Honda launches ‘Race Red’ customer support initiative

News 23 Jul 2020

Honda launches ‘Race Red’ customer support initiative

Innovative new opportunity to gain support aboard your CRF.

Image: Supplied.

Honda Motorcycles has introduced an innovative new ‘Race Red’ program in support of the brand’s customers who actively compete aboard CRF machinery.

As part of its 2021 model release, Honda has announced an initiative that will offer benefits to riders through its dealer network.

Access to the program will be based on submission of an application via your local Honda dealer, where – if approved – you’ll get access to Honda racing products and an affordable unit to race.

Applicants must submit a copy of their competition licence and a resume outlining planned events, which will then be provided to Honda for final approval.

On approval, successful applicants will receive a new Honda CRF, Honda pit tent and Honda Racing stand from their dealer and be welcomed into the ‘Race Red’ program.

“We are pleased to see this program come to life,” commented Honda Motorcycles general manager Tony Hinton. “Racing is Honda’s lifeblood and with this program we are looking to cater to all levels of racing across the country.

“We have our Penrite Honda Racing factory team as a tier one level for national Supercross and MX classes, we’ve also got our ‘Ride Red’ program for privateer riders competing in national and state events and now we are proud to roll out a more refined ‘Race Red’ program, which looks to support riders at a local and dealer ambassador level.

“It’s the ideal time to launch the program with our new CRF450R and 2021 MX line up, as we believe these bikes will deliver results to those who want to take the next step with their racing careers. We want to see future champions on our CRFs.”

Further information on Honda Motorcycles Australia’s new Race Red program can be found through your local Honda dealer or visit to find out more.


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