Tag Archives: Partnership

Comoto Announces Partnership With Pediatric Brain Tumor Foundation (PBTF) to Support 37th Annual Ride for Kids

Ride for Kids is the longest-running, most successful motorcycle charity event in the nation – and Comoto, America’s largest Powersports aftermarket retailer, has just revealed that they are joining up with the Pediatric Brain Tumour Foundation (PBTF)  to support the organization’s month-long 2021 Ride For Kids Challenge.

With brain tumors now being the most common cancer found in children under 15, it is more important than ever to connect communities and contribute to forging the path to a cure.

Comoto has pledged to make a direct donation to PBTF for every mile logged in their REVER app, as well as offering proceeds of store sales. The two also plan on upping social media, fundraising, and other efforts to help PBTF meet its fundraising goal.

Participants of the Ride For Kids Challenge

There are a few ways to become a part of this amazing event; you can ride with Comoto’s REVER app (or find a location to sign up for a Ride For Kids event), donate directly to PBTF, or shop at any of Comoto’s brand stores (Cycle Gear, J&P Cycles, and RevZilla). On Sunday, September 12th, 10% of all proceeds will go to PBTF. 

Honda participants of the Ride For Kids Challenge

fuel

“The work that is being done by PBTF is both personally and professionally close to my heart,” said Ken Murphy, President, and CEO of Comoto Holdings and Member of PBTF’s Board of Directors. “By joining forces with industry giants like Honda, we hope to help inspire the entire Powersports community to make Ride for Kids one of the industry’s most prolific philanthropic events for years to come. We’re grateful to be able to do our part, and hopefully, motivate our communities to make a difference in the lives of these children and their families.”

Consider this article an invitation, and come ride for a cause!

Source: MotorbikeWriter.com

BMW Recruits Hans Zimmer in Creation of New Electric Vehicle Sounds

You heard that right.

We’ve come a long way from the original strident tones of single-horn expletives, and the future is no less saturated with brilliant minds looking to put a new twist on an old concept.

Meet German-born composer Hans Zimmer; Zimmer intends to bring life to the whine of EV energy in ways that will have EV customers relaxed and smiling, and I am intrigued at his new job.

According to Visordown, BMW hired Zimmer in the hopes that the composer and the technicians of BMW would be able to work together to create a thrilling, emotion-evoking sound in equivalency to the M sport‘s motor. This is quite the challenge, especially since the full sensory experience may mean suppressing the original sounds of the battery and motor to allow a better connection between customer and vehicle.

“Right now,” Zimmer says, “we are at a really exciting point, shaping the sound of the future. BMW was so kind to give me another orchestra to play with – called the car.”

Partnership for BMW from left to right, Jens, thinner, senior Vice President of BMW, and BMW Sound Designer Renzo Vitale

Vintage Norton motorcycles owned by a group of Singapore enthusiasts

If you think about it, Zimmer could set a whole new trend with this partnership. EVs that thrum and roar in response to a nudge or a stomp of the ‘gas’ pedal could go over extremely well with users desiring the feel of horsepower without having to sacrifice fossil fuel to get it. The resultant sound portfolio – dubbed the ‘IconicSounds Electric Program’ – will initially only be available in BMW models that sport a fully electric or hybrid system, but one can dream, right? Imagine an e-motorcycle with special effects, roaring on the thoroughfares, drumrolls upon arrival to destination…snazzy.

The real question is if this program will be customizable (or even removable) for clients needing a more delicate sensory experience.

Take a look at the video at the top of this article to get the opinion of the masterminds behind BMW’s new ‘IconicSounds Electric Program.’

Source: MotorbikeWriter.com