Tag Archives: Ducati Museum

Ducati Museum Officially Re-Opens to Public With Additional Virtual Option

A Ducati Museum Tour From Your Smartphone? Count Me In

Yesterday October 5th, 2020, marked day-one of the Ducati Museum re-opening to the public in Bologna, Italy, with new precautions in place to keep visitors safe during the pandemic.

The Ducati Museum is one of the most visited museums in Bologna and has seen over 650,000 visitors since opening in 1998. That’s around 30,000 people a year making this museum very important to the Ducati brand.

Since July 4th of this year, the museum has been only accessible to select individuals with very strict visitation hours to keep the COVID-19 issue at bay. Italy was one of the hardest-hit countries during the pandemic recording up to 900 deaths daily (per the BBC in March), so it was in Ducati’s best interest to proceed with great trepidation to ensure the safety of their die-hard fans seeking to visit the museum.

With the release of their new MyDucati app last month, Ducati is on a mission to provide smart options to engage with their brand so with this re-opening they have set up a virtual tour accessible by computer, smartphone, or tablet at the cost of $12 USD on the official Ducati Museum website.

These virtual tours will last approximately 45 minutes and will feature a Q&A chat for attendees to interact with their tour guides.

Eaglerider owner David Reece with Graham ASndrews

In addition to their virtual tour, they have opened the doors to physical attendees as previously mentioned. From 9:15 am to 4:00 pm, Monday to Sunday (with the exception of Wednesdays) visitors will be able to book tours by appointment with standards in place to keep everybody safe (masks, distancing, etc).

Source: MotorbikeWriter.com

Virtual tour of Ducati museum in Bologna

Even though the Ducati Museum in Bologna has been closed for several weeks due to the coronavirus pandemic, you can still take a virtual tour from the safety of your computer, tablet or phone, thanks to Google Maps.


Navigation is easy. You can move your mouse around to scan left and right and up and down and use the arrows on the floor to move forward, back or into the side rooms.

The Ducati Museum attracts about 40,000 fans a year from around the world.

I visited the museum a few years ago as well as touring the factory and have included some photos on my Pinterest page. You can also check out my BMW and Harley museum pix.

Ducati museum - Buyers ducati world theme parkThe factory Ducati museum

Displays include the 1946 Cucciolo to the most recent Desmosedici GP and World Superbikes. The Museum covers an area of 850 square metres and the exhibition surrounds a giant red helmet with motorcycles displayed on an illuminated track. There are also seven thematic rooms, with displays, historic videos and mementoes.

The museum was officially recognised in 2012 by the Ministry for Cultural Heritage and Regional Activities as a site of significant cultural value and for the fourth consecutive year it has been awarded the TripAdvisor Certificate of Excellence.

In 2014, more than 40,000 people from all over the world visited the Ducati Museum with TripAdvisor reviewers giving it a score of 4.5 out of 5.

To select the winners of the Certificate of Excellence, TripAdvisor uses a special algorithm that takes into account a range of factors such as the quality, quantity and relevance of the reviews. It also considers the opinions posted by travellers over the last 12 months, the position of the attraction in the site’s popularity rankings and how long it has been in those rankings.

Source: MotorbikeWriter.com

Massimo Tamburini Ducati 916 goes on display

Ducati is celebrating the 25th anniversary of the sexiest motorcycle ever made – the 916 – by displaying in their Bologna museum the model owned and ridden by its creator Massimo Tamburini.

It follows the recent unveiling of a special commemorative 916 edition of the Panigale V4.

Ducati Panigale V4 25th Anniversario 916
Ducati Panigale V4 25th Anniversario 916

Massimo Tamburini also worked on the MV Agusta F4 and both of his sexy creations were displayed at the New York Guggenheim Museum’s The Art of the Motorcycle exhibit of 1998-1999.

He died in April 2014 after a long battle with lung cancer at the age of 71.

As part of the celebrations for the 25th anniversary of the Ducati 916’s production launch, the Ducati Museum above their Borgo Panigale factory will feature the 916 owned by the legendary designer.

Massimo tinkers with his 916
Massimo tinkers with his 916

But Ducatisti better be quick, because the bike is only on display until 15 January 2020. Click here for museum prices and hours.

This exhibition is made possible by the collaboration of the Ducati Museum with Simona Tamburini, Massimo’s daughter and the owner of the motorcycle.

His 916 on display is one of three prototypes from which Tamburini developed the bike until its manufacture in 1994.

Massimo tinkers with his 916
Massimo at right with the 916 at its launch

Massimo leaves legacy

The first Ducati Massimo designed was the Paso 750 which helped move full bodywork from racing into the road-going mainstream.

Similarly, the 916 featured aerodynamic bodywork and a lightweight chassis.

It was developed on the roads of Rimini and at the Misano and Mugello circuits.

Massimo Tamburini and his 916_4_UC81538_High
Massimo Tamburini and his 916 testing on the roads around the factory

For six, long years Tamburini meticulously studied every detail, without ever using the wind tunnel.

The bike in the museum features details that are more similar to those of the 916 SP series, the highest performing model of the 916 series.

It is almost completely made of fibreglass, while the air intakes, front mudguard, airbox, tailpipes and number plate holder are made of carbon fibre.

The bike also features racing components such as five-spoke magnesium rims and the lightened single-sided swinging arm.

There are no turn indicators or odometer. The only instrumentation is a tachometer and a water temperature indicator.


Source: MotorbikeWriter.com

Ducati Anatomy of Speed exhibition | Ducati Museum

Anatomy of Speed exhibition

Ducati have officially opened the new exhibition in the Ducati Museum, ‘Anatomy of Speed’, which will run until October 8, 2019 in Borgo Panigale.

Ducati Museum Anatomy of Speed exhibition
Ducati Museum – Borgo Panigale – Anatomy of Speed

The exhibition illustrates how aerodynamics plays a key role in achieving the performance that is the hallmark of Ducati excellence and visitors will be introduced to aerodynamics as Ducati sees it. The exhibition then examines the research programs and solutions developed over years of intense involvement in racing.

Ducati Museum Anatomy of Speed exhibition
Ducati Museum – Borgo Panigale – Anatomy of Speed

Aerodynamic history is brought to life by photos, videos, display panels and projections that provide the backdrop to – and interact with – an exclusive exhibition of two fairings used by Ducati in the 2016 and 2017 MotoGP championships and of the Ducati Desmosedici GP16.

Ducati Museum Anatomy of Speed exhibition
Ducati Museum – Borgo Panigale – Anatomy of Speed

The Anatomy of Speed display has been organised with the support and technical know-how of Ducati Corse. The opening event was attended by Team Mission Winnow Ducati MotoGP riders Andrea Dovizioso, Danilo Petrucci and Michele Pirro who cut the ribbon together with Claudio Domenicali, CEO of Ducati, and Luigi Dall’Igna, General Manager of Ducati Corse, Edoardo Lenoci, Aerodynamic Development Manager and Alessandro Valia, Ducati Official Test Rider.

Ducati Museum Anatomy of Speed exhibition
Andrea Dovizioso, Danilo Petrucci and Michele Pirro were on hand to open the exhibition
Luigi Dall’Igna – General Manager of Ducati Corse

“I’m extremely proud to inaugurate this third temporary exhibition at the Ducati Museum: indeed, aerodynamics makes bikes magic. This exhibition also aims to involve Ducati enthusiasts in that transfer of knowledge from racing to product that has always been a part of our DNA” stated Claudio Domenicali, Ducati CEO. “Our commitment aims to ensure Ducati riders benefit from ever-better technology, performance, fun and safety; aerodynamics play an increasingly important role in this philosophy, which is exemplified by the Panigale V4 R. Aerodynamics is undoubtedly an area in which Ducati Corse leads the way with respect to other manufacturers. It’s one of our top-priority fields of development, the goal being to achieve ever-better results in the future.”

Ducati Museum Anatomy of Speed exhibition
Andrea Dovizioso, Danilo Petrucci and Michele Pirro, Claudio Domenicali, Luigi Dall’Igna, Edoardo Lenoci, Alessandro Valia

A major contribution to the organisation of the exhibition also came from our MotoGP friends and technological partners: Lenovo, NetApp, UnipolSai, Riello, Brembo, Cima and VarGroup.

Ducati Museum Anatomy of Speed exhibition
Ducati Museum – Borgo Panigale – Anatomy of Speed

The temporary “Anatomy of Speed” exhibition opened to the public on 30 May 2019 and can be visited, at the Ducati Museum entrance price, until Tuesday 8 October 2019.

Ducati Museum Anatomy of Speed exhibition
Ducati Museum – Borgo Panigale – Anatomy of Speed

For further information on Museum prices and opening times please go to the dedicated page of the website.

Source: MCNews.com.au