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Buell Amasses $120M in Super Cruiser 1190 Preorders

September 29, 2023 mcnews Leave a comment

Buell Super Cruiser Roland Sands Design — The Buell Super Cruiser was designed in partnership with Roland Sands and features Buell’s existing 1190cc V-Twin in an FXR-inspired chassis.

Buell has announced that it has surpassed $120 million in preorders for its new Super Cruiser 1190, which will go into production in 2025. This impressive amount over only six months of preorders shows an enthusiastic interest in the Super Cruiser and will help Buell continue growing its company.

The Super Cruiser 1190 was designed in collaboration with famed builder Roland Sands and was unveiled in February 2023 at Roland Sands Design’s complex in Long Beach, California. It uses a new steel-tube frame, is powered by Buell’s liquid-cooled V-Twin that produces a claimed 175 hp, and weighs in at only 450 lb. This club-style hot-rod, which was also seen at Daytona Bike Week in March, has clearly attracted enough attention to draw in big dollars for Buell even before production starts.

2022 Buell Hammerhead 1190 review — Buell re-entered the consumer motorcycle market in 2021 with the Hammerhead 1190, the fastest production sportbike built in the USA.

“Americans love style, muscle, and performance,” says Bill Melvin, CEO of Buell. “The Super Cruiser breaks the mold for all three, and the response shows that Buell simply nailed it. This is utterly unheard of for an American V-Twin.”

Buell re-entered the motorcycle scene in 2021 with two new models. The company now has a five-model lineup, including the Hammerhead 1190 and Buell 1190SX sportbikes, the SuperTouring, and the 185-hp Baja Dune Racer dirtbike. The Super Cruiser will use Buell’s existing 1,190cc sportbike engine and a chassis inspired by Harley-Davidson’s FXR, which Erik Buell helped design. The Super Cruiser is estimated to retail for $20,000-$30,000.

This hefty preorder number has cemented Buell’s commitment to continue growing its company. Buell is looking to create jobs, collaborate with suppliers and vendors, and find development partners.

“We’ve laid a solid foundation over the last two years with an amazing team and support from West Michigan leaders,” said Melvin. “Now, the overwhelming demand for the Super Cruiser puts Buell on a trajectory for significant long-term growth. This ramp-up will be nothing short of exhilarating. Anyone interested in joining us for this exciting ride – in any capacity – should reach out now. We want to work with you.”

For more information, visit the Buell Motorcycle website.

The post Buell Amasses $120M in Super Cruiser 1190 Preorders appeared first on Rider Magazine.

Source: RiderMagazine.com

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New Buell Super Cruiser to Debut at Daytona Bike Week

March 1, 2023 mcnews Leave a comment

The new Buell Super Cruiser, a model designed by Roland Sands Design that was first revealed at a private event on February 10, has already gotten a heap of attention. Now, fans will be able to gawk at this new model in person at Daytona Bike Week. Featuring Buell’s 175-hp V-Twin in an FXR-inspired chassis, the Super Cruiser is set to go into production in 2025. Luckily, you don’t have to wait that long to see it in person at Daytona Bike Week.

Buell’s Hammerhead and 1190 SX models will also make an appearance in Daytona, as well as the updated 1190 SuperTouring modular superbike.

Read the press release below for more information.

Grand Rapids, MI, February 28, 2023 – Buell Motorcycles and Roland Sands Design have announced the first public preview of the 2025 Buell Super Cruiser. Making its East Coast debut at Daytona Bike Week, Friday, March 3 – Sunday, March 12, 2023, the Super Cruiser will star in Buell’s lineup along Destination Daytona’s main drag, showing off their high-performance, American-made superbikes and touting their latest updates.

The Super Cruiser, first revealed at a private event on February 10 at the Roland Sands Design facility in Long Beach, CA, has been well-received by both the media and fans. As eager riders continue to place unprecedented preorders on the Buell website, the Super Cruiser is exceeding expectations and generating significant buzz.

“It’s the design of this bike that’s got everyone going crazy,” said Buell’s CEO, Bill Melvin. “The response we’ve seen so far is overwhelming. It’s clear there’s a tremendous demand for a high- performance cruiser, and we’re thrilled to meet it. We always knew a Buell cruiser would be big, but it needed Buell features and had to be the highest-performing American production bike ever made. Lucky for us, we were the ones who innovated the kick-ass technology of the 1190 platform. So, we didn’t need to reinvent the wheel. We just needed to take what was already ideal and build a cruiser around it. Refining things like steering angle, rake, wheels, tires, brakes, and chassis – Roland Sands was the genius to pull all that together.”

Of course, Buell’s Daytona lineup would be incomplete without its flagship bikes, the Hammerhead and 1190 SX, featuring small but important improvements since last year. Notable changes include carbon bodywork, tires and throttle-body balancing refinement.

Also on display will be the latest refinements to Buell’s 1190 SuperTouring modular superbike, slated for 2025 production. “The ST provided a great opportunity for us to hear and engage with our fanbase,” said Jacob Stark, Buell’s Engineering Specialist. “It led to exploring new ideas, experimenting, and using the ST platform to stretch our comfort zone.”

Created in collaboration with award-winning designer J. Ruiter to thrill supersport fans and tourers alike, the SuperTouring is the world’s fastest adaptive motorcycle, easily converting to a track bike in under an hour. Its latest modifications include a new modular front faring with headlamp assembly, higher handlebars, foot-forward controls, and a new seat and bags.

“We can’t wait for Bike Week 2023. Buell is back and building a strong reputation as a small, responsive company building bikes to order and providing a unique customer experience,” said Melvin. “We’ve tuned our approach to match customer feedback and will continue making the changes that deliver the best riding experience possible.”

The post New Buell Super Cruiser to Debut at Daytona Bike Week first appeared on Rider Magazine.
Source: RiderMagazine.com

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Buell Super Cruiser Designed by Roland Sands Unveiled at VIP Party

February 14, 2023 mcnews Leave a comment

Buell Motorcycle is making a turn away from its sportbike heritage with its upcoming Buell Super Cruiser, a club-style hot-rod cruiser designed by Roland Sands and that leans on the heritage of Harley-Davidson’s vaunted FXR chassis originally created by Erik Buell. The bike was unveiled Feb. 10 at an excusive party at the Roland Sands Design complex in Long Beach, California, attended by Kevin Duke, the editor-in-chief of our sibling publication, American Rider.

The Super Cruiser concept began with a conversation between Buell’s CEO Bill Melvin and noted customizer Roland Sands. It only took seeing a sketch from Sands for Melvin to approve the concept and greenlight a prototype built around Buell’s existing sportbike powertrain.

“The FXR was our muse for this bike,” Sands told Duke. “To the core V-Twin customer, the FXR really represents the core of motorcycling, and that was an aesthetic we borrowed for this bike. It’s honoring the fact that Erik Buell was involved in designing that bike (the FXR), and that gives us the leeway to build this with Buell.”

Sands roared the Super Cruiser in front of the attendees at the unveiling, brapping Buell’s 175-hp V-Twin in celebration.

“When Bill first approached us about building a high-performance cruiser using the Buell motor, it was as if the bike designed itself,” said Sands, who is no stranger to building sport-focused cruisers. “Considering the history of Buell and the market’s need for a truly high-performance cruiser and the build quality of the existing Buell chassis parts, motor, and rolling kit, the project was a natural fit.”

“I’ve been working on projects like this for 20-plus years,” Sands continued, “and this is the first time we’ve been able to build a performance cruiser without the typical V-Twin performance compromises of weight and motor width and length.”

Although the Super Cruiser is only in its developmental stage, Buell reps are excited to bring it to production for 2025.

“The design lends itself to the West Coast scene, where customization is part of bike culture,” said Melvin. “And Roland was enthusiastic about incorporating Buell technology into that culture, creating the fastest, coolest cruiser on the market.”

The Super Cruiser uses a new steel-tube frame wrapped around Buell’s liquid-cooled V-Twin engine, adding up to 175 hp in a package weighing just 450 lb.

Combined with Buell’s existing inverted fork, aluminum swingarm, wheels, and the company’s unique perimeter front brake system, the result is a machine that Sands said is unapologetic in its aspirations to be a high-performance bike.

“To me, this is what’s badass right now – this profile, this style of bike,” he told Duke. “It stops, it goes, it wheelies, it goes around corners really well, it’s comfortable, and it’s a gas. You just jump on the bike and immediately feel tougher – it’s pure attitude. When you sit on the bike, it makes you feel like a badass, and that means something.”

Melvin chimed in that building a cruiser was something Buell always contemplated. “The market is full of American manufacturers known mostly for big, heavy bikes – not fast, hot ones like the famous V-Twins of the 1930s. Our Buell Super Cruiser will be the hottest bike on the market. Period.”

For more information, visit the Buell Motorcycle website.

The post Buell Super Cruiser Designed by Roland Sands Unveiled at VIP Party first appeared on Rider Magazine.
Source: RiderMagazine.com

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Tag Archives: Buell Super Cruiser

Buell Amasses $120M in Super Cruiser 1190 Preorders

New Buell Super Cruiser to Debut at Daytona Bike Week

Buell Super Cruiser Designed by Roland Sands Unveiled at VIP Party

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