Inside Ducati Motorcycle’s Design Center

Ducati designs its machines in-house. There are 20 motorcycle and accessory designers, and another 10 who work on apparel. They work under sealed-up opaque windows, at now-vacant workstations with big tablets and desks that show glimpses of their occupants’ personalities. Racing trinkets, Star Wars toys. Many are in the office slowly tinkering, turning the finished design of the Diavel over and over and over in their hands like it’s a smooth pebble. The rest of the design shop is displaced elsewhere, along with their sensitive work.

Source: MotorCyclistOnline.com

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