ASBK announces Motul and Pirelli as naming rights partners

Link International brands strengthen support of Superbike series.

Image: Foremost Media.

The Australian Superbike Championship (ASBK) has announced Motul and Pirelli will become naming rights partners of the series for the 2019 season.

Link International, the Australian distributor of the two brands, has bolstered its backing of the ever-growing series in which it’s initially backed from 2015, while also further strengthening its support of motorcycle sport in the country as it holds the naming rights to the Pirelli MX Nationals – Australia’s premier motocross championship.

“The 2019 Motul Pirelli Australian Superbike Championship promises to be one of the biggest and best seasons yet, and we are proud to have supported the series through its recent growth to become an internationally recognised brand within the motorcycle racing community,” said Link International CEO Brenden Stoeckert.

“Both Motul and Pirelli are brands associated with excellence, passion, and technology. The ASBK is a perfect fit to help us tell the story of these brands to motorcyclists across Australia. We can’t wait to bring this racing spirit to the ASBK once again in 2019.”

Motorcycling Australia CEO Peter Doyle added: “We are proud to announce the new partnership between MA, Motul and Pirelli. Motul and Pirelli have supported the ASBK for a number of years now, and it’s fantastic to have their increased participation in 2019.

“The fact that they have moved into the naming rights sponsor’s role really speaks to their commitment to the ASBK, and we thank them for enabling us to continue to grow the championship.”

The opening round of the ASBK is scheduled for 21-24 February at Phillip Island in Victoria, which will run in conjunction with the FIM Motul Superbike World Championship (WorldSBK) opener.


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