Four of Australia’s most highly credentialed motocross industry professionals are joining forces to revitalise the Australian Motocross Championship.
MX legend Craig Dack from the CDR Yamaha Monster Energy team, Gavin Eales from Serco Motorsport and Yarrive Konsky from Penrite Honda Racing have partnered with longtime Honda team owner and former Motorcycling Australia Motocross Commission chairman, Mark Luksich, to form Australian Motocross Group (AMG).
They have more than 100 years of combined experience in racing, athlete management, marketing, sponsorship activation, event promotion and sport administration.
The group hopes to develop a stronger and closer connection with Motorcycling Australia, over changes and innovations to improve motocross and supercross in Australia.
AMG’s first goal is a rebirth of the Australian Motocross Championship.
The group welcome input from pro and privateer riders, race teams, manufacturers, promoting clubs and the motorcycle industry, giving all parties a channel of communication direct to the sport’s national controlling body.
Craig says the Australian Motocross Championship will break new ground with the inclusion of a representative group formally recognised by Motorcycling Australia.
“We want the sport to realise its full potential,” he says.
“We all have a vested interest in the sport’s future and I believe AMG has a significant place in the sport, as riders, racers and teams all need a voice.”
Longtime race team owner and state and national event promoter, Yarrive says the formation of the AMG is “the single most important development in our sport”
“AMG has come together with the right mindset, as racing rivalries have been put aside in order to improve the sport’s reach and increase participation,” he says.
“Everyone in AMG has raced as privateers and all of us have developed business interests in the sport, so it’s in our best interest to see the sport become even more accessible for privateers to participate in, with safety, fun and cost as key points.”
Gavin says the sport sport “needs unification to give it greater credibility within the industry, along with local, state and national governments and the wider mainstream community”.
“The four of us coming together to form AMG shows our commitment for a unified front,” he says.
“Commercially, the off-road motorcycle industry is doing well at the moment despite the challenges of COVID-19, and we need to leverage the current success we are experiencing and get more people competing in motocross.”
Meanwhile, Mark has returned to the MA Motocross Commission and will be the main point of contact for AMG.
“Having previously chaired MA’s Motocross Commission I can see the importance of having a group like AMG involved at the highest levels of the sport,” he says.
“AMG is dedicated to racing, riders and the teams, and by working closely with MA, we plan to bring our experience and passion to assist in making the sport a stronger platform for all involved.”
Source: MotorbikeWriter.com
