Tag Archives: motoDNA

Finding the next Aussie MotoGP star

Australian rider training organisation motoDNA is launching the world’s first data-driven motorcycling competition to find our next Casey Stoner MotoGP champion.

motoDNA boss Mark McVeigh says pandemic restrictions have hampered the development of young Aussie motorcycling talent.

He says their competition, called motoCHAMPION, will allow riders aged 11 to 16 to safely return to competition.

Rather than using subjective judging criteria, the competition will use motoDNA’s Digital Academy technology which is also used to analyse and coach road riders.

The technology employs more than a decade of rider data to analyse behaviours such as braking, steering to measure, grade and coach road riders and competitive racers.

To enter, riders should click here for details and to sign up.

Basically they will need to use a GoPro on their road motorcycle on a secure tarmac surface using motoDNA’s Figure 8 layout and upload the video to motoDNA for analysis.

Riders will be able to see how they place on the motoCHAMPION leaderboards.

The top prize is a sponsored place in the 2022 bLU cRU Oceania Junior Cup, worth more than $10,000.

The top five motoCHAMPION riders will earn an automatic place in the bLU cRU Oceania Junior Cup selection event where they will have the chance to qualify for the 2022 season.

Motorcycling Australia CEO Peter Doyle says the motoDNA Digital Academy technology will provide riders with an additional tool to develop their riding technique and skills.

Closing date for the competition is Tuesday, November 30, with the winners decided on Friday, December 10.

Source: MotorbikeWriter.com

Motorcycle trainer ‘gamifies’ rider training

Australian motorcycle trainere motoDNA has developed a computer software system that analyses rider behaviour and uses a computer game environment to reward riders and improve their skills.

Founder Mark McVeigh says the system is “100% data driven”.

Using a GoPro mounted on your motorbike, the motoDNA software analyses riding, grades the rider and compared them to thousands of other riders.

Their algorithms are used to teach riders how to improve their skills in a “gamified” rewards-based community platform.

Mark says its black-box thinking similar to that used in the aviation industry.

“Aviation industry crashes are taken very seriously and as a result have an astonishing safety record,” he says. 

“Every plane has a black box which is opened when there is an accident or close call. 

“The root cause is clearly understood and then recreated with quality training in a simulator, so pilots take the correct and intuitive reaction to the problem when it happens again in the future.

“This evidence-based analytical loop ensures that procedures are adapted so that the same mistake doesn’t happen again.” 

However, motoDNA doesn’t use crash data. It uses data collected by participants in their training courses.

Mark says high-quality training and rewards have worked in other countries.

In Norway, high-quality training has reduced the percentage of motorcycle riders involved in accidents from 5% in 1980 to 0.26% in 2020.

Mark also points to the success of the New Zealand Government’s Ride Forever program which rewards riders riders who undertake extra training with rego discounts. 

He says this rewards system has resulted in a 27% for reduction in crashes for those riders who have done a skills course.

Source: MotorbikeWriter.com

FCAI Chief Executive behind the bars with motoDNA

FCAI Chief Executive Tony Weber learns to ride


Ride Your Motorcycle to Work Week (October 7-11) has landed Federal Chamber of Automotive Industries chief executive Tony Weber behind handlebars, as the industry head learns to ride in support of the event.

FCAI CEO Tony Weber is learning to ride a motorcycle
Tony Weber geared up with the Yamaha MT-03

Donning a helmet and mounting a Yamaha MT-03, Mr Weber began his riding journey in a training session with motoDNA Riders Academy at Sydney Motorsport Park. Coached by motoDNA Founder and CEO Mark McVeigh, Mr Weber quickly progressed through the program.

Tony Weber

“I was hesitant at first, but I got a feel for it quickly. I must admit, now I see why my colleagues and motorcycle industry members get so excited about motorcycle riding! It’s one of the great experiences – it’s just so enjoyable! I can’t wait to take it to the next stage. Ride Your Motorcycle to Work Week is a brilliant opportunity for riders to share their passion and make sure their bikes are prepared for the summer. I would encourage anyone to get out there and have a go, take your first steps as a rider. It’s just magic!”

Tony Weber prepares to learn to ride
Tony Weber is learning to ride ahead of the 2019 Ride Your Motorcycle to Work Week

Mr McVeigh said Mr Weber was a natural, with the training a precursor to the Ride Your Motorcycle to Work Week event which aims to unite riders, celebrate taking the ‘long way home’, and showcase the small moments in a journey only riders notice.

Mark McVeigh

“Tony took to the bike quickly. He was unassisted in under an hour. Initially he was a bit nervous, but once he got a feel for the bike, I could see him falling in love with riding. Just like I did, just like everyone does when they try it.”

motoDNA Riders Academy founder and CEO Mark McVeigh with FCAI CEO Tony WeberThe event will run from October 7th to 11th, supported by Australia’s motorcycle brands and managed by the Federal Chamber of Automotive Industries.

To support the week, a selection of Australia’s motorcycle dealerships will also offer a free Ride-Thru safety check. Riders can roll up for a fast 10-point inspection of their bike to make sure it is safe and road ready.

Ride Your Motorcycle to Work Week is an initiative of the Federal Chamber of Automotive Industries, supported by Aprilia, BMW Motorrad, Can-AM BRP, Ducati, Harley-Davidson, Honda, Husqvarna, Indian Motorcycles, Kawasaki, KTM, Moto Guzzi, Piaggio, Suzuki, Triumph, Vespa and Yamaha.

Source: MCNews.com.au