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More detail on those record KTM sales figures

KTM Sales Figures 2023
2024 outlook

The PIERER Mobility Group increased consolidated sales by around 9 per cent, to a new record of EUR 2,661 million in the 2023 financial year (previous year: EUR 2,437 million) despite difficult economic conditions and upheaval in the bicycle industry.

The preliminary operating result (EBIT) fell by around 32 per cent to EUR 160 million (previous year: EUR 235 million), which corresponds to an EBIT margin of 6.0 per cent.

In the motorcycle segment, the EBIT margin is around 9 per cent, which is within the originally planned range of 8-10 per cent.

On the other hand, the reorganisation of the bicycle segment had a significant negative impact on earnings. At EUR 324 million, the operating result before depreciation and amortization (EBITDA) is around 15 per cent below the previous year’s figure, which corresponds to an EBITDA margin of 12.2 per cent.

In the motorcycle segment, the cost of dealer inventories rose sharply due to significantly higher interest rates despite good demand. As a result, extended payment terms and higher discounts had to be granted to dealers in order to strengthen the dealer structure.

Due to the sufficient liquidity reserves available, PIERER Mobility AG was able to support not only its dealers but also its suppliers accordingly in order to stabilise their financial situation and reduce the significantly increased burdens caused by the rise in interest rates.

2024 Husqvarna TC 65
2024 Husqvarna TC 65

The associated negative impact on free cash flow, which totalled EUR -411 million in 2023 (previous year: EUR -3 million), was therefore consciously accepted. In addition, the level of investment in the 2023 financial year remained at a high level (EUR 284 million, +6 per cent). In the past financial year, investments in series development projects including tools totalled EUR 195 million (+21 per cent).

In the 2023 financial year, the PIERER Mobility Group increased its workforce by 96 to a total of 6,184 employees. Of these, around 220 apprentices are employed in the training workshop at the Mattighofen site. Around 1,300 employees work in Research & Development, which corresponds to around 21 per cent of the total workforce.

With 280,206 KTM motorcycles sold, 67,462 HUSQVARNA motorcycles sold and 29,532 GASGAS motorcycles sold in the 2023 financial year, in addition to the motorcycles sold by MV Agusta (1,852) and CFMoto (2,503), sales totalled 381,555 motorcycles (2022: 375,492 units). The motorcycles segment thus achieved a sales increase of 2 per cent.

2024 GASGAS Enduro models

In the sales regions of Europe, sales totalled around 140,000 motorcycles (+15 per cent) and around two-thirds of motorcycles (around 240,000) were sold in markets outside Europe. Despite a slight decline in sales in North America, the subsidiary there still managed to sell more than 100,000 motorcycles for the second time in a row. While sales in South America (-26 per cent) and Asia (-27 per cent) declined in the past financial year, sales in Australia were up slightly (+1 per cent) on the previous year with around 19,700 motorcycles sold.

Contrary to the difficult global economic conditions, demand in the core markets of Europe grew very strongly at +11 per cent (~820,000 newly registered motorcycles) and in North America (USA & Canada) at +4 per cent (485,000 motorcycles).

The market share of all three brands (KTM, Husqvarna, GASGAS) will therefore be around 10.6 per cent in Europe and 12.6 per cent in North America in 2023.

The Australian (including New Zealand) motorcycle market declined slightly, with a 3 per cent drop to 67,000 newly registered motorcycles. Nevertheless, the total market share of the three brands in this market increased to 21 per cent.

The relevant Indian motorcycle market, on the other hand, is experiencing a significant upswing (+22 per cent), as in the previous year. Bajaj sold almost 66,000 KTM and Husqvarna motorcycles in India, resulting in a market share of 5.3 per cent.

The PIERER Mobility Group was also confronted with a sharp fall in market prices due to global overstocks in the bicycle sector. The sales growth of more than 30 per cent in this segment with the HUSQVARNA, R RAYMON, GASGAS and FELT brands was characterized by inventory adjustments and the disposal of the R Raymon brand. In the 2023 financial year, 157,358 bicycles were sold (previous year: 118,465), of which 100,640 were e-bicycles (previous year: 74,479). The DACH region remains the largest sales market for bicycles, accounting for around 60 per cent. The share of sales in the bicycle division in North America will be 10 per cent in 2023.

In January 2024, PIERER Mobility AG received the update of its ESG risk assessment by Sustainalytics. The company was classified as having a low risk of material financial impact from ESG factors (score: 10.0). With this ESG risk rating, the company thus achieved the 1st place in the automotive sector assessed by Sustainalytics. In addition, PIERER Mobility AG was again recognised by Sustainalytics as an “ESG Regional Top Rated” and “ESG Industry Top Rated” company in 2024.

In the 2024 financial year, PIERER Mobility AG will focus on strengthening its core business “Powered-Two-Wheelers (motorcycles and e-bicycles)” with the brands KTM, Husqvarna, GASGAS and MV Agusta. In order to secure the Group’s profitability, the management is implementing cost-cutting measures in the double-digit million range in the current year of consolidation. A key focus will be on streamlining product development cycles and a clear alignment of the product programs.

2024 KTM 990 Duke with the mandatory street bits removed and some bling added

In the motorcycle segment, parts of production for individual mid-range models and certain R&D activities are being transferred to strategic partner Bajaj Auto, India, and CFMOTO, China. This affects products (road motorcycles) in very price- and competition-intensive markets. The model range previously produced by Bajaj (between 125 and 390 cubic centimetres) will be expanded. Road motorcycles between 790 and 950 cubic centimetres will be assembled by the Chinese partner CFMOTO. Among other things, this is intended to exploit cost advantages in these regions and accelerate development and industrialization processes.

These measures will be accompanied by a reduction in the number of employees by up to 300 in Mattighofen and Munderfing, in particular through the removal of temporary workers and employees leaving the company through natural fluctuation.

Against the backdrop of difficult economic developments worldwide, the Executive Board expects sales to remain virtually unchanged and the EBIT margin to be between 5 per cent and 7 per cent in the 2024 financial year.


PIERER Mobility AG is the holding company of Europe’s leading manufacturer of powered two-wheelers, producing a full range of premium brands including KTM, GASGAS, Husqvarna and und MV A

Source: MCNews.com.au

Tucker Powersports to Distribute Dainese and TCX products across North America

If there’s one things that’s been a god-send post-lockdown, it’s been the way that brands came together to continue to serve our good industry; of course, we’d have far less diversity in our bike lineups if distributors didn’t do what they do best – which is why we’re loving Tucker’s new move as the team that will be spreading Dainese and TCX products through North America. 

Dainese and TCX products, in anticipation of both landing in North America, thanks to Tucker Powersports. Media sourced from Dainese.
Dainese and TCX products, in anticipation of both landing in North America, thanks to Tucker Powersports. Media sourced from Dainese.

The news was dropped after the partnership agreement was signed on December 7th; this means Dainese joins a long list of competitive brands, all working with Tucker to make our local market a diverse and wonderful place. 

“I’m excited about signing this agreement with Tucker Powersports, a new milestone in our journey of expansion and consolidation in North America,” enthuses Dainese Group’s CEO, Cristiano Sile. 

“The US market has always played a crucial role for our Group and I’m sure that choosing a distributor with such a widespread, structured sales network will allow us to achieve increasingly ambitious goals.”

Dainese and TCX products, in anticipation of both landing in North America, thanks to Tucker Powersports. Media sourced from Dainese.
Dainese and TCX products, in anticipation of both landing in North America, thanks to Tucker Powersports. Media sourced from Dainese.

“We’re thrilled to add Dainese to our roster of great partner companies,” adds Tucker President and CEO, Marc McAllister. 

“Our dealer network will make Dainese products easily available to riders looking for high-quality riding and protective gear.”

The crowd present at 2022's FIM Awards ceremony. Media sourced from KTM's relevant press release.

Currently, Tucker has brands like Forcite under their wing, and celebrates a hefty influence in the electric industry, where names like FUELL also benefit from Tucker’s distribution network (via PRNewswire). 

Dainese and TCX products, in anticipation of both landing in North America, thanks to Tucker Powersports. Media sourced from Dainese.
Dainese and TCX products, in anticipation of both landing in North America, thanks to Tucker Powersports. Media sourced from Dainese.

Stay tuned, as we’ll likely be getting an update on when Dainese’s gear will land in North America shortly after 2023 arrives. 

Meantime, we hope you have a great time with family and loved ones; the weekend is a few hours (ish) away, so drop a comment below and as ever – stay safe on the twisties!

*Media sourced from Dainese’s press release*

Source: MotorbikeWriter.com

PIERER Power: KTM’s Parent Company New Distributor for CFMoto and MV Agusta

In recent news, PIERER Mobility AG is capitalizing on the age-old colloquialism, ‘money can’t buy happiness, but it can buy a motorcycle, which is kind of the same thing.’

Proof? In the pudding, of course; recently, KTM’s parent company bought a 25.1% stake in MV Agusta, calling the new connection a ‘strategic cooperation.’

MV Agusta's logo. Media sourced from PIERER Mobility.
MV Agusta’s logo. Media sourced from PIERER Mobility.

The fine print included a purchase takeover by KTM, as well as two new Team Orange seats at MV Agusta’s board (via PIERER Mobility’s press release). 

Now, the automotive industrial company has set their sights on CFMoto, claiming that they will “take over distribution of 11 CFMoto models in 5 lucrative European markets: Austria, Germany, Spain, Switzerland, and the U.K, as of January 2023” (via ADVPulse). 

CFMoto's new Streetfighter model. Media sourced from DriveMag Riders.
CFMoto’s new Streetfighter model. Media sourced from DriveMag Riders.

All this movement comes richocheting off of last year, considered to be PIERER Mobility’s best to date: 332,881 motorcycles were sold in 2021, showing off a +23% increase from 2020’s numbers (270,407).

Currently, PIERER owns KTM, Husqvarna and GasGas; now that MV Agusta and CFMoto have hopped on the distribution bandwagon, we can expect a wider diversity of bikes in our local dealerships, with PIERER’s 2021 revenue (€2,040 million, up 32%) likely continuing to feed inspiration for new bikes in new places. 

A view of KTM motorcycles in a dealership. Media sourced from Justdial.
A view of KTM motorcycles in a dealership. Media sourced from Justdial.

What do you think?

Drop a comment below letting us know what you think, and as ever – stay safe on the twisties. 

*Media sourced from Asphalt & Rubber, JustDial, DriveMagRiders, and MCN*

Source: MotorbikeWriter.com