Ducati selling more premium bikes

Ducati has posted its 20129 financial results which shows a record in turnover for per bikes sold which indicates they are selling more premium bikes.

The financial results come amid the factory being closed by the pandemic for cleaning and restructuring to allow workers to have more distance between them.

Ducati expects to reopen the factory on Wednesday (25 March 2020).

Several motorcycle factories have also closed across Europe and Asia for cleaning as well as Harley-Davidson in the USA.

The latest to join the factory closures is Royal Enfield in India and the UK until March 31.

All these production halts may not have an immediate effect on motorcycle supplies, but could result in longer term delays, especially on spare parts.

Ducati resultsDUCATI MOTOR HOLDING premium

Ducati has announced it “delivered” 53,183 motorcycles last year. That doesn’t necessarily mean that’s how many were sold.

It’s the fifth consecutive year the Bologna factory has receded deliveries above 50,000.

Ducati report turnover of €716 million ($A1332m) and €52m ($A97m) in operating profit, equal to 7.2% of operating margin.

While the Scrambler has become the biggest-selling model since its release in 2015, Panigale and Multistrada are generating the most income.

The company says turnover per bike of about €13,500 ($A235,120) per motorcycle represents the highest value in the history of the company.

They say this indicates a move toward the premium part of the market.

Panigale was the best-selling super sports bike in the world for the second consecutive year, with a market share of 25%.

The Multistrada family recorded the highest value of motorcycles sold since entering the market in 2003. last year the Multistrada family added the 950 S and 1260 Enduro.

Premium Streetfighter V4

Ducati EICMA Streetfighter V4 voteDucati Streetfighter V4 wins most beautiful bike at EICMA

The premium Streetfighter V4 should also help lift turnover-per-motorcycle when it is released this year.

It was unveiled in November 2019 at the EICMA motorcycle show in Milan where it won the most beautiful bike award.

Price and delivery have not yet been revealed.

However, we expect they may be announced when Ducati telecasts a presentation on Wednesday (25 March 2020) featuring techs involved in developing the bike.

Source: MotorbikeWriter.com

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