Tag Archives: 2021 Progressive IMS Outdoors

Progressive IMS Outdoors Releases 2021 Tour Update

Progressive IMS Outdoors 2021 Tour

With three successful events completed, Progressive IMS Outdoors, the leading U.S. motorcycle tour, is heading to Texas on October 1st. Thousands of experienced and new riders have turned up to events held in Northern California, Chicago, and Pennsylvania, to delight in the new outdoor festival atmosphere. Attendees have enjoyed on- and off-road demo programs, shopping in The Marketplace and The Range, discovering new brands, expanded Learn To Ride experiences, listening to music from local artists, and reconnecting with fellow enthusiasts.  

In December 2020, IMS revealed the new outdoor format that has replaced the indoor convention setting, which has broadened the experience for consumers, enabling attendees to fully immerse themselves with brand-new models and engage with products that complement the motorcycle lifestyle.

Progressive IMS Outdoors 2021 Tour
Plenty of parking was on hand at the North California IMS Outdoors Tour

“Transitioning to an experience-forward event series has been very well-received by both our attendee and exhibitor community, a model everyone is excited to continue,” said Tracy Harris, Senior Vice President of Progressive IMS Outdoors. “This new and improved layout mirrors the Powersports lifestyle by providing a fun environment for enthusiasts to reconnect after so many months apart and demo product of interest, from on and off-road, four-wheels, to the latest e-bikes on the market.”   

Demo rides have been a mainstay of the new outdoor format. Participating manufacturers, running an average of 20-minute demo rides all weekend delivered upward of 14,000 demos over the first three weeks.  

“Progressive IMS Outdoors has been a great opportunity for Kawasaki to showcase our exciting Side by Side line-up to the IMS fan base and the motorcycle industry,” said Kawasaki’s Chris Brull, Vice President of Marketing and Racing. “The Kawasaki demo experience is equal parts educational and exciting, especially for first-time riders. In addition to our complete line-up of motorcycles, including Ninja, Versys, Vulcan, and Z motorcycles, we are thrilled to offer attendees the chance to ride our new Teryx KRX1000 side x side line-up through a unique off-road course and tackle any obstacle with ease.”  

Progressive IMS Outdoors 2021 Tour
Just one of the many opportunities to get hands-on at the IMS Outdoors Tour.

“Progressive IMS Outdoors has proved to be a major success for Indian Motorcycle,” said Taylor Young, experiential marketing manager, Indian Motorcycles. “We’ve been thrilled with the exposure to new and existing riders, as well as our family of Indian Motorcycle owners who’ve been coming out to support. We look forward to the remaining markets on the Tour.” 

A focal point of the 2021 Tour is to play a role in bringing new riders into the sport with several Learn to Ride opportunities, developing the next generation of customers. Nearly half of surveyed attendees in Chicago were either prospective riders that plan to start riding in the next 12 months or are new to riding.  

The transition to an outdoor setting has enabled IMS to provide attendees with many hands-on opportunities to experience the world of motorcycling.  

Discover The Ride and the MIC’s Ride With Us program offer safe, accessible, opportunities for eager new and interested riders to get on two wheels for the first time or hone their skills, with the potential to deliver hundreds of new riders to the industry.  

Participation in Harley-Davidson’s Invitation To Ride Program, available to consumers in Texas, Nashville, and Central Florida. 

An expanded electric footprint with Serial 1 powered by Harley-Davidson and Yamaha Power-Assist electric bicycles, available tour-wide, and in select markets, Giant and Momentum e-bike courses for all riders, and a course designed specifically for women.  

Progressive IMS Outdoors 2021 Tour
Bring the family. IMS Outdoors offers many hands-on opportunities for young and old.

A more inclusive Kids Zone presented by Strider that teaches kids as young as two learning the life-long skill of riding a bike 

“I loved the chance to ride a Zero Motorcycle. My wife learned how to ride a motorcycle at the event; she will be taking the MSF in the near future,” remarked a delighted IMS attendee.   

Another IMS attendee shared: “I loved the learn to ride area. The people and experience were amazing! I ride with my husband, but I have never ridden by myself because I didn’t want to spend $300 to take a course and not be sure if I like it or not. This quick course has influenced me to sign up for a motorcycle class. Thank you so much; what a terrific experience!”  

Harris continued: “We do not have plans to return to the indoor event series. Our mission is to support the industry’s growth, connect enthusiasts with the brands they love, and provide an experience that is so much more than simply looking at new models—and the summer months allow for this level of engagement. With so many smiling faces in Northern California, Chicago, and Pennsylvania, we could not be more excited to share that Progressive IMS Outdoors is here to stay.”  

Upcoming Progressive IMS Outdoors Events

  • Texas at the Texas Motor Speedway on October 1-3
  • Nashville at the James E. Ward Agricultural Center on October 8-10
  • Central Florida at the SUN N’ FUN Campus on October 15-17
  • Georgia at the Georgia International Horse Park on October 29-31
  • Southern California at the OC Fair & Event Center on November 19-21   

To learn more and purchase tickets, visit: motorcycleshows.com  

The post Progressive IMS Outdoors Releases 2021 Tour Update first appeared on Rider Magazine.
Source: RiderMagazine.com

Check Out IMS Progressive Outdoors Adventure Out!

Progressive IMS Outdoors Adventure Out Longhaulpaul Paul Pelland Bret Tkacs
Two of the speakers at select Progressive IMS Outdoors stops in the Adventure Out! area will be Paul Pelland (Longhaulpaul, left) and Bret Tkacs.

At select U.S. cities through November of this year, the Progressive IMS Outdoors series is hosting three-day powersports festivals for enthusiasts and potential riders of all ages and skill levels. You can see the latest models from motorcycle manufacturers and products from aftermarket vendors, and get demo rides on motorcycles, ATVs, e-bicycles, e-scooters, and other powersports vehicles, both on- and off-road. There will also be local artisans, musical performances, and craft food and drinks available throughout each weekend.

Check out the full schedule here.

The Open Road to Progressive IMS Outdoors

Rider has is showcasing scenic rides to each stop on the tour. The first stop is at Sonoma Raceway in Northern California, July 16-18. Check out The Open Road to Progressive IMS Outdoors: Fort Bragg to Sonoma Raceway, which includes a route/map provided by REVER.

Adventure Out!

Returning attractions include the Marketplace, IMS Vintage, Discover The Ride, the Ultimate Builder Custom Bike Show, and an expanded Adventure Out! area, a space to learn, explore, and share the adventure of life on two wheels. A central campsite, surrounded by exhibitors, acts as a place for education and discovery with experienced riders and RVers sharing their stories and tips. While there, be sure to enter Explorify’s and Rider Magazine’s sweepstakes for a chance to win a free 3-day motorcycle rental and a lifetime subscription to Rider Magazine. And pick up a copy of Rider Magazine, your source for touring, travel, and adventure on two wheels.

Guest speakers at Adventure Out! include:

  • Longhaulpaul (Paul Pelland), a long-distance motorcyclist with multiple sclerosis who is riding 1,000,000 miles to raise money and awareness for MS. Longhaulpaul will be at the Northern California (July 16-18), Chicago (August 20-22), and Southern California (November 19-21) shows.
  • Bret Tkacs, a world traveler, professional trainer, writer, and YouTuber who gives dynamic presentations about the physics and psychology of riding. Bret will be at the New York (September 3-5), Pennsylvania (September 10-12), Texas (October 1-3), Nashville (October 8-10), and Florida (October 15-17) shows.
  • Lucinda Belden, a motorcycle and RV travel writer who has a column in Ride Texas. She is an avid sidecarist and documents her travels on Facebook for Direction Wide Open and Twist Your Throttle. Lucinda will be at the Chicago (August 20-22), Pennsylvania (September 10-12), Texas (October 1-3), Nashville (October 8-10), Florida (October 15-17), and Atlanta (October 29-31) shows.
  • Andrew Muse, is a professional multisport athlete and adventure filmmaker who’s lived on the road for the better part of the last decade out of many different kinds of vehicles. Andrew is known for his aptitude for actions sports, wild lifestyle, and his series “Tiny Home Adventure.” Andrew will be at the Northern California (July 16-18) show.

Check out the IMS Outdoors schedule and buy tickets at motorcycleshows.com.

The post Check Out IMS Progressive Outdoors Adventure Out! first appeared on Rider Magazine.
Source: RiderMagazine.com

Fort Bragg to Sonoma Raceway: IMS Outdoors Northern California Ride

Open Road to Progressive IMS Outdoors Northern California Ride Sonoma Raceway
Taking in the view from Duncans Point on a cold, foggy summer day.
(Photo by Kevin Wing)

For 2021, the Progressive International Motorcycle Shows tour has been rebranded as Progressive IMS Outdoors and events will be held outside, like open-air powersports festivals. The tour will visit nine major markets around the U.S. between July and November (see the full schedule at motorcycleshows.com). Each stop will be a three-day event for powersports enthusiasts and potential riders of all ages and skill levels, with motorcycle demo rides and hands-on experiences unique to each venue. 

The first stop is in Northern California, at Sonoma Raceway over the weekend of July 16-18. We’re providing suggested scenic rides to or near each tour stop, with routes available on the REVER app. The Northern California ride is a 165-mile paved route that starts in the coastal town of Fort Bragg and ends at Sonoma Raceway, which is located north of San Francisco. Most of the route follows California State Route 1 south along the scenic, rugged Pacific Coast. 

Open Road to Progressive IMS Outdoors Northern California Ride Sonoma Raceway REVER map

Click here to view the REVER route shown above

Fort Bragg is a charming burg that’s home to the Sea Glass Museum, the Skunk Train, and North Coast Brewing Company. Heading south through town on Route 1 (Main Street), the ride begins on the Noyo River Bridge. Known in this area as Shoreline Highway, Route 1 is a scenic two-lane road that winds along the contours of the coast. Despite being just 165 miles long, this route typically takes four to five hours, not including stops. 

Open Road to Progressive IMS Outdoors Northern California Ride Sonoma Raceway
The route starts on the Noyo River Bridge in Fort Bragg. (Photo by Clement Salvadori)

You’ll want to stop often at the many towns, natural areas, scenic overlooks, and state parks along the way, such as the Navarro River Bridge, where Route 128 goes inland to the Navarro River Redwoods State Park. Other highlights include Mendocino, Point Arena Lighthouse, Stewarts Point, Salt Point State Park, Fort Ross, Jenner, Sonoma Coast State Park, Duncans Point, and Bodega Bay. 

Open Road to Progressive IMS Outdoors Northern California Ride Sonoma Raceway
Jenner is a charming village near where the Russian River flows into the Pacific. (Photo by Clement Salvadori)

After riding along the eastern edge of Tomales Bay, you’ll arrive in the town of Point Reyes Station. Turn onto Point Reyes-Petaluma Road, which follows Lagunitas Creek and passes along the Nicasio Reservoir. The route continues east, crosses U.S. Route 101, and follows State Route 37 (Sears Point Road) and State Route 121 (Arnold Drive) to Sonoma Raceway. Enjoy the ride and enjoy the show!

For more information about Progressive IMS Outdoors and to buy tickets, visit motorcycleshows.com.

Open Road to Progressive IMS Outdoors Northern California Ride Sonoma Raceway
Sonoma Raceway is located northern of San Pablo Bay.

The post Fort Bragg to Sonoma Raceway: IMS Outdoors Northern California Ride first appeared on Rider Magazine.
Source: RiderMagazine.com

2021 Progressive IMS Outdoors Tour Dates and Venues

Progressive IMS Outdoors tour schedule price venue
The first stop on the Progressive IMS Outdoors tour will be in Southern California, at FivePointAmphitheater in Irvine, California, on July 9-11, 2021.

After years of hosting in-door consumer motorcycle shows around the country, for 2021 the Progressive International Motorcycle Shows has been rebranded as Progressive IMS Outdoors and the events will be held outside, like open-air powersports festivals.

The Progressive IMS Outdoors tour will visit nine major markets around the U.S. between July and October. The three-day events are designed to attract powersports enthusiasts and potential riders of all ages and skill levels, with exciting hands-on experiences unique to each venue, including motorcycle demo rides.

The 2021 Progressive IMS Outdoors venues in calendar order are:

  • FivePointAmphitheater (Irvine, CA – July 9-11)
  • Sonoma Raceway (Sonoma, CA – July 16-18)
  • Goebbert’s Farm (Pingree Grove, IL – August 20-22)
  • Brooklyn Army Terminal (Brooklyn, NY – September 3-5)
  • Carlisle Fairgrounds (Carlisle, PA – September 10-12)
  • Texas Motor Speedway (Fort Worth, TX – October 1-3)
  • James L Ward Agriculture Center (Lebanon, TN – October 8-10)
  • SUN n’ FUN Campus (Lakeland, FL – October 15-17)
  • Georgia International Horse Park (Conyers, GA – October 29-31)

Ticket sales, attractions and event specifics will be available starting May 13 at motorcycleshows.com.

Progressive IMS Outdoors tour schedule price venue
The second stop on the Progressive IMS Outdoors tour will be in Northern California at Sonoma Raceway in Sonoma, California, on July 16-18, 2021.

As with past tours, attendees can look forward to seeing hundreds of the latest street bikes, dirt bikes, cruisers, scooters, ATVs and much more from leading manufacturers familiar to the shows such as Indian Motorcycles, Royal Enfield, Yamaha Motorcycles, Zero Motorcycles, and Harley-Davidson, which will be showcasing its new 2021 Pan America 1250, as well as first-time exhibiting manufacturers like Beta Motorcycles.

Attendees will also be able to interact with leading brands in the electric mobility space, including Giant Bicycles and FLX Bike, which will be exhibiting its exciting e-bike line as well electric skateboards from Miles Board.

The tour will also welcome back a number of returning tour-wide exhibiting brands including Arai, Cycle Gear, Enginehawk, Explorify Rentals & Tours, HJC, J&P Cycles, LiquiMoly, Michelin, National Cycle Inc., Ruroc Helmets, Yuasa and others.

Regardless of the tour stop, attendees can look forward to the latest in rider products and keen hands-on opportunities for enthusiasts of all experience levels at each venue.

The post 2021 Progressive IMS Outdoors Tour Dates and Venues first appeared on Rider Magazine.
Source: RiderMagazine.com

2021 Progressive IMS Outdoors Tour Dates Announced

Progressive International Motorcycle Shows Announces IMS Outdoors

Calendar dates for the 2021 Progressive IMS Outdoors tour have been announced and include nine stops throughout the United States. The tour will span five months, beginning in June and ending in October.

This year organizers have taken the opportunity to completely reimagine its offerings, taking the consumer show formerly hosted inside conventions centers and moving it to outdoor venues. IMS Outdoors organizers hope to create a festival-like atmosphere to create a more immersive experience for attendees.

IMS Outdoors will include more segments of the powersports industry, such as eBikes, eScoooters and RVing. Moreover, additional opportunities for demo rides on the latest motorcycles, ATVs, scooters, side by sides, eBikes, and much more will be available at each tour stop.

At this time, organizers have released the dates and cities of the tour. Venue locations have not been officially announced. We will update this story as more information becomes available.

For more information regarding the Progressive IMS Outdoors tour, visit continuetheride.com.

The 2021 Progressive IMS Outdoor dates and cities are as follows:

Denver
June 18-20, 2021
Loveland, Colorado

Southern California
July 9-11, 2021
Irvine, California

Northern California
July 16-18, 2021
Sonoma, California

Chicago
August 20-22, 2021
Elgin, Illinois

New York City
September 35, 2021
Brooklyn, New York

Pennsylvania
September 10-12, 2021
Carlisle, Pennsylvania

Nashville
October 8-10, 2021
Lebanon, Tennessee

Central Florida
October 15-17, 2021
Lakeland, Florida

Atlanta
October 29-31, 2021
Conyers, Georgia

2021 Progressive IMS Outdoor Tour Dates

The post 2021 Progressive IMS Outdoors Tour Dates Announced first appeared on Rider Magazine.

Source: RiderMagazine.com