Tag Archives: Royal Enfield

Royal Enfield Official Begins Production in Argentina

How Royal Enfield Will Win

Royal Enfield officially began production in its new facility in Argentina. Not long ago I reported that production would begin there, and now it’s officially underway, according to RideApart.

The company has partnered with Grupo Simpa, which it previously used as a distributor to make this new production facility happen. Grupo Simpa will assemble three of Royal Enfield’s models at the new plant.

The new plant will be responsible for the Himalayan, Continental GT, and Interceptor 650. This is a smart move because the bikes have been selling well in Argentina already. It also gives Royal Enfield a good place to export bikes from.

Royal Enfield production in Argentina

“Argentina and other South American countries have been an important market for Royal Enfield,” said Royal Enfield CEO Vinod K. Dasari.

Dasari said that the local terrain and topography create the perfect place for the company’s bikes, which is why they have been such a hit there.

Harley Davidson Livewire

“Our decision to start assembling our motorcycles in Argentina is proof of our long-term commitment and confidence in the market,” he said.

The focus, at least at first, will be on South American markets for the motorcycles made here. I would expect as things progress this plant will become an important strategic part of Royal Enfield’s plant to take its 650cc models to every market on the globe.

Source: MotorbikeWriter.com

Royal Enfield Production to Start This Month at New Plant in Argentina

Royal Enfield has a new production plant in Buenos Aires, Argentina. That facility will begin production this month, according to Hindustan Times.

The company has also collaborated with the local distributor Grupo Simpa. Together these moves should help the company continue to expand globally.

Royal Enfield has been seeing some slower sales in its home market of India, but the Himalayan, Continental GT, and INT 650 are all selling really well. This move to manufacturing these bikes here is a step towards leaning into the momentum of the Himalayan and 650 twins. 

Cafe racing Royal Enfield’s Continental GT 650 boom
Continental GT 650

“With a strategic view to cater to growing demand and to gain significant market advantage, we have been pursuing our plans to set up local assembly units across specific markets in the Asia Pacific region and across South America,” said Vinod Dasari, CEO of Royal Enfield. “In the first of these, we are very happy to announce the first CKD assembly plant in Argentina.”

This isn’t the first time that Royal Enfield has done something like this. RideApart notes that in 2019, the company started production facilities in Thailand.

Zenith Bi-Car

This is a smart move by Royal Enfield, and it should help the company economically produce motorcycles around the world. We will likely see continued expansion of Royal Enfield operations around the world as long as its bikes stay popular.

It seems Royal Enfield will utilize the 650 platform it currently has to continue to build out its lineup. It’s been reported a few times that the company is working on other versions that utilize this platform. This will mean that these new production facilities will need to build more than just the Himalayan, Continental GT, and INT 650. It will be interesting to see how this progresses in the future.

Source: MotorbikeWriter.com

Royal Enfield Himalayan Switches Off ABS

One of the few changes for the 2021 Royal Enfield Himalayan adventure motorcycle is the ability to switch off the ABS.

It may not seem like a big deal, but it is to the adventure rider who wants to be able to lock the wheels under braking to dig into the gravel, dirt, loam or sand surface for extra braking effect.

It’s a shame there isn’t the facility to just switch off the rear.

However, they say they have tweaked the rear brake for better feel and effect.

2021 Royal Enfield Himalayan

The other changes are the addition of three new colours — Lake Blue, Rock Red, and Gravel Grey – making a total of six colour choices. The existing colours are Granite Black, Snow White and Sleet Grey.

The Himalayan also now comes with a redesigned side stand and the engine is Euro5 compliant although they don’t say whether this has affected output.

There is no word on when these will arrive in Australia, price or whether all colours will be available.

Levi’s project

MV Agusta Stunt bikes

Meanwhile, Royal Enfield has joined with iconic American jeans manufacturer Levi’s to launch a range of lifestyle and riding gear, available online and in Royal Enfield and Levi’s stores in India.

Levi's & Royal Enfield

They say it is suitable for riding and daily wear and the Cordura denim includes some abrasion protection and pockets for armour inserts.

Levi's & Royal Enfield

The lifestyle collection includes jeans, jackets and graphic t-shirts designed by rider and artist Toria James.

Source: MotorbikeWriter.com

2021 Royal Enfield Himalayan Announced

Royal Enfield North America has announced notable updates to the 2021 Himalayan. These updates include switchable ABS to help riders when riding off-road, a revised rear brake that is said to improve braking performance, a redesigned side-stand and new hazard lights switch. MSRP is $4,999.

2021 Royal Enfield Himalayan Announced

From Press Release:

Royal Enfield, the global leader in the middleweight motorcycle segment, announced today the launch of the 2021 Himalayan with new features adding to the already impressive legacy of the 411cc adventure motorcycle.

Since its introduction in 2016, the Himalayan has earned the respect and admiration of discerning motorcyclists and aspiring adventure riders.

Starting September 1, 2020 interested consumers may reserve a 2021 Himalayan at www.RoyalEnfieldNA.com. Quantities are limited and are only available through the website. Once reserved, consumers will present a unique buyer’s code at participating Royal Enfield dealers within seven days of receipt to confirm the reservation.

2021 Royal Enfield Himalayan Announced

The 2021 Himalayan retains the original versatility and durability of the motorcycle, with added features to improve the riding experience. New for 2021 is a switchable antilock braking system (ABS) providing riders with more control when navigating challenging off-road conditions. The new Himalayan also features a revamped rear brake mechanism that improves brake engagement and rider feel for decreased stopping distances. Additional features in response to customer feedback also include an improved side-stand design and hazard light switch in case of road or trail side emergencies.

The new Royal Enfield Himalayan will be available in three new colorways, Lake Blue and Rock Red, and Gravel Gray, adding to the existing portfolio of Snow White, Granite Black and Sleet. The motorcycle comes with a three-year warranty and will be available across all Royal Enfield dealerships in North America starting at $4,999.

2021 Royal Enfield Himalayan Announced

“The Himalayan continues to be one of the best-selling units in North America,” said Krishnan Ramaswamy, interim Business Head and President of Royal Enfield Americas. “The affordability, versatility and capability of the Himalayan has established it as a musthave adventure bike and with these updates, it’s better than ever before. Simplicity and a great riding experience are the center of who Royal Enfield is as a brand. We’re pleased that the Himalayan continues to deliver that experience to riders across the globe. It’s not only an approachable bike for the young and entry level rider but also a good dual-purpose addition to the stable of an experienced biker.”

The Himalayan includes a wide variety of Genuine Motorcycle Accessories as well, allowing riders the freedom to customize the Himalayan according to their pursuits. To see the full lineup of accessories and apparel, visit www.RoyalEnfieldNA.com/accessories.

2021 Royal Enfield Himalayan Announced

The Himalayan, which was launched primarily for the Indian markets, has become one of the best adventure touring motorcycles in its segment globally. It has paved the path for more accessible forms of adventure touring and the new Himalayan will further strengthen this underserved category.

The perfect motorcycle companion for adventure touring and exploration has just gotten even better.

2021 Royal Enfield Himalayan Announced

2021 Royal Enfield Himalayan Photo Gallery:

Source: RiderMagazine.com

Royal Enfield builds electric prototypes

Old-school motorcycle manufacturer Royal Enfield is getting closer to releasing an electric model after building a couple of electric prototypes.

Last year, company president Rudratej Singh said they had “several projects in the pipeline and the electric platform is one of them”.

“We are in an investment phase in the project where we have a team that is working on different ideas and concepts with a long-term focus. We will disclose our plans at an appropriate time.”

Electric prototypes

Now CEO Vinod Dasari has confirmed that they have developed a couple of electric prototypes.

As suspected, Royal Enfield worked on its electric platform at their new English research and development centre in Leicestershire.

There are no further details on the project, but a prototype means they have something that works and is being tested.

It could have been shown at the world’s biggest motorcycle show in Milan in November, EICMA, but it has now been postponed a year.

So we are not sure when it will be unveiled.

However, we suspect it won’t look too different from the current old-school range.

Electric Royal Enfield Charging Bullet documentary trailer
Fred on his electric Bullet

Perhaps it will look like this electric-powered Royal Enfield Bullet built by British engineer Fred Spaven to travel the length of Britain for a documentary film called Charging Bullet promoting sustainable transport.

Royal Enfield is not the only Indian-owned motorcycle company going electric.

Former Czech motorcycle company Jawa, now owned by Indian company Mahindra, is also developing an electric motorcycle in India.

They say it will have the longest range yet of any electric motorcycle.

There is hardly a motorcycle company in the world that is not developing an electric motorcycle.

However, there is more incentive in India for these two companies and others to produce electric bikes.

India has strict air pollution policies in their major cities that make an electric option very desirable.

The Indian Government has also proposed a deadline for complete electric mobility in the country by 2030 and plans $1.4 billion in incentives for the manufacture and sale of electric motorbikes and scooters while penalising petrol-powered bikes.

Source: MotorbikeWriter.com

Royal Enfield stars in Kiwi surf video

Two Royal Enfield Himalayan adventurer motorcycles have starring roles in an upcoming Kiwi winter surf film called “Lost Track New Zealand”.

There, that’s a sentence you never thought you would hear!

This trailer indicates a film that is beautifully shot and seems to capture the adventure and freedom of both riding and surfing.

For anyone who has ever ridden a motorcycle around New Zealand they will know that it is filled with winding roads through spectacular middle earth scenery.

”Lost Track New Zealand” follows surfer Torren Martyn and film maker Ishka Folkwell as they embark on a four month motorbike adventure to explore the island nation’s roads and surf.

They customised the Royal Enfield Himalaya bikes to carry surfboards as well as their camping gear.

Torren and Ishka ride through storms and survive near-death experiences on their quest to escape into nature and surf perfect waves.Surf sheep livestock roadkill New Zealand

The coming feature film, produced by wetsuits manufacturer needessentials, includes an outstanding original soundtrack composed by Headland and Nick Bampton.

There is no date or screening venue yet for the film, but we will update when it is availablew.

Source: MotorbikeWriter.com

Roving weekend for Himalayans and Rovers

With the borders opening, Royal Enfield plans a Himalayan & Adventure Weekend of roving around the Byron Bay hinterland on their bikes and in Land Rovers.

The border between Queensland and NSW opens on July 10, just in time for this roving adventure on July 18-19.

However, Queensland riders will still have to obtain an entry pass and may face a long queue when they return across the border as police check your credentials.

The event is supported by Royal Enfield Australia & New Zealand and hosted by Salt Creek Motorcycles and 4WD accessories company The Adventure Garage.

RE spokesman Mal Jarrett says they have been planning the adventure for a while and have been fortunate with the timing.

“Salt Creek Motorcycles is an adventure tour company based in Ballina that uses Himalayans exclusively,” he says.

“The Adventure Garage shares the same shed in Ballina and runs Land Rover adventure tours in the same locale, so it made sense to run an event in unison.” 

Riders will find they are roving the beautiful Byron Bay hinterland and Border Ranges roads – both tar and gravel.

The overnight camp is on private land near Kunghur/UKI, NSW, which is a private property with 3500 acres to explore by bike and 4WD and spectacular views of the Border Ranges and NightCap.

While the adventure is best suited for Himalayan adventure bikes, we imagine there will be some riders on other Royal Enfields which are quite competent in many gravel road conditions.

Anyway, Salt Creek Motorcycles have a couple of Himalayans for hire at $260 for the two days.

Riders will be joined by Land Rover owners on the trek.Roving Land Rover Royal Enfield Himalayan

They say they will have qualified senior first-aid personnel attending and a briefing to ensure the vehicles are separated for safety.

There will also be a support vehicle and trailer to transport your gear on both days.

The event is not associated with Land Rover Australia but is restricted to Land Rover owners.

Click here to make bookings and enquiries with Salt Creek Motorcycles.

Roving weekend detailsRoving Land Rover Royal Enfield Himalayan

  • Start: 7.30am, 18 July 2020, 2/39 Southern Cross Drive, Ballina, NSW 2478
  • End: 3pm, 19 July at the same place or Seven Mile Brewery around the corner
  • Cost: $100 each or $150 per duo
  • Includes: Camp fee, Saturday nibbles and dinner, and Sunday breakfast

What to bring:

  • Swag or Tent, sleeping mat and bedding. Swags are available for hire for just $25.
  • Backpack with at least 1L water or Camelback
  • Warm and waterproof clothing in addition to your bike gear as it will be chilly at night;
  • Personal medication, cash and some snacks

Source: MotorbikeWriter.com

Royal Enfield launches first women’s riding gear

Royal Enfield has expanded its vintage-look apparel to include its first range of women’s riding gear.

Australian importers Urban Moto Imports says their shipments of the gear have been delayed due to the Covid outbreak.

“We are hoping to see stock around springtime,” says spokesman Mal Jarrett.

Meanwhile, you could buy it online from India at the official Royal Enfield website.Royal Enfield vintage-look women’s riding gear

Riding gear sizes

However, there may be differences in Australian/India sizing, so we suggest waiting until they arrive and you can try them on and get the sizing right.

The range includes jackets and pants, leather gloves and leisurewear such as shorts and t-shirts.Royal Enfield vintage-look women’s riding gear

The all-season Nubra jackets and pants and summer Breeze range include rain and thermal liners, CE-certified elbow and shoulder armour, YKK zips and Cordura reinforcement.Royal Enfield vintage-look women’s riding gear

Female riders have been complaining about being neglected by motorcycle gear manufacturers for years although it is getting better and more available.

MotoCAP has also included women’s jackets in their safety ratings.

It is great to see motorcycle manufacturers pay attention to the potential women’s market and providing properly tailored gear for the female form.

Source: MotorbikeWriter.com

Royal Enfield Himalayan Motorbike Review

The Royal Enfield Himalayan is an Indian adventure motorbike. It’s a very versatile bike that can be used for different types of terrain.

Before we get deep into this Royal Enfield Himalayan review, let’s take a brief look at the history of this motorbike.

About the Royal Enfield Himalayan

This bike is manufactured in Chennai, a city in south-east India. The motorbike industry in India is one of the largest in the world. The country has a growing population that has already crossed 1.3 billion. Some of the top motorbike manufacturers in the country roll out 1 million motorbikes per month.

Royal Enfield make a range of highly rated motorcycles, including the Continental GT, Thunderbird, Interceptor 650, Bullet, Classic 350 and the Himalayan. The average Indian rider is more interested in fuel efficiency than power or torque, which explains why most motorbikes in the country are less than 150 ccs.

As well as using motorcycling in Indian cities, many people like to ride their motorcycles in tour groups, including Royal Enfield’s own Rides program, to adventurous routes into the Himalayas.

What’s interesting about the Royal Enfield’s Himalayan motorbike is that it was designed for bike users tackling the broken roads of the countryside in India. That was the original target market. It was not meant to be a performance-oriented motorcycle. Instead it was aimed at customers who value affordability.

With that objective in mind, the motorbike was designed to have competent ride and handling, comfort and agility while being reasonably affordable. All those characteristics made it into an adventure bike not just for India, but for the rest of the world.

It is now a popular affordable adventure bike in the United States for use on dirt roads, rough terrain and mountain treks. The tagline for Himalayan is: “Built for all road. Built for no roads”.

Royal Enfield Himalayan BS6 vs. Earlier Models

Royal Enfield Himalayan2016 Royal Enfield Himalayan

The first-generation Himalayan had minor niggles that have been sorted out, and it has now become a great bike to take on a rough road or a long ride. The Royal Enfield Himalayan BS6 has all the features that a motorcycle in this category needs to have, including a switchable ABS (Anti-lock Braking System).

The design of the Himalayan is an embodiment of the Royal Enfield Bike ethos of minimalistic design and strong personality. The BS6 model has a bit more color than previous models, giving it more character.

Engine, Torque and Horsepower

The emission standards have been upgraded with a BS6 engine. The fuel economy is also better with the new version. The 411 CC SOHC fuel injection based single cylinder engine delivers 24.3 bhp and 32 Nm torque at 6500 rpm.

For motorbike enthusiasts, it becomes a matter of intense discussion whether torque is more important or horsepower. It is important to understand the difference between horsepower and torque. The horsepower has the capability of delivering more speed for the motorbike, whereas torque at higher rpm allows for greater horsepower.

So one is not more important than the other, it just depends on the situation. For the motorbike buyer, it is recommended to buy a motorbike with a good balance between torque and horsepower.

With previous Himalayan models, there were some complaints regarding excessive engine vibration. With the new model, there is an improvement in vibration control. The engine can run speeds of up to 100km/h smoothly.

Vibrations do start to become an issue around 125km/h, but that speed won’t be reached very often. This is not a performance-based motorbike. The beauty of the motorbike is in its agility and handling.

Comfort & Riding Experience

Royal Enfield Himalayan Sleet investsRoyal Enfield Himalayan

Riding the motorbike for long hours is not a problem. The bike has a low seat height, ideal for balance and stability.

The suspension is long-travel, which is great for rougher roads as it does not pass the bumps on to the rider. On a highway, it does feel a bit sluggish. The rear suspension could have been made slighter stiffer but no complaints if you are riding the biking on rougher roads.

The Himalayan has front suspension travel of 200 mm and rear suspension travel of 180 mm. Group clearance if 220 mm and 800 mm seat height. The fuel tank has a 15-liter capacity. The chassis feels solid and well built. The size of the motorbike is well-proportioned to its components.

The riding position is comfortable with a relaxed riding stance assisted with a raised handlebar and neutrally placed foot pegs. The saddle of the Himalayan is most comfortable for motorbikes of its price range.

The length of the side stand is shorter in the new version, allowing for improved stability while parking. This is an important feature when parking on rough terrain. The tall handlebar and scooped seat mean the rider feels comfortable while feeling in control of the bike.

The high instrument cluster adds to the commanding view. The padding in the seat is firm while the fabric used feels durable.

Braking

The braking performance of the Himalayan is excellent. Royal Enfield has recalibrated the ABS taking it to a higher level of refinement. The ABS can be switched on or off on the real wheel. This feature will be most appreciated by off-road riders.

Switching the brakes on or off the rear wheel allows for the motorbike to slide, an important maneuver for adventure seekers. The front wheel has the standard braking mechanism.

The rear disc of the brake seems to have more bite in the new version. The braking does feel a bit spongy but for a 200 kg motorbike, a little softness in the braking is required. The front brakes have a 300 mm disc while the rear brakes have a 240 mm disc.

Tyres

The tyre brand used on the Himalayan is the most trusted brand in India, Ceat Tyres. The motorbike features the Gripp XL tyres. They are known for their block pattern design.

Instrument Cluster

The instrument cluster has been slightly updated from the previous models. The ABS switch on-off button has been added but other than that, the appearance of the instrument cluster remains similar.

There are two trip meters on the panel giving you average speeds, fuel gauge, and the current time. Hazard lamps have been added to the handlebar. There is a rear rack for storage.

Some riders have added accessories such as heated grips for trips to the colder climate and engine guard for protection. Some users are also using a crash bar system that can protect the motorbike from tip-overs. Crash bars are designed to distribute the force of the impact.

Alternatives

Some of the main competitors in this category are the BMW G 310 GS and the KTM Adventure 390.

Royal Enfield Himalayan vs. KTM Adventure 390

The Himalayan has a bigger engine and a more powerful ride compared to the KTM Adventure 390, which has a slightly higher maximum torque. The Himalayan has substantial longer suspension travel is much heavier compared to the KTM. The Himalayan is loaded with more features and offers better value for money compared to the KTM.

Royal Enfield Himalayan vs. BMW G 310 GS

Compared with the BMW G 310 GS, the Himalayan is much cheaper, offering better value for money in terms of the features offered. The Himalayan has a more solid feel to it with more weight and longer overall length.

Unsurprisingly given that the BMW is so much more expensive, it does have some extra features such as a digital instrument panel and indicators. However, for the difference in price, it just doesn’t offer that much more.

For the brand-conscious, BMW will still be ahead in the race but from a value for money, the Himalayan is the winner.

If you get a chance to visit a Royal Enfield dealer, ask to try the Himalayan test bike and you will be able to experience the solid, powerful, and agile ride of the Himalayan motorbike.

Conclusion

Make no mistake, the Himalayan can be a pretty strong city bike. Even with one cylinder, it doesn’t feel slow in an urban setting.

With its superior handling, lane changing and cornering is very smooth. The three-piece crankshaft provides a great balance for a motorbike this size.

However, the beauty of the motorbike is on an off-road adventure. The greatest value proposition is the Himalayan’s strong quality and affordability.

(Contributed post for our North American readers)

Source: MotorbikeWriter.com

Is web motorcycle purchase the new normal?

It seems online buying has boomed during the pandemic lockdown, but would you buy a motorcycle over the web?

Last year Suzuki Australia offered online ordering for their new Katana model and declared it a success.

Suzuki Australia marketing manager Lewis Croft says dealers were, at first, very nervous about selling over the web.

But he says they loved it because it did all the groundwork with customers and all they had to do was the final paperwork and handover.

In September, MV Agusta opened orders for all its motorcycles online.

MV Agusta CEO Timur Sardarov said the “digital ecosystem is a cornerstone for reaching worldwide growth and strengthen customer relationship”.

And now Royal Enfield Australia has developed an online ordering system.

In all cases, customers choose their bike and accessories over the web, pay a deposit and then the local dealer gets in contact to arrange delivery.

But would you really buy a motorcycle online without having ridden one first?

Demo rides

You wouldn’t buy a car without a test ride, so why should riders be denied the opportunity to test out the bike first?

Some dealers don’t even allow customers to sit on their showroom bikes.Please do not sit

It is estimated that demo rides increase the chances of selling a motorcycle by 10%.

A 2015 US motorcycle industry study found that the availability of demo rides also improved customer satisfaction of dealerships.

The ninth annual Pied Piper Prospect Satisfaction Index (PSI) US Motorcycle Industry Benchmarking Study found that test rides were offered 63% of the time to mystery shoppers compared with 34% five years earlier.

It also found sales staff encouraged customers to sit on a bike 81% of the time, up from 70%.

A good dealer experience also translated to improved sales, with dealerships ranking in the top quarter selling 22% more motorcycles than dealerships in the bottom quarter.

It found Harley-Davidson, BMW and Ducati the most aggressive in offering test rides.

It is no coincidence that every Pied Piper study for the past decade or more has been led by those same three companies.

Aussie test rides

While there is no equivalent study in Australia, the results are perhaps indicative of strict global manufacturer training standards of dealer staff and attitudes to offering demo rides.

The lack of demo rides is one of the biggest complaints about dealerships we receive at MotorBikeWriter.com.

But many of these are for popular new models where demand outstrips supply and every bike that comes into the dealership is already sold.BMW Motorrad GS Off-Road Training

Perhaps the most aggressive brands offering test rides in Australia are Harley-Davidson, BMW and Indian.

Harley not only offers test rides to licensed riders, but also offers a static ride to unlicensed riders with their Jump Start program.

It’s rare for any dealer to offer test rides of off-road or adventure bikes because of the risk of damage, but BMW even hosts annual GS demo ride days around the country.

And Indian throws in free fuel and accommodation on their weekend demo ride offers!

We only have our own experiences and anecdotes of readers to go on, but it seems Japanese brands are the worst at allowing test rides.

Maybe that has to do with complacency because they are the four biggest sellers.

Sales trends

But with sales crashing, distributors and dealers need to pick up their act.

It may cost more to have demo bikes available, but the results speak for themselves.

The motorcycle industry grapples with this basic sales technique.

Some dealers just see the cost of bike depreciation, fuel and staff time to take riders on escorted demo rides, rather than looking at long-term customer goodwill.

It also requires the manufacturers or importers to back them up with demo bikes and allow them to later sell them at a discount.

Riders see buying a bike as a lottery unless they can actually throw a leg over and feel the bike.

They need to evaluate the ergonomics for their body size, hear the noises, test the power and handling, and even feel the heat from the engine.

  • Have you ever been denied a demo ride? What did you do? Did you go elsewhere and buy the same bike or another brand? Leave your comments below.

Source: MotorbikeWriter.com