Tag Archives: Latest News

Suzuki Home Delivery With Direct 2 You Service

Suzuki Direct 2 You logo

As it continues to provide essential services to its loyal customer base and national dealer network, Suzuki Motor of America, Inc. (Suzuki) is excited to support dealers’ ability to temporarily deliver products to customers’ homes or offices with “Suzuki Direct 2 You”. Suzuki announced this service on April 6, 2020 to its powersports dealers, providing them the opportunity to send Suzuki motorcycles, scooters, and ATVs directly to their customers, all while ensuring the same quality of service as an in-store visit

“We understand the landscape of the COVID-19 pandemic is challenging for everyone, and we are working hard to ease that burden with new and innovative ways to continue our commitment to keeping customers and dealers a priority,” said Kerry Graeber, Vice President MC/ATV Sales and Marketing. “With Suzuki Direct 2 You, we feel it’s a great way to follow appropriate guidelines while providing a way for customers to still enjoy the perks of a new Suzuki motorcycle or ATV.”
Customers are relying on Suzuki to help make the buying experience safe, professional, and convenient, especially those unable to visit a dealership. To help facilitate the purchase process, Suzuki encourages its dealers to communicate through electronic means and other methods to minimize contact, where and when appropriate.
“Suzuki Direct 2 You” will be available through June 30, 2020 at participating dealers, subject to local laws and directives.
For more information on “Suzuki Direct 2 You”, please visit SuzukiCycles.com or contact a local Suzuki dealer for availability.

Source: RiderMagazine.com

Honda Announces Android Auto Integration for Gold Wing Series

Honda Gold Wing with Android Auto integration

Honda has announced that Android Auto will be integrated with the current-model Gold Wing. At no additional cost, customers with Android 5.0 or later smartphones and the Android Auto app will be able to seamlessly enjoy application services such as music, phone calls and messaging. When utilizing it while riding a Gold Wing, connection with a Bluetooth headset (sold separately) will also be required. App and communication costs may apply. The method to update software is planned to be available in mid-June, 2020.

Since the Gold Wing GL1000 went on sale in North America in 1975, the Gold Wing series has evolved as Honda’s flagship model for over four decades. In October 2017, the all-new Gold Wing was announced in North America, becoming the world’s first motorcycle with Apple CarPlay integration. Navigation features to enhance the ride experience and application-specific services have been well-received by many customers.

Android Auto is a simple way for customers to use a phone on the motorcycle. With simplified interface, and easy-to-use voice actions, it is designed to minimize distraction so riders can stay focused on the road. Android Auto makes it easy to access favorite music, media and messaging apps while on the motorcycle. With Google Assistant on Android Auto, riders can stay focused, connected and entertained, keeping their eyes on the road and their hands on the handlebar, while using their voice to help with their day.

With Apple CarPlay and Android Auto integration coming to more models, Honda plans to bring more comfort and convenience to customers’ motorcycle lifestyles worldwide.

Source: RiderMagazine.com

Honda Offers Home Delivery of Powersports Products

Honda Gold Wing home delivery

In light of personal travel restrictions, social distancing recommendations and heightened concern with the COVID-19 outbreak, American Honda and its dealer network have implemented temporary measures regarding remote delivery of Honda Powersports products.

To facilitate purchases of Honda Powersports products by customers who aren’t able or prefer not to enter a dealership, American Honda is temporarily suspending its requirements for delivery of new units at the dealership. Instead, customers will be able to complete the entire purchase process without leaving their home or business.

A number of conditions are in place to ensure that a first-rate purchase experience is maintained, that federal, state and local vehicle and dealer regulations are followed, and that dealers’ sales and service agreements are respected.

“This is an unprecedented time for everyone, and we’re pleased to work closely with our dealer network in order to adopt this temporary home-delivery option for our customers,” said Chuck Boderman, Motorcycle Division Vice President at American Honda. “The pandemic has caused significant disruptions for everyone, but hopefully this temporary policy will streamline the purchase process for some customers.”

Depending on state or local regulations, dealers may or may not be offering home delivery, so interested customers should contact their local dealer to confirm, and for additional details on Honda’s home-delivery policy.

Source: RiderMagazine.com

Let’s Prepare Now to Ride Again Soon


During the COVID-19 outbreak, riders everywhere are anxious to see a return to normal so that we can head out to our favorite trails, scenic roadways, and motorcycling events.

For now, many of us are following directives to stay at home. Others live in areas where riding may be limited but still possible. We encourage each of you to adhere to local, state, and federal guidelines and restrictions, and take all necessary precautions.

For those of us waiting for the “all-clear,” this is the time to prepare to ride again. While some riders do routine maintenance at home, many others may be wondering when their local dealer will reopen for business. The fact is, dealers in most states are available now to provide parts, service, and sales in one form or another.

If you need these services now, or anticipate that you will need them soon, we urge you to contact your local dealer today to determine how they can help you. Your dealer can put your mind at ease by telling you the measures they are taking to ensure your safety, such as phone or online orders, social distancing, drop-off procedures, and more.

Another advantage to contacting your dealer now is that you can schedule the services you need in advance, avoiding the inevitable delays that will occur when everyone starts contacting their dealers once authorities issue the all-clear signal.

If you are shopping for a new bike, some manufacturers are offering home delivery programs, so be sure to ask your dealer about that, too.

Riders can also stay sharp and keep learning at home with the Motorcycle Safety Foundation’s online library.  Most educational materials are free, including a fun MSF Rider Perception Challenge. Riders visiting the MSF’s YouTube channel can also take a dozen narrated virtual rides to learn about street strategies.

Also, for a limited time digital issues of American Motorcyclist magazine can be viewed online for free at https://americanmotorcyclist.com/Members-Magazine-Archive, providing news and features about rights, riding, racing and the AMA Motorcycle Hall of Fame.

Finally, share what you have learned with your riding friends and family. Here at the AMA, the MIC, and the MSF, we will continue to share the latest news through email and our social media channels – Facebook, Twitter, and Instagram.

Stay well and ride safe.

Rob Dingman
President and CEO
American Motorcyclist Association
Erik Pritchard
President and CEO
Motorcycle Industry Council
Motorcycle Safety Foundation
@followMIC, @MSF__USA

Source: RiderMagazine.com

Yamaha Launches ‘Deliver Your Ride’ Program

Yamaha Deliver Your Ride

Yamaha Motor Corp., USA, launched an all-new “Deliver Your Ride” program supporting Yamaha dealers that are able to complete vehicle purchases remotely and then deliver the product directly to customers. The new program includes ATV, side-by-side, motorcycle and snowmobile products, and is available nationwide wherever dealers can legally and safely participate.

“Yamaha is working hard to support our dealer network and their customers during these difficult times,” said Steve Nessl, Yamaha’s Motorsports group marketing manager. “It’s not business-as-usual for anyone, yet we know people may still want to buy and enjoy new Yamaha products where possible and appropriate based on their local laws and regulations.”

The new Deliver Your Ride initiative was announced to Yamaha dealers on April 17, 2020, as a temporary program, and Yamaha is working diligently with dealers to assist with the implementation. Interested customers can contact their local Yamaha dealer or visit YamahaMotorsports.com to determine availability in their area. This is a voluntary program and Yamaha is encouraging each dealer to determine the feasibility based on their local laws and capabilities.

For details regarding all Yamaha products, visit YamahaMotorsports.com

Source: RiderMagazine.com

Powersports Employees Included Among Essential Workers

Revised federal guidance released that allows many powersports businesses to remain open in stay-at-home areas.

Ride It Out Logo

Good news for motorcycle dealers, repair shops and their customers from the Motorcycle Industry Council:

Powersports employees in manufacturing, distribution, sales, rentals and maintenance are essential workers, according to newly revised federal guidelines released April 17, 2020. This clarifies that many powersports businesses nationwide can remain open, thanks to the addition of new language added to the Cybersecurity and Infrastructure Security Agency (CISA) Guidance on Essential Critical Infrastructure Workers.

This guidance, which outlines the federal government’s position on essential workers, is currently in use by 33 of the states with stay-at-home orders, and has always listed “automotive repair” employees as essential workers. The CISA 3.0 guidance for the transportation sector now expressly includes: “Workers critical to the manufacturing, distribution, sales, rental, leasing, repair, and maintenance of vehicles and other transportation equipment (including electric vehicle charging stations) and the supply chains that enable these operations to facilitate continuity of travel-related operations for essential workers.”

“We are grateful to CISA Director Christopher Krebs, who heard our case and made this important clarification,” said Scott Schloegel, MIC senior vice president of government relations. “Proper servicing of all types of vehicles, including during times of emergency, is absolutely necessary. However, everyone still needs to follow state and local guidelines, as well as health official directives, and practice social distancing.”

Source: RiderMagazine.com

MotoAmerica Offering Free Trial to Live+

With difficult times forcing racing seasons worldwide to start late, MotoAmerica has announced that it will help feed the hunger of its fans for on-track action by offering a free trial to its live streaming and on-demand service, MotoAmerica Live+ until May 22.

The trial will give MotoAmerica fans access to more than 160 races across its five classes, including the premier MotoAmerica Superbike class, through May 22. Those wishing to cancel at that point can do so and those fans who are ready for more can continue with the full season of 2020 racing for $74.99, beginning on May 23. The 2020 MotoAmerica Series is set to kick off the following weekend with the series opener slated for Road America in Elkhart Lake, Wisconsin, May 29-31.

“Things aren’t easy right now for anybody and with the majority of our fans sheltering in place at their homes, we thought we’d give them some free entertainment,” said MotoAmerica President Wayne Rainey. “Our 2019 season was action-packed so there’s definitely a lot of good racing ready to be viewed on-demand on MotoAmerica Live+. We hope our fans take advantage of the free access to keep them entertained while they are in their homes.”

To access MotoAmerica Live+ for the free trial, go to https://www.motoamericaliveplus.com/viewplans, click on REDEEM in the menu bar and then enter the code MAFREE.

For the full 2020 MotoAmerica Series schedule, click HERE

To purchase tickets to any of the 2020 series rounds, click HERE

Source: RiderMagazine.com

MSF (Motorcycle Safety Foundation) Offers Free Digital Learning Content

motorcycle safety foundation MSF logo

The Motorcycle Safety Foundation is calling on riders everywhere to keep learning and stay safe with the help of online information, most of it available for free.
“The MSF has a wide variety of digital content that can help motorcyclists while many training sites and RiderCoaches are unavailable during this pandemic,” said Robert Gladden, MSF vice president of training operations. “Many riders are still on the road, getting where they need to go, and we want them, and all motorists, to be as safe as possible.”

Riders can visit the MSF’s online library to find educational materials from downloadable booklets to videos and quick tips, plus fun “tests” like the Rider Perception Challenge.

On the MSF’s YouTube channel, also free, motorcyclists can take a dozen virtual street rides with Dr. Ray Ochs, MSF vice president of training systems, as he talks about real-world traffic while two-wheeling around Southern California.

Beginning and veteran riders can purchase the MSF Basic eCourse, an interactive, three-hour, online introduction to motorcycling. It was designed as a key component of the hands-on MSF Basic RiderCourse, but taking the eCourse alone can help someone decide if motorcycling is right for them. It can also be beneficial for those who intend to take a hands-on course not using MSF curriculum. And the eCourse is strongly recommended for riders who have been away from motorcycling for some time. 
For currently active and experienced riders, the MSF Street Strategies eCourse is an option. It focuses on all of the street strategies sections that are found in the Basic eCourse.

“Our phone lines are up, our email is up, and we are keeping our spirits up,” Gladden said. “We are sharing best practices, participating in video conferences, sometimes just being there for our friends in the safety community, lending a sympathetic ear. We are determined that we will ride it out, together.”
The Motorcycle Safety Foundation promotes safety through rider training and education, operator licensing tests, and public information programs. The MSF works with the federal government, state agencies, the military, and others to offer training for all skill levels so riders can enjoy a lifetime of safe, responsible motorcycling. Standards established by the MSF have been recognized worldwide since 1973.

The MSF is a not-for-profit organization endorsed by American Honda Motor Co., Inc.; BMW Motorrad USA; BRP, Inc.; Harley-Davidson Motor Company, Inc.; Indian Motorcycle; Kawasaki Motors Corp., U.S.A.; KTM North America, Inc.; Suzuki Motor of America, Inc.; Triumph Motorcycles America; and Yamaha Motor Corporation, U.S.A. For safety information or to enroll in an MSF Basic RiderCourse near you, or to learn more about the many other MSF course offerings, visit MSF-USA.org or call (800) 446-9227.

Source: RiderMagazine.com

Indian Launches Click.Deliver.Ride Online Ordering and Home Delivery

Indian click.deliver.ride

Purchasing a motorcycle, parts and accessories from the comfort of home, then having them delivered to your door, is becoming more common, and now Indian has entered the online ordering market with its new Click.Deliver.Ride service. Riders have long had the ability to search for their desired model on Indian’s website and customize it to their preference, but they can now work with their local dealer, either online or via phone, to complete their purchase and have their dream bike delivered right to their doorstep.

In the same way that Click.Deliver.Ride is providing Indian Motorcycle’s customers with convenience, it is adding value to its network of dealers as well. Dealers play a crucial role in their local communities and economies, which is why Indian Motorcycle has dedicated itself to help them navigate through this unprecedented business situation, with Click.Deliver.Ride at the forefront.

“Over the last month, we’ve all had to adjust to a new way of life and have had to alter the ways in which we conduct our business,” said Mike Dougherty, Indian Motorcycle President. “Our hope is that Click.Deliver.Ride. will help bring peace of mind to both our loyal customers and our network of dealers.”

Click.Deliver.Ride. is available for a limited time only at participating dealers based on applicable laws and is subject to change. To learn more visit: https://www.indianmotorcycle.com/en-us/click-deliver-ride/

Source: RiderMagazine.com

Good Deeds During the Pandemic

Motorcycle people and companies coming together to help.

A press release from the Motorcycle Industry Council:

We are all inundated with the impact of COVID-19. Yet, amid the devastating news, there are stories of hope; people and companies coming together to help our country’s most vulnerable, the heroes in healthcare and our brave first responders.

Within the powersports industry, we’ve seen Yamaha Motor Manufacturing of America in Newnan, Georgia, donate 380 respirators, 49,000 gloves, 325 Tyvek suits, and 18,000 alcohol wipes to the Piedmont Newnan Hospital. “We thank Yamaha for their support as we provide care to the community during this COVID-19 epidemic. The care we provide each day to our patients, especially during these times of crises, wouldn’t be possible without the support of our community,” said Vicki Kaiser, Executive Director of Community Affairs, Oncology and Support Services at Piedmont Newnan “The acts of kindness shown by our community partners helps encourage our team to push through as we strive to make a positive difference in every life we touch.”

What is Honda doing to help Americans in general during this crisis?  Honda’s effort is led by an initial $1 million pledge to food banks and meal programs across the United States, Canada and Mexico and is intended to provide the most vulnerable with access to food. In addition to the $1 million pledge, the company also will implement a special matching gift program that enables Honda associates to make monetary donations to food programs in their local communities, matching up to $1,000 for each individual gift.

In addition, Honda has inventoried its stocks of Personal Protective Equipment at their North American facilities and have donated much of this equipment, including N95 face masks, to support frontline healthcare providers. They are also deploying 3-D printers to manufacture visors for protective face shields that will be used by medical providers.

Polaris, through its foundation, has donated more than $220,000 in technology to meet the needs of local students in Minnesota, Wisconsin, and Iowa as they transition to distance learning. This includes donated iPads, Chromebooks, wireless hotspots, chargers, and more. Furthermore, when learning that Smiths Medical, a leading global manufacturer of specialty medical devices, was looking to ramp up their manufacturing of ventilators and IV infusion pumps at their Oakdale, Minnesota, facility, Polaris reached out to see how they could help. This week, several employees from Polaris signed up to work at Smiths’ facility to help production efforts, with the potential to increase the workforce support as Smith continues to assess its need.

In New York City, a group of more than 60 motorcyclists collaborated with MasksforDocs.com, a grassroots campaign created to “get protective supplies into the hands of healthcare workers as quickly as possible.” These motorcyclists helped distribute personal protective equipment to some of the neediest doctors and hospitals in the city. We know motorcyclists in many other states are also working to do the same.

If you or anyone you know has a story you want to share with us, please email [email protected]. We can help you tell your story to a broader audience to provide hope to our community and demonstrate all that we in the power sports industry are doing to help.

We will get through these difficult times, working together to #RideItOut.

The MIC Team

Source: RiderMagazine.com