Firstgear’s latest gear have do-it-all performance for year-round riding.

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Whether the destination is work, play or the other side of the country, FIRSTGEAR’s newest arrivals deliver features designed specifically for riders with a destination in mind. The new Palisade Jacket and Reflex Jacket, along with their matching pants, shine when the sun is out. As always, FIRSTGEAR apparel products deliver comfort, safety and style with a price tag that makes them attainable for real riders.

The FIRSTGEAR Palisade Jacket is designed to be a rider’s daily “go-to” gear. It’s a three-season, waist-length jacket, that is comfortable and durable with no excess bulk. Constructed with waterproof and windproof polyester, abrasion resistant nylon ripstop and SuperFabric reinforced elbows, this jacket uses modern fabric technology to deliver a dry, comfortable ride. The features don’t stop there, with reflective piping and panels, removable liner, adjustable armor pockets, vents, waterproof pockets, neoprene cuffs and seamless integration with FIRSTGEAR heated gear. This jacket goes to the top of the list when riders are shopping for new gear.

The Palisade Pant is designed to pair with the Palisade Jacket, delivering the same confident, comfortable ride. Using the same fabrics and technology, these pants add stretch knee panels, “no-snag” cuffs, adjustable waist and “slide-free” seat grip panels.

The FIRSTGEAR Reflex Jacket is perfect for riders enjoying warm summer days on their motorcycle. The fully vented, abrasion resistant nylon mesh construction is designed to keep a rider cool and safe. Features like elbow, shoulder and back protection, reflective piping and panels, SuperFabric elbow panels, adjustable neoprene cuffs and removable waterproof windproof liner, this jacket looks good no matter what style of bike the rider is aboard.

The Reflex Pant provides protection during warm weather rides. It features the same fully vented, abrasion resistant nylon mesh construction, knee and hip protection, stretch knee panels and slide-free seat grip panels.

Reflex Gloves deliver solid function and protection with the comfort of ventilated fabric, stretch wrist area and a hook and loop closure. Gloves are a critical piece of riding gear and Reflex gloves are the perfect match of fit and function.

The Palisade Jacket is available in Black/Black in men’s sizes from small to 2XLT. The Palisade Jacket retails for $419.95. Matching Palisade Pant is offered in waist sizes 32 to 42 with both regular and tall sizes in the lineup. The retail price for the Palisade Pant is  $369.95.

The Reflex Jacket is available in Black/Black in men’s sizes from small to 2XLT and women’s sizes from s the 3XL. The Reflex Jacket retails for $369.95. Matching Reflex Pant is offered in waist sizes 32 to 42 with both regular and tall sizes in the lineup. Retail price for the Reflex Pant is $269.95.

Reflex Gloves are available in Black/Black for $59.95 and are available in men’s sizes S through 3XL and women’s sizes S to 2XL.

FIRSTGEAR products are available at motorcycle dealers around the country and a complete list of product features is available at www.firstgear-usa.com.

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PIERER Mobility has opened its new North American corporate headquarters in Murrieta, Calif.. The facility will be home to KTM North America, and will be the brand’s hub on the continent for KTM, Husqvarna, and GASGAS, as well as MV Agusta, of which PIERER Mobility gained a 25.1% stake in 2022.

The headquarters will also be the base for the company’s bicycle brands, Husqvarna E-Bicycles, GASGAS Bicycles and FELT Bicycles, as well as suspension brand WP.

In addition to housing business operations, the headquarters also includes a private motorsports facility with two supercross test tracks, a hard enduro test track, and a trials competition area.

Interview with KTM’s Stefan Pierer – Part 1
Interview with KTM’s Stefan Pierer – Part 2
Interview with KTM’s Stefan Pierer – Part 3

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KTM North America And Pierer New Mobility North America Celebrate Brand New Corporate Headquarters With Grand Opening Event In Murrieta

• Parent company, PIERER Mobility AG, showcases eight world-class brands under one roof
• With $53 million dollars – biggest single investment in history of PIERER Mobility AG
• Statement in direction of market and customers – North America is one of the most important sales markets

Tuesday afternoon marked a significant milestone for the KTM North America, Inc. and PIERER New Mobility North America organization as it celebrated the official grand opening of PIERER Mobility AG’s brand-new North American Headquarters in Murrieta, California.

Special guests from all over the world were in attendance for Tuesday’s festivities, which included a ribbon cutting ceremony to officially unveil the world-class facilities dedicated to the company’s premium motorcycle brands KTM, Husqvarna Motorcycles, GASGAS and MV Agusta; in addition to bicycle brands Husqvarna E-Bicycles, GASGAS Bicycles and FELT Bicycles and high-end components under the WP brand.

With global headquarters based in Austria, PIERER Mobility AG – parent company of the highly prominent two-wheeled brands – is Europe’s leading manufacturer of powered two-wheelers that has been an active player in the North American market since 1967. PIERER Mobility AG CEO, Stefan Pierer, and select members of the global Board of Directors were in attendance on Tuesday to celebrate the momentous occasion.

“This is an emotional day for me,” said Stefan Pierer, CEO of PIERER Mobility AG. “Exactly 30 years ago I started in the USA with only a dozen of employees. Today we are Europe’s leading Powered Two-Wheeler group, we’re selling approx. 100,000 units annually in the US market, so more than one billion dollars in sales. The most important success factor for us is racing, that is the driving force that pushed us over the years, even in the US market. Building our new North American headquarters in Murrieta was the biggest single investment we’ve ever made yet. We set a new standard for the whole US market.”

The new headquarters is part of KTM North America’s commitment to growing the sport of motorcycling through continuous investment in infrastructure, research and development, technical training, and continuing education for the company’s class-leading products and technology. Specifically, in North America, the organization has grown from 30 employees in 2009 to almost 360 employees in 2023 and this new building allows for further room to expand and grow to support its network of more than 1,000 independently owned small businesses across North America.

CEO of KTM North America, Inc. and PIERER New Mobility North America, Inc., John Hinz, addressed the group on Tuesday afternoon, “Today marks a massive milestone in our company’s history. The campus and our facilities, this represents the single biggest investment by our company, so thank you to Mr. Pierer. We designed these buildings for our employees, race teams, athletes and truly for our dealers across North America to help support our brands and help support sales. This new campus showcases not only the facilities as a tool for our employees and dealers, but it’s our commitment, our dedication and our investment into the motorcycle and bicycle industry here in North America.”

The development, which is situated on 20 acres of land adjacent to the French Valley Airport just off Winchester Road, was initially announced in August 2021 and the project officially broke ground in November of the same year. Following an extraordinary development phase over the past 15 months, the $53 million corporate campus is now operational with three state-of-the-art buildings that include over 130,000 square feet of space dedicated to the company’s technical development, administrative offices, media relations, dealer training, warehouse and world championship racing departments, with 12 additional acres set aside for future development.

The group’s purpose-built private motorsports facility – RD Field – sits one block south of the corporate campus, equipped with two supercross test tracks, hard enduro test track and a trials competition section for product testing and athlete training.

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Zero Motorcycles goes global!

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ZERO MOTORCYCLES AND INTEGRATED MICRO-ELECTRONICS INC. ANNOUNCE STRATEGIC MANUFACTURING COLLABORATION

The two industry leaders will partner to increase access of the world’s leading full-sized all-electric motorcycles into existing and new markets alike

Santa Cruz, Calif. and Laguna, Philippines (MAR 29, 2023) – Zero Motorcycles, the worldwide leader in electric motorcycles and powertrains, based in Santa Cruz, California, and Integrated Micro-Electronics Inc. (IMI), a top Electronics Manufacturing Services company with headquarters in the Philippines, are proud to announce a strategic manufacturing collaboration. As part of this new collaboration, IMI will begin to assemble Zero Motorcycles’ electric motorcycle models and other motorcycle sub-assemblies in their facility located in Laguna, Philippines. This work will be done in conjunction with the manufacturing facilities for Zero located in Scotts Valley, California. The modular assemblies and complete motorcycles supplied by IMI will be delivered to Zero’s customers and dealers globally with a primary focus on the European and Asian markets.

The manufacturing involves both the full assembly of motorcycles as well as partial, modular assemblies to be finally completed by Zero manufacturing teams, together with the battery module and electronics of the vehicle. Of all the potential partners considered, only IMI possessed the expertise in both electronics manufacturing and motorcycle assembly all located under one roof. Furthermore, IMI’s parent company, Ayala Corporation (AC Industrials), has made great strides toward sustainability, and the collaboration with Zero is expected to open more possible synergies with AC Industrials in the future.

“We are thrilled to partner with IMI and bring their expertise in electronics manufacturing and motorcycle assembly to the Zero Motorcycles lineup of products,” said Zero Motorcycles CEO, Sam Paschel. “This collaboration will be transformational for Zero Motorcycles’ operations. Expanding our manufacturing footprint into a new region allows Zero Motorcycles to efficiently scale up to meet the rapidly growing demand for our products and improve customer delivery and satisfaction in the fastgrowing EV market.”

Mass production is projected to start as early as the second quarter of 2023 as a turnkey program utilizing IMI’s current capability for assembling motorcycles coupled with efforts to develop localization of certain components and parts.

IMI CEO, Arthur R. Tan, stated, “IMI is excited to partner with Zero Motorcycles and help bring their innovative electric motorcycles to the world. This collaboration aligns with our commitment to supporting companies in their growth and sustainability efforts while providing high-quality manufacturing services.”

The facility in Laguna, Philippines will play a crucial role in Zero Motorcycles’ expansion into the global market and will support the company’s goal of reducing its carbon footprint and promoting sustainable transportation while increasing its market share.

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