Tag Archives: Australia Motorcycle Sales Data

A deep dive into the Australian Motorcycles Sales Data | 2019


Despite record low interest rates and fairly low unemployment, retail sales across almost every product sector came under massive pressure throughout Australia in 2019. Discretionary buys like motorcycles are obviously one of the first areas that these hits are felt.  Motorcycle sales have been pushing into considerable headwinds for a few years while the car industry had been continuing to do okay, but the wheels even fell off the mainstream car market in 2019. Car sales are at their worst since the GFC affected 2011.

Overall the combined motorcycle, ATV and scooter markets were down 6.1 per cent on full calendar year results compared to 2018. In 2018 the market had already fell 8.7 per cent, to 95,080, down from the total of 104,111 achieved in 2017. That 2017 total in itself was well down from what had been a pretty strong 2016, a year that saw overall sales of 114,783. That 2016 result was the fifth highest sales result in history, and the strongest year for the industry since 2009. In 2019 the industry recorded 89,199 sales.

To put the size of our market into a global perspective, over just the past nine months, in India alone, Honda have sold more than four-million motorcycles and scooters.

The road going sector took the biggest hit, down 11.9 per cent. That is an even larger drop than the 9.6 per cent decline recorded in 2018.

Drought affected farmers have predictably stopped updating their ATV machines as often as they would in good years, thus the ATV market is down 8.5 per cent.

The off-road sector though has some light on the horizon. After experiencing a 6.8 per cent drop in 2018, the dirt-bike sector only fell another 1.6 per cent. With 34,298 sales the off-road market was larger than the 31,981 unit road-bike sales for the first time in many years. Off-Road sales comprised 38.5 per cent of the market, road bikes 35.8 per cent while ATV/SSV had a 20.1 per cent market share.

The off-road strength was driven by sales of enduro bikes and kids bikes, all major motocross models recorded significant drops in sales.

After a disastrous few years the scooter market continues to recover well.  Scooters were up 12.4 per cent in 2018, and were up another 15.9 per cent in 2019.  Scooter sales are not included in the road-bike totals previously mentioned and comprise only 5.6 per cent of the total market.

Overall Honda remains #1 despite an 8.4 per cent decline which was primarily from a reduction in their road-bike and ATV sales, but Honda almost equalled their 2018 results off-road. Honda actually recorded a massive 46.5 per cent growth in scooter sales, and more than doubled the sales of any other brand that is active in the scooter segment.

Honda has 23.3 per cent of the total Australian market while Yamaha captured 22.4 per cent.

Yamaha recorded 19,945 sales to Honda’s 20,819. Yamaha fell 5.7 per cent on 2018 figures. 

A distant third place is Kawasaki on 8962 sales, a 4.4 per cent decline but Team Green still have a strong ten per cent market share and were the only brand to post an increase in ATV/SSV sales in 2019.

Fourth went to KTM as the Austrian brand displaced Suzuki from the #4 spot after recording strong growth in road bike sales. KTM have 8.6 per cent of the market while Suzuki recorded a 7.8 per cent market share.

Sixth is Harley-Davidson who despite a 7.9 per cent decline still sold more road-bikes than any other brand. That decline came off the back of a 2018 that saw the brand down 21.1 per cent.

Polaris are the seventh biggest selling brand in Australia and remain the ATV market leader.

BMW were down 8.5 per cent despite more than doubling their scooter sales and rank eighth. 

Husqvarna experienced positive growth, 12.1 per cent up in off-road sales and a 24.2 per cent in road-bike sales sees Husky rank ninth.  The only brands in positive territory were Husqvarna and previously mentioned sister brand KTM.

BRP Australia were next with their Can-Am branded ATV machines putting them inside the top ten while Triumph rounded out the top ten.

Ducati are outside the top ten after recording a 9.5 per cent decline but that was a better result than the 23.2 per cent fall they suffered in 2018.

Honda’s CRF50F narrowly bested Yamaha’s PW50 for the mantle of Australia’s biggest selling motorcycle in 2019. Small off-road bikes then continue to dominate the overall top ten with Honda’s CRF110F taking third place ahead of Kawasaki’s KLX110 and Yamaha’s TT-R50E.   The first larger capacity bike on the list is Yamaha’s WR450F in sixth while Honda’s NSC110 was seventh overall and Australia’s #1 scooter.


Australian Motorcycle Sales Data
Top performing motorcycle brands

January – December 2019 compared to January – December 2018
Manufacturer Total
YTD 2019 YTD 2018 % CHAN
Honda 20819 22735 -8.4%
Yamaha 19945 21145 -5.7%
Kawasaki 8962 9376 -4.4%
KTM 7670 7497 2.3%
Suzuki 6934 7557 -8.2%
Harley Davidson 6462 7019 -7.9%
Polaris 5119 5443 -6.0%
BMW 2675 2922 -8.5%
Husqvarna 2555 2251 13.5%
BRP Australia 2358 2423 -2.7%
Triumph 1787 2122 -15.8%
Ducati 1368 1512 -9.5%
Indian Motorcycle 803 836 -3.9%
Vespa 744 884 -15.8%
Piaggio 671 863 -22.2%
Aprilia 202 334 -39.5%
Moto Guzzi 125 125 0.0%
TOTAL 89199 95044 -6.1%

Australian Motorcycle Sales Figures
Road Bike Sales by brand

January – December 2019 compared to January – December 2018
Manufacturer Road
YTD 2019 YTD 2018 % CHAN
Harley Davidson 6462 7019 -7.9%
Honda 5306 7019 -24.4%
Yamaha 5145 5702 -9.8%
Kawasaki 3865 4396 -12.1%
BMW 2470 2835 -12.9%
Suzuki 2303 2686 -14.3%
KTM 1889 1597 18.3%
Triumph 1787 2122 -15.8%
Ducati 1368 1512 -9.5%
Indian Motorcycle 803 836 -3.9%
Husqvarna 329 265 24.2%
Aprilia 129 194 -33.5%
Moto Guzzi 125 125 0.0%
TOTAL 31981 36308 -11.9%

Australian Motorcycle Sales Data
Off-Road Sales by brand

January – December 2019 compared to January – December 2018
Manufacturer Off Road
YTD 2019 YTD 2018 % CHAN
Yamaha 10481 11055 -5.2%
Honda 9854 9807 0.5%
KTM 5781 5900 -2.0%
Kawasaki 3650 3567 2.3%
Suzuki 2306 2526 -8.7%
Husqvarna 2226 1986 12.1%
TOTAL 34298 34841 -1.6%

Australian Motorcycle Sales Data
Scooter Sales by brand

January – December 2019 compared to January – December 2018
Manufacturer Scooter
YTD 2019 YTD 2018 % CHAN
Honda 1910 1304 46.5%
Suzuki 840 575 46.1%
Vespa 744 884 -15.8%
Piaggio 671 863 -22.2%
Yamaha 571 475 20.2%
BMW 205 87 135.6%
Aprilia 73 140 -47.9%
TOTAL 5014 4328 15.9%

Australian Motorcycle Sales Data
ATV/SSV Sales by brand

January – December 2019 compared to January – December 2018
Manufacturer ATV
YTD 2019 YTD 2018 % CHAN
Polaris 5119 5443 -6.0%
Honda 3749 4605 -18.6%
Yamaha 3748 3913 -4.2%
BRP Australia 2358 2423 -2.7%
Suzuki 1485 1770 -16.1%
Kawasaki 1447 1413 2.4%
TOTAL 17906 19567 -8.5%

Top Ten Selling Motorcycles in Australia 2019 (Models – Excludes ATV)

January – December 2019 compared to January – December 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Honda CRF50F 2052 2159 -5.0%
Yamaha PW50 1983 1953 1.5%
Honda CRF110F 1847 1487 24.2%
Kawasaki KLX110 1613 1246 29.5%
Yamaha TTR50E 1562 1715 -8.9%
Yamaha WR450F 1206 1136 6.2%
Honda NSC110 1109 597 85.8%
Yamaha TTR110E 1102 1048 5.2%
Honda CB125E 1013 1113 -9.0%
Kawasaki NINJA 400 989 1089 -9.2%

What about the other brands….?

It should be noted that some brands are not represented in the official audit figures in relation to motorcycle sales. Brands under the UMI group such as MV Agusta, Royal Enfield and Gas Gas, along with the likes of Sherco, CF Moto, Kymco and SWM which come under the stewardship of Mojo Motorcycles, are not included in the sales figures as these companies choose not to be members of the Federal Chamber of Automotive Industries.

An educated guesstimate suggests that these brands represent around 10-15 per cent of the whole market, thus the data is formulated from audited figures that cover around 85-90 per cent of the motorcycles sold in Australia.

Along with compiling motorcycles sales data, the FCAI is the primary organisation funded by the motorcycle industry to deal with government agencies. FCAI helped lobby for the Learner Approved Motorcycles Scheme and the Recreational Registration Scheme. They also lobby for exemptions on tightening emissions schemes in relation to motorcycles, and helping to prevent governments trying to restrict or ban the use of ATVs.

Source: MCNews.com.au

Motorcycle Sales Figures | The downward trend unfortunately continues

2019 YTD Australia Motorcycle Sales Data

Data released today by the Federal Chamber of Automotive Industries (FCAI) revealed 62,898 motorcycles, ATVs and scooters were sold during the first nine months of 2019, compared with 68,460 for the same period in 2018. 

This represents an 8.1 per cent decline for the market, with all market categories except scooters affected by the downturn.

Looking back further, there were 73,141 machines sold during Q1/Q2/Q3 in 2017, and 79,352 in 2016. Thus, in comparison to four years ago, 16,454 fewer machines were sold this year.

If we go back to 2008, the trend looks even worse, as during the first three-quarters of 2008, 96,281 sales were recorded, 33,383 more than this year. 

Currently, Honda is the overall leader with a 23.1 per cent share of the national market, followed by Yamaha with 21 per cent and Kawasaki with 10.6 per cent.

Across the industry segments, Scooters defied the market trend, with a 14.5 per cent climb in sales during the first three quarters. Honda holds a 39.9 per cent share of the scooter market, followed by Vespa with 14.8 per cent and Piaggio with 14.2 per cent in the segment.

Off-road category sales fell 2.4 per cent compared with the same period in 2018. Yamaha now leads this segment with a 28.1 per cent share, followed by Honda with 27.4 per cent, and KTM with 18.8 per cent.

The Road segment fell by over 13 per cent. Harley-Davidson was the market leader with more than 19 per cent of the road motorcycle sales, followed by Honda and Yamaha who both had just under a 17 per cent share of the market.

Overall volume across all sectors (Brands)

COMPARISON REPORT
January – September 2019 compared to January – September 2018
Manufacturer Total
YTD 2019 YTD 2018 % CHAN
Honda 14547 16051 -9.4%
Yamaha 13235 14393 -8.0%
Kawasaki 6679 6857 -2.6%
KTM 5638 5792 -2.7%
Suzuki 4780 5278 -9.4%
Harley Davidson 4617 5196 -11.1%
Polaris 3682 4143 -11.1%
BMW 1984 2061 -3.7%
BRP Australia 1879 1919 -2.1%
Husqvarna 1783 1741 2.4%
Triumph 1325 1679 -21.1%
Ducati 1005 1088 -7.6%
Indian Motorcycle 550 622 -11.6%
Vespa 520 618 -15.9%
Piaggio 499 664 -24.8%
Aprilia 147 260 -43.5%
Moto Guzzi 101 98 3.1%
TOTAL 62971 68460 -8.0%

2019 Road Motorcycle Sales (Brands)

COMPARISON REPORT
January – September 2019 compared to January – September 2018
Manufacturer Road
YTD 2019 YTD 2018 % CHAN
Harley Davidson 4617 5196 -11.1%
Honda 3957 5451 -27.4%
Yamaha 3905 4273 -8.6%
Kawasaki 2941 3317 -11.3%
BMW 1851 1992 -7.1%
Suzuki 1679 2020 -16.9%
KTM 1372 1232 11.4%
Triumph 1325 1679 -21.1%
Ducati 1005 1088 -7.6%
Indian Motorcycle 550 622 -11.6%
Husqvarna 226 200 13.0%
Moto Guzzi 101 98 3.1%
Aprilia 91 157 -42.0%
TOTAL 23620 27325 -13.6%

2019 Off-Road Motorcycle Sales (Brands)

COMPARISON REPORT
January – September 2019 compared to January – September 2018
Manufacturer Off Road
YTD 2019 YTD 2018 % CHAN
Yamaha 6393 6961 -8.2%
Honda 6232 6000 3.9%
KTM 4266 4560 -6.4%
Kawasaki 2659 2532 5.0%
Suzuki 1611 1683 -4.3%
Husqvarna 1557 1541 1.0%
TOTAL 22718 23277 -2.4%

2019 Scooter Sales (Brands)

COMPARISON REPORT
January – September 2019 compared to January – September 2018
Manufacturer Scooter
YTD 2019 YTD 2018 % CHAN
Honda 1404 874 60.6%
Vespa 520 618 -15.9%
Suzuki 508 384 32.3%
Piaggio 499 664 -24.8%
Yamaha 401 362 10.8%
BMW 133 69 92.8%
Aprilia 56 103 -45.6%
TOTAL 3521 3074 14.5%

2019 ATV Sales (Brands)

The ATV/SSV category showed a decline of 11.3 per cent. Within this category, Polaris maintained market leadership with a 28.1 per cent share, followed by Honda with 22.5 per cent, and Yamaha with 19.3 per cent.

COMPARISON REPORT
January – September 2019 compared to January – September 2018
Manufacturer ATV
YTD 2019 YTD 2018 % CHAN
Polaris 3682 4143 -11.1%
Honda 2954 3726 -20.7%
Yamaha 2536 2797 -9.3%
BRP Australia 1879 1919 -2.1%
Kawasaki 1079 1008 7.0%
Suzuki 982 1191 -17.5%
TOTAL 13112 14784 -11.3%

Top Ten Selling Motorcycles in Australia YTD 2019 (Models)

Top 10 Overall – Excludes ATVs
January – September 2019 compared to January – September 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Kawasaki KLX110 1189 795 49.6%
Honda CRF110F 1017 760 33.8%
Yamaha PW50 1011 997 1.4%
Honda CRF50F 1008 972 3.7%
Yamaha WR450F 909 816 11.4%
Honda NSC110 779 359 117.0%
Honda CB125E 756 851 -11.2%
Yamaha TTR50E 752 808 -6.9%
Kawasaki NINJA 400 749 749 0.0%
Yamaha MT07L 693 736 -5.8%

What about the other brands….?

It should be noted that some brands are not represented in the official audit figures in relation to motorcycle sales. Brands under the UMI group such as MV Agusta, Royal Enfield and Gas Gas, along with the likes of Sherco, CF Moto, Kymco and SWM which come under the stewardship of Mojo Motorcycles, are not included in the sales figures as these companies choose not to be members of the Federal Chamber of Automotive Industries.

An educated guesstimate suggests that these brands represent around 10-15 per cent of the whole market, thus the data is formulated from audited figures that cover around 85-90 per cent of the motorcycles sold in Australia.

Along with compiling motorcycles sales data, the FCAI is the primary organisation funded by the motorcycle industry to deal with government agencies. FCAI helped lobby for the Learner Approved Motorcycles Scheme and the Recreational Registration Scheme. They also lobby for exemptions on tightening emissions schemes in relation to motorcycles, and helping to prevent governments trying to restrict or ban the use of ATVs.

Source: MCNews.com.au