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More detail on those record KTM sales figures

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KTM Sales Figures 2023
2024 outlook

The PIERER Mobility Group increased consolidated sales by around 9 per cent, to a new record of EUR 2,661 million in the 2023 financial year (previous year: EUR 2,437 million) despite difficult economic conditions and upheaval in the bicycle industry.

The preliminary operating result (EBIT) fell by around 32 per cent to EUR 160 million (previous year: EUR 235 million), which corresponds to an EBIT margin of 6.0 per cent.

In the motorcycle segment, the EBIT margin is around 9 per cent, which is within the originally planned range of 8-10 per cent.

On the other hand, the reorganisation of the bicycle segment had a significant negative impact on earnings. At EUR 324 million, the operating result before depreciation and amortization (EBITDA) is around 15 per cent below the previous year’s figure, which corresponds to an EBITDA margin of 12.2 per cent.

In the motorcycle segment, the cost of dealer inventories rose sharply due to significantly higher interest rates despite good demand. As a result, extended payment terms and higher discounts had to be granted to dealers in order to strengthen the dealer structure.

Due to the sufficient liquidity reserves available, PIERER Mobility AG was able to support not only its dealers but also its suppliers accordingly in order to stabilise their financial situation and reduce the significantly increased burdens caused by the rise in interest rates.

2024 Husqvarna TC 65
2024 Husqvarna TC 65

The associated negative impact on free cash flow, which totalled EUR -411 million in 2023 (previous year: EUR -3 million), was therefore consciously accepted. In addition, the level of investment in the 2023 financial year remained at a high level (EUR 284 million, +6 per cent). In the past financial year, investments in series development projects including tools totalled EUR 195 million (+21 per cent).

In the 2023 financial year, the PIERER Mobility Group increased its workforce by 96 to a total of 6,184 employees. Of these, around 220 apprentices are employed in the training workshop at the Mattighofen site. Around 1,300 employees work in Research & Development, which corresponds to around 21 per cent of the total workforce.

With 280,206 KTM motorcycles sold, 67,462 HUSQVARNA motorcycles sold and 29,532 GASGAS motorcycles sold in the 2023 financial year, in addition to the motorcycles sold by MV Agusta (1,852) and CFMoto (2,503), sales totalled 381,555 motorcycles (2022: 375,492 units). The motorcycles segment thus achieved a sales increase of 2 per cent.

2024 GASGAS Enduro models

In the sales regions of Europe, sales totalled around 140,000 motorcycles (+15 per cent) and around two-thirds of motorcycles (around 240,000) were sold in markets outside Europe. Despite a slight decline in sales in North America, the subsidiary there still managed to sell more than 100,000 motorcycles for the second time in a row. While sales in South America (-26 per cent) and Asia (-27 per cent) declined in the past financial year, sales in Australia were up slightly (+1 per cent) on the previous year with around 19,700 motorcycles sold.

Contrary to the difficult global economic conditions, demand in the core markets of Europe grew very strongly at +11 per cent (~820,000 newly registered motorcycles) and in North America (USA & Canada) at +4 per cent (485,000 motorcycles).

The market share of all three brands (KTM, Husqvarna, GASGAS) will therefore be around 10.6 per cent in Europe and 12.6 per cent in North America in 2023.

The Australian (including New Zealand) motorcycle market declined slightly, with a 3 per cent drop to 67,000 newly registered motorcycles. Nevertheless, the total market share of the three brands in this market increased to 21 per cent.

The relevant Indian motorcycle market, on the other hand, is experiencing a significant upswing (+22 per cent), as in the previous year. Bajaj sold almost 66,000 KTM and Husqvarna motorcycles in India, resulting in a market share of 5.3 per cent.

The PIERER Mobility Group was also confronted with a sharp fall in market prices due to global overstocks in the bicycle sector. The sales growth of more than 30 per cent in this segment with the HUSQVARNA, R RAYMON, GASGAS and FELT brands was characterized by inventory adjustments and the disposal of the R Raymon brand. In the 2023 financial year, 157,358 bicycles were sold (previous year: 118,465), of which 100,640 were e-bicycles (previous year: 74,479). The DACH region remains the largest sales market for bicycles, accounting for around 60 per cent. The share of sales in the bicycle division in North America will be 10 per cent in 2023.

In January 2024, PIERER Mobility AG received the update of its ESG risk assessment by Sustainalytics. The company was classified as having a low risk of material financial impact from ESG factors (score: 10.0). With this ESG risk rating, the company thus achieved the 1st place in the automotive sector assessed by Sustainalytics. In addition, PIERER Mobility AG was again recognised by Sustainalytics as an “ESG Regional Top Rated” and “ESG Industry Top Rated” company in 2024.

In the 2024 financial year, PIERER Mobility AG will focus on strengthening its core business “Powered-Two-Wheelers (motorcycles and e-bicycles)” with the brands KTM, Husqvarna, GASGAS and MV Agusta. In order to secure the Group’s profitability, the management is implementing cost-cutting measures in the double-digit million range in the current year of consolidation. A key focus will be on streamlining product development cycles and a clear alignment of the product programs.

2024 KTM 990 Duke with the mandatory street bits removed and some bling added

In the motorcycle segment, parts of production for individual mid-range models and certain R&D activities are being transferred to strategic partner Bajaj Auto, India, and CFMOTO, China. This affects products (road motorcycles) in very price- and competition-intensive markets. The model range previously produced by Bajaj (between 125 and 390 cubic centimetres) will be expanded. Road motorcycles between 790 and 950 cubic centimetres will be assembled by the Chinese partner CFMOTO. Among other things, this is intended to exploit cost advantages in these regions and accelerate development and industrialization processes.

These measures will be accompanied by a reduction in the number of employees by up to 300 in Mattighofen and Munderfing, in particular through the removal of temporary workers and employees leaving the company through natural fluctuation.

Against the backdrop of difficult economic developments worldwide, the Executive Board expects sales to remain virtually unchanged and the EBIT margin to be between 5 per cent and 7 per cent in the 2024 financial year.

PIERER Mobility AG is the holding company of Europe’s leading manufacturer of powered two-wheelers, producing a full range of premium brands including KTM, GASGAS, Husqvarna and und MV A

Source: MCNews.com.au

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KTM finalise 2022 figures that confirm record sales and profits

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PIERER Mobility AG The PIERER Mobility Group increased its consolidated sales by 19.4 % to a new record of EUR 2,437 million (previous year: EUR 2,042 million) in the 2022 financial year despite severe supply chain challenges. The operating result (EBIT) improved by about 22 % to EUR 235 million (previous year: EUR 193 million), […]

The post KTM finalise 2022 figures that confirm record sales and profits appeared first on MCNews.

Source: MCNews.com.au

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A record sales year for BMW Motorrad across the globe

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2021 BMW Motorrad Sales Figures

BMW Motorrad finished the year with a record sales result despite major logistical challenges stemming from the global pandemic. With 194,261 units (+14.8%), 2021 (previous year: 169,272), was the best year since BMW Motorrad was founded

Europe showed strong sales growth in 2021. Italy (16,034 units / +15.2 %), Spain (12,616 units / +14.4 %) and France (19,887 units / +13.4 %) were the most important growth drivers and able to continuously increase their sales figures.  In total, 9,100 more vehicles were delivered in Europe, than in the previous year.

Germany remains by far the largest single market for BMW Motorrad. With 25,972 units sold, BMW Motorrad will again defend its position as the most successful motorcycle manufacturer in the German market in 2021.

The UK’s exit from the EU had no significant impact on BMW sales. With an increase of 26.6% and sales of 9,263 units in Great Britain/Ireland (previous year 7,315 units), the British market is stronger than ever before.

BMW is also continuing to expand in the Asian market. China (14,309 units / +21.4%) is one of the strongest growth and volume markets in Asia with double-digit growth. India continues to develop strongly, posting significant growth of 102.5% and 5,191 units.  In Australia BMW sales were up a sight 0.5 per cent to 2891.

The market in the USA developed very positively for BMW Motorrad in 2021. With 16,030 motorcycles and scooters sold (previous year: 12,135 units), BMW Motorrad achieved an impressive +32.1% growth in the USA.

Sales in Brazil are not growing quite as fast, but they are increasing steadily. With 11,150 vehicles sold (previous year: 10,707 units) and a growth of +4.1%, the South American market is among the top 7 BMW Motorrad markets in 2021.

Sales of the traditionally strong R Series increased significantly overall. Thanks to the new top-of-the-line R 1250 RT tourer and the four emotional BMW cruisers from the R18 model family, sales figures in the flat-twin boxer segment once again grew strongly, accounting for around half of the total 194,261 vehicles sold.

A total of over 60,000 units of the two touring enduros R 1250 GS and GS Adventure alone, were delivered to customers in 2021.  In Australia sales of both the R 1250 GS and R 1250 GS Adventure models were also up, with 821 sales registered.

In the big-bore Supersports market BMW performs very strongly in Australia with the S 1000 RR the #1 selling sportsbike in Australia by a considerable margin.  The S 1000 XR and F 900 XR sport-touring models also sold well in Australia.

The BMW M 1000 RR was the first true M motorcycle from BMW Motorrad to enter the market in 2021 and 1070 units of the model were sold globally.

Markus Schramm, Head of BMW Motorrad

“I look forward to 2022 with great confidence as we start the year with what is sure to be the strongest product offering ever. Our four cruiser models from the BMW R 18 model family are entering their first full year of sales together. In addition, in the first few months of 2022 alone, the market launches of the all-electric BMW CE 04 and our four superior six-cylinder models K 1600 GT/GTL/B and Grand America, which have been further improved in all respects, are absolute highlights in our range and will generate a further sales drive in the first half of the year. We also have a lot planned for the second half of 2022, so our customers and fans are in store for a number of surprises.“

Source: MCNews.com.au

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A record sales year for Ducati with growth in all major markets

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2021 a good year for Ducati

Ducati concluded 2021 with a record figure of 59,447 motorcycles delivered to customers all over the world and achieving an increase in sales of + 24% over 2020 (48,042) and + 12% over 2019 (53,183).

In 2021 Ducati’s growth came in all the main countries. The United States regained its position as the leading market for Ducati with 9,007 units, which corresponds to an increase of 32% on 2020, followed by Italy with 8,707 bikes (+ 23% on 2020) and by Germany with 6,107 units (+ 11% on 2020).

The Chinese market also grew with 4,901 motorcycles (+ 21%), as well as France with 4,352 (+ 12%) and the UK with 2,941 units (+ 30%).

212 new Ducati Panigale V2 motorcycles hit Australian roads in 2021

Here in Australia Ducati sold just under 2000 units, up 36.5 per cent on 2020 figures. From what MCNews.com.au has been able to ascertain, the Panigale V2 was the biggest selling Ducati sportsbike in Australia during 2021, recording 212 sales to the Panigale V4’s 169.  While the Multistrada V4 was Ducati’s biggest seller globally, it was out-sold here by the Panigale V2.

Francesco Milicia, Ducati VP Global Sales and After Sales

“With 59,447 motorcycles delivered to customers, Ducati notches up a historic result and once again underlines its solidity, despite the difficulties encountered across all sectors due to the supplies crisis. Sales grew double-digit in all major countries, from the United States to Australia, where the new subsidiary achieved an increase of 50%. These results are also the outcome of extraordinary work aimed at the continuous improvement of the global sales network both in quantitative terms, with 84 new dealerships, and in qualitative terms, focusing on the digitization of processes and omnichannel to guarantee our Ducatisti an “unforgettable” experience, which fully reflects the company’s values. Now we are starting 2022 with an even more complete range, which is already receiving high praise as demonstrated by the best order portfolio ever at the beginning of the year.”

The enormous success obtained during the year is confirmed for the Multistrada V4, which was by far the biggest-selling and most-loved bike for Ducatisti in 2021 with 9,957 motorcycles delivered to customers. The Ducati Scrambler 800 family followed with 9,059 units and the Monster with 8,734 motorcycles sold.

Claudio Domenicali – Ducati CEO

“2021 was a magical year for Ducati. We delivered over 59,000 motorcycles, a number never achieved before in 95 years of the company’s history. We also won the title of MotoGP Constructors’ World Champion for the second consecutive year, and we started the electric era of our company with the V21L prototype, which foresees the bike that will race in the MotoE championship from 2023. The pandemic, which is still underway, in addition to generating so much suffering, has also made activities more complex, forcing us to conduct a continuous internal reorganisation. Supply chains created delivery delays for which I want to apologize to all Ducatisti, thanking them for their patience. Despite all these difficulties, the desire to excel of our employees here in Borgo Panigale and in our subsidiaries around the world helped us to achieve these record results. We are investing in an extremely ambitious growth path that will lead the company to improve even further, by entering new market segments. With the DesertX we will have from this year on an extremely attractive proposal for adventure fans, and other ambitious projects are currently in development. The core values ​​of the brand – Style, Sophistication, Performance and Trust – are more current than ever. Future growth will take place in compliance with these values, offering our enthusiastic customers products that are increasingly representative with a unique mix of beauty, technology and distinctiveness, such as the best of Made in Italy.”

For 2022, expectations are particularly high for the DesertX , the Ducati bike designed to tackle the most demanding off-roads with 21″ front and 18″ rear wheels, long suspension travel and ample ground clearance. A motorcycle that takes Ducati into a whole new world, a symbol of how the brand can widen its horizons without losing its roots and its sporting identity, as proven by the Panigale V4 which, in its latest evolutionary step, becomes the closest vehicle to a MotoGP bike that a motorcyclist can ride.

Source: MCNews.com.au

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Australian Motorcycle market up across all sectors

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Motorcycle Sales Figures 2021 Australia

A total of 123,530 motorcycles and OHVs were sold throughout 2021 in Australia according to the latest FCAI figures. This represents an increase of 13.4 per cent on 2020.

From what MCNews.com.au has been able to deduce, Honda lead the overall market ahead of Yamaha and Kawasaki.

Off road motorcycles recorded 43 per cent of overall sales with 53,118 units sold in 2021. This is an increase of 18.8 per cent on 2020 figures.

The two biggest selling off-road bikes were both Honda kids bikes, the CRF110F led the way convincingly ahead of the CRF50F.

Honda also shifted the most bikes overall in the off-road category ahead of Yamaha, Kawasaki, KTM and Suzuki.

Honda CRFF
Honda shifted thousands of CRF110F machines in 2021

When it came to the bigger bikes in the Enduro category it was Yamaha’s WR450F ahead of a quartet of KTM enduro bikes led by the 300cc two-stroke from the 350 EXC-F, 500 EXC-F and 450 EXC-F.

Yamaha also have the #1 spot in the Motocross category with the YZ250F ahead of Honda’s CRF450R and CRF250R.

2022 Yamaha YZ250F
Yamaha’s YZ250F was Australia’s top selling motocross bike in 2021

Road motorcycles were the next most popular segment, recording 37,270 units sold. This represents an increase of 6.8 per cent on 2020 figures and accounts for 30.17 per cent of all units sold in 2021.

Harley-Davidson’s Breakout is Australia’s biggest selling road bike outside of the NBC110 Honda used by Australia Post. It was Honda that topped the road bike category as a whole though ahead of Harley-Davidson, Yamaha and Kawasaki.

Honda’s CMX500 continues to be a huge winner and only missed out on top spot in the cruiser category to Harley’s Breakout by a handful of units

Honda’s learner legal CMX500 cruiser was the next biggest selling road bike ahead of Yamaha’s MT-07L and Suzuki’s DR650.  Obviously that means that the DR650 topped the adventure-touring category, and it did that by a handy margin.

Suzuki’s DR650 continues to win the hearts, minds and wallets of Australian riders and was the biggest selling adventure-touring bike of 2021

The OHV segment of the market had growth of 13.9 per cent on 2020 figures. This amounts to a total of 28,321 units sold representing 22.92 per cent of the overall market. The Polaris Ranger 1000 topped the side-by-side market while the biggest selling ATV was Honda’s TRX520FM. Yamaha led the category overall though ahead of Honda and Polaris.

Scooters make up the smallest portion of the market with 4,821 new units sold. This represents 3.90 per cent of the overall market and is an increase of 8.1 per cent on sales in 2020. Honda’s NSC110 was Australia’s top selling scooter and Honda was the clear market leader when it came to scooter sales.

Motorcycle Sales Figures 2021 Australia

  • Total Motorcycle Sales in Australia
    (All categories including Road, Off-Road, Scooter and OHV)

    2021 – 123,530 (Up 13.4%)
    2020 – 108,926

  • Road Motorcycle Sales Australia

    2021 – 37,270 (Up 6.8%)
    2020 – 34,912

  • Off-Road Motorcycle Sales Australia

    2021 – 53,118 (Up 18.8%)
    2020 – 44,697

  • OHV (Quad-SSV) Sales Australia

    2021 – 28,321 (Up by 13.9%)
    2020 – 24,856

  • Scooter Sales Australia

    2021 – 4812 (Up 8.1%)
    2020 – 4461

Detailed sales data being held back

Unfortunately these are the only figures we now receive from the official sales audit. Historically we would be able to see brand by brand and model by model performances, but the FCAI aligned brands now hold their cards close to their chest and refuse to release detailed data which is why of late you have not seen the regular detailed motorcycle sales figures analysis by model segment and model that we generally brought to you each quarter on MCNews.com.au. New Zealand have a transparent mechanism with public reporting of registration data on a monthly basis but here it has all gone a bit secret squirrel. 

It should be noted that some brands are not represented in the official audit figures in relation to motorcycle sales. Their reticence to release their figures to the audit body and be part of the FCAI seems to be the catalyst for the FCAI brands now releasing only very limited data, seemingly to not reveal any market intelligence to the brands not aligned with the FCAI.

Brands under the Urban Moto Imports group such as Royal Enfield, Benelli, MV Agusta, Segway and Rieju are not included in the FCAI audit.

Likewise, the likes of CFMOTO, Kymco, Sherco and Landboss that come under the stewardship of Mojo Motorcycles, are not included in the sales figures as these companies are not members of the Federal Chamber of Automotive Industries.

With the quoted 123,540 total sales in the Australian market not including sales from those brands the real figure is expected to be in excess of 150,000.

Source: MCNews.com.au

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Record year for KTM/Pierer Group – Motorcycle sales up 23% to 332,881

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PIERER Mobility AG

  • Motorcycle sales 332,881 (+23%)
  • Bicycle sales 102,753 (+40%), thereof 76,916 E-bicycles (+37%)
  • Expected revenue for 2021 in the range of EUR 2,020 million to EUR 2,040 million (+32%)
  • Expected EBIT margin between 9.0% and 9.5%

Another record year in 2021

With 332,881 motorcycles (previous year: 270,407) sold in the 2021 financial year, PIERER Mobility achieved its 11th record year in a row and a sales volume increase of 23%.

In Europe, the sales volume was around 120,000 motorcycles and about two thirds of the motorcycles (approx. 210,000) were sold in the markets outside Europe, and in particular North America, India and Australia.

On the road side of equation in Australia the learner legal 390 Adventure has been doing well, as has the 790 Adventure R but the 890 Adventure R has been the volume seller for KTM when it comes to road motorcycles.

Off-road, the huge model spread of the group continues to pay dividends with the two-stroke 300 EXC leading the way for KTM when it comes to sales numbers.

In addition, the bicycle division with the HUSQVARNA, R RAYMON and GASGAS brands achieved a sales growth of more than 40% and sold 102,753 bicycles (previous year: 73,277), of which 76,916 were E-bicycles (previous year: 56,064).

Increase of the revenue and earnings forecast for the 2021 financial year

The executive board raises the revenue forecast for the 2021 financial year to EUR 2,020 million – EUR 2,040 million (previous 2021 revenue forecast range: EUR 1,900 million – EUR 2,000 million).

Furthermore, the executive board is raising the forecast for the EBIT margin to 9.0% – 9.5% (previous EBIT margin range for 2021: 8% – 9%).

The preliminary key figures of the PIERER Mobility Group for the 2021 financial year will be published on February 1, 2022.

About PIERER Mobility AG

The PIERER Mobility Group is Europe’s leading manufacturer of “powered two-wheelers”. With its premium motorcycle brands KTM, Husqvarna Motorcycles and GASGAS, it is one of the European technology and market leaders. In addition to vehicles with combustion engines, the product portfolio also includes emission-free two-wheelers with electric drives (e-motorcycles, e-bicycles and e-scooters).

As a pioneer in electromobility for two-wheelers, the Group and its strategic partner Bajaj have the prerequisites to assume a leading global role in the low-voltage range (48 volts).

Entering into the e-bicycle segment with PIERER E-Bikes GmbH was another important step in intensifying activities in the field of bicycle electromobility.

Bicycles are being driven forward under the brands Husqvarna E-Bicycles, R Raymon, GASGAS and FELT Bicycles in order to participate in the attractive market growth in this segment and to become a major international player in this field.

Source: MCNews.com.au

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Record Q3 for Ducati | 2021 sales already surpass all of 2020

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Record sales for Ducati in Q3 of 2021

Ducati have revealed another record breaking quarter of growth in Q3 of 2021, with 49,693 bikes sold for the year to date, with 48,042 motorcycles sold in 2020 in total in comparison. That’s a three per cent increase over the 2020 quarterly figure, and a 25 per cent increase over 2019 sales in Q3.  While official figures for the Australian market are no longer released, we believe Ducati is over 15 per cent up here in Australia.

At the end of September, the biggest market for motorcycles delivered remains Italy (7,954), followed by the United States (7,475) and Germany (5,627). Most successful models have been the Multistrada V4, Scrambler 800 models, Streetfighter V4 and Monster, in that order.

Francesco Milicia – Ducati VP Global Sales and After Sales

“Ducati closed the first nine months of the year with sales volumes that are already higher than the full year 2020, both for the bikes and for after-sales products like clothing, accessories and spare parts. The growth we are experiencing is practically widespread on all the main markets in which Ducati is present and extends across the product families. We are very satisfied with the results obtained: the community of Ducatisti is growing all over the world and the most influential magazines in the motorcycling sector are awarding important prizes to Ducati bikes. This is a source of pride and satisfaction for us here in Borgo Panigale and in all Ducati subsidiaries worldwide. The brand is now more solid and appreciated than ever and we are already focusing on next year. In fact, in these weeks, we are presenting to the world the new products for the coming year, through the web series Ducati World Première 2022.”

Ducati's Scrambler 800s were also top sellers, now joined by the 2022 Urban Motard variant
Ducati’s Scrambler 800s were also top sellers, now joined by the 2022 Urban Motard variant

Confirming the appreciation of Ducati motorcycles, throughout the year all the product families of the Bologna-based manufacturer have been growing across the board.

Ducati has also started to present the new products of the 2022 range. The first episodes of the Ducati World Première was dedicated to the new Multistrada V2, a comfortable, fun to ride, versatile and technologically advanced twin-cylinder bike that represents the new entry point to the Multistrada universe.

Also new are models of the Ducati Scrambler lines, with the arrival of the new Ducati Scrambler 1100 Tribute PRO which was created to celebrate the 50th anniversary of the introduction of the air-cooled twin-cylinder engine on a Ducati and which incorporates some stylistic elements typical of the 1970s era. On the other hand, the 800 family is joined by the Ducati Scrambler Urban Motard, a motorcycle created to experience the city environment.

Source: MCNews.com.au

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Motorcycle, Scooter, OHV sales all still on the rise in Australia

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2021 Q3 Motorcycle Sales Figures

Total sales for the period from January to the end of September 2021 were 86,239 units, an increase on the corresponding period last year of 6,616 motorcycles, scooters and off highway vehicles when the result was 79,623.

As these are the figures collated by the Federal Chamber of Automotive Industries, results from brands that are not FCAI members are not included. Thus the likes of Royal Enfield, CFMOTO, MV Agusta, Sherco, Beta, Kymco and some other brands are not collated.  If they were included, overall sales would be nudging closer to 100,000 over this first three-quarters of 2021.

Road bikes recorded an increase in sales, with 26,119 units sold during the first three quarters of 2021. This represents an increase of 2.2 per cent, or 563 units, on the first three-quarters of 2020, when 25,556 units were sold.

Off-Road motorcycles reported notable growth, with 35,120 units sold during the first three-quarters – a 10.5 per cent increase on the 2020 figure.

OHVs have continued their growth from the past year, now accounting for sales of 21,590 units. This is an increase of 2,660 units, or 14.1 per cent, over the same period in 2020 when 18,930 units were sold. OHV, Off Highway Vehicle, is a catch all term for ATV and SxS vehicles.

Scooter sales were up 1.5 per cent to 3,410 units, or 49 units more than in the first three quarters of 2020, when 3,361 units were sold.

Royal Enfield, Kymco, CFMOTO, Sherco and more not included in FCAI figures

Source: MCNews.com.au

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KTM, Husqvarna, GasGas double sales in first half of 2021

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KTM, Husqvarna, GasGas double sale in first half of 2021

Pierer Mobility AG, incorporating KTM, Husqvarna and GasGas has seen sales almost double in the first half of 2021, compared to the same period in 2020, with 176,045 motorcycles sold, up from 90,331, or a 95 per cent increase.

A total of 53,378 units were sold through the successfully established non-e-bike and e-bike division (+25%). 39,603 of these are e-bikes and 13,775 are non-e-bikes of the R Raymon, Husqvarna and GasGas brands.

In Europe, in this period of time, 73,224 motorcycles were sold (+76% over the same period of the previous year). Growth was particularly strong in North America, where 30,419 motorcycles sold, this corresponds to an increase of 160% compared to the first half of 2020. A similar trend was seen in Australia/New Zealand, with a 25% increase and a total of 7,842 units sold.

Sales in Australia in the first half of 2021 were up 25% across the three brands

In India, despite the ongoing difficult conditions related to the COVID-19 pandemic, sales increased by 52% to 30,561 motorcycles (previous year: 20,160).

Compared to June 30, 2020, the Pierer Mobility Group also increased its headcount by around 500 people to approximately 4,900 and continues looking for new employees in various areas. As part of the apprenticeship offensive, 70 more apprentices will start their education in 2021. In total, the group is educating around 200 apprentices.

The half-year report to June 30, 2021, will be published on August 31, 2021, before the start of trading.

Source: MCNews.com.au

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Motorcycle sales continuing positive trend

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Australian Motorcycles Sales 2021

Between the years 2016 and 2020 the motorcycle market in Australia suffered a near 40 per cent decline before the enduro/trail/funbike sector started to lead a recovery early in 2020. Then when COVID hit the market really started to gather strength and in 2020 the overall market was up an incredible 50 per cent.

Motorcycles and OHVs (Off Highway Vehicles) are continuing to build on their popularity as a viable choice for personal mobility with the 2021 first half sales results recording solid growth, according to the latest sales figures released by the Federal Chamber of Automotive Industries (FCAI).

55,840 sales in the first half of 2021

Total sales for the period from January to the end of June 2021 were 55,840 units, an increase on the corresponding period last year of 3,001 motorcycles, scooters and off highway vehicles when the result was 52,839.

17,331 Road Bike sales in the first half of 2021

Road bikes exhibited an increase in sales, with 17,331 units sold during the first half of 2021. This represents an increase of 13.7 per cent, or 2,088 units, on the first half 2020 result, when 15,243 units were sold.

22,231 Off-Road sales in the first half of 2021

Off-Road motorcycles also recorded some growth, with 22,231 units sold during the first half – a 6.4 per cent increase on the 2020 first half figure. The off-road sector experienced really strong growth last year which saw them become the biggest driver of motorcycle sales and while that growth has dropped off somewhat, almost 5000 more off-road bikes were sold than road bikes.

13,779 ATV/SSV sales in the first half of 2021

ATV and SSV sales have slowed considerably from the significant sales growth experienced during the past year, now accounting for sales of 13,779 units over the first six-months of 2021. This is a decrease of 766 units, or 5.3 per cent, over the same period in 2020 when 14,545 units were sold.

A major cause for that reduction is due to a lack of stock available for dealerships to sell and the looming exit from the sector by many of the major brands driven by new government legislation in regards to roll-over protection requirements that the industry vehemently disagrees with from both an engineering and safety perspective.

Lack of stock across the board hurting sales

The lack of stock has not only affected the quad sector as brands have been suffering from a lack of supply of many popular models that have effectively capped the sales of those models.

2499 Scooter sales in the first half of 2021

Scooter sales were up 15.4 per cent to 2,499 units, or 333 units more than in the first half of 2020, when 2,166 units were sold.

Detailed sales data being held back

Unfortunately these are the only figures we now receive from the official sales audit. Historically we would be able to see brand by brand and model by model performances, but the FCAI aligned brands now hold their cards close to their chest and refuse to release detailed data which is why of late you have not seen the regular detailed motorcycle sales figures analysis by model segment and model that we generally brought to you each quarter on MCNews.com.au. New Zealand have a transparent mechanism with public reporting of registration data on a monthly basis but here it has all gone a bit secret squirrel.

It should be noted that some brands are not represented in the official audit figures in relation to motorcycle sales. Their reticence to release their figures to the audit body and be part of the FCAI seems to be the catalyst for the FCAI brands now releasing only very limited data, seemingly to not reveal any market intelligence to the brands not aligned with the FCAI.

Brands under the Urban Moto Imports group such as Royal Enfield, Benelli, MV Agusta, Segway and Rieju are not included in the FCAI audit. The quoted 55,480 total sales in the Australian market do not include sales from those brands thus the real figure is quite likely in excess of 65,000.

Source: MCNews.com.au