Can-Am is turning 50 this year, and Bombardier Recreational Products (BRP), Can-Am’s parent company, is celebrating with collaborations on custom products and festivities throughout the summer.
The first Can-Am motocross motorcycle was built in 1973 and saw immediate success in motocross and endurance racing. In 1996, the started working on the Spyder, a three-wheeled half-motorcycle/half-convertible, which was finally introduced in 2007.
Since then, the brand has brought other three-wheeled models to the market, including the Spyder F3, the Ryker, and the Spyder RT.
The brand’s three-wheeled lineup has opened the doors for more riders to enjoy the sport, and sales have more than doubled in the last four years.
Related: 2022 Can-Am Spyder RT Limited | Road Test Review
Using its three-wheeled models as a way to engage with a diversity of riders, BRP has shown support to its fans in more ways than one. For example, Can-Am sponsored the Road Warrior Ride last September and gave veterans full gear and riding courses, as well as the use of Spyders, to ride 1,000 miles from Florida to Ohio.
The brand has also been a supporter of International Female Ride Day and other inclusivity-focused events.
“Can-Am’s 50th anniversary is also a celebration of the people behind the brand who forged its DNA and constantly pushed the limits of what’s possible,” says José Boisjoli, president and CEO of BRP. “The brand had instant success on the track and the trail when it all began 50 years ago, owning the podiums and setting land speed records. Since then, driven by our commitment to innovation, technology, quality, and a passion that never wavered, we have reinvented Can-Am in so many ways, always keeping in mind to deliver the best experience for our riders. When I look at the future, I am convinced it will continue to achieve legendary milestones and I cannot thank our employees, dealers, customers and partners enough for carrying the Can-Am DNA year over year.”
Related: 2023 Can-Am Spyder and Ryker Updates
Can-Am has also seen success with its ATVs and SSVs, which have had the fastest-growing market share in the category in North America since 2015. In early 2023, it celebrated its sixth consecutive Dakar Rally win. Looking to the future, the brand is now excited to break ground with its two electric motorcycles for 2024: the Origin dual-sport and Pulse streetbike.
To celebrate its 50th anniversary, Can-Am has announced a collaboration with The Shoe Surgeon to create three custom Rykers and three styles of Can-Am-inspired riding shoes. BRP will also introduce new product updates and models in August. There will also be activities and celebrations on social media and in person for fans and owners, including some of the championship riders from the early days of the brand.
To learn more about the brand’s history and current model lineup, visit Can-Am’s website.
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Source: RiderMagazine.com