Motorcycle sales slide picks up pace

Motorcycle sales are continuing their slide and even picking up pace with a 14.6% drop in the first quarter of 2019.

It’s the biggest quarterly drop since the slide began in 2017 and cause for concern.

Some of the sales decline could be due to the uncertainty in the economy owing to the impending Federal Election.

According to data released today by the Federal Chamber of Automotive Industries (FCAI), 18,438 motorcycles, ATVs and scooters were sold during the first three months of 2019.

That compares with 21,599 for the same period in 2018 when sales were down 13.4% on the previous year. Sales results for the full year of 2018 were down 8.7%.

All categories were affected by the tumbling pace of sales except scooters which were up 29.6% from a low base eroded over the past few years.

Slide sales motorcycles pace

Pace leaders and losers

Honda was the overall leader with a 21.8% share of the national market, but a 17.4% drop in sales.

Yamaha was second with a 20.8% share (down 8.4% in sales) and Kawasaki with 11.8% (-6.8%).

Road motorcycles fell 19.2% as Harley-Davidson returned to the lead again with a 19.1% share even though Harley sales continued to plummet 17.8%.

Yamaha was second with 18.2% (down 8% in sales) and Honda with a share of 16.6%, but down a whopping 37.9%.

We suspect this is due to Australia Post not buying postie bikes which for the first time in decades are not in the top 10 bikes.postie bike sales tumble electric trike pace

ROAD BIKES

January – March 2019 compared with 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Honda CB125E 318 432 -26.4%
Yamaha MT07L 281 233 20.6%
Kawasaki NINJA 400 250 139 79.9%
Yamaha MT-09 189 210 -10.0%
Yamaha YZF-R3A 189 286 -33.9%
Harley-Davidson FXBRS 185 208 -11.1%
Yamaha MT03LA 180 202 -10.9%
Honda CMX500 171 192 -10.9%
Harley-Davidson FLFBS 161 107 50.5%
Honda GROM 160 193 -17.1%

The ATV/SSV category showed a decline of 23.7%.Polaris maintained leadership with a 31.2% share, followed by Honda (19.5%) and Yamaha (18.4%).

Off-road sales fell 9.3%. Yamaha maintained its lead with a 27.8% share over Honda (26.4%) and KTM (18.1%).

Top 10 sales by category

Adventure Touring

January – March 2019 compared with 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Suzuki DR650SE 121 139 -12.9%
BMW R 1250 GS Adventure 97 0 100%
BMW R 1250 GS 85 0 100%
Honda CRF1000 81 100 -19.0%
Kawasaki KLR650 70 79 -11.4%
Suzuki DL650 65 60 8.3%
Suzuki DL1000 44 25 76.0%
BMW G 310 GS 44 66 -33.3%
KTM 1090ADVR 37 54 -31.5%
Husqvarna 701END 37 50 -26.0%
2018 Harley-Davidson Softail Breakout pace
Breakout is top cruiser

Cruiser

January – March 2019 compared with 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Harley Davidson FXBRS 185 208 -11.1%
Honda CMX500 171 192 -10.9%
Harley Davidson FLFBS 161 107 50.5%
Kawasaki Vulcan S 147 168 -12.5%
Yamaha XVS650/A 140 94 48.9%
Indian Motorcycle Scout 96 147 -34.7%
Harley Davidson FLSB 95 68 39.7%
Harley Davidson FXFBS 54 63 -14.3%
Harley Davidson XL883N 53 70 -24.3%
Harley Davidson FXBB 52 84 -38.1%

Naked

January – March 2019 compared with 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Honda CB125E 318 432 -26.4%
Yamaha MT07L 281 233 20.6%
Yamaha MT-09 189 210 -10.0%
Yamaha MT03LA 180 202 -10.9%
Honda GROM 160 193 -17.1%
Yamaha XSR700LA 99 77 28.6%
Kawasaki Z900RS 92 126 -27.0%
KTM 390DUKE 78 71 9.9%
Honda Monkey 62 0 100%
Yamaha MT10 58 74 -21.6%
2019 Yamaha YZF-R3 pace
Yamaha R3

Sport Touring

January – March 2019 compared with 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Yamaha YZF-R3A 189 286 -33.9%
Kawasaki Ninja 650L 95 86 10.5%
Yamaha MT09TRA 57 31 83.9%
Honda CBR650FL 43 69 -37.7%
Kawasaki VERSYS-X 300 41 42 -2.4%
Suzuki GSX-S125 40 18 122.2%
Kawasaki Ninja 1000 35 43 -18.6%
Suzuki GSX-R125 34 15 126.7%
Yamaha MT07TRL 33 18 83.3%
Suzuki GSX250R 26 40 -35.0%

Super Sport

January – March 2019 compared with 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Kawasaki NINJA 400 250 139 79.9%
Honda CBR500R 82 186 -55.9%
Honda CBR1000RR 67 35 91.4%
Ducati Superbike 58 0 100%
Honda CBR600RR 45 24 87.5%
KTM RC390 39 58 -32.8%
Yamaha YZF-R1 37 32 15.6%
Kawasaki Z400 36 0 100%
Suzuki GSX-R750 35 17 105.9%
Kawasaki Ninja ZX-6R 32 11 190.9%
Here's why Harley's Street Glide Special is our top tourer pace
Here’s why Harley’s Street Glide Special is also our top tourer

Touring

January – March 2019 compared with 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Harley Davidson FLHXS 112 54 107.4%
Harley Davidson FLHTK 66 34 94.1%
Harley Davidson FLTRXS 47 21 123.8%
Harley Davidson FLHTCUTG 43 36 19.4%
Harley Davidson FLHRXS 41 37 10.8%
Harley Davidson FLHX 30 33 -9.1%
Harley Davidson FLHXSE 29 23 26.1%
BMW R 1250 RT 29 0 100%
Indian Motorcycle Chieftain 19 12 58.3%
Harley Davidson FLTRX 18 5 260.0%

LAMS Approved

January – March 2019 compared with 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Yamaha WR450F 332 183 81.4%
Honda CB125E 318 432 -26.4%
Yamaha MT07L 281 233 20.6%
Honda NSC110 270 105 157.1%
Kawasaki NINJA 400 250 139 79.9%
Yamaha YZF-R3A 189 286 -33.9%
Yamaha MT03LA 180 202 -10.9%
Suzuki ADDRESS 177 48 268.8%
Honda CMX500 171 192 -10.9%
Honda GROM 160 193 -17.1%
2017 Honda Grom stars eofy pace
Honda Grom

Scooters

January – March 2019 compared with 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Honda NSC110 270 105 157.1%
Suzuki ADDRESS 177 48 268.8%
Vespa GTS 300 111 86 29.1%
Piaggio Fly 150 89 120 -25.8%
Honda MW110 72 45 60.0%
Honda WW150 69 70 -1.4%
Yamaha XMAX300 69 40 72.5%
Vespa PRIMAVERA 150 61 60 1.7%
Honda C125A 47 0 100%
Piaggio ZIP 50 45 73 -38.4%

FCAI members

It should be noted that 22 manufacturers are not included in the official FCAI figures.

They are mainly small-volume importers Norton, Hyosung, VMoto, Benelli, Bimota, Bollini, CFMoto, Confederate, Daelim, EBR, Kymco, Laro, Megelli, Mercury, MV Agusta, PGO, Royal Enfield, SWM, SYM, TGB, Ural and Viper.

Source: MotorbikeWriter.com

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