News 7 Apr 2020
Yamaha tops national motorcycle sales through first quarter
Highest-selling dirt bike the Yamaha WR450F to date in 2020.
Yamaha is the strongest-selling motorcycle brand of 2020 to date in Australia, figures from the Federal Chamber of Automotive Industries (FCAI) have confirmed.
A total of 17,977 motorcycles, ATVs and scooters have been sold so far, marking a minor 2.5 percent decline in comparison to 12 months ago.
The four main market categories were split, with ATV/SSV and off-road bikes showing an increase, while road bikes and scooters reported a decrease.
“The first three months of 2020 have seen many issues unfolding in the Australian market, with floods, drought, bushfires and, more recently, the coronavirus pandemic,” FCAI chief executive Tony Weber commented. “The market has been remarkably resilient given the circumstances.”
Taking over as market leader, Yamaha recorded a 21.1 percent share of the national market, followed by Honda with 20.3 percent and Kawasaki in third place at 11.3 percent.
Off-road motorcycles held their own with a 1.3 percent sales rise, in which Yamaha again topped the segment with a 27.8 percent share, followed by Honda with 24.3 percent and KTM at 20.7 percent.
It was the Yamaha WR450F that topped dirt bike sales overall, also featuring as leading enduro model at 260 models sold. KTM’s 300 EXC was second, the KTM 450 EXC-F third, KTM 350 EXC-F fourth and Yamaha WR250F fifth.
In terms of motocross models, the Honda CRF450R was highest-selling at 161 models sold, followed by the Yamaha YZ250F, KTM 250 SX-F, Yamaha YZ450F and Honda CRF250R.