Tag Archives: Harley-Davidson

Lego unveils Harley-Davidson Fat Boy

As if there already isn’t enough Harley-Davidson merchandise, now Danish toy company Lego has produced a scale-model Fat Boy model.

It stands 20cm high, 18cm wide and 33cm long and is made of 1023 pieces.

Several new pieces had to be made to create the moving model including a new rear rim with a super-wide tyre, plus two dark red 2×4 tiles sporting the Fat Boy logo.Lego Harley-Davidson Fat Boy scale model

The Lego Creator Expert Fat Boy costs $A159.99 and will be available from August 2019 at Lego stores at Dreamworld on the Gold Coast and Bondi Junction in Sydney, plus Legoland Discovery Centre in Melbourne.

It will also be available online at shop.LEGO.com with VIP members getting early access to buy one from July 17.

Moving Lego model

The model comes complete with solid-disc wheels, teardrop fuel tank, integrated speedometer, and dual exhaust pipes.

There are several moveable parts such as the rear tyre, handlebars, brake and gear levers and kickstand.

The Milwaukee-Eight V-twin engine also has moving pistons.

It comes in an authentic Harley-Davidson colour scheme of “Wicked Red” and black.Lego Harley-Davidson Fat Boy scale model

Harley styling and design VP Brad Richards says they worked closely with the Lego team to ensure faithful details.

He says the project also celebrates a brand “that inspired the imagination and creativity of many of us at Harley-Davidson from a young age, including myself”.

We can understand Harley’s interest in being involved in this project as they are keen to attract younger followers.

Earlier this year, CEO and president Matt Levatich claimed half of all new Harley-Davidson motorcycles were bought by riders aged up to 34 years, female and ethnically diverse.

Source: MotorbikeWriter.com

Election shares motorcycle sales crash blame

A continuing downturn in motorcycle sales, as well as car sales, in the first half of the year has been blamed on the Federal election, floods, drought and tight financial lending.

There is little relief from the bleak news with road bike sales suffering the biggest loss of -17.7% as sales of all motorcycles, scooters and ATVs were down 11.4%, according to official figures from the Federal Chamber of Automotive Industries (FCAI).Election shares sales crash blame

Honda was the overall market leader with a 24.2% share, despite sales down 11.8%.

It was followed by Yamaha with a 21.1% share (sales -11.2%) and Kawasaki with 10.7% share (sales -3.9%).

Following declining sales reports for motorcycles and cars, FCAI boss Tony Weber said:

Over the past six months we have seen various conditions and circumstances which adversely affected the market.  These include a tightening of financial lending, environmental factors such as drought and flood, and a strongly contested federal election.

Despite the usual concern about elections, motorcycle sales actually slowed their slide from -14.6% in the first quarter, the biggest quarterly negative result since the GFC.

In the aftermath of the election there seems a more buoyant mood in the financial markets, although the global outlook is gloomy against a backdrop of trade wars, Brexit and continuing tensions over North Korea and Iran.

Click here for how global motorcycle sales have been trending.

Sales highlights

The most interesting result in the first half of this year was the massive -28.9% result for Honda road bike sales which crashed to third place behind Harley-Davidson and Yamaha.Election shares sales crash blame

Honda’s crash could be explained by the absence of postie bike sales, which is their staple. It could because Australia Post seems to be switching to electric trikes.

Australia Post postie bike electric trike eDV
Australia Post postie bike electric trike eDV

Interestingly, Harley sales were down another 19.4%, yet they returned to the lead in the road bike sales sector.

The only growth in road bike sales was by KTM which was up 9.1%.

Scooter sales also showed a substantial 18.8% increase after years of slides.

BMW nearly doubled its small sales, Honda was up 74% and Suzuki 48%.Election shares sales crash blame

Missing in action

While the above results are compared with the first half of 2018 with the same brands, it should be noted that 23 minor manufacturers are not included in the official FCAI figures.

They are mainly small-volume importers Norton, Hyosung, VMoto, Benelli, Bimota, Bollini, CFMoto, Confederate, Daelim, EBR, Kymco, Laro, Megelli, Mercury, MV Agusta, Norton, PGO, Royal Enfield, SWM, SYM, TGB, Ural and Viper.

Results by category

Election shares sales crash blameElection shares sales crash blameElection shares sales crash blame

Source: MotorbikeWriter.com

Harley-Davidson Electra Glide review

When the mercury plummeted to -2C it was the only time I wished I’d been on the Harley-Davidson Street Glide instead of its striped down stalemate, the new Electra Glide Standard.

The return of the famous Electra Glide name from the ’60s when the iconic batwing fairing was introduced is marked by this stripped-down version of the top-selling Street Glide.

Harley has stripped $1500 off the price of the Street Glide by deleting the music infotainment system, heel shifter, pillion seat, USB output, windscreen vent button and those grip warmers.

It is only available in “Vivid Black” and costs $34,495 ride-away ($NZ37,995) which compares with the Street Glide at $36,995.

Cold as iceHarley-Davidson Electra Glide Standard

I didn’t know it was -2C until my mates told me later because ambient temperature info is only available on the infotainment system. However, my fingers certainly told me.

We were on the second day of our five-day ride through NSW and we had just left Glen Innes, heading south into even colder climes.Harley-Davidson Electra Glide Standard

The batwing fairing was providing reasonable protection and my winter gloves were only just coping, but I had forgotten to put in a set of of hand warmers I had bought for just $10 at a servo. They were still in my panniers!

After stopping to warm up with a coffee at Guyra, the ambient temperature had rocketed to about zero, so I didn’t bother inserting the hand warmers in my gloves. I found the fairing offered enough protection, anyway.

So if, like me, you rarely ride in such freezing conditions, you probably don’t need grip warmers on this bike.

If you find music distracting while riding or use a helmet intercom, like me, then you also won’t need the infotainment system. I find they are pointless for music over 80km/h anyway.

So with the $1500 saved, I would invest in better rear shocks to improve and lift the rear ride. The hand-adjustable emulsion-technology rear shock absorbers are ok, but a bit too short for NSW’s bumpy country back roads.Harley-Davidson Electra Glide Standard

Yes, I know the idea is to provide a “slammed” rear end for that hot-rod look, but it lowers clearance to 120mm, which is 5mm less than the Street Glide and 15mm less than the plush-riding Road King.

On some of the terrible northern NSW roads, it hit the bump stops on many occasions with the shock waves pounding through my already bad back.

I also didn’t miss the heel shifter, USB output and the button that closes the backdraft vent. It didn’t allow rain in as I’d expected.

However, it would be handy to have a lockable door on the gaping hole where the infotainment system was. It would be useful as a secure glove compartment.Harley-Davidson Electra Glide Standard

Creature features

Despite the stripped-down “unnecessary” features, the Electra Glide still has a lot of bling.

For example, chrome has been added to the rocker, cam and derby covers to emphasise the V-Twin shape of the Milwaukee-Eight 107 engine.

There are also practical features such as electronic cruise control, 49mm front forks with dual bending valve suspension and Reflex Linked Brembo Brakes with ABS.

Those forks are much better for sorting out the NSW country road bumps than the rear shock.Harley-Davidson Electra Glide Standard

They keep the front wheel on the ground and provide good feel and traction which was handy in the wet conditions we encountered over the Thunderbolts Way.

I had a few slippery moments thanks to the slick combination of cold and wet, yet the big, black Hog was miles ahead of my BMW-riding colleagues by the end of the road.

Most of those “moments” came from the rear, anyway, on account of my over-exuberant right hand. It surprises me that Harley hasn’t added traction control yet.

I suspect it will come in their next round of Touring updates as they already have it on their Trikes.

Milwaukee Eight2017 Harley-Davidson 107 Milwaukee Eight engine in a Road King Classic millennials electra glide

The biggest delight on my five-day tour and subsequent rides around a warmer South East Queensland over the past couple of weeks has been the Milwaukee Eight engine.

I’ve been a big fan ever since I first fired one up at the 2016 world launch in Tacoma and noticed the lack of thump and bluster.

The ninth-generation “big twin” has become more sophisticate with eight valves — hence the name — yet has returned to the old single overhead cam design. It is also now double counterbalanced.

This all results in a much more refined, smoother, more powerful, flexible, responsive and economical engine. Despite giving it a handful, it returned just over 5L/100km.Harley-Davidson Electra Glide Standard

The transmission has also been updated. There is less clunk in the gears, neutral is easier to find and sixth is no longer only for illegal speeds on the highway.

Roll-on acceleration is effortless at any revs, although there is a sweet spot around 3000 revs that pulls your cheeks apart in a big wide smile.

Despite having massive pistons throbbing around in this 107-cube (1745cc) unit, it feels polished and civilised.

Conclusion

If you don’t need the infotainment system, grip warmers, heel shifter, USB port or pillion seat, then save yourself some money and try the Electra Glide Standard.Harley-Davidson Electra Glide Standard

  • Price: $A34,495  ($NZ37,995)
  • Engine: Milwaukee-Eight 107, 1745cc, SOHC, eight-valve
  • Power: Not available
  • Torque: 315Nm
  • Bore x stroke: 100 x 111mm
  • Compression: 10:1
  • Transmission: six-speed, belt drive
  • Length: 2400mm
  • Seat: 680mm
  • Clearance: 120mm
  • Wheelbase: 1625mm
  • Tyres: 130/80B17 65H; 180/65B16 81H
  • Tank: 22.7 litres
  • Wet weight: 372kg
  • Lean angles: 31 degrees (right), 29 (left)Harley-Davidson Electra Glide Standard

Source: MotorbikeWriter.com

Meet Harley-Davidson’s Bareknuckle streetfighter

Next year’s Harley-Davidson streetfighter range, expected to replace the Sportster, could be called the Bronx or the more apt Bareknuckle.

Almost a year ago Harley made some bold announcements about new product including an adventure bike, small-capacity bikes and a range of electric bikes.

We now know the small-capacity bikes will be made in China for the Asian market.

Harley's 338cc bike to be made by Qianjiang Motorcycle barenuckle
Harley’s 338cc bike to be made by Qianjiang Motorcycle

Bareknuckle streetfighter

But the news that traditional Harley fans would be more interested in is their water-cooled street fighter range with engine capacities from 500cc to 1250cc.

In late 2017, Harley trademarked the names “Bronx” and “Harley-Davidson Bronx” with the US Patent and Trademark Office.

Now they have applied for a trademark for the name Bareknuckle.

Both would be great family names for the streetfighter range, particularly a Bareknuckle streetfighter!

Nine streetfighters2020 Harley Davidson Streetfighter bareknuckle

When the new models were announced last year they said there would nine streetfighters coming in 2020-22 with family names yet to be decided.

They will be powered by new liquid-cooled 60-degree DOHC V-twins which will be produced in a range of sizes from 500cc to 1250cc.

The streetfighters will tackle the Ducati Monster and Triumph Street Triple.

The midweight bikes will feature fully adjustable Showa suspension, Brembo monobloc brakes, Michelin tyres and a “proper electronics package” although they have not provided details.

We image it could include engine maps, cornering ABS, traction control and maybe even electronic suspension. These bikes are expected to replace the Sportster range which may be retired for emissions reasons.

The streetfighter may be a 2020 model which means they would be unveiled this year, probably at the August world dealer conference in the USA.2020 Harley Davidson Streetfighter bareknuckle

Trademarks

However, the trademarked names may not even be used and they may already have a name fo the models.

Harley could just be an exercise in protecting the names in case they ever needed them.

After all, Harley has spent a lot of money protecting its various trademarks over the years, even suing companies that use similar bar-and-shield logos, the bald eagle and the mix of black and orange.

In the late 1990s, the company even tried to trademark their distinctive “potato-potato” exhaust noise, but failed in US courts.

Source: MotorbikeWriter.com

Harley-Davidson to build bikes in China

Harley-Davidson may be on a crash course with President Donald Trump over its announcement of a plan to make motorcycles in China.

Trump, who this week launched his re-election campaign, is currently in a turbulent trade war with China.

On the same day as his re-election launch, Harley announced it will partner with Qianjiang Motorcycle to produce 338cc motorcycles for the Asian market from next year.

They released the above rendering of the motorcycle which they say will “embody a distinctive look, sound and feel that will spark powerful connections with riders.”

“The new Harley-Davidson motorcycle and engine will be produced in a Qianjiang facility in China and adhere to the rigorous quality standards and testing processes followed for all Harley-Davidson products,” the statement says.

Trumped

Harley-Davidson execs meet President Trump copycat cow debate waiving tariffs electric production berlin boycott results china
Trump meets with Harley execs in February 2017

Last year, Trump tweeted a suggested boycott against Harley for “shifting production” outside of the USA.

However, he was obviously not aware that Harley has been making bikes overseas for years.

They have been making special ethanol-friendly bikes in Brazil for the South American market more than two decades.

The Street family of 500cc and 750cc motorcycles is made in India as well as the USA and Indian-made Street models are sold in markets outside of Asia, including Australia and New Zealand.

And even before Trump’s boycott tweet, Harley was building a factory in Thailand to make motorcycles for the Asian market.

Harley-Davidson Australia spokesman Keith Waddell says the company has confirmed to them that “motorcycles for Australia will not be assembled in Thailand”.

China syndrome

The 338cc Chinese Harley won’t be the smallest motorcycle they’ve ever made. That would be the 1970s 90cc monkey bike.

Harley-Davidson sub 500cc 90 monkey bike china
Harley-Davidson 90cc monkey bike

The sub-500cc bike plan is included in the company’s ‘More Roads’ initiative, a strategic long-term plan, says Harley head honcho Matt Levatich.

He says the strategy hinges on making sales outside the US half of the company’s total.

“We’re excited about this opportunity to build more Harley riders in China, one of the world’s largest motorcycle markets, by creating new pathways to our brand,” he says.

“We are just over a year away from launching our first model that will help provide access to millions of customers in emerging markets in the region.”

The small-capacity bike will be built in collaboration in a similar venture to BMW’s alliance with the Indian TVS company to build the G 310 models or the Bajaj Auto deal to build a third of KTM’s bikes at their Chakan plant.

BMW G 310 R top seller build small sub
BMW G 310 R

More Roads strategy

Matt pointed out that their More Roads strategy was part of their business plan to deal with the “very real pressures we’re facing across the global motorcycle industry, including the impact of the ongoing trade wars”.

“Today we participate in segments that represent approximately 40% of the global 601+cc volume,” Matt says.

“When we deliver our new mid-weight motorcycles under More Roads, we will compete in segments representing nearly 90% of that global volume. Add to that, the opportunities we have in global lower displacement and electric segments.”

Last July, Harley announced a number of new models over the next couple of years.

They include the launch in September of their first electric motorcycle, the LiveWire, plus their first adventure bike, the Pan America, a new midweight streetfighter class and electric bicycles.

Harley electric bicycles sharing sub
Harley electric bicycle

Source: MotorbikeWriter.com

Harley plans sub-500cc motorcycle

Harley-Davidson plans to produce a sub-500cc motorcycle for the Asian market in collaboration with a local manufacturer within the next year.

It wouldn’t be the smallest motorcycle they’ve ever made. That would be the 1970s 90cc monkey bike pictured above.

The sub-500cc bike plan is included in the company’s ‘More Roads’ initiative, a strategic long-term plan, says Harley head honcho Matt Levatich.

“More Roads progress in Q1 included steps towards a partnership for a premium small displacement offering in Asia, to expand our reach in that region,” he says.

“We are just over a year away from launching our first model that will help provide access to millions of customers in emerging markets in the region.”

Sub-500cc collaboration

The small-capacity bike will be built in collaboration with a “local” motorcycle manufacturer.

It could be a similar venture to BMW’s alliance with the Indian TVS company to build the G 310 models or the Bajaj Auto deal to build a third of KTM’s bikes at their Chakan plant.

BMW G 310 R top seller build small sub
BMW G 310 R

It seems strange that Harley would need a local partner as they already make the Street family of 500cc and 750cc motorcycles in India as well as Kansas.

The Indian-made Street models are sold in markets outside of Asia, including Australia and New Zealand.

However, there is no talk yet of the new sub-500cc bike being available in other markets.

The new sub-500cc motorcycles could also be built in Thailand where Harley started making motorcycles for the Asian market late last year.

Harley-Davidson Australia spokesman Keith Waddell says the company has confirmed to them that “motorcycles for Australia will not be assembled in Thailand”.

More Roads strategy

Matt pointed out that their More Roads strategy was part of their business plan to deal with the “very real pressures we’re facing across the global motorcycle industry, including the impact of the ongoing trade wars”.

“Today we participate in segments that represent approximately 40% of the global 601+cc volume,” Matt says.

“When we deliver our new mid-weight motorcycles under More Roads, we will compete in segments representing nearly 90% of that global volume. Add to that, the opportunities we have in global lower displacement and electric segments.”

Last July, Harley announced a number of new models over the next couple of years.

They include the launch in September of their first electric motorcycle, the LiveWire, plus their first adventure bike, the Pan America, a new midweight streetfighter class and electric bicycles.

Harley electric bicycles sharing sub
Harley electric bicycle

Source: MotorbikeWriter.com

Should e-bikes be classed as motorcycles?

The real boom in electric vehicles is in pedal-assisted e-bikes which are being used as commuters. But are they bicycles or motorcycles?

The question is now being asked by legislators, bicycle and motorcycle industry representatives.

In fact, the Union Cycliste Internationale and FIM are fighting over who can race in cycling and motorised categories as the distinction between the two is becoming blurred.

e-bike e-bikes
Black Trail BT is the world’s most expensive electric mountain bike at $80,000 ($A114,500)

We reckon they’re powered two-wheelers and as such should be included as motorcycles.

After all, early motorcycles were actually bicycles with an engine attached.

The pedals were either used to start the engine or to add some physical power to the weak engine output.

e-bike e-bikes
Early Harleys had pedals. Were they bicycles or motorcycles?

E-bikes boom

Motorcycle sales in Europe last year rose 7.2%, but it’s these electric bikes that are boosting the figures with a sales boom of a massive 49% in e-bikes.

Maybe our motorcycle industry figures wouldn’t look so bad if e-bikes were counted as motorcycles in the official sales figures.

Federal Chamber of Automotive Industries motorcycle spokesman Rhys Griffiths says it’s an “interesting” suggestion.

With brands such as Harley-Davidson, BMW and Ducati launching e-bikes, maybe it’s time to include e-bikes not only in the official industry sales figures but also on motorcycle dealership showroom floors.

Shane Covill of Smoked Garage custom motorcycle shop in Brisbane has Japanese-made Vallkree pedal-assisted electric bicycles on show.

VALLKREE e-bike e-bikes
Vallkree e-bike

The Vallkree, imported and assembled by a Byron Bay company, looks like early 20th century board tracker motorcycles.

“I’ve only sold a couple in eight months as they are very niche,” he says.

“But they should be very popular with commuters, mums and dads, younger people and hipsters.”

They cost from $3300 for the model restricted to 24km/h to $3800 for the “off-road-use-only” model that can reach 40km/h.VALLKREE e-bike e-bikes

Unlike electric motorcycles and cars, e-bikes have unlimited range as you keep topping up the battery by pedalling.

For anyone who has ridden these e-bikes, they are a revelation. With minimal pedalling effort, you can easily cruise to work filtering through the traffic.

Licensing

However e-bikes present a licensing conundrum, according to emeritus professor of transport Marcus Wigan.

Currently (no pun intended), you can ride an e-bike with power up to 250W without a licence which makes it a “pedalec”.

Anything over 250W requires a motorcycle licence and the bike would be subject to Australian Design Rules with possible classification as a Learner Approved Motorcycle.

But we also get into what Marcus describes as a no-man’s land where it is neither a motorcycle nor a moped.

Australian Greens Cake electric motorcycle
Is the Cake an electric motorcycle or bicycle?

In Queensland and Western Australia, you can ride an e-bike with more than 250W on a car or RE licence.

But Marcus says it is easy to disguise a more powerful motor in an e-bike.

“It is an open secret that the aftermarket updating or fitment of more powerful motors is widespread as a direct result of the inadequacy of the licensing definition rammed through by bicycle interests,” Marcus says.

He believes e-bikes should be allowed up to 400W spec to appeal to more people and stop the “aftermarket black market”.

“The moment they tangle with the definition of an e-bike as motorcycle, there are problems with insurance, registration, ABS, linked brakes, etc that affect motorcycles.”

Lobby power

FUELL Fluid e-bike
Erik Buell’s Fluid e-bike

The growing number of powerful e-bikes will further blur the line between what is a bicycle and what is a powered two-wheeler.

It will also attract a lot more riders who will create a powerful political lobby group.

Wouldn’t we rather have them on our side than the cycling lobby?

Then governments might pay more attention to our needs for parking, rule exemptions, free tolls, etc.

Source: MotorbikeWriter.com

World’s most expensive electric motorcycles

The prices of electric motorcycles will eventually come down like the prices of flat-screen TVs did, but right now they are very expensive.

We’ve charted the top 10 world’s most expensive motorcycles and were surprised to find they even include two pedal-assisted bikes, the $US80,000 (about $A114,500) Black Trail electric mountain bike and the eROCKIT at $US40,000 ($A57,250)!

However, they also include the world’s fastest motorcycle, the 150kW (200hp) Lightning LS-218 in 10th position at $US38,888.

Harley-Davidson Livewire electric motorcycle specs strikes diverse expensive
Harley-Davidson Livewire

We were originally surprised that the Harley-Davidson LiveWire would retail for $US29,799 ($A41,699) when it arrives in North America and Europe in September.

It will not come to Australia and New Zealand until 2020. No price has yet been released, but it could be as expensive as the top-of-the-range Harley Tourer.

However, it pails in comparison to these electrics.

Top 10 most expensive electric motorcycles:

  1. Detonator $US150,000 ($A215,000)

    Detonator expensive electric motorcycle
    Detonator

  2. Peraves MonoTracer MTE-150 $US100,000 ($A143,000)

    Peraves MonoTracer Electric MTE-150 expensive
    Peraves MonoTracer

  3. Lito Sora $US82,250 ($A118,000)

    Lito Sora electric motorcycle expensive
    Lito Sora

  4. Black Trail BT $80,000 ($A114,500)

    Black Trail BT electric motorcycle expensive
    Black Trail BT

  5. ZecOO $70000 ($A100,200) 

    Zec00 electric motorcycle expensive
    Zec00

  6. Ophiro $70,000 ($A100,200)

    Ophiro Electric Motorcycle expensive
    Ophiro

  7. Mission One $69,000 ($A99,000)

    Mission One Electric Motorcycle expensive
    Mission One

  8. Curtiss Zeus Bobber and Cafe $US60,000 ($86,000) 
  9. eROCKIT $US40,000 ($A57,250)

    eROCKIT electric assisted bicycle expensive
    eROCKIT

  10. Lightning LS-218  $US38,888 ($55,660)

    Lightning electric motorcycle fast electric LiveWire electric bike race expensive
    Lightning record-holding electric race bike

Prices coming down

Those are quite expensive, but prices are coming down.

For example, Lightning has now released the more affordable street bike, the Strike, at $US12,998 (about $A18,000).

Electric Lightning Strike strikes out expensive
Lightning Strike

It’s not a “pov-pack” bike, either as it comes with plenty of aluminium and carbon, has 140kW of power, 196Nm of torque and maximum range of 450km.

The top-selling electric motorcycle company in the world is Zero Motorcycles who pulled the plug on exporting to Australia and New Zealand in 2017 with no hint of a return just yet.

In 2017 their fleet ( Zero S, SR, DS, DSR, FX and FXS) ranged in price from $18,000 to $25,000 on the road. That’s quite reasonable.

Now they have released their top-of-the-range SR/F at $US18,990 with 82kW of power, 190Nm of torque, a top speed of 200km/h and range of about 130km on the highway and up to 260km in the city.

Zero SR/F expensive
Zero SR/F

Good on you if you want to be an early adopter of electric motorcycles at these prices.

But while we love the acceleration exhilaration of electric motorcycles, we think we’ll wait until the price and charging times come down, range goes up and infrastructure is in place.

Source: MotorbikeWriter.com

Riding lessons now a uni course

How would you like to earn credit points toward your degree by learning to ride a motorcycle in a special uni course!

It sounds like a dream come true and a great way to encourage millennials to ride.

Unfortunately, it is so far only available at the University of Wisconsin-Milwaukee.

It’s yet another smart marketing move by Harley-Davidson to get more riders on motorcycles.

Harley-Davidson Marketing Programs Manager Claudia Garber says the company is committed to “building the next generation of riders and meeting them where they are – in this case on campus”.

The pilot uni course is being operated by the Harley-Davidson Riding Academy who hope to roll it out as a course option at other colleges and universities.

Harley-Davidson Australia marketing head honcho Keith Waddell says the integration of the H-D Riding Academy into the local “uni is a great idea and a great way to encourage the next generation of riders”.

“We will be watching the progress of the initiative with interest, however we have no plans to roll out for Australia or New Zealand at this stage,” he says.

Such a course would teach young people some much-needed skills about spatial awareness, road craft and vulnerability in traffic.

It may also make them better future drivers who look out for motorcyclists.

Licensing planPolice chase dodgy bike licence holders unlicensed uni course

The uni course follows a recent South Australia plan to increase the learner rider age and make it a requirement for learner riders to first have a car licence.

Our readers say it should be the other way around – car drivers should first have to get a motorcycle licence.

While that will never happen, several European countries allow young teens to ride 50cc scooters.

This promotes a healthy attitude about safety and respect for riders that seems to carry on later in their motoring life.

Anyone who has ridden in Europe will have witnessed the motorcycle awareness of drivers who sometimes wave you through or even move over to let you pass.

Uni course

A great way to get this process started is with education.

But maybe not just as uni course.

What ever happened to driver education in schools?

The Milwaukee uni course, riding Harley Street 500 motorcycles, will be an elective subject as part of their health sciences degree.

Harley Street 500 uni course
MBW on the Harley Street 500

Students will not only learn to ride, but also be required to attend classroom lessons about the parts and functions of a motorcycle and safe riding behaviour.

The uni course includes use of a training motorcycle, course materials, and insurance.

Students who complete the course will not only receive one general credit toward their degree, but also an MSF completion card.

In many states that means they are exempt from the riding portion of a state motorcycle licence test and may qualify riders for discounted motorcycle insurance. 

Interested students must have a valid automobile driver’s licence or learner’s permit and the ability to ride a bicycle.

Source: MotorbikeWriter.com

Crafting A Marketing Campaign For A Motorbike Company

(Sponsored article)

“Four wheels move the body. Two wheels move the soul.” – Unknown

Talk to anyone passionate for motorbikes, you will only be advised to buy one and take it out for a long ride. Owning a motorbike is not so much about attaining a special status that comes with the possession of such a machine, but is more about enjoying the finer pleasures of life. Much has been written and said about passion for motorcycling, that there is no combination of words you could spurn out for the activity that hasn’t been said before.  We all have those friends who are diehard fanatics of motorbike riding; their checklist will include taking their motorbike on road trips whenever they can take a few days off their professional and personal commitments. Just like the famous quote goes,” it is the journey that matters, not the destination”, motorbike riders couldn’t agree more.

The same goes for marketing a motorbike company; every method in the book has been tested and executed to market a motorbike. Every year, companies like Harley Davidson and Ducati come up with different ideas for a marketing strategy. Some hit the nail right on its head while others miss the point completely. In 2009, Honda launched a website named Feelvfr to market a motorbike of VFR series that was also supported with digital marketing initiatives like email marketing and social media campaigning. Later on, Harley Davidson launched a Road trip film festival in Australia where they invited filmmakers all over the world to submit entries; their basic demand was that the film be related to motorbikes in any way. It gave a real boost to the popularity of Harley Davidson when motorbike-lovers came about to see movies which focused on the influence of motorbikes on one’s life and the experiences it brings with them.

Even with the number of marketing campaigns that have been executed, there are many ways that stood the test of time and still are the best methods to genuinely attract potential customers. In today’s times, most of these customers are millennials and companies see this generation as a huge potential for sales of motorbikes. All they need to do is apply the right marketing techniques to target this range. Here are few of those ways for anyone starting up as a marketer in Motorbike companies:

  1. Starting early- Companies focus on the appeal of their products to entice a potential customer into buying it. Much like Harley Davidson exudes a status of freedom, independence, and a passion for riding far away; there are companies who look to push their appeal into a crowd that will make them want to own the motorbike one day. In 2018, Harley Davidson selected 8 interns to be part of a campaign that included riding Harley Davidson motorbikes across America over the course of summer. The program received massive internship applications and was a huge success in marketing the motorbike to a younger generation.  Who wouldn’t love an internship like this? Getting paid for riding a beast of machine when the second easiest method to earn money was providing management homework help or essay assignment help online.Harley-Davidson brand
  1. Affiliate Marketing-  It is one of the best ways to earn money through programs launched by motorbike companies. There are also companies which provide motorbike spare parts, apparels, and auxiliary tools which a motorbike enthusiast usually looks to buy. There are websites like Motorcycle House and RevZilla which offer such kinds of affiliate programs to anyone looking to earn money through this. One can earn a lot of money through these programs and it eventually results in helping out the sellers too for they get to serve customers which wouldn’t have come to them if not for the affiliates.  To get an affiliate marketing program started, you have to work out the incentive percentage that would be dealt out in case an affiliate brings in a customer. The percentage should be enough to make people enrol in the affiliate program and should not be so much that it puts a leak into all your profits.
  1. Image Advertisement- Even now, you find an image of a motorbike in a magazine and you end up looking at it for longer than most things. When it comes to motorbikes, image advertisement is still a huge marketing tool to attract customers. You can find Ducati, Honda, and Harley Davidson making full use of apps like Instragram to market their products along with publishing advertisements in magazines. Not only the image, there are a few lines or words written somewhere on the image or a headline to give an appeal about the motorbike. Advertisers take a long time to decide on the words that must be fit in with the image; a lot of brainstorming sessions and focus group tests are conducted before deciding on an image and a set of words.  If you are tasked with creating that advertisement, you could very well pay an online research paper writing service to conduct market research and come up with a choice set of words. You can also pay a group of professional essay assignment writers  to write the marketing taglines if you have tried hard at it and could not come up with anything.
  1. Digital Marketing- This is an all one playing field that technology has given us all. For any marketer, it has become an ultimate marketing tool. Imagine a platform where you can find billions and all you have to do is come up with a strategy that will click with the potential out there. Even the older techniques like email marketing is still an effective and efficient way to market products; no matter how expensive the products are. Targeting is what matters when it comes to digital marketing, you should know who to target and focus on their needs rather than taking a wide-on approach.  The crux here is writing well-suited emails and then testing them out. You have to see which emails are the most effective in getting back a response and furnish out an email which will be most effective. Come to think of it, this task is much like college essay editing. Then there are marketing techniques like paid online advertisements placed well on websites that focus on the subject of motorbikes; be it events, product launches, or news about an upcoming motorbike.
  1. Reviews- First thing motorbike enthusiasts do is read about the experiences of people who have taken a ride on the newly launched motorbike. There are Vloggers who earn a decent amount of money only by taking a ride on these bikes, sharing their experiences with the audience, telling them about the pros and cons of buying it, and giving recommendations. There are magazines solely dedicated to the passion of motorbikes which do that too. The critics rate newly launched motorbikes on different aspects and tells the readers if it has value for money.  You could hire a research paper writing service and get them to write promotional articles for the motorbike. You can start promoting your product on blogs and through social media channels so that motorbike fanatics read through the ravings and get excited about the product. You have to create a hype around the product before you can expect sales of it.

Source: MotorbikeWriter.com