Helmet House Captures SHAD

What’s SHAD you ask? Only a huge aftermarket luggage brand and subsidiary of the NAD SL Group, one of the biggest designers and producers of motorcycle luggage and seats in the world, currently present in more than 70 countries worldwide. And now the US.

Helmet House Press Release:

Helmet House Inc. enters distribution partnership with SHAD USA

Leading U.S. helmet distributor and apparel manufacturer announces luggage collaboration

CALABASAS, Calif. (Aug. 20, 2019) — Helmet House Inc., one of the powersports industry’s largest aftermarket product distributors and manufacturers is pleased to announce it has entered into a distribution partnership with SHAD USA.

 “In seeking a partner to strengthen our reach with dealerships in North America, we found Helmet House to be the perfect fit,” said Michael Schuiten, managing director of SHAD USA. “Helmet House offers all the competitive strengths and qualities of larger distributors in the North American powersports industry but specializes in first-class service on a focused selection of premium brands. We feel confident SHAD products will receive the same professional and focused approach, helping us reach our growth objectives for the North American market.”

 Helmet House Inc. will offer its dealers a broad lineup of SHAD top and side cases, including a wide range of motorcycle-specific mounting kits. Inventory will be available at Helmet House Inc. distribution centers as of September 2019.

“At Helmet House, we pride ourselves on the distribution and manufacturing of high-quality motorcycle helmets, gear and apparel,” said the company’s Co-Founder and President Bob Miller. “SHAD is well-known in the industry for its award-winning, innovative, top-of-the-line product development, and we believe its luggage offerings complement our mission to connect our customers with the premium gear they deserve. We’re pleased to move forward on what we know will be a successful, long-lasting partnership.”

SHAD USA operates a dealer-direct model in the United States, while also supporting strategic distribution relationships with OEMs. An aftermarket distribution agreement is SHAD’s next step to continued expansion in the U.S. market.


Founded in 1969 and headquartered in Calabasas, California, with a distribution point in Southaven, Mississippi, Helmet House Inc. is an industry-leading distributor and manufacturer of powersports products. For 50 years, Helmet House Inc. has brought success to the powersports industry, and it is the leading U.S. full-service distributor of world-class SHOEI helmets. Helmet House Inc. is also the leading distributor of the bestselling motorcycle helmet brand in the United States — HJC — as well as a distributor of Pinlock Fog Resistant Systems products for helmets. Helmet House also distributes Sena Helmet Communications products for specific SHOEI and HJC helmets.

Helmet House Inc. manufactures and markets two exclusive apparel and gear lines — Tourmaster and Cortech — and has apparel and gear distribution throughout the United States, Canada, Latin and South America, Australia, Japan, and South Africa. Powersports retailers wanting to obtain information on any of the Helmet House brands can call 1-800-421-7247 toll free or go to http://www.helmethouse.com.  


SHAD USA is the North American distribution arm for SHAD products in the USA. SHAD forms part of the NAD SL Group, founded in 1973 with headquarters located in Barcelona, Spain. NAD SL designs and produces OEM motorcycle luggage and seats for the top brands in the motorcycle industry. With the expertise and technical know-how, in 1992 the NAD SL Group launched SHAD as an aftermarket motorcycle luggage brand. With production centers located in Barcelona, Shanghai and Jakarta, the SHAD brand is currently present in more than 70 countries worldwide, taking on a leadership position as the top aftermarket luggage brand in the motorcycle industry.


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