People still need to get from point A to point B, but the means of achieving that goal can, and should, vary widely. The Bird Cruiser is small enough for pedal-assist to be an option, and only requires a 52-volt battery that is said to maintain steady pull up hills. Bird doesn’t give a top speed, but don’t expect to get much past 15 mph. That also allows this machine to be novel, and cute. People are going to be intrigued by the Bird Cruiser, they’re going to get on it ironically at first, laughing at themselves before their friends can laugh at them. But then they’re going to go, and it’s going to be a lot of fun. It facilitates the “mode shift.”