Motorcycles and music, all by the beach. What’s not to love?

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The Moto Beach Classic in only its third year has rapidly become an anchor in Moto culture. This inclusive event celebrates the motorcycle life as only California can do it. Moto Beach draws racers, bike builders, artists, musicians, and fans from all walks of the two-wheeled life to Bolsa Chica State Beach, CA  for a day of action, adventure, art, music, and racing drama. We’ve cultivated a community of eclectic humans that live a life on two wheels and created an event that speaks to the heart of Southern California and you’re invited.

This year we’ve once again partnered with our friends at SeaLegs at the Beach, a unique concert venue on the sand to bring a fun line up of punk, funk, metal, reggae, and soul.  Fishbone, Long Beach Dub Allstars, Law, Wargirl, Spirit Mother and the Bent Duo serve as the backbeat to the final round of the 2019 Super Hooligan National Championship series, West Coast Board Riders Surf Comp, art show and custom bike show. Add in Sprint Races, unique vendors, a kids STACYC electric bike course, delicious food, and spirited beverages, and you have an incredibly entertaining, fun for the whole family event at the beach.

Super Hooligan National Championship Presented by Progressive and Powered by Indian – After nine rounds crisscrossing the country, the 2019 SHNC season finale goes down in Bolsa Chica at the Moto Beach Classic. Only a few valuable points are left to score determining this year’s overall champion and proud new owner of a 2019 Indian Motorcycle.

Vendor Village – Attendees of the Moto Beach Classic will enter the festival via an outdoor mall featuring the coolest brands that represent what Moto Beach stands for. If motorcycles, surfing, art, and music are elements that speak to your soul, you’ll find the wears that project that ethos via our vendor village.

The Architects of Inspiration Art Show –  A unique centerpiece of the Moto Beach Classic. Roland has hand-selected and curated a collection of installations inspired by surf, rock & moto culture. The Architects of Inspiration art show promises to rock your oculars.

STACYC Electric Kids Race – Open to all STACYC owners, kids 3-5 in the 12″ class and 5-7 in the 16″ class will have a chance to prove they are the fastest eKids at the beach. Qualifying and heats will take place all day in vendor village with intermittent demos for would be STACYC owners. The STACYC Electric Kids Race main event will take place on the Super Hooligan racecourse.

Moto Classic Bike Show –  We’ve created a novel twist on the typical custom bike shows as we display each bike on the beach, on a raised stand backed by sand and waves.  The custom bikes range from mild resto-mods to wild choppers, scramblers, flat trackers, café racers and purpose-built race bikes.

West Coast Board Riders Surf Comp – Surfers will battle it out in a tag team format with local legends hitting the water in head to head competition for their respective surf cities. A truly unique and exciting format that pits legendary surf cities like Huntington, Dana Point, Newport, South Bay, and others against each other for ultimate bragging rights along with some cool trophies to the winners.

Roland Sands of RSD

“The Moto Beach Classic is the physical realization of a lifetime of insane ideas all jammed into one day at the beach. Surfing, motorcycles, music, racing, art, all on the sand where I grew up surfing. I couldn’t think of a better place to do it and with a better group of people.“

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Alpinestars now gets infused with a little bit of Diesel style.

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DIESEL is excited to announce a new collaboration with Alpinestars; the preeminent Italian masters of technical leather gear known for their motorcycle racing expertise.

The partnership is seen as a mini-capsule within DIESEL’s Fall/Winter 2019 release.

The reasoning behind the collaboration is multi-fold. DIESEL has consistently looked to moto-racing for inspiration over the years, going as far back as the 1980’s when the company would sponsor competitive events. Fast forward a few decades, and DIESEL has continued to be fueled by moto-races, involving everything from partnerships –like the ones with the legendary Italian motorcycle manufacturer Ducati– to aesthetic design details into multiple collections (even as recently as our current season, Spring/Summer 2019). Adrenaline, instinct, grit and bravery—all are involved in the sport, and all power DIESEL’s ethos. This is why the company has been galvanized by moto-racing over four decades.

By linking-up with an established and highly regarded Italian company like Alpinestars, the leader in motorsport protection and design, DIESEL injects an enhancement in both craft and creativity for Fall/Winter 2019, paying homage to the roots of both companies while also boosting uniqueness and variety for customers.

The capsule features: 2 men’s leather jackets inspired by the archives of both brands, which feature motorcycle details and leather patches that recall sponsorship logos (these are all rendered, however, with DIESEL iconography); and 1 men’s biker jacket paired with 1 pair of leather pants. The women’s equivalent is reflected by 1 biker jacket in leather combined with a mini leather skirt. Additionally, to complete the capsule, sweaters, t-shirts, a cap and a pair of shoes will further capture the snarl and the vibe of the motorcycle racing world.

To engage existing and new audiences, DIESEL and Alpinestars have worked with talents from the moto-racing community, ensuring consistency across their promotions. The goal is to celebrate and spotlight DIESEL and Alpinestars’ commitment to the discipline—and a shared passion for bold, high-octane competition. The collection will be available at select DIESEL stores worldwide and on diesel.com.

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A new offering for riders who like to do it in the dirt, the Dunlop Geomax MX53 delivers more performance over a broader swath of off-road terrains.

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Introducing Dunlop’s Next Generation MX Tire: The Geomax MX53

Buffalo, NY: Introducing Dunlop’s next generation intermediate-to-hard terrain off-road MX tire: the Geomax® MX53. Designed to offer more performance in a wider variety of terrains, the MX53 excels in hard-packed track conditions while also offering greater versatility in intermediate riding conditions.

With its upgraded technology, the MX53 will give riders more versatility with better performance. This is in part due to the all-new tread pattern on both the front and rear tires. A revolutionary horseshoe-shaped cluster of knobs has been added to the front tire. This acts as a giant claw to dig into the ground and give the rider improved traction on hard-packed terrain and maximizes braking grip.

The Geomax MX53 now also features Dunlop’s patented Progressive Cornering Block technology on the front tire. This technology, commonly known as Block-In-A-Block, allows enhanced flex on each knob resulting in ultimate grip and even more biting edges.

This bold new pattern of blocks has a hollowed-out portion on the center tread, resulting in less stiffness in the center of the tire, giving riders better feedback and more compliance. Paired with a taller profile, this new MX53 front tire provides gentler handling, more traction, higher lean angles and better maneuverability when compared to its predecessor.

Dunlop’s patented Block-In-A-Block technology on the rear tire borrows from the success of the upgrades in technology added to the Geomax MX33, Dunlop’s soft-to-intermediate tire.

Incorporating these block designs that have already proven successful now gives the MX53 more biting edges, increased grip and enhanced flex on each individual knob. These elements all contribute to enhance durability and performance in harder terrains.

The compound that was chosen for the MX53 tires has a high number of molecular polymer particles. This results in higher fracture strength, meaning more durability. Dunlop has also added more fine carbon particles. The carbon particles are what give the Geomax tires their legendary grip. More Durability. More Grip. What more could you ask for?

The MX53 lineup is now shipping and will be available at all off-road dealerships by the end of the month.

“We know how important it is to our customers to come to market with a strong lineup that supports our riders,” said Mike Buckley, SR. VP of Sales and Marketing. “When you see the next generation of a tire, and hear how well it performs, you don’t want to have to wait to try it for yourself.”

To learn more about the technology behind Dunlop’s newest tire, see the full size lineup, and to find a preferred Dunlop dealer near you, visit: www.dunlopmotorcycletires.com

About Dunlop Motorcycle Tires

Dunlop is the largest supplier of original equipment and replacement motorcycle tires in the U.S.A. For more information, visit www.DunlopMotorcycleTires.com.

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