Tag Archives: Latest News

Chris Peterman Named as Moto Morini’s VP of Sales and Dealer Development

Moto Morini Chris Peterman
Chris Peterman has been named Moto Morini’s VP of sales and dealer development.

Moto Morini has named Chris Peterman as the new VP of sales and dealer development. Peterman brings nearly 30 years of experience in the motorcycle industry and intends to expand Moto Morini’s U.S. dealer network.

Moto Morini Calibro 700
The Calibro 700 is Moto Morini’s cruiser model, available with an MSRP of $5,999.

Moto Morini was founded in 1937 and has its European headquarters in Milan, Italy. The company’s U.S. headquarters are in Irvine, California. The brand currently offers eight models for the U.S. market, including the X-Cape adventure bikes, the STR nakeds, the SCR scramblers, and the Calibro cruisers.

Moto Morini X-Cape
The Moto Morini X-Cape 650 seen here is the Italian brand’s adventure model. Also available is the X-Cape SE, which is the fully accessorized version.

Chris Peterman has experience in the industry that includes management positions with Yamaha and CFMOTO, as well as serving as a general manager for a dealership.

“I believe Moto Morini is well positioned for major expansion in the US market,” said Peterman. “Moto Morini is an iconic Italian brand that offers a tremendous line of high-quality motorcycles and accessories. The tradition of the brand combined with the great Italian design, performance, and high quality makes Moto Morini a stand-out brand. I look forward to growing the family of Moto Morini dealers.”

Moto Morini Logo

“We are excited to have Chris Peterman on the Moto Morini team,” said Chris McGee, COO of Moto Morini. “Chris has a great deal of experience connecting with dealers to help strengthen their businesses. Chris will continue the Moto Morini mission of industry-leading dealer support and cultivating long-lasting partnerships.”

To learn more about the history of Moto Morini, including its inception as a family business in 1937 in Bologna, see our story “Moto Morini: A History of Motorcycling’s Best-Kept Secret.”

Find more information, locate your local Moto Morini dealer, and see the full lineup at the Moto Morini website.

See all of Rider’s Moto Morini reviews here

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Source: RiderMagazine.com

Triumph Icons Tour Dates Announced: Pre-register Now

Triumph Icons Tour
The Triumph Icons Tour will take place in 13 U.S. cities in January and February and will offer a look at special 2025 models.

Triumph owners and fans can enjoy light food, beverages, live music, and a look at 2025 Triumph models during the Triumph Icons Tour showcase parties in January and February, 2025. Taking place in 13 U.S. cities, the tour offers a unique chance to see new and limited-edition models while gathering with other Triumph owners in your area.

2025 Triumph Icon Editions Scrambler 1200XE
2025 Triumph Scrambler 1200XE Icon Edition

The models to be featured during the Triumph Icons Tour include the Icon Editions (seven models with unique gold details and hand-painted coach lining), the T120 Elvis Presley, the Rocket 3 R and Rocket 3 GT Evel Knievel, the Speed Twin 1200 RS, the Tiger Sport 800, and the TF 450-RC.

2025 Triumph Bonneville T120 Elvis Presley Limited Edition
2025 Triumph Bonneville T120 Elvis Presley Edition

The tour will travel throughout the U.S., beginning January 14 in Orlando, Florida, and ending February 13 in Houston, Texas. Admission is free, but space is limited, so it’s important to register early to secure your spot. The first 100 guests will receive a complimentary goodie bag.

Those interested can pre-register to reserve their spot at the Triumph website. To find Triumph news and bike reviews, visit Rider’s Triumph page.

2025 Triumph Speed Twin 1200 RS
2025 Triumph Speed Twin 1200 RS in Baja Orange

2025 Triumph Icons Tour Stops and Venues

Jan. 14 – Orlando, FL – Brewlando Brewing

Jan. 16 – Charlotte, NC – PINE Charlotte

Jan. 18 – Richmond, VA – Hippodrome Theater

Jan. 21 – Milwaukee, WI – Pilot Project Brewing

Jan. 22 – Fort Wayne, IN – Clyde Theatre

Jan. 23 – Cleveland, OH – House of Blues

Jan. 24 – Indianapolis, IN – Venue TBA

Jan. 27 – Kansas City, MO – The Truman

Jan. 31 – San Diego, CA – Venue TBA

Feb. 1 – Los Angeles, CA – Venue TBA

Feb. 11 – Dallas, TX – Venue TBA

Feb. 12 – Autsin, TX – Venue TBA

Feb. 13 – Houston, TX – Venue TBA

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Source: RiderMagazine.com

Killboy Cabins at Fontana Village

Fontana Village Killboy Cabins
After a full day of riding, relax by the firepit or walk over to Quill’s Canteen for a beer and a Dam Good Pizza.

In a partnership between Fontana Village Resort & Marina in Fontana Dam, North Carolina, and Killboy, the photography company that captures professional-level images of riders and motorists on the Tail of the Dragon, seven new Killboy-themed cabins are being renovated to meet the needs of riders and motorists who travel to the area to enjoy some of the best riding in the U.S.

Fontana Village Killboy Cabins
The Killboy cabins have modern appliances and furniture, a mix of unique and motorsports- themed decor, and some of Killboy’s best photos of Tail of the Dragon.

Fontana Village is located close to Tennessee Valley Authority’s Fontana Dam and about 20 miles from the Tail of the Dragon, the famous road through the Great Smoky Mountains that includes 318 curves in only 11 miles. The Village is located on Moonshiner 28 (NC Route 28), another popular motorcycle road. It’s also within a few miles of other great riding roads, including the Blue Ridge Parkway, the Cherohala Skyway, and the Foothills Parkway.

Related: 50 Best Motorcycle Roads in America

The new Killboy-themed cabins at the Village were designed in close collaboration with Killboy owners Darryl and Lori Cannon. They include special features to meet the needs of riders and motorists, like a rack for helmets and leatherwear. Spacious blacktop parking provides easy access and security for motorcycles and cars, and the interiors feature road signs, a map of the Tail of the Dragon, and stunning Killboy photography. The cabins provide a motorcyclists-in-mind retreat for riders who want to make the most of a trip to the area.

Fontana Village Killboy Cabins

To further meet the needs of riders and motorists, the team is working with designers to install professional lighting for those who shoot content for their social media channels. The lighting will allow hobbyists and professional photographers to capture high-quality photos and footage of their vehicles.

Fontana Village Killboy Cabins

Killboy photography has been featured in Rider and many other publications. In episode 53 of the Rider Magazine Insider Podcast, editor-In-Chief Greg Drevenstedt sat down with Killboy owner Darryl Cannon for a chat about his photography, running his own business, and how he got started.

To make a reservation and find more information, visit the Fontana Village website. Find more information about Killboy’s photography on the Killboy website.

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Los Angeles Fires: How to Help

Los Angeles Fires Resources and How to Help

The series of wildfires in Los Angeles has become one of the country’s worst natural disasters in history and still continues to rage. Tens of thousands of residents have been forced to evacuate their neighborhoods, and hundreds of homes have been burned to the ground. The situation remains highly volatile because the conflagration has been fueled by monthslong dry conditions, persistent high winds, and unseasonably warm temperatures.

Our hearts go out to those who have been displaced by the fires and especially to the families who have lost everything in this apocalyptic weather event that continues to churn and threaten thousands of people and their homes. We care about all our subscribers, advertisers, sponsors, and friends going through this horrific event, so we’ve made charitable donations to help those in need.

Anyone who has seen coverage of this catastrophe surely feels as sympathetic as we do about the dire plights facing the residents in the L.A. basin, so we encourage you to give generously to offer your assistance. Please check out the options of ways for you to help in the list we’ve compiled below.


Shelter and Emergency Relief

  • American Red Cross
    The Red Cross is providing shelter, food, emotional support, and health services to displaced residents.
    • How to Help: Donate at redcross.org, call 1-800-RED CROSS, or text REDCROSS to 90999 to make a $10 contribution.
  • United Way of Greater Los Angeles
    United Way is assessing needs and working with community partners to aid long-term recovery efforts.
  • Emergency Network Los Angeles (ENLA)
    This network provides disaster relief to individuals and communities in need.
    • How to Help: Learn more and donate at enla.org.
  • Community Organized Relief Effort (CORE)
    CORE is supporting wildfire recovery with a focus on underserved communities.

Food and Essential Supplies

  • Los Angeles Regional Food Bank
    The Food Bank is distributing meals to wildfire survivors and welcomes donations of food or funds.
    • How to Help: Donate at lafoodbank.org or drop off food at their locations in Los Angeles or City of Industry.
  • World Central Kitchen
    This organization is delivering fresh meals to displaced families and first responders in Southern California.
    • How to Help: Visit wck.org to donate.

Financial and Pet Support

  • California Fire Foundation
    This foundation collaborates with fire agencies to provide financial assistance to wildfire victims.
  • Pasadena Humane
    Pasadena Humane is caring for animals displaced by the fires and seeks donations of food, crates, and blankets. They also need foster homes for larger dogs.

Community and Crowdfunding Support

  • GoFundMe – California Wildfire Relief Fund
    Verified campaigns are raising funds for individuals and organizations affected by the wildfires.
  • California Community Foundation – Wildfire Recovery Fund
    This fund supports long-term solutions for communities affected by wildfires in Los Angeles County.
  • Los Angeles Fire Department Foundation (LAFD)
    The LAFD Foundation provides critical equipment and funds to support firefighters during emergencies.

The post Los Angeles Fires: How to Help appeared first on Rider Magazine.

Source: RiderMagazine.com

Real Deal Revolution Celebrates 10th Anniversary of Supporting Women in Skilled Trades

Real Deal Revolution
A Real Deal Revolution Workshoppe at SEMA teaches pinstriping.

Real Deal Revolution, the nonprofit organization with a mission to “revolutionize the perception of skilled trades and women’s roles in them,” celebrated its 10th anniversary in 2024 with its most impactful year to date.

Real Deal Revolution Biker Belles
Real Deal Revolution Workshoppe at the Biker Belles day during the Sturgis Motorcycle Rally.

In 2024, Real Deal Revolution led its Workshoppes at 13 industry events, including The One Moto Show, Babes Ride Out, the Harley-Davidson Homecoming Festival, Four Corners Rally, Biker Belles at Sturgis, the SEMA Show, Handbuilt Moto Show, and more. During these workshops, the RDR team of skilled tradeswomen taught women, children, and male motorcyclists skills like welding, pinstriping, rebuilding carburetors, and more.

Real Deal Revolution Female Builder Award The One Motorcycle Show
Showing off the Female Builder Award at The One Motorcycle Show in Portland, Oregon.

The organization was founded in 2014 by Jessi Combs, the fastest woman on Earth and the first female Grand Marshal of the Sturgis Motorcycle Rally, and Theresa Contreras, a renowned automotive painter and bike builder. The nonprofit furthers its mission through educational outreach, community building, and traveling workshops to “create opportunities that focus on empowering women to learn new skills.”

In 2024, Real Deal Revolution launched several new programs, like a Moto scholarship with Doffo Winery. It was also awarded a VF Foundation grant and was recognized by Event Marketer among its “Top Experiential Exhibit Trends.” Real Deal Revolution is supported by brands like Dickies, Harley-Davidson, Lincoln Electric, and Industrial Metal Supply Co., with assistance from the Jessi Combs Foundation.

Real Deal Revolution The Handbuilt Motorcycle Show
A Real Deal bike show at the Handbuilt Motorcycle Show

Workshops during the 2024 season of events included pinstriping by instructors Shayna Guy and Theresa Contreras, resin by Tamara Robertson, carb rebuilds by Riley Schlick and Bobbi Prueter, and welding by Hannah Stout-Ortega, Zoe Carmichael, Lindsey Hover, and Sana Abbas.

Real Deal Revolution Harley-Davidson Homecoming
A Real Deal Revolution Workshoppe during the Harley-Davidson Homecoming Festival in Milwaukee.

“As we celebrate our 10th year, we’re even more driven heading into our next decade of empowering others through hands-on skilled trades,” said co-founder Theresa Contreras. “Working with partners like Dickies and being awarded the VF Foundation grant has played a pivotal role in not only us looking good while doing what we love, but by supporting us in our mission to help supercharge our future. With support like theirs, we look forward to making Real Deal Workshoppes even more accessible to everyone.”

Find more information, learn how to get involved, and view the events schedule at the Real Deal Revolution website.

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Source: RiderMagazine.com

KTM TFT Display Launches with Advanced Features 

KTM TFT Touchscreen Displays
KTM’s new TFT touchscreen display includes advanced technological features and connectivity possibilities to improve the riding experience.

KTM continues implementing advanced technology on its motorcycles with its latest announcement of a new touchscreen TFT display with higher-quality graphics, more functionality, and better connectivity possibilities. This announcement comes on the heels of recent news about KTM’s new Automated Manual Transmission

KTM TFT Touchscreen Displays

KTM’s new TFT dashboard has a 1,280×720-degree resolution and Anti-Reflex, Anti-Fingerprint, and Anti-Glare screen coatings. Impressively, the display now includes 256,000 colors compared to the previous TFT’s 65,000, and it’s more visible from all angles. Its touchscreen function is useable with or without gloves, and touchscreen shortcut buttons on the main screen eliminate the need for auxiliary switches for things like switching on heated grips or seat or turning on fog lights. 

KTM TFT Touchscreen Displays

The new TFT has a split-screen function with five layout options. Now integrated into the connectivity is Offline Map Navigation to provide real-time navigation without needing to sync the motorcycle to a mobile phone. 

The upgraded CCU3.0 connectivity unit has 32 GB of storage and 3 GB of RAM to run the Android Automative operating system. It allows for IoT connectivity with eSim, a GPS Antenna, Bluetooth, and wi-fi, which will make updates easier. For now, all updates must be done through a KTM dealer, but the unit will allow for over-the-air updates directly to the motorcycle in the future, extending the lifespan of this technology. 

KTM TFT Touchscreen Displays

Additionally, the backlit switchgear has been revised to further enhance the riding experience. There is now a dedicated Ride Mode button, a new five-way joystick and back button, new cruise control buttons, a new automatic/manual button for models equipped with KTM’s Automated Manual Transmission, and new paddle buttons that are customizable for models without AMT. 

The new TFT dashboard will first be available on premium KTM models, and KTM plans to add it to other models in the range in upcoming years. 

Visit the KTM website for more information. 

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Ride to Work Day is Tuesday, June 11

Ride to Work Day
Join us on Ride to Work Day by riding your bike to help raise awareness of motorcyclists on our roads. Photo courtesy RTW.

Mark Tuesday, June 11, on your calendar and join fellow motorcyclists as we saddle up for the 33rd annual Ride to Work Day.

Ride to Work is a nonprofit organization that advocates for “the use of motorcycles and scooters for transportation, providing information about everyday utility riding to the public.” The event was inspired by the “Work to Ride – Ride to Work” marketing materials from 1989-1991 by Aero Design and Manufacturing Company (now called Aerostich), with the first annual RTW Day taking place in 1992. Now, RTW takes place each year on the second Tuesday in June.

RTW Day helps raise awareness of motorcyclists on roads, and the purpose of the event is to demonstrate the following:

  • The number of motorcyclists to the general public and politicians
  • Motorcyclists are from all occupations and all walks of life
  • Motorcyclists can reduce traffic congestion in large cities
  • Motorcycles are for transportation as well as recreation

In keeping with these goals, the RTW website offers an extensive list of resources for both cities and advocates, from information about lane splitting laws and parking regulations to research and articles about the benefits of using motorcycles as transportation.

Related: Split Decision: Are Lane Splitting and Lane Filtering Safe?

Rider fully supports RTW’s mission and efforts to get more people riding, make our roads safer for riders, and convince local governments to introduce more moto-friendly ordinances.

You can find more information on the RTW website, Facebook page, and Instagram account. Help us spread the news about RTW Day, and support the event by participating.

Ride to Work Day logo

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BMW Motorrad BMW M 1000 RR 50 Years M

BMW has announced its M 1000 RR 50 Years M anniversary edition, a higher-end evolution of the formidable S 1000 RR. The new model celebrates the 50th anniversary of BMW’s vaunted M performance sub-brand, featuring several notable upgrades over the standard RR. It includes carbon-fiber wheels, a lighter silver-anodized aluminum swingarm with an adjustable pivot, a GPS-based data logger, and a lightweight lithium-ion battery, as well as a taller windscreen and several billet-aluminum and carbon-fiber parts.

The new M boasts a 205-hp inline-Four engine and a 189-mph top speed. It weighs 423 lbs when fully fueled, and retails for $36,995 in its special Sao Paulo Yellow anniversary edition. More information in the press release below.


BMW M 1000 RR
BMW M 100 RR 50 Years M

To mark the 50th anniversary of BMW M GmbH, founded in 1972 as BMW Motorsport GmbH, BMW Motorrad presents the M 1000 RR 50 Years M anniversary edition in Sao Paulo Yellow with historic 50 years BMW M badging. This striking combination pays homage to the spirit from almost 100 years of BMW Motorrad production and from 50 years of BMW M vehicles. To get the anniversary edition, the M 1000 RR should be equipped with the optional 50 Years ///M Package. In addition to the extensive use of M milled aluminum and M carbon parts, this package features a lighter silver anodized aluminum swingarm, M GPS lap trigger unlock software as well as the M endurance chain and passenger seat and seat cover.

The M 1000 RR can also be ordered in non-anniversary guise by selecting the Light White / M Motorsport Competition Package.

M – The Most Powerful Letter in the World

At the end of 2018, BMW Motorrad unveiled M special equipment and M Performance parts for selected existing motorcycle models. The M 1000 RR, the first BMW motorcycle to bear the M brand name made its world debut in September of 2020.

The letter M is synonymous worldwide with racing success as well as with high performance BMW vehicles aimed at customers with high demands for performance, exclusivity and individuality. The BMW M 1000 RR delivers on all of these expectations and continues the racing tradition of BMW M by being the base bike for the BMW Motorrad World Superbike Team since 2021 as well as being used by many race teams around the world.

BMW Motorsport GmbH and BMW M GmbH

BMW Motorsport GmbH was founded in 1972 with the idea of uniting all BMW motorsport activities under one roof and consolidating the construction of high-performance race cars and race engines. The BMW 3.0 CSL (CSL = Coupe Sport Light) made its debut as the first race car from BMW Motorsport GmbH in 1973. On the occasion of the foundation of BMW Motorsport GmbH, Robert A. Lutz, member of the Board of Management of BMW AG for Sales in 1972, stated: “A company is like a human being. If it does sports, it stays fit, enthusiastic, more effective and powerful.”

BMW M 1000 RR
BMW M 100 RR 50 Years M

The BMW 3.0 CSL made its debut in the European Touring Car Championship in 1973 sporting the three defining BMW Motorsport colors of blue, violet and red on a snow-white background. Today’s updated Motorsport colors of are Blue – Dark Blue and Red.

This legendary color combination could be found on BMW M street vehicles which appeared in the second half of the 1970s as well as on successful race cars. Iconic cars such as the 1978 BMW M1 and the Brabham BMW with which Nelson Piquet won the 1983 Formula 1 World Championship.

From Isle of Man to Dakar – BMW Motorrad and motorsports

Racing success was not the exclusive realm of four-wheeled BMW vehicles however. Innovation stems from motorsport and this was especially true in the early decades. Legendary names from those early years include Ernst Jakob Henne who set no less than 76 world land speed records between 1929 and 1937 on supercharged BMW motorcycles and Georg “Schorsch” Meier who won the 1939 Senior Tourist Trophy on the Isle of Man on his 500cc supercharged BMW.

In 1976, exactly 37 years later, Helmut Dähn and Hans Otto Butenuth celebrated fifth place in the Isle of Man Production TT class. They had actually set the fastest time on their BMW R 90 S but due to handicap rules, they were listed in fifth place behind two 250cc and two 500cc motorcycles. Nevertheless, given the fastest time, this fifth place was celebrated like a victory.

74 years after “Schorsch” Meier’s success in the Senior TT, Michael Dunlop rode his BMW S 1000 RR to victory in the 2014 Isle of Man TT Superbike race. In the following years, the RR would go on to leave its unmistakable mark on the TT with more victories.

BMW M colors would also be represented in off-road conditions such as the Paris-Dakar rallies of the early 1980s which were dominated by BMW GS factory riders Hubert Auriol and Gaston Rahier.

Like no other BMW motorcycles, the M 1000 RR 50 Years M model carries all of this historic motorsport DNA within it.

MSRP of $36,995 plus $645 Destination.

$32,495 plus the required $4,500 50 Years ///M Package.

Equipment

Standard Equipment

  • Windshield high
  • BMW Motorrad Race ABS and ABS Pro
  • 7 riding modes (Rain, Road, Dynamic, Race, Race Pro 1-3)
  • Pit-Lane-Limiter
  • Launch Control
  • Dynamic Traction Control (DTC) +/- Shift
  • Wheelie Control
  • Slide Control
  • Hill Start Control (HSC) Pro
  • Dynamic Brake Control (DBC)
  • Shift Assist Pro
  • 6.5″ TFT-Display
  • LED-Headlight, Taillight and Turn Signals
  • Heated Grips
  • Cruise Control
  • M Lightweight Battery, 
  • M Chassis Kit with rear height adjustment and swingarm pivot

50 Years ///M Package (optional)

  • Sao Paulo Yellow
  • 50 Years M Anniversary badges
  • M GPS Lap Timer trigger software
  • Rear seat cover and passenger kit
  • M Carbon Package – Carbon front and rear fenders, Upper fairing side panels, Left and right carbon tank covers, Carbon chain guard and sprocket cover.
  • M Billet Pack – Billet aluminum engine protectors, folding brake and clutch levers, M rider’s rearsets, front brake lever guard.
  • Clear anodized swingarm
  • M Endurance chain

Specifications

Engine type Water-cooled, inline 4-cylinder, 4-stroke, four titanium valves per cylinder, BMW ShiftCam
Power 205 hp @ 13,000 rpm
Torque 83 lb-ft @ 11,000 rpm
Compression Ratio 13.5:1
Intake/Exhaust  33.5/27.2mm
Throttle Body 48.0mm
Engine Control BMS-0
Emission Control Closed-loop, 3-way catalytic converters, EU-5
Fuel Type Premium unleaded
   
Alternator 450 watts
M Lightweight battery 12 volt/5 Amp, Lithium-ion
   
Gearbox Wet sump, 6-speed, constant-mesh, straight-cut gears
Primary Gear Ratio 1.652:1
I 2.647:1
II 2.091:1
III 1.727:1
IV 1.500:1
V 1.360:1
VI 1.261:1
Final Drive Chain 17/46
Secondary Ratio 2.706:1
Clutch Multiplate, anti-hopping oil bath clutch
   
Frame Cast aluminum bridge-type frame, load bearing engine
Front Suspension 45 mm upside down telescopic forks, adjustable compression, rebound and preload
Rear Suspension Aluminum swing arm, damping adjustable for compression and rebound, adjustable preload
Suspension travel front/rear 4.7/4.6 inches
Wheelbase 57.4 inches
Caster 3.9 inches
Steering Head Angle 66.4 degrees
Length x Width x Height 81.6 x 33.4 x 47.1 inches
Seat Height 32.8 inches
Inner Leg Curve 72.6 inches
Fuel Capacity 4.4 gallons
Dry Weight 375 lbs.
Unladen Weight, road-ready 423 lbs.
Payload 467 lbs.
Permitted Total weight 897 lbs.
   
Wheels M Carbon
Wheel Size, front/rear 3.50 x 17/6.0 x 17 inches
Tire Size, front/rear 120/70 ZR17 / 200/55 ZR17
   
Brakes, front Twin 320mm (12.6”) disk, M 4-piston brake calipers
Brakes, rear Single 220mm (8.7”) disk, 2-piston fixed caliper
ABS Pro ABS Pro settings for RAIN, ROAD, Dynamic, no ABS Pro in RACE and RACE 1-3 settings
   
Acceleration, 0 – 60 mph Under 3.1 sec.
Top speed 189 mph

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Source: RiderMagazine.com

REVER Adds Rider-Sourced Hazard Reporting

Wouldn’t it be great to know if there were unforeseen hazards on the road ahead you before you got there? That’s the goal of a new rider-sourced hazard reporting function provided by Charles River Analytics that will be hosted on the popular REVER ride route app. Users will be able to offer real-time hazard reporting, like Waze for motorcyclists but with a greater emphasis on safety. More information in the press release below.


REVER hazard-reporting app

REVER, the Colorado-based powersports app and part of the Comoto family of brands, today announced a collaboration with Charles River Analytics to introduce the industry’s first motorcycle hazard warning app integration driven by rider-sourced information.

The collaboration introduces Charles River Analytics’ technology – “Bolstering Awareness with Real-Time Rider Alerting and Cueing for Upcoming Danger Avoidance” (BARRACUDA) – as a user-generated feature within the REVER app that encourages riders to share accurate and real-time information about the roads and trails they’re exploring. The software is designed to help create safer roads, build community, and increase access to pertinent information for riders—no matter where they may be. Charles Rives Analytics’ development of BARRACUDA was funded by the Federal Highway Administration as part of the U.S. Department of Transportation’s Small Business Innovation Research Program.

Unlike automobile drivers, motorcycle riders are much more vulnerable to road hazards. Potholes, inclement weather, and slick roads can pose immense danger to riders and increase the probability of accidents. BARRACUDA provides timely hazard alerts designed to minimize distractions and, ultimately, keep motorcyclists safe. REVER users can interact with the BARRACUDA feature in a variety of ways, including through voice commands and button-based controls.

REVER has the largest online community of motorcycle riders. Through this partnership with Charles River Analytics, REVER will offer BARRACUDA to its millions of powersport enthusiasts and app users. Users will be able to natively interact and provide accurate, real-time hazard reporting, laying the foundation for a mass movement toward heightened rider safety.

BARRACUDA is available to REVER users on the Android platform, with the iOS version currently in private beta.

“This joint venture showcases the care and concern that the U.S. DOT shares with us regarding the safety and well-being of motorcyclists. The BARRACUDA SBIR project needed a large community of riders to bring this vision to life, and we knew that the REVER network was an optimal place to start,” said Justin Bradshaw, VP of Mobile Operations at REVER. “We like to think of BARRACUDA as the Waze for motorcyclists, but with a heightened emphasis on safety. Access to our millions of powersports enthusiasts allowed us to work with our partners to create a comprehensive, user-powered platform that warns riders of road hazards. This addresses a huge need for our community and we’re thrilled to be a part of the team bringing this technology to life.”

“Motorcycle riders can now benefit from state-of-the-art technology that improves their safety and adds to their experience while they are on the road,” said Dr. Elaine B. Coleman, VP of Commercialization at Charles River Analytics. “We are grateful to the U.S. DOT for selecting Charles River for an SBIR award to develop our app, and we’re very excited to partner with REVER on a solution that allows riders to avoid and report dangers without sacrificing safety.”

For more information, please visit rever.co.

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Source: RiderMagazine.com

Suzuki Home Delivery With Direct 2 You Service

Suzuki Direct 2 You logo

As it continues to provide essential services to its loyal customer base and national dealer network, Suzuki Motor of America, Inc. (Suzuki) is excited to support dealers’ ability to temporarily deliver products to customers’ homes or offices with “Suzuki Direct 2 You”. Suzuki announced this service on April 6, 2020 to its powersports dealers, providing them the opportunity to send Suzuki motorcycles, scooters, and ATVs directly to their customers, all while ensuring the same quality of service as an in-store visit

“We understand the landscape of the COVID-19 pandemic is challenging for everyone, and we are working hard to ease that burden with new and innovative ways to continue our commitment to keeping customers and dealers a priority,” said Kerry Graeber, Vice President MC/ATV Sales and Marketing. “With Suzuki Direct 2 You, we feel it’s a great way to follow appropriate guidelines while providing a way for customers to still enjoy the perks of a new Suzuki motorcycle or ATV.”
 
Customers are relying on Suzuki to help make the buying experience safe, professional, and convenient, especially those unable to visit a dealership. To help facilitate the purchase process, Suzuki encourages its dealers to communicate through electronic means and other methods to minimize contact, where and when appropriate.
 
“Suzuki Direct 2 You” will be available through June 30, 2020 at participating dealers, subject to local laws and directives.
 
For more information on “Suzuki Direct 2 You”, please visit SuzukiCycles.com or contact a local Suzuki dealer for availability.

Source: RiderMagazine.com