Broadcast deal reached for International Island Classic

Historic racing event attracts Destination Phillip Island as naming rights sponsor.

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Image: Supplied.

The International Island Classic has reached a broadcast deal that will see the 26th edition showcased on television across the world, while securing Destination Phillip Island as the naming rights sponsor.

Held over the Australian Day long weekend at Phillip Island, the International Island Classic is one of the largest historic bike meets in the world with close to 450 bikes raced or on display, and over 300 riders journeying from all corners of the globe to compete.

A two hour television program will be introduced this year, where a production will focus on the headline act, the International Challenge between teams from Australia, New Zealand and the USA, and the sponsorship ensures viewers are introduced to the myriad of experiences at Phillip Island that lie outside the circuit.

Interest in the television program has been strong with MAVTV picking up screening rights for the USA and Canada, while Fox Asia will be broadcasting to 14 million subscribers across the region, and commitments from networks across UK and Europe, along Fox Sports picking up the feed in New Zealand.

The largest online streaming channel for motorsport content in the world today, MotorsTV/MotorTrend will also showcase the 2019 International Island Classic production. For Australian fans, the Island Classic broadcast will be screened on delay on SBS’s Speed Week and on Fox Sports, plus a video streaming of the International Challenge will take place via the circuit website. For more information, visit www.islandclassic.com.au.

Source: CycleOnline.com.au

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