BMW Concept R18 Cruiser First Look

“With its clear aesthetics openly on display, the Concept R18 embodies for me what motorcycling, at its core, is really about. It is all about feeling instead of thinking, and not using technology for self-staging, instead giving space for imagination. This concept bike appeals to something deep down—you just want to just get on it and ride off. But when you get off it again, you don’t just put it in the garage and walk away—you turn around again and give it a final parting glance,” explains Edgar Heinrich, head of BMW Motorrad Design, in a company press release.


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