Tag Archives: Motorcycle Sales Figures

Motorcycle Sales Figures | 2019 Half-Year Results

2019 YTD Australia Motorcycle Sales Data

Overall the Australian motorcycle market, across all sectors, road, off-road, ATV and scooters is down 11.4 per cent. Every single major brand is down in comparison to the first six months of 2018, which itself was not a great year for the motorcycle market.

From January to June, motorcycle industry sales totalled 47,942 in 2018 compared with 50,939 for the same period in 2017. Over the first six months of 2019 that half-year figure has fallen further to 42,457.

Honda is still #1 overall with 10,275 sales chalked up in the first half of 2019. Big Red’s result helped a great deal by Honda’s very positive growth in scooter sales combined with a relatively good showing in the off-road market. These positives helped somewhat offset a 28.9 per cent drop in road sales for Honda and a 22 per cent drop in ATV sales.

Honda CBE Red
Affordable learner machines like Honda’s CB125E is what is keeping road bike sales ticking over

None of the brands are in positive territory overall. KTM and Kawasaki are the only two companies to only go backwards in single digit percentages, while the rest of the brands suffered double-digit declines.

Despite a 19.4 per cent decline in sales Harley-Davidson are still Australia’s biggest selling road bike brand while Yamaha narrowly edged past Honda on road bike sales.

Yamaha MT LA RHF
Yamaha MT-07 LA

Off-road it was a reversal of the blue-red fortunes with Honda sneaking ahead of Yamaha for the #1 spot in dirt-bikes.

Scooters are the only segment of the market that is in positive territory overall and Honda’s growth in this area has been phenomenal. Only a few years ago Honda was a bit-part player in the scooter market, but are now by far the market leader in this area.

Polaris remain the biggest selling ATV brand in Australia across a four-wheeler market that is 13.4 per cent down overall.


Motorcycle brands by overall volume

January – June 2019 compared to January – June 2018
Manufacturer Total
YTD 2019 YTD 2018 % CHAN
Honda 10274 11655 -11.8%
Yamaha 8959 10085 -11.2%
Kawasaki 4533 4718 -3.9%
Suzuki 3322 3724 -10.8%
KTM 3310 3476 -4.8%
Harley Davidson 2925 3629 -19.4%
Polaris 2685 3098 -13.3%
BRP Australia 1333 1308 1.9%
BMW 1238 1395 -11.3%
Husqvarna 1064 1232 -13.6%
Triumph 906 1195 -24.2%
Ducati 662 738 -10.3%
Vespa 379 434 -12.7%
Piaggio 375 498 -24.7%
Indian Motorcycle 323 453 -28.7%
Aprilia 104 197 -47.2%
Moto Guzzi 65 74 -12.2%
TOTAL 42457 47909 -11.4%

2019 Road Motorcycle Sales

January – June 2019 compared to January – June 2018
Manufacturer Road
YTD 2019 YTD 2018 % CHAN
Harley Davidson 2925 3629 -19.4%
Yamaha 2749 3014 -8.8%
Honda 2738 3853 -28.9%
Kawasaki 2012 2344 -14.2%
BMW 1156 1367 -15.4%
Suzuki 1097 1327 -17.3%
Triumph 906 1195 -24.2%
KTM 866 794 9.1%
Ducati 662 738 -10.3%
Indian Motorcycle 323 453 -28.7%
Husqvarna 109 143 -23.8%
Moto Guzzi 65 74 -12.2%
Aprilia 60 111 -45.9%
TOTAL 15668 19042 -17.7%

2019 Off-Road Motorcycle Sales

January – June 2019 compared to January – June 2018
Manufacturer Off Road
YTD 2019 YTD 2018 % CHAN
Honda 4182 4180 0.0%
Yamaha 4135 4740 -12.8%
KTM 2444 2682 -8.9%
Kawasaki 1793 1663 7.8%
Suzuki 1157 1226 -5.6%
Husqvarna 955 1089 -12.3%
TOTAL 14666 15580 -5.9%

2019 Scooter Sales

January – June 2019 compared to January – June 2018
Manufacturer Scooter
YTD 2019 YTD 2018 % CHAN
Honda 969 557 74.0%
Vespa 379 434 -12.7%
Piaggio 375 498 -24.7%
Suzuki 375 252 48.8%
Yamaha 261 236 10.6%
BMW 82 28 192.9%
Aprilia 44 86 -48.8%
TOTAL 2485 2091 18.8%

2019 ATV Sales

January – June 2019 compared to January – June 2018
Manufacturer ATV
YTD 2019 YTD 2018 % CHAN
Polaris 2685 3098 -13.3%
Honda 2385 3065 -22.2%
Yamaha 1814 2095 -13.4%
BRP Australia 1333 1308 1.9%
Kawasaki 728 711 2.4%
Suzuki 693 919 -24.6%
TOTAL 9638 11196 -13.9%

Top Ten Selling Motorcycles in Australia
YTD 2019

Top 10 Overall – Excludes ATVs
January – June 2019 compared to January – June 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Kawasaki KLX110 870 539 61.4%
Honda CRF50F 763 614 24.3%
Yamaha WR450F 671 620 8.2%
Yamaha PW50 628 625 0.5%
Honda CRF110F 570 504 13.1%
Honda CB125E 569 637 -10.7%
Yamaha MT07L 525 504 4.2%
Honda NSC110 496 238 108.4%
Honda CRF230F 494 668 -26.0%
Kawasaki NINJA 400 488 443 10.2%

What about the other brands….?

It should be noted that some brands are not represented in the official audit figures in relation to motorcycle sales. Brands under the UMI group such as MV Agusta, Royal Enfield and Gas Gas, along with the likes of Sherco, CF Moto, Kymco and SWM which come under the stewardship of Mojo Motorcycles, are not included in the sales figures as these companies choose not to be members of the Federal Chamber of Automotive Industries.

An educated guesstimate suggests that these brands represent around 10 per cent of the whole market, thus the data is formulated from audited figures that cover around 90 per cent of the motorcycles sold in Australia.

Along with compiling motorcycles sales data, the FCAI is the primary organisation funded by the motorcycle industry to deal with government agencies. FCAI helped lobby for the Learner Approved Motorcycles Scheme and the Recreational Registration Scheme. They also lobby for exemptions on tightening emissions schemes in relation to motorcycles, and helping to prevent governments trying to restrict or ban the use of ATVs.

Source: MCNews.com.au

Road Motorcycle Sales Figures | 2019 Half-Year Results

Motorcycles Sales Figures

2019 YTD Road Motorcycle Sales Data

If any cold comfort can be taken in today’s release of the latest motorcycle sales figures for the Australian market it is that, despite the efforts of regulators to make obtaining a motorcycle licence as painful and expensive as possible, it is again the learner legal machines that are propping up the road motorcycle sales volume.

Honda CBE Blue
Honda CB125E leads the way

Honda’s affordable CB125E again led the way ahead of Yamaha’s MT-07L. Kawasaki’s Ninja 400 took third place ahead of Yamaha’s YZF-R3 and MT-09.

The chrome is still shining for Harley-Davidson with the big-bore breakout defying the overall negative trend to rank as Australia’s sixth biggest selling road motorcycle and earn the mantle once again as the country’s favourite cruiser style motorcycle.

Next best is the baby cruiser from Honda. The CMX 500 continues to do very well and Honda will be very pleased to have bested Harley’s Street 500 in the sales figures. 330 new CMX 500 machines hit the streets in the first six months of 2019 while in equal eighth with the Honda Grom was the H-D Street 500, that unlikely pairing registering 298 sales apiece while Yamaha’s MT-03LA rounded out the overall road-bike top ten.

Amongst the big-bore boy racer Superbikes Honda topped the charts with the CBR 1000 RR Fireblade by a handy margin. In fact, Fireblade sales almost doubled that of any of the other Japanese litre-bikes.  Ducati is making progress with V4 sales while the S 1000 RR also did reasonably well considering that BMW have been waiting a long time for stock of their latest model.

2019 Road Motorcycle Sales

January – June 2019 compared to January – June 2018
Manufacturer Road
YTD 2019 YTD 2018 % CHAN
Harley Davidson 2925 3629 -19.4%
Yamaha 2749 3014 -8.8%
Honda 2738 3853 -28.9%
Kawasaki 2012 2344 -14.2%
BMW 1156 1367 -15.4%
Suzuki 1097 1327 -17.3%
Triumph 906 1195 -24.2%
KTM 866 794 9.1%
Ducati 662 738 -10.3%
Indian Motorcycle 323 453 -28.7%
Husqvarna 109 143 -23.8%
Moto Guzzi 65 74 -12.2%
Aprilia 60 111 -45.9%
TOTAL 15668 19042 -17.7%

Road Bikes Top Ten Overall

Top 10 by Category – Road Bikes
January – June 2019 compared to January – June 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Honda CB125E 569 637 -10.7%
Yamaha MT07L 525 504 4.2%
Kawasaki NINJA 400 488 443 10.2%
Yamaha YZF-R3A 471 445 5.8%
Yamaha MT-09 395 384 2.9%
Harley Davidson FXBRS 383 384 -0.3%
Honda CMX500 330 350 -5.7%
Harley Davidson XG500 298 466 -36.1%
Honda GROM 298 355 -16.1%
Yamaha MT03LA 292 376 -22.3%

Learner Approved Motorcycle Sales

Top 10 by Category – LAMS Approved
January – June 2019 compared to January – June 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Yamaha WR450F 671 620 8.2%
Honda CB125E 569 637 -10.7%
Yamaha MT07L 525 504 4.2%
Honda NSC110 496 238 108.4%
Kawasaki NINJA 400 488 443 10.2%
Yamaha YZF-R3A 471 445 5.8%
Suzuki DR-Z400E 350 435 -19.5%
KTM 300EXC 344 519 -33.7%
Suzuki ADDRESS 342 203 68.5%
Honda CMX500 330 350 -5.7%

Adventure-Touring Motorcycle Sales

Top 10 by Category – Adventure Touring
January – June 2019 compared to January – June 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Suzuki DR650SE 229 274 -16.4%
BMW R 1250 GS Adventure 194 0 100%
Honda Africa Twin 176 318 -44.7%
KTM 790 Adventure R 169 0 100%
BMW R 1250 GS 155 0 100%
Honda CB500XA 141 111 27.0%
Suzuki DL650 116 109 6.4%
Kawasaki KLR650 112 137 -18.2%
BMW G 310 GS 108 112 -3.6%
KTM 690 Enduro 92 88 4.5%

Cruiser Motorcycle Sales

Top 10 by Category – Cruiser
January – June 2019 compared to January – June 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Harley Davidson FXBRS 383 384 -0.3%
Honda CMX500 330 350 -5.7%
Harley Davidson XG500 298 466 -36.1%
Kawasaki Vulcan S 268 378 -29.1%
Harley Davidson FLFBS 235 222 5.9%
Yamaha XVS650/A 231 226 2.2%
Harley Davidson FLSB 195 168 16.1%
Indian Motorcycle Scout 178 258 -31.0%
Harley Davidson FXBB 132 240 -45.0%
Harley Davidson FXFBS 95 137 -30.7%

Nakedbike Motorcycle Sales

Top 10 by Category – Naked
January – June 2019 compared to January – June 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Honda CB125E 569 637 -10.7%
Yamaha MT07L 525 504 4.2%
Yamaha MT-09 395 384 2.9%
Honda GROM 298 355 -16.1%
Yamaha MT03LA 292 376 -22.3%
Kawasaki Z900RS 167 246 -32.1%
Yamaha XSR700LA 152 152 0.0%
KTM 390DUKE 139 156 -10.9%
Honda CB300R 114 22 418.2%
Yamaha MT10 108 131 -17.6%

Sport-Touring  Motorcycle Sales

Top 10 by Category – Sport Touring
January – June 2019 compared to January – June 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Yamaha YZF-R3A 471 445 5.8%
Kawasaki Ninja 650L 141 161 -12.4%
Yamaha MT09TRA 99 65 52.3%
Suzuki GSX-S125 87 76 14.5%
Kawasaki VERSYS-X 300 69 73 -5.5%
Honda CBR650FL 63 181 -65.2%
Yamaha MT07TRL 57 37 54.1%
Kawasaki Ninja 1000 54 75 -28.0%
BMW S 1000 XR 53 69 -23.2%
Suzuki GSX-R125 52 41 26.8%

Touring Motorcycle Sales

Top 10 by Category – Touring
January – June 2019 compared to January – June 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Harley Davidson FLHXS 177 122 45.1%
Harley Davidson FLHTK 101 69 46.4%
Harley Davidson FLTRXS 86 46 87.0%
Harley Davidson FLHRXS 69 70 -1.4%
Harley Davidson FLHTCUTG 65 65 0.0%
Indian Motorcycle Chieftain 53 36 47.2%
Yamaha FJR1300 50 50 0.0%
Harley Davidson FLHXSE 45 40 12.5%
BMW R 1250 RT 43 0 100%
Harley Davidson FLHX 41 60 -31.7%

Supersport Motorcycle Sales

Top 10 by Category – Super Sport
January – June 2019 compared to January – June 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Kawasaki NINJA 400 488 443 10.2%
Honda CBR500R 222 310 -28.4%
Honda CBR650R 138 0 100%
Honda CBR1000RR 112 65 72.3%
Ducati Superbike 102 0 100%
KTM RC390 81 125 -35.2%
BMW S 1000 RR 75 108 -30.6%
Suzuki GSX-R750 69 80 -13.8%
Yamaha YZF-R1 68 73 -6.8%
Suzuki GSX-R1000 62 62 0.0%

Scooter Sales Figures

Honda’s NSC110 is smashing it in the scooter market and along with Suzuki’s Address this pairing along are taking a hefty slice of the overall scooter sales in Australia.

Vespa continues to do pretty well while Yamaha’s new XMAX 300 is starting to grow in popularity.

It is so pleasing to see that Australian consumers have now almost completely shunned the cheap and nasty no-name shite that once sold in good numbers in this space, but now thankfully have died a natural death.

Honda has now established themselves as the clear market leader in scooter sales.

2019 Scooter Sales

January – June 2019 compared to January – June 2018
Manufacturer Scooter
YTD 2019 YTD 2018 % CHAN
Honda 969 557 74.0%
Vespa 379 434 -12.7%
Piaggio 375 498 -24.7%
Suzuki 375 252 48.8%
Yamaha 261 236 10.6%
BMW 82 28 192.9%
Aprilia 44 86 -48.8%
TOTAL 2485 2091 18.8%

Scooter Sales

Top 10 by Category – Scooters
January – June 2019 compared to January – June 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Honda NSC110 496 238 108.4%
Suzuki ADDRESS 342 203 68.5%
Vespa GTS 300 188 196 -4.1%
Honda MW110 167 89 87.6%
Piaggio Fly 150 156 184 -15.2%
Honda WW150 154 135 14.1%
Yamaha XMAX300 110 68 61.8%
Vespa PRIMAVERA 150 110 103 6.8%
Yamaha GPD150A 69 60 15.0%
Piaggio Medley 150 67 54 24.1%

Source: MCNews.com.au

Off-Road Motorcycle Sales Figures | 2019 Half-Year Results

Motorcycles Sales Figures

2019 YTD Road Motorcycle Sales Data

In the off-road market it is again the tiddlers leading the way with both Kawasaki’s KLX 110 and Honda’s CRF50F marking up big improvements to take the 1-2 spots in the off-road market.

Of the big bikes again it is Australian bush bashers perennial favourite the WR450F that won more hard-earned Aussie dollars then any of its competitors in the enduro space. Next up in the Enduro category though were a quartet of KTM machines led by the 300 EXC two-stroke.

Yamaha also topped the motocross charts with the YZ250F and YZ450F siblings but there was little good news to be had in the MX sector with sales of almost every model well down across the board.

2019 Off-Road Motorcycle Sales

January – June 2019 compared to January – June 2018
Manufacturer Off Road
YTD 2019 YTD 2018 % CHAN
Honda 4182 4180 0.0%
Yamaha 4135 4740 -12.8%
KTM 2444 2682 -8.9%
Kawasaki 1793 1663 7.8%
Suzuki 1157 1226 -5.6%
Husqvarna 955 1089 -12.3%
TOTAL 14666 15580 -5.9%

Top Selling Off-Road Motorcycles

Top 10 by Category – Off Road Bikes
January – June 2019 compared to January – June 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Kawasaki KLX110 870 539 61.4%
Honda CRF50F 763 614 24.3%
Yamaha WR450F 671 620 8.2%
Yamaha PW50 628 625 0.5%
Honda CRF110F 570 504 13.1%
Honda CRF230F 494 668 -26.0%
Yamaha TTR50E 452 580 -22.1%
Honda CRF250F 392 0 100%
Suzuki DR-Z400E 350 435 -19.5%
KTM 300EXC 344 519 -33.7%

Top Selling Enduro Motorcycles

Top 10 by Category – Enduro
January – June 2019 compared to January – June 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Yamaha WR450F 671 620 8.2%
KTM 300EXC 344 519 -33.7%
KTM 500EXC 321 337 -4.7%
KTM 350EXCF 304 257 18.3%
KTM 450EXC 161 188 -14.4%
Yamaha WR250R 141 152 -7.2%
Husqvarna TE300 141 156 -9.6%
Honda CRF450L 134 0 100%
Yamaha WR250F 122 219 -44.3%
Husqvarna FE350 109 123 -11.4%

Top Selling Motocross Motorcycles

Top 10 by Category – Moto Cross
January – June 2019 compared to January – June 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Yamaha YZ250F 336 359 -6.4%
Yamaha YZ450F 247 397 -37.8%
Honda CRF450R 229 369 -37.9%
Kawasaki KX450F 196 173 13.3%
Honda CRF250R 175 310 -43.5%
KTM 450SXF 175 148 18.2%
KTM 85SX 174 197 -11.7%
KTM 250SXF 156 165 -5.5%
Yamaha YZ85/LW 146 90 62.2%
Yamaha YZ65 143 113 26.5%

Top Selling Farm Motorcycles

Top 10 by Category – Farm
January – June 2019 compared to January – June 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Honda XR190 323 309 4.5%
Suzuki TROJAN 278 353 -21.2%
Yamaha AG200 158 203 -22.2%
Honda XR150L 93 155 -40.0%
Yamaha AG125 87 92 -5.4%
Kawasaki Stockman 250 72 82 -12.2%
Suzuki TF125 27 32 -15.6%
Honda CTX200 8 17 -52.9%
Yamaha AG100 3 17 -82.4%

Top Selling Fun Motorcycles

Top 10 by Category – Fun
January – June 2019 compared to January – June 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Kawasaki KLX110 870 539 61.4%
Honda CRF50F 763 614 24.3%
Yamaha PW50 628 625 0.5%
Honda CRF110F 570 504 13.1%
Yamaha TTR50E 452 580 -22.1%
Yamaha TTR110E 300 367 -18.3%
Honda CRF125FB 252 269 -6.3%
Kawasaki KLX140 248 201 23.4%
Honda CRF150F 186 187 -0.5%
Honda CRF125F 166 170 -2.4%

Top Selling Trail Motorcycles

Top 10 by Category – Trail
January – June 2019 compared to January – June 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Honda CRF230F 494 668 -26.0%
Honda CRF250F 392 0 100%
Suzuki DR-Z400E 350 435 -19.5%
Honda CRF250L 327 440 -25.7%
Yamaha TTR230/A 144 213 -32.4%
Kawasaki KLX150BF 126 167 -24.6%
Suzuki DR-Z250 75 134 -44.0%
Yamaha XT250 74 84 -11.9%
Kawasaki KLX250S 68 97 -29.9%
Suzuki DR200S 58 51 13.7%

ATV

If there is no rain then ATV machines don’t sell, and there is still very little rain to be had in many of the larger parts of agricultural Australia thus there continues to be much pain in the quad-bike sector.

Polaris is still #1 overall but Honda and Yamaha are the next big performers in the sector with a slew of models across various capacities.

2019 ATV Sales

January – June 2019 compared to January – June 2018
Manufacturer ATV
YTD 2019 YTD 2018 % CHAN
Polaris 2685 3098 -13.3%
Honda 2385 3065 -22.2%
Yamaha 1814 2095 -13.4%
BRP Australia 1333 1308 1.9%
Kawasaki 728 711 2.4%
Suzuki 693 919 -24.6%
TOTAL 9638 11196 -13.9%

Top Selling ATV’s

Top 10 by Category – ATVs
January – June 2019 compared to January – June 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Yamaha YFM450FB/P 396 437 -9.4%
Polaris Sportsman 570 369 519 -28.9%
Honda TRX500FM 338 375 -9.9%
Honda TRX420FM 329 435 -24.4%
Honda TRX250TM 264 449 -41.2%
Yamaha YFM350F 218 289 -24.6%
Yamaha YFM90R 209 236 -11.4%
Yamaha YFM700FA 201 207 -2.9%
Honda TRX420TM 190 247 -23.1%
Honda TRX420FA 181 217 -16.6%

Source: MCNews.com.au

Australian Motorcycle Sales Figures 2018 | Road Top Tens

Australian Motorcycle Sales Figures

Road Motorcycle Sales Data
Calendar Year 2018

In 2018 the road bike sector comprised 38.2 per cent of overall sales volume while the off-road contingent amounted to 36.6 per cent. Road bike sales were down 9.6 per cent while off-road was down 6.8 per cent.

Honda’s CB125E (1113 sales – up 58.5 per cent) commuter motorcycle is Australia’s top selling road-bike ahead of Kawasaki’s Ninja 400 (1089 sales – new model), Yamaha’s MT07L (1002 sales – down 2.9 per cent) and Harley Davidson’s XG500 Street (944 sales – down 20.1 per cent). Harley-Davidson and Honda tied for top spot in road bike sales with 7019 units each.

Yamaha was next best on 5702 ahead of Kawasaki at 4396 and BMW on 2835.

Suzuki were sixth on road bike sales ahead of Triumph, KTM and Ducati while Indian rounded out the roadbike top ten for brands with an 8.7 up-tick in sales for the American cruiser specialist.

Ducati were down a hefty 23.2 per cent which saw them shuffled behind KTM on road bike sales volume.

Below is a list of how individual motorcycle models fared in the Australian market over the calendar year 2018, categorised by motorcycle category segment.


Please note that brands such as CF Moto, Gas Gas, Royal Enfield, Beta, MV Agusta & Benelli are not FCAI members and choose not to release sales figures to the FCAI audit.


Road Bikes Top Ten Overall

Top 10 by Category – Road Bikes
January – December 2018 compared to January – December 2017
Manufacturer Model Total
YTD 2018 YTD 2017 % CHAN
Honda CB125E 1113 701 58.8%
Kawasaki NINJA 400 1089 0 100%
Yamaha MT07L 1002 1032 -2.9%
Harley Davidson XG500 944 1182 -20.1%
Harley Davidson FXBRS 794 203 291.1%
Honda CMX500 746 595 25.4%
Yamaha MT-09 738 799 -7.6%
Honda GROM 715 1086 -34.2%
Yamaha YZF-R3A 712 945 -24.7%
Honda NBC110 687 1447 -52.5%
Honda CBE
Honda CB125E

Learner Approved Motorcycle Sales – Australia 2018

Top 10 by Category – LAMS Approved
January – December 2018 compared to January – December 2017
Manufacturer Model Total
YTD 2018 YTD 2017 % CHAN
Yamaha WR450F 1136 1335 -14.9%
Honda CB125E 1113 701 58.8%
Kawasaki NINJA 400 1089 0 100%
KTM 300EXC 1052 610 72.5%
Yamaha MT07L 1002 1032 -2.9%
Harley Davidson XG500 944 1182 -20.1%
Suzuki DR-Z400E 793 800 -0.9%
Honda CMX500 746 595 25.4%
KTM 500EXC 746 680 9.7%
Honda CRF250L 719 820 -12.3%
Yamaha WRF
Yamaha’s WR450F is road registerable thus makes it into the LAMS sales data and tops that chart

Adventure-Touring Motorcycle Sales – Australia 2018

Top 10 by Category – Adventure Touring
January – December 2018 compared to January – December 2017
Manufacturer Model Total
YTD 2018 YTD 2017 % CHAN
Suzuki DR650SE 574 488 17.6%
Honda CRF1000 573 753 -23.9%
BMW R 1200 GS Adventure 374 307 21.8%
BMW R 1200 GS 344 472 -27.1%
Kawasaki KLR650 257 303 -15.2%
Honda CB500XA 248 274 -9.5%
BMW G 310 GS 224 48 366.7%
Suzuki DL650 216 189 14.3%
Triumph Tiger 800 XC 182 167 9.0%
KTM 1090ADVR 166 190 -12.6%
Suzuki DR650
There is just no stopping the Suzuki DR650

Cruiser Motorcycle Sales – Australia 2018

Top 10 by Category – Cruiser
January – December 2018 compared to January – December 2017
Manufacturer Model Total
YTD 2018 YTD 2017 % CHAN
Harley Davidson XG500 944 1182 -20.1%
Harley Davidson FXBRS 794 203 291.1%
Honda CMX500 746 595 25.4%
Kawasaki Vulcan S 670 590 13.6%
Yamaha XVS650/A 515 488 5.5%
Indian Motorcycle Scout 496 383 29.5%
Harley Davidson FXBB 491 109 350.5%
Harley Davidson FLFBS 453 162 179.6%
Harley Davidson FLSB 312 19 1,542.1%
Harley Davidson FXFBS 264 115 129.6%

Nakedbike Motorcycle Sales – Australia 2018

Top 10 by Category – Naked
January – December 2018 compared to January – December 2017
Manufacturer Model Total
YTD 2018 YTD 2017 % CHAN
Honda CB125E 1113 701 58.8%
Yamaha MT07L 1002 1032 -2.9%
Yamaha MT-09 738 799 -7.6%
Honda GROM 715 1086 -34.2%
Yamaha MT03LA 616 445 38.4%
Kawasaki Z900RS 393 50 686.0%
KTM 390DUKE 356 361 -1.4%
Yamaha XSR700LA 318 188 69.1%
Honda Monkey 266 0 100%
Triumph STR TRIPLE R 259 219 18.3%

Sport-Touring  Motorcycle Sales – Australia 2018

Top 10 by Category – Sport Touring
January – December 2018 compared to January – December 2017
Manufacturer Model Total
YTD 2018 YTD 2017 % CHAN
Yamaha YZF-R3A 712 945 -24.7%
Honda CBR650FL 331 320 3.4%
Kawasaki Ninja 300 314 1017 -69.1%
Kawasaki Ninja 650L 304 451 -32.6%
Suzuki GSX250R 164 73 124.7%
Yamaha MT09TRA 161 127 26.8%
BMW S 1000 XR 149 118 26.3%
Kawasaki Ninja 1000 148 207 -28.5%
BMW R 1200 RS 135 123 9.8%
Suzuki GSX-S125 130 0 100%

Touring Motorcycle Sales – Australia 2018

Top 10 by Category – Touring
January – December 2018 compared to January – December 2017
Manufacturer Model Total
YTD 2018 YTD 2017 % CHAN
Harley Davidson FLHXS 272 352 -22.7%
BMW R 1200 RT 163 119 37.0%
Harley Davidson FLHTK 143 221 -35.3%
Honda GL1800 119 55 116.4%
Harley Davidson FLHRXS 119 114 4.4%
Harley Davidson FLTRXS 118 130 -9.2%
Harley Davidson FLHTCUTG 117 35 234.3%
Harley Davidson FLHX 109 28 289.3%
Yamaha FJR1300 108 76 42.1%
Harley Davidson FLHXSE 95 33 187.9%

Supersport Motorcycle Sales – Australia 2018

Top 10 by Category – Super Sport
January – December 2018 compared to January – December 2017
Manufacturer Model Total
YTD 2018 YTD 2017 % CHAN
Kawasaki NINJA 400 1089 0 100%
Honda CBR500R 618 996 -38.0%
Honda CBR300R 387 273 41.8%
BMW S 1000 RR 283 295 -4.1%
KTM RC390 254 285 -10.9%
Suzuki GSX-R750 212 145 46.2%
Ducati 959 Panigale 156 264 -40.9%
Yamaha YZF-R1 151 160 -5.6%
Ducati Panigale V4 130 0 100%
Suzuki GSX-R1000 124 269 -53.9%

Scooter Sales – Australia 2018

Top 10 by Category – Scooters
January – December 2018 compared to January – December 2017
Manufacturer Model Total
YTD 2018 YTD 2017 % CHAN
Honda NSC110 597 310 92.6%
Suzuki ADDRESS 495 346 43.1%
Vespa GTS 300 389 249 56.2%
Piaggio Fly 150 309 306 1.0%
Honda WW150 295 230 28.3%
Piaggio ZIP 50 244 269 -9.3%
Vespa PRIMAVERA 150 236 187 26.2%
Honda MW110 207 186 11.3%
Yamaha XMAX300 169 39 333.3%
Yamaha GPD150A 126 0 100%

Source: MCNews.com.au

Australian Off-Road Motorcycle Sales Data 2018

Australian Motorcycle Sales Data

Off-Road Motorcycle Sales Data
Calendar Year 2018

Kids bikes dominate the off-road charts with Honda’s CRF50F officially the biggest selling motorcycle in Australia with 2159 lucky kids receiving one in 2018, that number down 8.6 per cent though on the 2361 kids that scored one in 2017.

Yamaha’s PW50 was Australia’s second biggest selling off-roader at 1953 sales (up 5.9 per cent), and its TT-R50E sibling also strong at 1715 sales (down 6.4 per cent). That duo helped Yamaha to cement its position as Australia’s #1 off-road brand ahead of Honda.

KTM’s off-road sales picked up slightly to strengthen their third place position on the back of some stellar performances for their expansive EXC range in the enduro sector. KTM were the only manufacturer not to go backwards in regard to off-road sales.

Below is a list of how individual motorcycle models fared in the Australian market over the calendar year 2018, categorised by motorcycle category segment.


Please note that brands such as CF Moto, Gas Gas, Royal Enfield, Beta, MV Agusta & Benelli are not FCAI members and choose not to release sales figures to the FCAI audit.


Off Road Motorcycle Sales Data – Australia 2018

Top 10 by Category – Off Road Bikes
January – December 2018 compared to January – December 2017
Manufacturer Model Total
YTD 2018 YTD 2017 % CHAN
Honda CRF50F 2159 2361 -8.6%
Yamaha PW50 1953 1845 5.9%
Yamaha TTR50E 1715 1833 -6.4%
Honda CRF110F 1487 1494 -0.5%
Kawasaki KLX110 1246 1457 -14.5%
Yamaha WR450F 1136 1335 -14.9%
Honda CRF230F 1095 1173 -6.6%
KTM 300EXC 1052 610 72.5%
Yamaha TTR110E 1048 1058 -0.9%
Yamaha YZ250F 797 812 -1.8%
Honda CRF50F
Honda CRF50F

Motocross Sales Data – Australia 2018

Top 10 by Category – Moto Cross
January – December 2018 compared to January – December 2017
Manufacturer Model Total
YTD 2018 YTD 2017 % CHAN
Yamaha YZ250F 797 812 -1.8%
Yamaha YZ450F 768 830 -7.5%
Honda CRF450R 736 674 9.2%
Honda CRF250R 587 738 -20.5%
Kawasaki KX450F 512 419 22.2%
KTM 85SX 461 454 1.5%
Kawasaki KX250F 418 461 -9.3%
KTM 450SXF 381 361 5.5%
Yamaha YZ65 349 0 100%
KTM 250SXF 319 383 -16.7%
2019 Yamaha YZ250F
2019 Yamaha YZ250F

Enduro Motorcycle Sales Data – 2018

Top 10 by Category – Enduro
January – December 2018 compared to January – December 2017
Manufacturer Model Total
YTD 2018 YTD 2017 % CHAN
Yamaha WR450F 1136 1335 -14.9%
KTM 300EXC 1052 610 72.5%
KTM 500EXC 746 680 9.7%
KTM 350EXCF 620 659 -5.9%
KTM 450EXC 400 495 -19.2%
Yamaha WR250F 382 398 -4.0%
Yamaha WR250R 306 241 27.0%
Husqvarna TE300 282 344 -18.0%
KTM 250EXC 276 259 6.6%
Honda CRF450L 258 0 100%
Yamaha WRF
2019 Yamaha WR450F

Trail Bike Sales Data – 2018

Top 10 by Category – Trail
January – December 2018 compared to January – December 2017
Manufacturer Model Total
YTD 2018 YTD 2017 % CHAN
Honda CRF230F 1095 1173 -6.6%
Suzuki DR-Z400E 793 800 -0.9%
Honda CRF250L 719 820 -12.3%
Yamaha TTR230/A 388 480 -19.2%
Kawasaki KLX150BF 348 380 -8.4%
Kawasaki KLX250S 227 256 -11.3%
Suzuki DR-Z250 203 235 -13.6%
Yamaha XT250 151 175 -13.7%
Suzuki DR200S 97 113 -14.2%
Kawasaki KLX150L 0 2 -100.0%
Honda CRFF
Honda CRF230F

Fun Bike Sales Data – 2018

Top 10 by Category – Fun
January – December 2018 compared to January – December 2017
Manufacturer Model Total
YTD 2018 YTD 2017 % CHAN
Honda CRF50F 2159 2361 -8.6%
Yamaha PW50 1953 1845 5.9%
Yamaha TTR50E 1715 1833 -6.4%
Honda CRF110F 1487 1494 -0.5%
Kawasaki KLX110 1246 1457 -14.5%
Yamaha TTR110E 1048 1058 -0.9%
Honda CRF125FB 644 706 -8.8%
Yamaha TTR125E/LWE 522 579 -9.8%
Honda CRF125F 452 470 -3.8%
Kawasaki KLX140 408 498 -18.1%

Farm Bike Sales Data – 2018

Top 10 by Category – Farm
January – December 2018 compared to January – December 2017
Manufacturer Model Total
YTD 2018 YTD 2017 % CHAN
Honda XR190 659 260 153.5%
Suzuki TROJAN 526 489 7.6%
Yamaha AG200 286 402 -28.9%
Honda XR150L 285 264 8.0%
Kawasaki Stockman 250 160 213 -24.9%
Yamaha AG125 138 21 557.1%
Suzuki TF125 54 113 -52.2%
Yamaha AG100 20 66 -69.7%
Honda CTX200 20 279 -92.8%

ATV Sales Data – 2018

Top 10 by Category – ATVs
January – December 2018 compared to January – December 2017
Manufacturer Model Total
YTD 2018 YTD 2017 % CHAN
Polaris Sportsman 570 796 1130 -29.6%
Honda TRX250TM 737 738 -0.1%
Yamaha YFM90R 717 836 -14.2%
Yamaha YFM450FB/P 697 162 330.2%
Honda TRX420FM 593 568 4.4%
Honda TRX500FM 561 762 -26.4%
Yamaha YFM350F 466 487 -4.3%
Yamaha YFM350 385 426 -9.6%
Polaris OUTLAW 50 357 338 5.6%
Yamaha YFZ50R 347 370 -6.2%

Source: MCNews.com.au

Australian Motorcycle Sales Figures 2018 | Down 8.7%

Australian Market
Calendar Year 2018

Australia’s Motorcycle Market (which includes the ATV/SSV and scooter market), overall fell 8.7 per cent in 2018, with total sales for the full calendar year of 95,080.

That 2018 total is down from the total of 104,111 achieved in 2017. That 2017 total in itself was well down from what had been a pretty strong 2016, a year that saw overall sales of 114,783. That 2016 result was the fifth highest sales result in history, and the strongest year for the industry since 2009.

A drop of almost 20,000 units since 2016 though has been a hefty blow for the industry, and one that in some part, according to many industry insiders, has been affected by the clampdown in lending rules that has taken place throughout Australia in the wake of the Banking Royal Commission. We covered many other reasons that might contribute towards the turndown in this recent well received editorial (Link)

Overall figures, comprising all sectors, road, off-road, ATV and scooter, put Honda as #1 despite a 5.9 per cent drop for Big Red. Honda were 9 per cent down on road sales, 2 per cent down off-road, 17.3 per cent down in ATV sales but achieved an impressive 48.4 per cent boost in their scooter sales. Overall, Honda have a 23.9 per cent share of the market.

Yamaha enjoy 22.2 per cent of the overall market and almost matched their 2017 results, only 1.1 per cent down compared to that calendar year. Yamaha picked up 2.5 per cent on road, were down a marginal 0.6 per cent off-road. Like Honda, Yamaha took a hefty hit to their ATV sales which were down 11.2 per cent, but benefitted from a strong surge in scooter sales.

Behind those two titans Kawasaki was a distant third with 9,376 sales (9.9% share), followed by Suzuki (7,557 sales and 7.9% market share).  Kawasaki are down 6.1 per cent while Suzuki took a 16.1 per cent hit in sales, primarily due to a 32.9 per cent drop in off-road sales for the Hamamatsu based brand. 

Harley-Davidson (7,019 sales and 7.4% market share) rounded out the top five after suffering a 21.2 per cent drop in sales. 


2018 Motorcycle Sales Figures
Overall figures inclusive of Road, Off-Road, Scooter and ATV
COMPARISON REPORT
January – December 2018 compared to January – December 2017
Manufacturer Total
YTD 2018 YTD 2017 % CHAN
Honda 22735 24166 -5.9%
Yamaha 21145 21387 -1.1%
Kawasaki 9376 9986 -6.1%
Suzuki 7557 9012 -16.1%
KTM 7497 7590 -1.2%
Harley Davidson 7019 8903 -21.2%
Polaris 5443 6583 -17.3%
BMW 2922 3029 -3.5%
BRP Australia 2423 2416 0.3%
Husqvarna 2251 2647 -15.0%
Triumph 2122 2301 -7.8%
Ducati 1512 1968 -23.2%
Vespa 884 840 5.2%
Piaggio 863 1016 -15.1%
Indian Motorcycle 836 769 8.7%
Aprilia 334 436 -23.4%
Moto Guzzi 125 146 -14.4%
Victory Motorcycle 36 284 -87.3%
Other 0 632 -100.0%
TOTAL 95080 104111 -8.7%

2018 Motorcycle Sales Figures
Road Only

In 2018 the road bike sector comprised 38.2 per cent of overall sales volume while the off-road contingent amounted to 36.6 per cent. Road bike sales were down 9.6 per cent while off-road was down 6.8 per cent.

Honda’s CB125E (1113 sales – up 58.5 per cent) commuter motorcycle is Australia’s top selling road-bike ahead of Kawasaki’s Ninja 400 (1089 sales – new model), Yamaha’s MT07L (1002 sales – down 2.9 per cent) and Harley Davidson’s XG500 Street (944 sales – down 20.1 per cent). Harley-Davidson and Honda tied for top spot in road bike sales with 7019 units each.

Yamaha was next best on 5702 ahead of Kawasaki at 4396 and BMW on 2835.

Suzuki were sixth on road bike sales ahead of Triumph, KTM and Ducati while Indian rounded out the roadbike top ten for brands with an 8.7 up-tick in sales for the American cruiser specialist.

Ducati were down a hefty 23.2 per cent which saw them shuffled behind KTM on road bike sales volume.

January – December 2018 compared to January – December 2017
Manufacturer Road
YTD 2018 YTD 2017 % CHAN
Harley Davidson 7019 8903 -21.2%
Honda 7019 7717 -9.0%
Yamaha 5702 5564 2.5%
Kawasaki 4396 4516 -2.7%
BMW 2835 2927 -3.1%
Suzuki 2686 2591 3.7%
Triumph 2122 2301 -7.8%
KTM 1597 1758 -9.2%
Ducati 1512 1968 -23.2%
Indian Motorcycle 836 769 8.7%
Husqvarna 265 186 42.5%
Aprilia 194 196 -1.0%
Moto Guzzi 125 146 -14.4%
Victory Motorcycle 36 284 -87.3%
Other 0 370 -100.0%
TOTAL 36344 40196 -9.6%

2018 Motorcycle Sales Figures
Off-Road Only

Kids bikes dominate the off-road charts with Honda’s CRF50F officially the biggest selling motorcycle in Australia with 2159 lucky kids receiving one in 2018, that number down 8.6 per cent though on the 2361 kids that scored one in 2017.

Yamaha’s PW50 was Australia’s second biggest selling off-roader at 1953 sales (up 5.9 per cent), and its TT-R50E sibling also strong at 1715 sales (down 6.4 per cent). That duo helped Yamaha to cement its position as Australia’s #1 off-road brand ahead of Honda.

KTM’s off-road sales picked up slightly to strengthen their third place position on the back of some stellar performances for their expansive EXC range in the enduro sector. KTM were the only manufacturer not to go backwards in regard to off-road sales.

January – December 2018 compared to January – December 2017
Manufacturer Off Road
YTD 2018 YTD 2017 % CHAN
Yamaha 11055 11122 -0.6%
Honda 9807 10004 -2.0%
KTM 5900 5832 1.2%
Kawasaki 3567 4013 -11.1%
Suzuki 2526 3762 -32.9%
Husqvarna 1986 2461 -19.3%
Other 0 185 -100.0%
TOTAL 34841 37379 -6.8%

2018 Motorcycle Sales Figures
ATV Only

The ATV/SSV market took another hefty 13.7 per cent whack to the bottom line but still comprises 20.6 of the overall sales volume.  The Polaris Sporstman 570 the biggest seller despite a 29.6 per cent drop in volume and Polaris remain the biggest selling ATV brand ahead of Honda and Yamaha.

January – December 2018 compared to January – December 2017
Manufacturer ATV
YTD 2018 YTD 2017 % CHAN
Polaris 5443 6583 -17.3%
Honda 4605 5566 -17.3%
Yamaha 3913 4407 -11.2%
BRP Australia 2423 2416 0.3%
Suzuki 1770 2255 -21.5%
Kawasaki 1413 1457 -3.0%
TOTAL 19567 22684 -13.7%

2018 Motorcycle Sales Figures
Scooter Only

While only a slender 4.6 per cent of total sales, scooters, after some hefty downturns in recent years, have bucked that trend and are 12.4 per cent stronger than they were in 2017. Honda’s NSC110 leads the way with 597 sales ahead of Suzuki’s Address.

Honda extended their lead over Vespa as Australia’s most favoured scooter manufacturer.

January – December 2018 compared to January – December 2017
Manufacturer Scooter
YTD 2018 YTD 2017 % CHAN
Honda 1304 879 48.4%
Vespa 884 840 5.2%
Piaggio 863 1016 -15.1%
Suzuki 575 404 42.3%
Yamaha 475 294 61.6%
Aprilia 140 240 -41.7%
BMW 87 102 -14.7%
Other 0 77 -100.0%
TOTAL 4328 3852 12.4%

Source: MCNews.com.au