Tag Archives: Royal Enfield

Christmas gift ideas from Benelli & Royal Enfield

Looking for Christmas gift ideas? Check out the Royal Enfield apparel and Benelli apparel ranges, featuring protective gear like the Clymer Jacket or Benelli KV-03 Helmet, Street Ready T-Shirt for casual wear, Garrison Facemask, or splash out and buy someone a Royal Enfield Classic – in a 1:12 scale model that is!

Check out the websites linked or head into your local Royal Enfield or Benelli dealer for more information or the full range.


Clymer Jacket – $269.95 RRP (Black)

The Clymer Jacket celebrates the versatility of the mythical Interceptor. A classic field jacket at first glance, look closer and you’ll find a full suite of motorcycle safety features. Plus when the Puffer winter jacket is attached to the loops inside the Clymer, you get a truly all-season ecosystem, perfect for the all-season rider.

The outer shell is made from abrasion resistant 100 per cent heavy duty cotton twill fabric, with CE Level 1 protectors at shoulders and elbows. A high density impact absorbent EVA foam back protector is joined by genuine Cordura panels on elbows for reinforced slide protection.

Clymer Jacket

A water resistant coating keeps you dry in light drizzles, as do waterproof zippered vents, which let you modulate the ventilation as required. This is compatible with the Puffer winter jacket (sold separately) and also has four pockets, genuine YKK Zippers and Royal Enfield metal branding on chest plus miniature motorcycle on arm.


Street Ready T-Shirt Peach – $25.95 RRP

Stylish, comfortable and ride ready is the motto of the Street Ready T-Shirt. The design takes from the realities of roads known only to a rider.

Street Ready T-Shirt Peach

The Street Ready T-Shirt in Peach is regular fit, with a crewneck and is 100 per cent cotton, 190 GSM. The single jersey includes a leather patch, with branding at the back and there’s helmet badging on the sleeves.


Garrison Facemask Tri-Pack – $59.95 RRP

Extend safety beyond the saddle with Garrison face protection mask. Treated with Viral Off Polygiene technology, this face mask is anti-microbial, anti-pollution, anti-dust, and anti-odor. Crafted with three layers of premium fabric for comfort and has a wide face coverage for better protection. This pack includes three different designs of facemask

Garrison Facemask Tri-Pack

These are a universal fit, with soft elastic and are reusable for up to 30 washes, and are designed to minimise eye-wear fogging up, like glasses or sunglasses. The set of three includes three different designs.


Royal Enfield Classic 500 1:12 Scale Model – $54.95 RRP

The Royal Enfield Classic 500 Desert Storm is inspired by the valour of the men in uniform serving in the deserts. This 1:12 scale model is an official replica of the iconic Classic Desert Storm. The 3D scale model is diecast metal with plastic parts, including steerable handlebar; free rolling wheels; working rear suspension and side stand; and measures 17.5cm (L) x 6.5cm (B) x 10.5 (H); weighing just 250 gm.

Royal Enfield Classic 500 model

This product is suitable for the age group of 8+ years. Not suitable for children under the age of 36 months due to the danger of swallowing small parts. Choking hazard!


Benelli KV-03 Helmet Red – $175.95 RRP

The Benelli KV-03 full face helmet is available in red, with an ABS thermoplastic resin shell, aerodynamic outer shell design, anti-scratch visor and anti-UV inner sunglasses, in sizes Medium, Large and XL.

Benelli KV-03 Helmet

Benelli Coper-Tex Jacket (Black/Red) – $269.95 RRP

Benelli’s Coper-Tex Jacket in black/red features a detachable zip-out thermal, cell phone pocket, drop pocket and inside chest pocket, with YKK zippers, custom adjusters at waist, neoprene soft collar and is a unisex, cropped fit.

Benelli Coper-Tex Jacket

Source: MCNews.com.au

Royal Enfield Expanding In Asia

The Global Brand Refocuses in Asia

Recently, I touched on the fact that Royal Enfield is working hard to become a big name not just in India, but everywhere. The company is working to become an aspirational product in the U.S. and the UK. Well, now, according to a BBC report, Royal Enfield will focus on increasing sales across Asia, too. 

The company will open a new plant in Thailand within the next 12 months. This new plant will build motorcycles for Vietnam, Malaysia, China, and other countries in the region. This year saw Harley retreat from India, and Royal Enfield has seen sales grow 88 percent across the region. It wants to keep the growth going, and sees domination in Asia as one way to help do that.

“People are buying Royal Enfield machines based upon their ease of use, their simple design and their classic vintage styling,” said Scott Lukaitis, a motorsports consultant, to the BBC.

S&S Cycles big bore kit for Royal Enfield 650 camshaft-kit-royal-enfield-650

According to the report, the brand also plans to launch a new bike per quarter for the next three to five years. This likely means the motorcycle manufacturer will make the most of its 650cc and 350cc platforms. It could also mean that Royal Enfield has a new platform in the works with a new engine.

Boss Hoss video

COVID-19 could actually work in Royal Enfield’s favor, too. “The general consensus is fear of infection may shift people away from shared transport to individual mobility. Hence, the cheapest mode for rural areas is the motorcycle,” said Vivek Vaidya, a transport expert at consultants Frost & Sullivan.

Things are looking bright for Royal Enfield, and it will be interesting to see where this company goes in the future. Right now, things are truly looking up.

Source: MotorbikeWriter.com

Royal Enfield Bullet 500 Trials Works Replica

3.99% PA* COMPARISON RATE
BULLET 500 TRIALS WORKS REPLICA

There’s no question that 2020 has been a trialling time for many people around the country. With restrictions slowly easing, there has never been a better time to jump on a motorcycle and truly start appreciating the outdoors… what better way to do that than on a Royal Enfield?

That’s why the team at Royal Enfield Australia have announced that for a limited time only, you can take advantage of a super low finance rate on the Royal Enfield Bullet 500 Trials Works Replica!

“Made Like A Gun” and backed by two years warranty with premium roadside assistance, the legendary LAMS approved Bullet Trials 500 Works Replica is now even better value than ever before.

TRIBUTE TO A LEGEND

Inspired by Johnny Brittain’s champion Bullet and the Royal Enfield Factory Team’s tremendous success at the International Six Days’ Trials, the Bullet 500 Trials Works Replica pays homage to a motorcycling legend…

Offer valid until November 30 2020, or while stocks last.

Source: MCNews.com.au

The Royal Enfield Meteor 350 Gets a Launch Date

Royal Enfield Sets Its Sights on November

Royal Enfield has a new bike coming soon. It’s called the Meteor 350 and it should be an important bike for the brand and one that will help it to stay a dominant force in India.

The motorcycle was originally set for an April 2020 release date, but then COVID-19 happened, and well, that didn’t happen. Then there was a lot of discussion about when the motorcycle would actually debut. Now, according to The Times of India, the bike will be unveiled on November 6. 

This bike will be available in three different trim levels: Fireball, Stellar, and Supernova. Fancy names. It will be interesting to see what’s on each bike. I assume as you climb the trim ladder, the level of options and features will go up.

CFMoto

The powertrain isn’t totally clear at this time. That said, I’m sure it will be a BS6 compliant and have a 350cc displacement or close to that. It will also be a single cylinder. Power figures are unknown but I’d expect around 20 hp and maybe 20 lb-ft of torque. We will all find out the good details on November 6. That is, unless something else crazy happens.

Source: MotorbikeWriter.com

Royal Enfield’s Build Train Race Program Moves to the Road

Royal Enfield Expands Its Racing

Recently, I noted Royal Enfield’s rise and its goals for the future. As a part of that, the company wants to attract customers through racing. It started with Flat Track Racing. Now it’s on to road racing. 

Professional road racer and current BTR flat track participant Melissa Paris will be a mentor for the company’s new road racing program. With help from Royal Enfield Americas’ Head of Marketing Breeann Poland, and racer/journalist Anne Roberts, Paris will select the company’s first BTR road race participant roster.

“Building upon the success of the initial BUILD TRAIN RACE program, we decided to carry the momentum into the road racing segment,” said Poland. “This is a unique opportunity for women interested in getting into road racing and to make a name for themselves in a national racing program. Working with a world-class racer like Melissa Paris is not an opportunity that comes along often. The ladies will also be some of the first people to road race the Continental GT 650 platform, so the motorcycling world will be watching.”

Royal Enfield will select only four women for the roster. Here’s the video questionnaire. the entry period opened on October 14, 2020, and runs through December 1.

Source: MotorbikeWriter.com

Could Royal Enfield Become a Juggernaut Like Harley Was?

Appealing to “The Youths”

Royal Enfield’s rise is one that’s fairly well documented. Siddhartha Lal brought back the company in a big way and part of the way it was done was to bring younger riders into the fold with cool and affordable motorcycles. Now that the Indian market is going well for Royal Enfield, the company is focusing on global expansion.  

The focus for Royal Enfield will be on Western countries, like the U.S., Europe, Australia, and others. Lal told Bloomberg that he wants to be a big brand outside of India and the other markets Royal Enfield is currently thriving in.

“I could be great in India and Brazil and Thailand and Africa,” he says. “But if I’m not in Europe and America, then I’m not a global brand.

Lal went through school and rode a Royal Enfield while studying. His father owned Eicher Motors, which owns Royal Enfield. At one point, when he was in his late 20s, Royal Enfield was on the brink of being shut down, and he convinced his father to let him run it. It turned out the be the right choice.

“All of this was entirely and only because I was the promoter’s son,” he said to Bloomberg’s Ari Altsteader, using an Indian term to refer to an owner-operator. “A random bloke at 27 wouldn’t have got this job.”

Some of Lal’s first moves were his best. He focused on dealer relationships, pricing of motorcycles, and manufacturing. This helped with the reliability and the perception of the bikes. These moves, plus adding more models and focusing on smart marketing tactics among other things, have helped Royal Enfield become a powerhouse again.

Royal Enfield Classic 500 Tribute Black

According to Bloomberg, the company sold 824,000 bikes globally the year before the pandemic hit. Harley sold 218,000.

Ducati test ride demo motorcycle sales showroom selling motorcycles pace sales slide common

Now the focus is on Western countries. Lal told Bloomberg that the company’s success in Western countries could help make his motorcycles an aspirational product in India and some other markets. The company has already started its onslaught, with a focus on flat track racing and trying to set speed records with Cayla Rivas (a motorcycle racer). More initiatives like this will come in the future I’m sure.

The company is focusing on building enthusiasm around the brand and trying to get a cult following similar to what it has crafted in India and what Harley-Davidson has built in the U.S. It will be a long haul, but at the moment, it looks like Royal Enfield’s making the right moves.

There’s still a lot to do, but the reception of Royal Enfield’s latest models has been good, and it will be interesting to see what the future holds. Royal Enfield has a long way to go to beat out Harley in terms of brand recognition (especially in the U.S.), but it’s making moves in the right direction.

Source: MotorbikeWriter.com

Royal Enfield Official Begins Production in Argentina

How Royal Enfield Will Win

Royal Enfield officially began production in its new facility in Argentina. Not long ago I reported that production would begin there, and now it’s officially underway, according to RideApart.

The company has partnered with Grupo Simpa, which it previously used as a distributor to make this new production facility happen. Grupo Simpa will assemble three of Royal Enfield’s models at the new plant.

The new plant will be responsible for the Himalayan, Continental GT, and Interceptor 650. This is a smart move because the bikes have been selling well in Argentina already. It also gives Royal Enfield a good place to export bikes from.

Royal Enfield production in Argentina

“Argentina and other South American countries have been an important market for Royal Enfield,” said Royal Enfield CEO Vinod K. Dasari.

Dasari said that the local terrain and topography create the perfect place for the company’s bikes, which is why they have been such a hit there.

Harley Davidson Livewire

“Our decision to start assembling our motorcycles in Argentina is proof of our long-term commitment and confidence in the market,” he said.

The focus, at least at first, will be on South American markets for the motorcycles made here. I would expect as things progress this plant will become an important strategic part of Royal Enfield’s plant to take its 650cc models to every market on the globe.

Source: MotorbikeWriter.com

Royal Enfield Production to Start This Month at New Plant in Argentina

Royal Enfield has a new production plant in Buenos Aires, Argentina. That facility will begin production this month, according to Hindustan Times.

The company has also collaborated with the local distributor Grupo Simpa. Together these moves should help the company continue to expand globally.

Royal Enfield has been seeing some slower sales in its home market of India, but the Himalayan, Continental GT, and INT 650 are all selling really well. This move to manufacturing these bikes here is a step towards leaning into the momentum of the Himalayan and 650 twins. 

Cafe racing Royal Enfield’s Continental GT 650 boom
Continental GT 650

“With a strategic view to cater to growing demand and to gain significant market advantage, we have been pursuing our plans to set up local assembly units across specific markets in the Asia Pacific region and across South America,” said Vinod Dasari, CEO of Royal Enfield. “In the first of these, we are very happy to announce the first CKD assembly plant in Argentina.”

This isn’t the first time that Royal Enfield has done something like this. RideApart notes that in 2019, the company started production facilities in Thailand.

Zenith Bi-Car

This is a smart move by Royal Enfield, and it should help the company economically produce motorcycles around the world. We will likely see continued expansion of Royal Enfield operations around the world as long as its bikes stay popular.

It seems Royal Enfield will utilize the 650 platform it currently has to continue to build out its lineup. It’s been reported a few times that the company is working on other versions that utilize this platform. This will mean that these new production facilities will need to build more than just the Himalayan, Continental GT, and INT 650. It will be interesting to see how this progresses in the future.

Source: MotorbikeWriter.com

Royal Enfield Himalayan Switches Off ABS

One of the few changes for the 2021 Royal Enfield Himalayan adventure motorcycle is the ability to switch off the ABS.

It may not seem like a big deal, but it is to the adventure rider who wants to be able to lock the wheels under braking to dig into the gravel, dirt, loam or sand surface for extra braking effect.

It’s a shame there isn’t the facility to just switch off the rear.

However, they say they have tweaked the rear brake for better feel and effect.

2021 Royal Enfield Himalayan

The other changes are the addition of three new colours — Lake Blue, Rock Red, and Gravel Grey – making a total of six colour choices. The existing colours are Granite Black, Snow White and Sleet Grey.

The Himalayan also now comes with a redesigned side stand and the engine is Euro5 compliant although they don’t say whether this has affected output.

There is no word on when these will arrive in Australia, price or whether all colours will be available.

Levi’s project

MV Agusta Stunt bikes

Meanwhile, Royal Enfield has joined with iconic American jeans manufacturer Levi’s to launch a range of lifestyle and riding gear, available online and in Royal Enfield and Levi’s stores in India.

Levi's & Royal Enfield

They say it is suitable for riding and daily wear and the Cordura denim includes some abrasion protection and pockets for armour inserts.

Levi's & Royal Enfield

The lifestyle collection includes jeans, jackets and graphic t-shirts designed by rider and artist Toria James.

Source: MotorbikeWriter.com

2021 Royal Enfield Himalayan Announced

Royal Enfield North America has announced notable updates to the 2021 Himalayan. These updates include switchable ABS to help riders when riding off-road, a revised rear brake that is said to improve braking performance, a redesigned side-stand and new hazard lights switch. MSRP is $4,999.

2021 Royal Enfield Himalayan Announced

From Press Release:

Royal Enfield, the global leader in the middleweight motorcycle segment, announced today the launch of the 2021 Himalayan with new features adding to the already impressive legacy of the 411cc adventure motorcycle.

Since its introduction in 2016, the Himalayan has earned the respect and admiration of discerning motorcyclists and aspiring adventure riders.

Starting September 1, 2020 interested consumers may reserve a 2021 Himalayan at www.RoyalEnfieldNA.com. Quantities are limited and are only available through the website. Once reserved, consumers will present a unique buyer’s code at participating Royal Enfield dealers within seven days of receipt to confirm the reservation.

2021 Royal Enfield Himalayan Announced

The 2021 Himalayan retains the original versatility and durability of the motorcycle, with added features to improve the riding experience. New for 2021 is a switchable antilock braking system (ABS) providing riders with more control when navigating challenging off-road conditions. The new Himalayan also features a revamped rear brake mechanism that improves brake engagement and rider feel for decreased stopping distances. Additional features in response to customer feedback also include an improved side-stand design and hazard light switch in case of road or trail side emergencies.

The new Royal Enfield Himalayan will be available in three new colorways, Lake Blue and Rock Red, and Gravel Gray, adding to the existing portfolio of Snow White, Granite Black and Sleet. The motorcycle comes with a three-year warranty and will be available across all Royal Enfield dealerships in North America starting at $4,999.

2021 Royal Enfield Himalayan Announced

“The Himalayan continues to be one of the best-selling units in North America,” said Krishnan Ramaswamy, interim Business Head and President of Royal Enfield Americas. “The affordability, versatility and capability of the Himalayan has established it as a musthave adventure bike and with these updates, it’s better than ever before. Simplicity and a great riding experience are the center of who Royal Enfield is as a brand. We’re pleased that the Himalayan continues to deliver that experience to riders across the globe. It’s not only an approachable bike for the young and entry level rider but also a good dual-purpose addition to the stable of an experienced biker.”

The Himalayan includes a wide variety of Genuine Motorcycle Accessories as well, allowing riders the freedom to customize the Himalayan according to their pursuits. To see the full lineup of accessories and apparel, visit www.RoyalEnfieldNA.com/accessories.

2021 Royal Enfield Himalayan Announced

The Himalayan, which was launched primarily for the Indian markets, has become one of the best adventure touring motorcycles in its segment globally. It has paved the path for more accessible forms of adventure touring and the new Himalayan will further strengthen this underserved category.

The perfect motorcycle companion for adventure touring and exploration has just gotten even better.

2021 Royal Enfield Himalayan Announced

2021 Royal Enfield Himalayan Photo Gallery:

Source: RiderMagazine.com