The number of impacts – counts of news related to the event in the aforementioned media types – is estimated by JP Media to be 6,514, with 5,354 of those belonging to the digital environment, 836 to printed press, 175 to radio and 149 to television. These impacts translate into an estimated audience of 802,450,843 viewers referring to the accumulated number of readers, in the case of the written press (54,419,351), the accumulated number of listeners in the case of radio (81,309,000), the accumulated number of viewers in the case of each television item (86,970,468) and the accumulated number in the digital environment, which is the potential number of readers of each item, estimated at 652,930,124.

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