After a slow start to the year the rebound has been strong
MCNews.com.au recently reported the promising surge in motorcycles sales experience in Australia over the first six months of June (Motorcycle Sales Figures Report Link), with many brands having a very strong June in particular, now BMW Motorrad have confirmed that globally June was their best of that calendar month ever with 20,021 new BMW motorcycles sold in the month alone.
Dr. Markus Schramm – Head of BMW Motorrad
“After a great start to the new year, we were still up by the end of February, with an increase of almost 12 % on the previous year. Then the dynamic development of the Corona pandemic also began to have a negative impact on the demand for motorcycles. But we see clear light at the end of the tunnel again.”
Sales on the pan-European market were largely responsible for the positive development of BMW Motorrad in June 2020. A total of 13,937 BMW motorcycles were sold in Europe. 2,684 units more than in the same month of the previous year – an increase of 23.9 %. In addition to the home market of Germany with an increase of 58.2 %, the markets in France (+72.9 %), the Benelux countries (+ 52.2 %) and Portugal (+ 52.0 %) contribute significantly to the recovery in Europe.
The Asian-Ocean market was also pleasingly robust in the month of June. BMW Motorrad was able to sale 2,997 motorcycles in Australia, China, India, Japan, Korea, Malaysia, Russia and Thailand, an increase of 17.3 %.
The new BMW Motorrad models F 900 R, F 900 XR and S 1000 XR were particularly high in the buyer’s favor in the first six months of this year flanked by the continuous bestsellers R 1250 GS and R 1250 GS Adventure.
Timo Resch – Head of Sales and Marketing BMW Motorrad
“In the short term, of course, the operational focus is still on tackling the Corona crisis. The team of BMW Motorrad and our international BMW Motorrad retail partners are also doing everything they can to be able to react as best as possible to the wishes and needs of our customers in the second half of 2020 with the clear goal of successfully closing 2020 in a difficult market environment, however, with significantly reduced sales compared to our record year in 2019. Of course, our entry into the Cruiser segment with the BMW R18 will also play an important role here.”
With the best ever sales result for the month of June, BMW Motorrad concludes the first half of 2020 and enters the second half of the year with confidence.
Dirt-bike and ATV sales drive massive motorcycle boom
2020 Half-Year Motorcycle Sales Data
Sales data released today by the Federal Chamber of Automotive Industries (FCAI) covering the half-yearly motorcycle sales figures, January 1 through June 30, 2020, contain some great news.
The data tells us is that the off-road market is booming.Dirt-bike sales are up by a whopping 42.4 per cent compared to the first six months of 2019, while ATV/SSV sales have gone ballistic to the tune of a 50.9 per cent improvement.
Overall, a total of 52,838 vehicles were sold from January to June 2020, in comparison to 42,457 during the same period in 2019. This represents a strong 24.5 per cent increase in sales, a bright spot in an economic environment that has been predominantly negative over the past four months.
Kids bikes fill the top four spots on the dirt-bike charts with the KLX110 the biggest seller overall ahead of Honda’s CRF110F and Yamaha’s PW50. For the big kids it was Yamaha’s WR450F leading the way ahead of KTM’s 300 EXC.
That 50.9 per cent boost in ATV/SSV sales is largely driven off the back of the looming deadline for the fitment of roll over protection systems that has seen brands such as Honda, Yamaha, Suzuki and Polaris declare their intention to stop selling their ATV machinery in Australia. These respected brands deem the ROPS bars unsafe and as such refuse to fit such systems to their vehicles. This has seen farmers and people on the land rush their dealers to such a point that most brands have been really struggling to meet demand and have effectively run out of stock of their most popular models.
The tarmac side of the equation is not quite so rosy though with Road sales down 2.7 per cent and Scooter sales down 12.8 per cent.
Honda #1 overall
Honda took top spot overall across the combined entire Road and Off-road motorcycle, ATV/SSV and Scooter sales with a strong 22.3 per cent growth over the first half of this year compared to the same period in 2019.
Honda’s ATV/SSV sales were up 62.6 per cent and off-road up 31.4 per cent, but unfortunately on the tarmac Big Red did not fare quite so well with a 13.3 per cent negative report on road bike sales and a 15.9 per cent decline in scooter sales.
Honda Motorcycles General Manager – Tony Hinton
“Rider training, licensing and learner course numbers are through the roof which I am particularly happy to see, its very positive for the future of motorcycling in Australia. This increase could be due to an apprehension many may have towards public transport during this time of social distancing but it’s a preference we hope to see stay long after COVID passes. We always want more people to look to motorcycling as a viable choice of transport for the commute as well as weekend enjoyment. It’s actually the first time I have seen these kinds of numbers for our training in over 10 years and its really promising, I think we all have an opportunity here.”
“ATV sales right at the moment are the result of several factors, the improved environmental conditions farmers are experiencing right now, plus the tax incentives are also encouraging for farmers to purchase our four-wheel product. I might add, the realisation that the main ATV brands are leaving the market by October 2021, has well and truly sunk in so Aussie farmers don’t want to miss out on getting an ATV while they still can.”
“Our Kids bikes and off-road product sales have spiked which we attribute to an increase in families wanting to do more activities together, they are looking at ways to explore their local areas, particularly with travel (including interstate) out of the question right now. More are getting out and riding or teaching their kids to ride which is again promising for our next generation of motorcyclists.”
“Anecdotally we’ve heard from our dealers there are plenty of Gen Y customers who are living for the now, enjoying the access to their Super fund and treating themselves to a new motorcycle.”
Yamaha #1 in Road and Off-road
Yamaha were second overall but topped the Road and Off-road sales figures. Overall Yamaha were up 37.8 per cent with a huge 49.2 per cent boost in Off-road sales and even bigger 81.6 per cent ATV/SSV sales increase but, like Honda, Team Blue did record a slight downturn in both Road and Scooter sales. Yamaha recorded a total sales volume of 12,344 to Honda’s 12,563 units.
Yamaha’s National Sales and Marketing Manager Matt Ferry
“YMA endured a slow start to the year with bushfires, floods and COVID restrictions looking to impede business. But May and June have seen unprecedented demand across our product range.
“We set the foundations for this result with a range of effective EOFY promotions, but no-one could have predicted how successful these last two months have been. June recorded the highest retails ever in a single month.
“Many customers have been unable to participate in group activities, travel and team sports and have been looking for a leisure pursuit that fits within social distancing guidelines – and that is motorcycling.
“The rise in sales of off-road bikes shows that riders are keen to enjoy the outdoors and big numbers of fun bikes indicate a healthy future for our industry. Yamaha has always been strong in these categories. Our positive sales result is also down to YMA staff – many of whom are passionate riders, which enables us to connect effectively with both our dealer partners and customers.
“This incredible result, combined with very strong May retails, has put YMA in a commanding position for the second half of the year – with the potential to end 2020 as one of the biggest ever retail years on record.
“In order to achieve that goal YMA has introduced a wide range of benefits including a 2.99% p.a. comparison rate finance that aims to capitalise on not only the shift away from public transport and traffic-affected cars towards motorcycles, but also the transition from ATV to ROV. All promotions are designed to maximise ongoing retail potential.
“We’d like to thank our dealer partners and YMA staff for their hard work in achieving these results and for their continued support.”
Kawasaki Ninja 400 Australia’s #1 Road bike
Kawasaki recorded a strong 44.4 per cent growth across all sectors combined and were in positive territory across Road (12.4 per cent), Off-Road (72.8 per cent) while ATV/SSV sales are up 62.6 per cent. The Ninja 400 is Australia’s biggest selling Road bike after knocking Yamaha’s Tenere 700 out of top spot. Kawasaki sold 6545 units across all the sectors of the market.
KTM continue upwards trajectory
Ranked fourth in the combined categories is KTM. The Austrian company up 32.7 per cent overall driven off the back of a 21.6 per cent improvement in Road sales and 36.6 per cent boost in Off-Road. KTM shifted a total of 4391 units.
Brad Hagi, Managing Director KTM Group Australia and New Zealand
“The current sales boom is an unforeseen and welcome boost for the entire motorsports industry. Consumers have been cooped up since March – and before that we had the devastating bushfires – so people are looking for a way to escape the confines of their homes, while safely maintaining distance from others.
“Combine the fact that people are unable to travel overseas with the government assistance programs on offer and you find a perfect scenario that has instilled confidence in the consumer to go out and purchase a motorcycle to experience that sense of freedom and find adventure.
“For all segments within the industry, from learners to off-road riders, for a reasonable amount of money they can escape the concerns of COVID-19 and have fun on a motorcycle. It is great for the motorcycle industry as a whole – and it is now up to us within the industry to capitalise on all these new riders.”
Suzuki #5
Suzuki are fifth on the back of an 8.2 per cent lift with increases recorded in ATV, Off-Road and Scooter sales, however Suzuki did register a slight downturn in Road bike numbers.
Lewis Croft – National Marketing Manager Suzuki Australia Motorcycles
“ATV sales have been quite a phenomenon, the whole sector is up 50.9 Per cent and we are up 39 per cent.
“Good economic conditions has helped that and the penny has somewhat dropped in regards to the new ACCC rules mandating roll-over protection bars, which we will exit the market because of, and we are effectively now sold out of all the farm style ATV machines.
“DR-Z400E sales are the best in a decade and we have actually run out of stock there also.
“Our dealers are reporting that a lot more families are coming into stores and purchasing models across our trail and kids fun bikes range, where we also had our best results in years. Our dealers are also reporting the sales of second-hand motorcycles are going quite strong.”
Polaris riding the ATV/SSV boom
ATV/SSV specialist Polaris is the next biggest brand. That result is made all the more remarkable due to that they only participate in that single category. With 3433 sales they finished second only to Honda in the ATV/SSV category.
Polaris Managing Director Alan Collins
“The overall ATV/SxS market is up 50.9% YTD, driven by good rainfall in key areas this year alleviating some of the devastating drought conditions, generally solid agricultural conditions, the $150,000 government instant asset depreciation initiative and the impending exit of all major brands from the ATV market ahead of the Consumer Good (Quad Bike) Safety Standard taking effect.
“Whilst the overall ATV/SxS market is up 50.9% YTD, the utility SxS market YTD is actually growing at a similar pace to ATVs. As such, the ATV/SxS market growth is being driven as much by growing market demand for SxS and the market transference from ATV to SxS products as it is by the urgency relating to the ATV market exit of the major brands. Many safety-conscious customers are wisely choosing to purchase vehicles fitted with engineered and certified ROPS such as SxS, rather than entertain the prospect of an ATV fitted with a contraption offering no proven safety benefit which may cause as many injuries as it prevents.”
Harley no longer Australia’s biggest selling Road bike brand
Likewise Harley-Davidson only plays in one part of the market and after so often leading the nation in Road sales, this year H-D are trailing Yamaha after reporting a 10.7 per cent downturn in sales to now rank second on Road sales, and seventh overall on the combined market figures.
BRP up 34.5 per cent
ATV/SSV specialist BRP/Can-Am reported a 34.5 per cent boost to rank eighth outright.
Husqvarna up 67.5 per cent
Husky were a big improver, up 67.5 per cent overall which was comprised of a 134.9 per cent increase in Road sales, off what was an admittedly low base, but the real big numbers came of course in their Off-road sales which were up 59.8 per cent and numbered 1526, besting Suzuki’s off-road figures.
BMW in positive territory
BMW shifted 1342 units to be up 8.4 per cent and round out the overall top ten. BMW ranked fifth on Road sales with their R 1250 GS models continuing to sell strongly while the S 1000 RR was Australia’s top selling pure sportsbike by a significant margin.
Nigel Harvey – BMW Motorrad Australia Head of Product and Marketing
“We had a particularly strong month in June which has continued to be a pleasant surprise considering the challenges many Australians are facing. The result was supported by strong sales in our new product line-up which is proving to have hit the mark with Australia customers.”
Triumph and Ducati down
Triumph rank 11th overall with 803 sales, down 11.4 per cent on the first six months compared to 2019.
Ducati were down 23.9 per cent after recording 504 sales. The 1st July 2020 marked the introduction of the wholly owned corporate subsidiary of Ducati in the Australian market, taking the reins after a successful 56-year relationship with NF Imports.
Indian up 40.2 per cent
Indian sales are up 40.2 per cent with 453 Indian Motorcycles hitting Australian roads during the first six months of 2020 with the FTR1200 and Challenger models doing particularly well.
Overall volume across all sectors (Brands) 2020 half-year motorcycle sales data
January – June 2020 compared to January – June 2019
Total
YTD 2020
YTD 2019
% CHAN
Honda
12563
10274
22.3%
Yamaha
12344
8959
37.8%
Kawasaki
6545
4533
44.4%
KTM
4391
3310
32.7%
Suzuki
3594
3322
8.2%
Polaris
3433
2685
27.9%
Harley Davidson
2613
2925
-10.7%
BRP Australia
1793
1333
34.5%
Husqvarna
1782
1064
67.5%
BMW
1342
1238
8.4%
Triumph
803
906
-11.4%
Ducati
504
662
-23.9%
Indian Motorcycle
453
323
40.2%
Vespa
337
379
-11.1%
Piaggio
238
375
-36.5%
Moto Guzzi
57
65
-12.3%
Aprilia
47
104
-54.8%
TOTAL
52839
42457
24.5%
2020 half-year motorcycle sales data Road Motorcycle Sales (Brands)
January – June 2020 compared to January – June 2019
Road
YTD 2020
YTD 2019
% CHAN
Yamaha
2624
2749
-4.5%
Harley Davidson
2613
2925
-10.7%
Honda
2373
2738
-13.3%
Kawasaki
2262
2012
12.4%
BMW
1258
1156
8.8%
KTM
1053
866
21.6%
Suzuki
948
1097
-13.6%
Triumph
803
906
-11.4%
Ducati
504
662
-23.9%
Indian Motorcycle
453
323
40.2%
Husqvarna
256
109
134.9%
Moto Guzzi
57
65
-12.3%
Aprilia
39
60
-35.0%
TOTAL
15243
15668
-2.7%
Off-Road Motorcycle Sales (Brands) 2020 half-year motorcycle sales data
January – June 2020 compared to January – June 2019
Off Road
YTD 2020
YTD 2019
% CHAN
Yamaha
6170
4135
49.2%
Honda
5497
4182
31.4%
KTM
3338
2444
36.6%
Kawasaki
3099
1793
72.8%
Husqvarna
1526
955
59.8%
Suzuki
1255
1157
8.5%
TOTAL
20885
14666
42.4%
Scooter Sales (Brands) 2020 half-year motorcycle sales data
January – June 2020 compared to January – June 2019
Scooter
YTD 2020
YTD 2019
% CHAN
Honda
815
969
-15.9%
Suzuki
428
375
14.1%
Vespa
337
379
-11.1%
Yamaha
256
261
-1.9%
Piaggio
238
375
-36.5%
BMW
84
82
2.4%
Aprilia
8
44
-81.8%
TOTAL
2166
2485
-12.8%
ATV/SSV Sales (Brands) 2020 half-year motorcycle sales data
January – June 2020 compared to January – June 2019
ATV
YTD 2020
YTD 2019
% CHAN
Honda
3878
2385
62.6%
Polaris
3433
2685
27.9%
Yamaha
3294
1814
81.6%
BRP Australia
1793
1333
34.5%
Kawasaki
1184
728
62.6%
Suzuki
963
693
39.0%
TOTAL
14545
9638
50.9%
Top Ten Selling Motorcycles in Australia (Models) 2020 half-year motorcycle sales data
January – June 2020 compared to January – June 2019
Manufacturer
Model
Total
YTD 2020
YTD 2019
% CHAN
Kawasaki
KLX110
1259
870
44.7%
Honda
CRF110F
1092
570
91.6%
Yamaha
PW50
1040
628
65.6%
Honda
CRF50F
934
763
22.4%
Yamaha
WR450F
745
671
11.0%
Yamaha
TTR50E
685
452
51.5%
Kawasaki
NINJA 400
636
488
30.3%
Yamaha
TTR110E
616
300
105.3%
KTM
300EXC
554
344
61.0%
Yamaha
XTZ690
530
0
100%
What about the other brands….?
It should be noted that some brands are not represented in the official audit figures in relation to motorcycle sales. Brands under the UMI group such as MV Agusta, Royal Enfield and Gas Gas, along with the likes of Sherco, CF Moto, Kymco and SWM which come under the stewardship of Mojo Motorcycles, are not included in the sales figures as these companies choose not to be members of the Federal Chamber of Automotive Industries.
An educated guesstimate suggests that these brands represent around 10-15 per cent of the whole market, thus the data is formulated from audited figures that cover around 85-90 per cent of the motorcycles sold in Australia.
Michael Poynton – Director Mojo Motorcycles
“I can report that we recorded a very strong sales result over May and June, across all of our brands in all respective segments. We have also seen no slow down as we start July, with daily retail sales still at a very high level.”
Joseph Elasmar – CEO, Urban Moto Imports
“We are proud to announce our best ever sales quarter in Australia for Urban Moto Imports off the back of a record 2019. We would like to thank all our customers that have purchased their new motorcycles in-store or ordered via our new online ordering system. We hope these new motorcycle owners are now enjoying the freedom and safety of independent travel for both commuting and leisure riding.
“The commitment shown from our ever-growing dealer network has been exceptional, as they have had to adapt and adjust their business models to support our customers throughout these unprecedented times. We see this as an exciting time for the motorcycle industry and a period where many commuters are looking for alternatives to public transport, with motorcycles being more accessible than ever before and leisure riding being a way for people to spend weekends escaping the cities and allowing them to travel this great land.
“We feel extremely fortunate in being able to support those currently in need with Royal Enfield making donations to Foodbank Australia, providing eight thousand meals and also giving two hundred registered frontline workers a Royal Enfield gift as a Thank You for the support they offer to our communities.
“We look forward to seeing our new motorcycle owners and riders on the roads and at upcoming motorcycling events in the near future.”
FCAI Statement
“It is wonderful to see some strong sales from our member motorcycle brands,” Tony Weber, chief executive of the FCAI said. “A year-on-year increase of 24.5 per cent is significant, and signals improving conditions for both members and dealers.”
The most popular segment during the half was the ATV and SSV segment, with a total of 14,545 sales compared to 9,638 sales in the first half of 2019. Off-Road motorcycles reported 20,885 sales in the half year, compared to 14,666 in the same period 2019.
“The ATV and SSV segment is up a remarkable 50.9 per cent and now represents 27.5 per cent of the total market. And off-road bikes are also on fire, with an increase of 42.4 per cent, and claiming 39.5 per cent of the total market,” Mr Weber said.
The popularity of these two segments are thought to be a direct result of the COVID19 pandemic. Tony Weber explained:
“People can’t go for overseas holidays, and for quite some time, they couldn’t even go for holidays within Australia. So, we believe that, instead of spending up big on expensive family vacations, people are treating themselves in different ways – and this could mean they are taking up new sports like trail bike riding.
“ATVs and SSVs are also popular, and we understand this is due to the Government’s instant asset write-off program which makes the purchase of farm machinery and equipment very attractive at the present time,” Mr Weber said.
Road bikes and Scooters did not enjoy the same increase in popularity as the previous two categories. Road bikes reported 15,243 sales during the first half, down 2.7 per cent on the same period last year. Scooters recorded 2,166 sales, down 12.8 per cent, for the first half of 2020.
Honda claimed the top spot YTD reporting, 12,563 sales for a 23.8 per cent market share, followed by Yamaha with 12,344 sales for 23.4 per cent share, Kawasaki with 6,545 sales for 12.4 per cent share, KTM with 4,391 sales for 8.3 per cent share and Suzuki with 3,594 sales for 6.8 per cent market share.
The FCAI has previously stated that motorcycles make perfect sense for commuting within the guidelines of our current pandemic environment. With mass transit systems susceptible to contagion risk, personal transport has become the go-to option for many commuters. Motorcycle and scooter riders can mitigate infection risks, with two-wheeled transportation offering an effective means of maintaining social distance while enjoying a freeing and fun ride that ends with easy parking. Riders can also nimbly negotiate traffic and park conveniently, cutting commute times.
Nationwide, motorcycle and scooter dealers remain open to perform servicing and sales for riders wishing to make a return to the road. Riders are reminded to strictly observe all social distancing and contagion control requirements, and to regularly disinfect helmets, gloves, and any high-touch surfaces on vehicle controls.
Along with compiling motorcycle sales data, the FCAI is the primary organisation funded by the motorcycle industry to deal with government agencies. FCAI helped lobby for the Learner Approved Motorcycles Scheme and the Recreational Registration Scheme. They also lobby for exemptions on tightening emissions schemes in relation to motorcycles, and helping to prevent governments trying to restrict or ban the use of ATVs.
Dirt-bike sales are up by a whopping 42.4 per cent compared to the first six months of 2019, while ATV/SSV sales have gone ballistic to the tune of a 50.9 per cent improvement.
Yamaha have taken over the #1 ranking from Honda when it comes to off-road motorcycle sales.
KTM is the third biggest seller ahead of Kawasaki and Husqvarna. Kawasaki’s growth largely appears to be on the back of the KLX110, which is Australia’s biggest selling motorcycle.
Husqvarna have also recorded very strong growth to move past Suzuki’s tally of off-road sales.
Yamaha’s WR450F is the most popular ‘Enduro’ bike over KTM’s two-stroke 300 EXC and four-stroke 350 EXC-F. Honda’s CRF450L placed fourth in the ‘Enduro’ category ahead of KTM’s 450 and 500 EXC models while Yamaha’s new WR250F is off to a great start in seventh ahead of Husqvarna’s TE300 and FE350.
Yamaha’s YZ250F and YZ450F siblings top the ‘Motocross’ charts ahead of Honda’s CRF450R and Kawasaki’s KX450F.
Honda’s XR190 continues to lead the way in the ‘Farm’ category and the CRF230F is the top ranking ‘Trail’ machine.
Further tables below show the top tens by each individual category segment.
We do not decide which models are in which category, that is decided by the FCAI in conjunction with their industry partners as to how the data is compiled.
2020 Off-Road Motorcycle Sales (Brand) 2020 half-year motorcycle sales data
January – June 2020 compared to January – June 2019
Off Road
YTD 2020
YTD 2019
% CHAN
Yamaha
6170
4135
49.2%
Honda
5497
4182
31.4%
KTM
3338
2444
36.6%
Kawasaki
3099
1793
72.8%
Husqvarna
1526
955
59.8%
Suzuki
1255
1157
8.5%
TOTAL
20885
14666
42.4%
Top Selling Off-Road Motorcycles 2020 half-year motorcycle sales data
Top 10 by Category – Off Road Bikes
January – June 2020 compared to January – June 2019
Manufacturer
Model
Total
YTD 2020
YTD 2019
% CHAN
Kawasaki
KLX110
1259
870
44.7%
Honda
CRF110F
1092
570
91.6%
Yamaha
PW50
1040
628
65.6%
Honda
CRF50F
934
763
22.4%
Yamaha
WR450F
745
671
11.0%
Yamaha
TTR50E
685
452
51.5%
Yamaha
TTR110E
616
300
105.3%
KTM
300EXC
554
344
61.0%
Honda
CRF230F
494
494
0.0%
KTM
350EXCF
433
304
42.4%
Top Selling Enduro Motorcycles 2020 half-year motorcycle sales data
Top 10 by Category – Enduro
January – June 2020 compared to January – June 2019
Manufacturer
Model
Total
YTD 2020
YTD 2019
% CHAN
Yamaha
WR450F
745
671
11.0%
KTM
300EXC
554
344
61.0%
KTM
350EXCF
433
304
42.4%
Honda
CRF450L
423
134
215.7%
KTM
450EXC
323
161
100.6%
KTM
500EXC
322
321
0.3%
Yamaha
WR250F
322
122
163.9%
Husqvarna
TE300
268
141
90.1%
Husqvarna
FE350
197
109
80.7%
Yamaha
WR250R
183
141
29.8%
Top Selling Motocross Motorcycles 2020 half-year motorcycle sales data
Top 10 by Category – Moto Cross
January – June 2020 compared to January – June 2019
Manufacturer
Model
Total
YTD 2020
YTD 2019
% CHAN
Yamaha
YZ250F
403
336
19.9%
Yamaha
YZ450F
345
247
39.7%
Honda
CRF450R
334
229
45.9%
Kawasaki
KX450
298
196
52.0%
Honda
CRF250R
256
175
46.3%
KTM
250SXF
245
156
57.1%
KTM
85SX
208
174
19.5%
Kawasaki
KX250
204
138
47.8%
KTM
450SXF
187
175
6.9%
Yamaha
YZ250
186
130
43.1%
Top Selling Farm Motorcycles 2020 half-year motorcycle sales data
Top 10 by Category – Farm
January – June 2020 compared to January – June 2019
Manufacturer
Model
Total
YTD 2020
YTD 2019
% CHAN
Honda
XR190
391
323
21.1%
Suzuki
TROJAN
346
278
24.5%
Yamaha
AG200
195
158
23.4%
Yamaha
AG125
106
87
21.8%
Kawasaki
Stockman 250
79
72
9.7%
Honda
XR150L
43
93
-53.8%
Suzuki
TF125
5
27
-81.5%
Honda
CT200
1
0
100%
Yamaha
AG100
0
3
-100.0%
Honda
CTX200
0
8
-100.0%
Top Selling Fun Motorcycles 2020 half-year motorcycle sales data
Top 10 by Category – Fun
January – June 2020 compared to January – June 2019
Manufacturer
Model
Total
YTD 2020
YTD 2019
% CHAN
Kawasaki
KLX110
1259
870
44.7%
Honda
CRF110F
1092
570
91.6%
Yamaha
PW50
1040
628
65.6%
Honda
CRF50F
934
763
22.4%
Yamaha
TTR50E
685
452
51.5%
Yamaha
TTR110E
616
300
105.3%
Honda
CRF125FB
408
252
61.9%
Kawasaki
KLX140
378
248
52.4%
Yamaha
TTR125E/LWE
304
133
128.6%
Honda
CRF125F
259
166
56.0%
Top Selling Trail Motorcycles 2020 half-year motorcycle sales data
Top 10 by Category – Trail
January – June 2020 compared to January – June 2019
Manufacturer
Model
Total
YTD 2020
YTD 2019
% CHAN
Honda
CRF230F
494
494
0.0%
Suzuki
DR-Z400E
423
350
20.9%
Honda
CRF250F
371
392
-5.4%
Yamaha
TTR230/A
268
144
86.1%
Honda
CRF250L
261
327
-20.2%
Kawasaki
KLX230R
220
0
100%
Kawasaki
KLX300
194
0
100%
Kawasaki
KLX150BF
192
126
52.4%
Yamaha
XT250
126
74
70.3%
Kawasaki
KLX230
98
0
100%
2020 ATV Sales (Brand) 2020 half-year motorcycle sales data
January – June 2020 compared to January – June 2019
ATV
YTD 2020
YTD 2019
% CHAN
Honda
3878
2385
62.6%
Polaris
3433
2685
27.9%
Yamaha
3294
1814
81.6%
BRP Australia
1793
1333
34.5%
Kawasaki
1184
728
62.6%
Suzuki
963
693
39.0%
TOTAL
14545
9638
50.9%
Top Selling ATV/SSV (Model) 2020 half-year motorcycle sales data
Top 10 by Category – ATVs
January – June 2020 compared to January – June 2019
Manufacturer
Model
Total
YTD 2020
YTD 2019
% CHAN
Yamaha
YFM450FB/P
597
396
50.8%
Honda
TRX420FM
547
329
66.3%
Yamaha
YFM350F
443
218
103.2%
Polaris
Sportsman 570
391
369
6.0%
Honda
TRX420TM
374
190
96.8%
Yamaha
YFM90R
359
209
71.8%
Yamaha
YFM700FA
353
201
75.6%
Honda
TRX250TM
345
264
30.7%
Honda
TRX520FM
318
0
100%
Yamaha
YFM350
280
141
98.6%
Top Selling Off-Road 4 Wheel SSV(Model) 2020 half-year motorcycle sales data
Top 10 by Category – Off-Road 4 wheel
January – June 2020 compared to January – June 2019
Manufacturer
Model
Total
YTD 2020
YTD 2019
% CHAN
Polaris
ACE 570
66
108
-38.9%
Polaris
ACE 500
65
72
-9.7%
Polaris
ACE 150
21
18
16.7%
Polaris
ACE 900
1
6
-83.3%
What about the other brands….?
It should be noted that some brands are not represented in the official audit figures in relation to motorcycle sales. Brands under the UMI group such as MV Agusta, Royal Enfield and Gas Gas, along with the likes of Sherco, CF Moto, Kymco and SWM which come under the stewardship of Mojo Motorcycles, are not included in the sales figures as these companies choose not to be members of the Federal Chamber of Automotive Industries.
An educated guesstimate suggests that these brands represent around 10-15 per cent of the whole market, thus the data is formulated from audited figures that cover around 85-90 per cent of the motorcycles sold in Australia.
Along with compiling motorcycles sales data, the FCAI is the primary organisation funded by the motorcycle industry to deal with government agencies. FCAI helped lobby for the Learner Approved Motorcycles Scheme and the Recreational Registration Scheme. They also lobby for exemptions on tightening emissions schemes in relation to motorcycles, and helping to prevent governments trying to restrict or ban the use of ATVs.
Road motorcycle sales are down 2.7 per cent and Scooter sales down 12.8 per cent.
Yamaha has taken the lead in Australian Road motorcycle sales from Harley-Davidson and extended their lead over Honda.
Kawasaki’s Ninja 400 is Australia’s top selling road motorcycle and Kawasaki road sales picked up by 12.4 per cent which sees Team Green rank fourth on sales ahead of BMW.
BMW’s S 1000 RR is Australia’s biggest selling pure sports-bike by a significant margin.
Yamaha’s Tenere 700 is the most popular ‘Adventure-Touring’ motorcycle, more than doubling the amount of sales of any other motorcycle in that category.
The MT-07L is Australia’s favourite ‘Naked’ and the YZF-R3 is, according to the FCAI data classifieds as a ‘Sports-Tourer’, tops that category.
Harley’s Street 500 topped the ‘Cruiser ‘category while the Street Glide Special again topped the ‘Touring’ segment.
Honda’s NSC110 continues to top the ‘Scooter’ sales category.
Further tables below show the top tens by each individual category segment.
We do not decide which models are in which category, that is decided by the FCAI in conjunction with their industry partners as to how the data is compiled.
Road Motorcycle Sales (Brands) 2020 half-year motorcycle sales data
January – June 2020 compared to January – June 2019
Road
YTD 2020
YTD 2019
% CHAN
Yamaha
2624
2749
-4.5%
Harley Davidson
2613
2925
-10.7%
Honda
2373
2738
-13.3%
Kawasaki
2262
2012
12.4%
BMW
1258
1156
8.8%
KTM
1053
866
21.6%
Suzuki
948
1097
-13.6%
Triumph
803
906
-11.4%
Ducati
504
662
-23.9%
Indian Motorcycle
453
323
40.2%
Husqvarna
256
109
134.9%
Moto Guzzi
57
65
-12.3%
Aprilia
39
60
-35.0%
TOTAL
15243
15668
-2.7%
Road Bikes Top Ten Overall 2020 half-year motorcycle sales data
Top 10 by Category – Road Bikes
January – June 2020 compared to January – June 2019
Manufacturer
Model
Total
YTD 2020
YTD 2019
% CHAN
Kawasaki
NINJA 400
636
488
30.3%
Yamaha
XTZ690
530
0
100%
Harley Davidson
XG500
433
298
45.3%
Yamaha
MT07L
382
525
-27.2%
Honda
CB125E
377
569
-33.7%
Kawasaki
Vulcan S
353
268
31.7%
Honda
CMX500
309
330
-6.4%
Yamaha
MT-09
306
395
-22.5%
Harley Davidson
FXBRS
303
383
-20.9%
Yamaha
YZF-R3A
302
471
-35.9%
Learner Approved Motorcycle Sales 2020 half-year motorcycle sales data
Top 10 by Category – LAMS Approved
January – June 2020 compared to January – June 2019
Manufacturer
Model
Total
YTD 2020
YTD 2019
% CHAN
Yamaha
WR450F
745
671
11.0%
Kawasaki
NINJA 400
636
488
30.3%
KTM
300EXC
554
344
61.0%
Honda
NSC110
516
496
4.0%
KTM
350EXCF
433
304
42.4%
Harley Davidson
XG500
433
298
45.3%
Suzuki
DR-Z400E
423
350
20.9%
Honda
CRF450L
423
134
215.7%
Honda
XR190
391
323
21.1%
Yamaha
MT07L
382
525
-27.2%
Adventure-Touring Motorcycle Sales 2020 half-year motorcycle sales data
Top 10 by Category – Adventure Touring
January – June 2020 compared to January – June 2019
Manufacturer
Model
Total
YTD 2020
YTD 2019
% CHAN
Yamaha
XTZ690
530
0
100%
Suzuki
DR650SE
258
229
12.7%
BMW
R 1250 GS Adventure
193
194
-0.5%
KTM
790 Adventure R
190
169
12.4%
BMW
R 1250 GS
161
155
3.9%
Honda
CB500XA
152
141
7.8%
Kawasaki
KLR650
135
112
20.5%
Husqvarna
701END
126
66
90.9%
KTM
690ENDR
115
92
25.0%
Honda
CRF1100
109
0
100%
Cruiser Motorcycle Sales 2020 half-year motorcycle sales data
Top 10 by Category – Cruiser
January – June 2020 compared to January – June 2019
Manufacturer
Model
Total
YTD 2020
YTD 2019
% CHAN
Harley Davidson
XG500
433
298
45.3%
Kawasaki
Vulcan S
353
268
31.7%
Honda
CMX500
309
330
-6.4%
Harley Davidson
FXBRS
303
383
-20.9%
Yamaha
XVS650/A
201
231
-13.0%
Indian Motorcycle
Scout
183
178
2.8%
Harley Davidson
LOW RIDER S
174
0
100%
Harley Davidson
FLSB
163
195
-16.4%
Harley Davidson
FXBB
161
132
22.0%
Harley Davidson
FLFBS
157
235
-33.2%
Nakedbike Motorcycle Sales 2020 half-year motorcycle sales data
Top 10 by Category – Naked
January – June 2020 compared to January – June 2019
Manufacturer
Model
Total
YTD 2020
YTD 2019
% CHAN
Yamaha
MT07L
382
525
-27.2%
Honda
CB125E
377
569
-33.7%
Yamaha
MT-09
306
395
-22.5%
Yamaha
MT03LA
268
292
-8.2%
Honda
GROM
265
298
-11.1%
Kawasaki
Z900RS
203
167
21.6%
KTM
390 Duke
183
139
31.7%
Honda
CB650R
166
70
137.1%
KTM
200 Duke
108
21
414.3%
Kawasaki
Z400
99
81
22.2%
Sport-Touring Motorcycle Sales 2020 half-year motorcycle sales data
Top 10 by Category – Sport Touring
January – June 2020 compared to January – June 2019
Manufacturer
Model
Total
YTD 2020
YTD 2019
% CHAN
Yamaha
YZF-R3A
302
471
-35.9%
Kawasaki
NINJA 650L
207
141
46.8%
Yamaha
MT07TRL
65
57
14.0%
BMW
R 1250 RS
58
0
100%
Kawasaki
Ninja 1000
56
54
3.7%
Kawasaki
NINJA 1000 SX
55
0
100%
BMW
S 1000 XR
52
53
-1.9%
Yamaha
MT09TRA
49
99
-50.5%
Suzuki
GSX-R125
40
52
-23.1%
Kawasaki
Versys 650L
33
26
26.9%
Touring Motorcycle Sales 2020 half-year motorcycle sales data
Top 10 by Category – Touring
January – June 2020 compared to January – June 2019
Manufacturer
Model
Total
YTD 2020
YTD 2019
% CHAN
Harley Davidson
FLHXS
121
177
-31.6%
Harley Davidson
FLHTK
103
101
2.0%
Harley Davidson
FLTRXS
79
86
-8.1%
BMW
R1250RT
68
43
58.1%
Yamaha
FJR1300
56
50
12.0%
Indian Motorcycle
Chieftain
48
53
-9.4%
Harley Davidson
FLHRXS
44
69
-36.2%
Indian Motorcycle
Roadmaster
34
27
25.9%
Harley Davidson
FLHXSE
34
45
-24.4%
Harley Davidson
FLHTCUTG
26
65
-60.0%
Supersport Motorcycle Sales 2020 half-year motorcycle sales data
Top 10 by Category – Super Sport
January – June 2020 compared to January – June 2019
Manufacturer
Model
Total
YTD 2020
YTD 2019
% CHAN
Kawasaki
NINJA 400
636
488
30.3%
Honda
CBR650R
239
138
73.2%
BMW
S 1000 RR
162
75
116.0%
Honda
CBR500R
113
222
-49.1%
Yamaha
YZF-R1
62
68
-8.8%
Suzuki
GSX-R1000
54
62
-12.9%
Yamaha
YZF-R6
50
41
22.0%
KTM
RC390
50
81
-38.3%
Suzuki
GSX-R750
45
69
-34.8%
Ducati
Superbike
43
102
-57.8%
Scooter Sales (Brands) 2020 half-year motorcycle sales data
January – June 2020 compared to January – June 2019
Scooter
YTD 2020
YTD 2019
% CHAN
Honda
815
969
-15.9%
Suzuki
428
375
14.1%
Vespa
337
379
-11.1%
Yamaha
256
261
-1.9%
Piaggio
238
375
-36.5%
BMW
84
82
2.4%
Aprilia
8
44
-81.8%
TOTAL
2166
2485
-12.8%
Scooter Sales (Models) 2020 half-year motorcycle sales data
Top 10 by Category – Scooters
January – June 2020 compared to January – June 2019
Manufacturer
Model
Total
YTD 2020
YTD 2019
% CHAN
Honda
NSC110
516
496
4.0%
Suzuki
ADDRESS
372
342
8.8%
Vespa
GTS 300
146
188
-22.3%
Yamaha
GPD150A
126
69
82.6%
Honda
MW110
118
167
-29.3%
Vespa
PRIMAVERA 150
117
110
6.4%
Piaggio
Fly 150
110
156
-29.5%
Honda
WW150
98
154
-36.4%
Yamaha
XMAX300
64
110
-41.8%
Piaggio
Medley 150
54
67
-19.4%
What about the other brands….?
It should be noted that some brands are not represented in the official audit figures in relation to motorcycle sales. Brands under the UMI group such as MV Agusta, Royal Enfield and Gas Gas, along with the likes of Sherco, CF Moto, Kymco and SWM which come under the stewardship of Mojo Motorcycles, are not included in the sales figures as these companies choose not to be members of the Federal Chamber of Automotive Industries.
An educated guesstimate suggests that these brands represent around 10-15 per cent of the whole market, thus the data is formulated from audited figures that cover around 85-90 per cent of the motorcycles sold in Australia.
Along with compiling motorcycles sales data, the FCAI is the primary organisation funded by the motorcycle industry to deal with government agencies. FCAI helped lobby for the Learner Approved Motorcycles Scheme and the Recreational Registration Scheme. They also lobby for exemptions on tightening emissions schemes in relation to motorcycles, and helping to prevent governments trying to restrict or ban the use of ATVs.[/vc_column_text][/vc_column][/vc_row]
Overall the Australian motorcycle market, across all sectors, road, off-road, ATV and scooters is down 11.4 per cent. Every single major brand is down in comparison to the first six months of 2018, which itself was not a great year for the motorcycle market.
From January to June, motorcycle industry sales totalled 47,942 in 2018 compared with 50,939 for the same period in 2017. Over the first six months of 2019 that half-year figure has fallen further to 42,457.
Honda is still #1 overall with 10,275 sales chalked up in the first half of 2019. Big Red’s result helped a great deal by Honda’s very positive growth in scooter sales combined with a relatively good showing in the off-road market. These positives helped somewhat offset a 28.9 per cent drop in road sales for Honda and a 22 per cent drop in ATV sales.
None of the brands are in positive territory overall. KTM and Kawasaki are the only two companies to only go backwards in single digit percentages, while the rest of the brands suffered double-digit declines.
Despite a 19.4 per cent decline in sales Harley-Davidson are still Australia’s biggest selling road bike brand while Yamaha narrowly edged past Honda on road bike sales.
Off-road it was a reversal of the blue-red fortunes with Honda sneaking ahead of Yamaha for the #1 spot in dirt-bikes.
Scooters are the only segment of the market that is in positive territory overall and Honda’s growth in this area has been phenomenal. Only a few years ago Honda was a bit-part player in the scooter market, but are now by far the market leader in this area.
Polaris remain the biggest selling ATV brand in Australia across a four-wheeler market that is 13.4 per cent down overall.
Motorcycle brands by overall volume
January – June 2019 compared to January – June 2018
Manufacturer
Total
YTD 2019
YTD 2018
% CHAN
Honda
10274
11655
-11.8%
Yamaha
8959
10085
-11.2%
Kawasaki
4533
4718
-3.9%
Suzuki
3322
3724
-10.8%
KTM
3310
3476
-4.8%
Harley Davidson
2925
3629
-19.4%
Polaris
2685
3098
-13.3%
BRP Australia
1333
1308
1.9%
BMW
1238
1395
-11.3%
Husqvarna
1064
1232
-13.6%
Triumph
906
1195
-24.2%
Ducati
662
738
-10.3%
Vespa
379
434
-12.7%
Piaggio
375
498
-24.7%
Indian Motorcycle
323
453
-28.7%
Aprilia
104
197
-47.2%
Moto Guzzi
65
74
-12.2%
TOTAL
42457
47909
-11.4%
2019 Road Motorcycle Sales
January – June 2019 compared to January – June 2018
Manufacturer
Road
YTD 2019
YTD 2018
% CHAN
Harley Davidson
2925
3629
-19.4%
Yamaha
2749
3014
-8.8%
Honda
2738
3853
-28.9%
Kawasaki
2012
2344
-14.2%
BMW
1156
1367
-15.4%
Suzuki
1097
1327
-17.3%
Triumph
906
1195
-24.2%
KTM
866
794
9.1%
Ducati
662
738
-10.3%
Indian Motorcycle
323
453
-28.7%
Husqvarna
109
143
-23.8%
Moto Guzzi
65
74
-12.2%
Aprilia
60
111
-45.9%
TOTAL
15668
19042
-17.7%
2019 Off-Road Motorcycle Sales
January – June 2019 compared to January – June 2018
Manufacturer
Off Road
YTD 2019
YTD 2018
% CHAN
Honda
4182
4180
0.0%
Yamaha
4135
4740
-12.8%
KTM
2444
2682
-8.9%
Kawasaki
1793
1663
7.8%
Suzuki
1157
1226
-5.6%
Husqvarna
955
1089
-12.3%
TOTAL
14666
15580
-5.9%
2019 Scooter Sales
January – June 2019 compared to January – June 2018
Manufacturer
Scooter
YTD 2019
YTD 2018
% CHAN
Honda
969
557
74.0%
Vespa
379
434
-12.7%
Piaggio
375
498
-24.7%
Suzuki
375
252
48.8%
Yamaha
261
236
10.6%
BMW
82
28
192.9%
Aprilia
44
86
-48.8%
TOTAL
2485
2091
18.8%
2019 ATV Sales
January – June 2019 compared to January – June 2018
Manufacturer
ATV
YTD 2019
YTD 2018
% CHAN
Polaris
2685
3098
-13.3%
Honda
2385
3065
-22.2%
Yamaha
1814
2095
-13.4%
BRP Australia
1333
1308
1.9%
Kawasaki
728
711
2.4%
Suzuki
693
919
-24.6%
TOTAL
9638
11196
-13.9%
Top Ten Selling Motorcycles in Australia YTD 2019
Top 10 Overall – Excludes ATVs
January – June 2019 compared to January – June 2018
Manufacturer
Model
Total
YTD 2019
YTD 2018
% CHAN
Kawasaki
KLX110
870
539
61.4%
Honda
CRF50F
763
614
24.3%
Yamaha
WR450F
671
620
8.2%
Yamaha
PW50
628
625
0.5%
Honda
CRF110F
570
504
13.1%
Honda
CB125E
569
637
-10.7%
Yamaha
MT07L
525
504
4.2%
Honda
NSC110
496
238
108.4%
Honda
CRF230F
494
668
-26.0%
Kawasaki
NINJA 400
488
443
10.2%
What about the other brands….?
It should be noted that some brands are not represented in the official audit figures in relation to motorcycle sales. Brands under the UMI group such as MV Agusta, Royal Enfield and Gas Gas, along with the likes of Sherco, CF Moto, Kymco and SWM which come under the stewardship of Mojo Motorcycles, are not included in the sales figures as these companies choose not to be members of the Federal Chamber of Automotive Industries.
An educated guesstimate suggests that these brands represent around 10 per cent of the whole market, thus the data is formulated from audited figures that cover around 90 per cent of the motorcycles sold in Australia.
Along with compiling motorcycles sales data, the FCAI is the primary organisation funded by the motorcycle industry to deal with government agencies. FCAI helped lobby for the Learner Approved Motorcycles Scheme and the Recreational Registration Scheme. They also lobby for exemptions on tightening emissions schemes in relation to motorcycles, and helping to prevent governments trying to restrict or ban the use of ATVs.
If any cold comfort can be taken in today’s release of the latest motorcycle sales figures for the Australian market it is that, despite the efforts of regulators to make obtaining a motorcycle licence as painful and expensive as possible, it is again the learner legal machines that are propping up the road motorcycle sales volume.
Honda’s affordable CB125E again led the way ahead of Yamaha’s MT-07L. Kawasaki’s Ninja 400 took third place ahead of Yamaha’s YZF-R3 and MT-09.
The chrome is still shining for Harley-Davidson with the big-bore breakout defying the overall negative trend to rank as Australia’s sixth biggest selling road motorcycle and earn the mantle once again as the country’s favourite cruiser style motorcycle.
Next best is the baby cruiser from Honda. The CMX 500 continues to do very well and Honda will be very pleased to have bested Harley’s Street 500 in the sales figures. 330 new CMX 500 machines hit the streets in the first six months of 2019 while in equal eighth with the Honda Grom was the H-D Street 500, that unlikely pairing registering 298 sales apiece while Yamaha’s MT-03LA rounded out the overall road-bike top ten.
Amongst the big-bore boy racer Superbikes Honda topped the charts with the CBR 1000 RR Fireblade by a handy margin. In fact, Fireblade sales almost doubled that of any of the other Japanese litre-bikes. Ducati is making progress with V4 sales while the S 1000 RR also did reasonably well considering that BMW have been waiting a long time for stock of their latest model.
2019 Road Motorcycle Sales
January – June 2019 compared to January – June 2018
Manufacturer
Road
YTD 2019
YTD 2018
% CHAN
Harley Davidson
2925
3629
-19.4%
Yamaha
2749
3014
-8.8%
Honda
2738
3853
-28.9%
Kawasaki
2012
2344
-14.2%
BMW
1156
1367
-15.4%
Suzuki
1097
1327
-17.3%
Triumph
906
1195
-24.2%
KTM
866
794
9.1%
Ducati
662
738
-10.3%
Indian Motorcycle
323
453
-28.7%
Husqvarna
109
143
-23.8%
Moto Guzzi
65
74
-12.2%
Aprilia
60
111
-45.9%
TOTAL
15668
19042
-17.7%
Road Bikes Top Ten Overall
Top 10 by Category – Road Bikes
January – June 2019 compared to January – June 2018
Manufacturer
Model
Total
YTD 2019
YTD 2018
% CHAN
Honda
CB125E
569
637
-10.7%
Yamaha
MT07L
525
504
4.2%
Kawasaki
NINJA 400
488
443
10.2%
Yamaha
YZF-R3A
471
445
5.8%
Yamaha
MT-09
395
384
2.9%
Harley Davidson
FXBRS
383
384
-0.3%
Honda
CMX500
330
350
-5.7%
Harley Davidson
XG500
298
466
-36.1%
Honda
GROM
298
355
-16.1%
Yamaha
MT03LA
292
376
-22.3%
Learner Approved Motorcycle Sales
Top 10 by Category – LAMS Approved
January – June 2019 compared to January – June 2018
Manufacturer
Model
Total
YTD 2019
YTD 2018
% CHAN
Yamaha
WR450F
671
620
8.2%
Honda
CB125E
569
637
-10.7%
Yamaha
MT07L
525
504
4.2%
Honda
NSC110
496
238
108.4%
Kawasaki
NINJA 400
488
443
10.2%
Yamaha
YZF-R3A
471
445
5.8%
Suzuki
DR-Z400E
350
435
-19.5%
KTM
300EXC
344
519
-33.7%
Suzuki
ADDRESS
342
203
68.5%
Honda
CMX500
330
350
-5.7%
Adventure-Touring Motorcycle Sales
Top 10 by Category – Adventure Touring
January – June 2019 compared to January – June 2018
Manufacturer
Model
Total
YTD 2019
YTD 2018
% CHAN
Suzuki
DR650SE
229
274
-16.4%
BMW
R 1250 GS Adventure
194
0
100%
Honda
Africa Twin
176
318
-44.7%
KTM
790 Adventure R
169
0
100%
BMW
R 1250 GS
155
0
100%
Honda
CB500XA
141
111
27.0%
Suzuki
DL650
116
109
6.4%
Kawasaki
KLR650
112
137
-18.2%
BMW
G 310 GS
108
112
-3.6%
KTM
690 Enduro
92
88
4.5%
Cruiser Motorcycle Sales
Top 10 by Category – Cruiser
January – June 2019 compared to January – June 2018
Manufacturer
Model
Total
YTD 2019
YTD 2018
% CHAN
Harley Davidson
FXBRS
383
384
-0.3%
Honda
CMX500
330
350
-5.7%
Harley Davidson
XG500
298
466
-36.1%
Kawasaki
Vulcan S
268
378
-29.1%
Harley Davidson
FLFBS
235
222
5.9%
Yamaha
XVS650/A
231
226
2.2%
Harley Davidson
FLSB
195
168
16.1%
Indian Motorcycle
Scout
178
258
-31.0%
Harley Davidson
FXBB
132
240
-45.0%
Harley Davidson
FXFBS
95
137
-30.7%
Nakedbike Motorcycle Sales
Top 10 by Category – Naked
January – June 2019 compared to January – June 2018
Manufacturer
Model
Total
YTD 2019
YTD 2018
% CHAN
Honda
CB125E
569
637
-10.7%
Yamaha
MT07L
525
504
4.2%
Yamaha
MT-09
395
384
2.9%
Honda
GROM
298
355
-16.1%
Yamaha
MT03LA
292
376
-22.3%
Kawasaki
Z900RS
167
246
-32.1%
Yamaha
XSR700LA
152
152
0.0%
KTM
390DUKE
139
156
-10.9%
Honda
CB300R
114
22
418.2%
Yamaha
MT10
108
131
-17.6%
Sport-Touring Motorcycle Sales
Top 10 by Category – Sport Touring
January – June 2019 compared to January – June 2018
Manufacturer
Model
Total
YTD 2019
YTD 2018
% CHAN
Yamaha
YZF-R3A
471
445
5.8%
Kawasaki
Ninja 650L
141
161
-12.4%
Yamaha
MT09TRA
99
65
52.3%
Suzuki
GSX-S125
87
76
14.5%
Kawasaki
VERSYS-X 300
69
73
-5.5%
Honda
CBR650FL
63
181
-65.2%
Yamaha
MT07TRL
57
37
54.1%
Kawasaki
Ninja 1000
54
75
-28.0%
BMW
S 1000 XR
53
69
-23.2%
Suzuki
GSX-R125
52
41
26.8%
Touring Motorcycle Sales
Top 10 by Category – Touring
January – June 2019 compared to January – June 2018
Manufacturer
Model
Total
YTD 2019
YTD 2018
% CHAN
Harley Davidson
FLHXS
177
122
45.1%
Harley Davidson
FLHTK
101
69
46.4%
Harley Davidson
FLTRXS
86
46
87.0%
Harley Davidson
FLHRXS
69
70
-1.4%
Harley Davidson
FLHTCUTG
65
65
0.0%
Indian Motorcycle
Chieftain
53
36
47.2%
Yamaha
FJR1300
50
50
0.0%
Harley Davidson
FLHXSE
45
40
12.5%
BMW
R 1250 RT
43
0
100%
Harley Davidson
FLHX
41
60
-31.7%
Supersport Motorcycle Sales
Top 10 by Category – Super Sport
January – June 2019 compared to January – June 2018
Manufacturer
Model
Total
YTD 2019
YTD 2018
% CHAN
Kawasaki
NINJA 400
488
443
10.2%
Honda
CBR500R
222
310
-28.4%
Honda
CBR650R
138
0
100%
Honda
CBR1000RR
112
65
72.3%
Ducati
Superbike
102
0
100%
KTM
RC390
81
125
-35.2%
BMW
S 1000 RR
75
108
-30.6%
Suzuki
GSX-R750
69
80
-13.8%
Yamaha
YZF-R1
68
73
-6.8%
Suzuki
GSX-R1000
62
62
0.0%
Scooter Sales Figures
Honda’s NSC110 is smashing it in the scooter market and along with Suzuki’s Address this pairing along are taking a hefty slice of the overall scooter sales in Australia.
Vespa continues to do pretty well while Yamaha’s new XMAX 300 is starting to grow in popularity.
It is so pleasing to see that Australian consumers have now almost completely shunned the cheap and nasty no-name shite that once sold in good numbers in this space, but now thankfully have died a natural death.
Honda has now established themselves as the clear market leader in scooter sales.
2019 Scooter Sales
January – June 2019 compared to January – June 2018
Manufacturer
Scooter
YTD 2019
YTD 2018
% CHAN
Honda
969
557
74.0%
Vespa
379
434
-12.7%
Piaggio
375
498
-24.7%
Suzuki
375
252
48.8%
Yamaha
261
236
10.6%
BMW
82
28
192.9%
Aprilia
44
86
-48.8%
TOTAL
2485
2091
18.8%
Scooter Sales
Top 10 by Category – Scooters
January – June 2019 compared to January – June 2018
In the off-road market it is again the tiddlers leading the way with both Kawasaki’s KLX 110 and Honda’s CRF50F marking up big improvements to take the 1-2 spots in the off-road market.
Of the big bikes again it is Australian bush bashers perennial favourite the WR450F that won more hard-earned Aussie dollars then any of its competitors in the enduro space. Next up in the Enduro category though were a quartet of KTM machines led by the 300 EXC two-stroke.
Yamaha also topped the motocross charts with the YZ250F and YZ450F siblings but there was little good news to be had in the MX sector with sales of almost every model well down across the board.
2019 Off-Road Motorcycle Sales
January – June 2019 compared to January – June 2018
Manufacturer
Off Road
YTD 2019
YTD 2018
% CHAN
Honda
4182
4180
0.0%
Yamaha
4135
4740
-12.8%
KTM
2444
2682
-8.9%
Kawasaki
1793
1663
7.8%
Suzuki
1157
1226
-5.6%
Husqvarna
955
1089
-12.3%
TOTAL
14666
15580
-5.9%
Top Selling Off-Road Motorcycles
Top 10 by Category – Off Road Bikes
January – June 2019 compared to January – June 2018
Manufacturer
Model
Total
YTD 2019
YTD 2018
% CHAN
Kawasaki
KLX110
870
539
61.4%
Honda
CRF50F
763
614
24.3%
Yamaha
WR450F
671
620
8.2%
Yamaha
PW50
628
625
0.5%
Honda
CRF110F
570
504
13.1%
Honda
CRF230F
494
668
-26.0%
Yamaha
TTR50E
452
580
-22.1%
Honda
CRF250F
392
0
100%
Suzuki
DR-Z400E
350
435
-19.5%
KTM
300EXC
344
519
-33.7%
Top Selling Enduro Motorcycles
Top 10 by Category – Enduro
January – June 2019 compared to January – June 2018
Manufacturer
Model
Total
YTD 2019
YTD 2018
% CHAN
Yamaha
WR450F
671
620
8.2%
KTM
300EXC
344
519
-33.7%
KTM
500EXC
321
337
-4.7%
KTM
350EXCF
304
257
18.3%
KTM
450EXC
161
188
-14.4%
Yamaha
WR250R
141
152
-7.2%
Husqvarna
TE300
141
156
-9.6%
Honda
CRF450L
134
0
100%
Yamaha
WR250F
122
219
-44.3%
Husqvarna
FE350
109
123
-11.4%
Top Selling Motocross Motorcycles
Top 10 by Category – Moto Cross
January – June 2019 compared to January – June 2018
Manufacturer
Model
Total
YTD 2019
YTD 2018
% CHAN
Yamaha
YZ250F
336
359
-6.4%
Yamaha
YZ450F
247
397
-37.8%
Honda
CRF450R
229
369
-37.9%
Kawasaki
KX450F
196
173
13.3%
Honda
CRF250R
175
310
-43.5%
KTM
450SXF
175
148
18.2%
KTM
85SX
174
197
-11.7%
KTM
250SXF
156
165
-5.5%
Yamaha
YZ85/LW
146
90
62.2%
Yamaha
YZ65
143
113
26.5%
Top Selling Farm Motorcycles
Top 10 by Category – Farm
January – June 2019 compared to January – June 2018
Manufacturer
Model
Total
YTD 2019
YTD 2018
% CHAN
Honda
XR190
323
309
4.5%
Suzuki
TROJAN
278
353
-21.2%
Yamaha
AG200
158
203
-22.2%
Honda
XR150L
93
155
-40.0%
Yamaha
AG125
87
92
-5.4%
Kawasaki
Stockman 250
72
82
-12.2%
Suzuki
TF125
27
32
-15.6%
Honda
CTX200
8
17
-52.9%
Yamaha
AG100
3
17
-82.4%
Top Selling Fun Motorcycles
Top 10 by Category – Fun
January – June 2019 compared to January – June 2018
Manufacturer
Model
Total
YTD 2019
YTD 2018
% CHAN
Kawasaki
KLX110
870
539
61.4%
Honda
CRF50F
763
614
24.3%
Yamaha
PW50
628
625
0.5%
Honda
CRF110F
570
504
13.1%
Yamaha
TTR50E
452
580
-22.1%
Yamaha
TTR110E
300
367
-18.3%
Honda
CRF125FB
252
269
-6.3%
Kawasaki
KLX140
248
201
23.4%
Honda
CRF150F
186
187
-0.5%
Honda
CRF125F
166
170
-2.4%
Top Selling Trail Motorcycles
Top 10 by Category – Trail
January – June 2019 compared to January – June 2018
Manufacturer
Model
Total
YTD 2019
YTD 2018
% CHAN
Honda
CRF230F
494
668
-26.0%
Honda
CRF250F
392
0
100%
Suzuki
DR-Z400E
350
435
-19.5%
Honda
CRF250L
327
440
-25.7%
Yamaha
TTR230/A
144
213
-32.4%
Kawasaki
KLX150BF
126
167
-24.6%
Suzuki
DR-Z250
75
134
-44.0%
Yamaha
XT250
74
84
-11.9%
Kawasaki
KLX250S
68
97
-29.9%
Suzuki
DR200S
58
51
13.7%
ATV
If there is no rain then ATV machines don’t sell, and there is still very little rain to be had in many of the larger parts of agricultural Australia thus there continues to be much pain in the quad-bike sector.
Polaris is still #1 overall but Honda and Yamaha are the next big performers in the sector with a slew of models across various capacities.
2019 ATV Sales
January – June 2019 compared to January – June 2018
Manufacturer
ATV
YTD 2019
YTD 2018
% CHAN
Polaris
2685
3098
-13.3%
Honda
2385
3065
-22.2%
Yamaha
1814
2095
-13.4%
BRP Australia
1333
1308
1.9%
Kawasaki
728
711
2.4%
Suzuki
693
919
-24.6%
TOTAL
9638
11196
-13.9%
Top Selling ATV’s
Top 10 by Category – ATVs
January – June 2019 compared to January – June 2018