughout the 30 years of the Agusta era, the history of their victories intersects with the launches of equally legendary and successful MV Agusta production models.

The partnership with Giacomo Agostini was the most celebrated in the history of motorcycling: in his career, “Ago” won 13 Wold Championships, 18 Italian titles and 10 Isle of Man’s TTs.

Count Domenico passed in 1971, and after Agostini’s last victory at the Nürburgring in 1976, the destiny of MV Agusta seemed to have come to an end, until the Castiglioni family decided to give it a new lease of life. In 1992, Claudio Castiglioni’s Cagiva acquired the MV Agusta brand and moved production to its facility on the shores of lake Varese, in Schiranna, where MV Agusta motorcycles are still produced today.

MV Agusta 75th anniversaryClaudio Castiglioni and F4 designer Massimo Tamburini

Under the visionary guidance of Claudio Castiglioni the brand never ceased to represent Italy’s best motorcycling tradition and even acquired further prestige and recognition. Castiglioni single-handedly revolutionised the motorcycle industry, heavily investing in R&D and in production.

The four-cylinder, 750cc F4 was the first bike of the new era, and also the first superbike. It is still considered “the best looking bike ever”. Claudio also invented the concept of the “naked” bike, a new paradigm in the motorcycling world.

MV Agusta 75th anniversaryGiovanni Castiglioni in front of a photo of his father, Claudio

After his premature death in 2011, his son Giovanni succeeded him at the helm and continued in the family’s pioneering tradition.  He actively sought and developed partnerships with world-class names such as Pirelli and Formula1 champion Lewis Hamilton to further broaden the reach and the appeal of the brand. Giovanni was behind the creation of the “Brutale”, the ultimate naked, and the F3, the best middle-weight sports bike with an inline-three cylinders engine and a counter-rotating crankshaft. Under his guidance, other remarkable models such as the Dragster and the Turismo Veloce, an opening into the tourers’ world, as well as successive evolutions of the F3 and F4, were acclaimed both by critics and motorcycling enthusiasts.

MV Agusta 75th anniversaryTimur Sardarov

In 2017, the company was ready for a new important step in its history of continuing growth, and new capital was brought in by ComSar Invest, a Luxembourg company belonging to a family of entrepreneurs who share the same pioneering spirit and passion for speed as the Agustas and the Castiglionis. After an initial and successful partnership phase, in 2019 the Sardarov family acquired 100% of the company’s capital and Timur Sardarov, MV Agusta’s present CEO, was ready to take on a leading role.

Source: MotorbikeWriter.com