Progressive International Motorcycle Shows Announces 2019-2020 Schedule, Adds Stop in Denver

IMS Discover the Ride
Committed to getting new riders on two wheels, Discover the Ride will return to the 2019-2020 Progressive International Motorcycle Show. (Photo by Manny Pandya/IMS)

The Progressive International
Motorcycle Shows (IMS) has announced its 2019/2020 tour dates and
locations, including a new stop in Denver, Colorado. The eight-city tour will
provide motorcycle enthusiasts and consumers an opportunity to interact with
the latest models coming to market and brand-new accessories, merchandise and
more. Actively supporting IMS’ dedication to the growth of the industry and
sport, Progressive, the leading motorcycle insurance company and IMS title
sponsor since 2010, will continue to work alongside IMS through 2025. Tickets
for the 2019/2020 IMS tour will go on sale September 5.

IMS Progressive International Motorcycle Show logo

2019/2020 Progressive IMS tour dates and cities are as follows:

  • Long Beach, CA: November 22-24, 2019, Long Beach
    Convention Center
  • New York, NY: December 6-8, 2019, Jacob K. Javits
    Convention Center
  • Dallas, TX: January 3-5, 2020, Kay Bailey Hutchison
    Convention Center
  • Washington D.C.: January 10-12, 2020, Walter E.
    Washington Convention Center
  • Denver, CO: January 17-19, 2020, Colorado
    Convention Center
  • Cleveland, OH: January 24-26, 2020, International
    Exposition (I-X) Center
  • Minneapolis, MN: January 31 – February 2, 2020,
    Minneapolis Convention Center
  • Chicago, IL: February 7-9, 2020, Donald E. Stephens
    Convention Center

To learn more about the Progressive International Motorcycle Shows tour, visit

IMS Progressive International Motorcycle Show
With eight stops around the U.S., at IMS motorcycle enthusiasts can check out the latest models from most major manufacturers and many apparel and accessory vendors.

Committed to
getting new riders on two wheels, IMS debuted Discover the Ride, a forward-thinking
initiative designed to introduce riding motorcycles to consumers of all ages in
a safe and controlled environment, on the 2018/2019 tour. Survey feedback
provided by participants of the initiative found that 81 percent of currently
non-motorcycle-licensed consumers who experienced the program’s New Rider
Course plan to get their motorcycle license, indicating a high level of
interest of new riders to the industry.

engaging approach to increasing new ridership is exciting and we are thrilled
to continue our title sponsorship of this industry leading event for another
five years, ” said Eric Doubler, Recreational Vehicle Business Leader,
Progressive. “The show provides a fantastic platform for our brand to
connect with both new and seasoned riders, and each year we look forward to
presenting motorcycle enthusiasts with a can’t be missed experience,
deeply-rooted in motorcycle culture.”

Returning to
the 2019/2020 tour is the Ultimate Builder Custom Bike Show (UBCBS), sponsored
by J&P Cycles since 2012, the world’s largest and most robust motorcycle
builder competition. Also returning this year is the Marketplace presented by
Cycle Gear, an interactive retail space allowing consumers to touch, test, and
buy the latest gear, parts and accessories from key aftermarket brands with
specialists on hand to educate, introduce products, and answer questions to any
gear needs. 

Gear couldn’t be happier to be back as a presenting sponsor of the Progressive
International Motorcycle Show’s Marketplace for the fifth year in a row,”
said Dan Nelson, President and COO, Cycle Gear. “Cycle Gear prides itself
on being a part of the motorcycle community everywhere from our own local store
events to a premier destination like the Progressive International Motorcycle
Show. We’re excited to continue our presence and meet riders across the nation
to show off all of the ways Cycle Gear is working to make the ride that much
better, from tire and Bluetooth installation services to our new online product
reservation experience. We’re always eager to show people the Cycle Gear
Difference and this is a fantastic event to do just that.”

“By working with Progressive, Cycle Gear, and J&P Cycles over the years, we’ve been able to continue our legacy as the nation’s leading motorcycle tour, providing a source of growth for the industry and sport,” said Tracy Harris, Senior Vice President, IMS. “With the unwavering support of these key sponsors, and the motorcycling community, we have been able to curate memorable experiences for seasoned riders while simultaneously inviting new riders into the community. We look forward to the upcoming 2019/2020 and bringing the love of motorcycling to an even larger market.”

For more information about the Progressive International Motorcycle Shows, visit


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